Связывая миры – виртуальный и реальный (c) enon landenberg....
TRANSCRIPT
The most amazing project for theMost amazing brand in Israel
volunteers
13,500
hours where Donated for the community.
54,000
members on the page
15,000
Events in real life and on the fan page
250
Rihanna concert1
Interactions on our page
62,000
wall Posts
2,100
page views
18,601,000
The TV Ad was uploaded on facebook a day before it was on TV
video views
690,378
photo views
10,750,000
Photo Albums
417
Photos in the albums
77,000
comments on photos
5,500
Tags on the photos
169,000
users changed their profile image
More than
2,000
The grand finale
Pixel image (GIGA PIXEL)
1,000,000,000
People tagged them self to it
4,600 More than
Number
1 communication brand
in Israel
100100010 01111 00111 00110001111(the first digital village)
Welcome to Coca-ColaDIGITAL
Village 2010
The Village• 1 coca-cola summer activity • 3 days• 10 cycles • 650 teenagers in each cycle• 6,500 teenagers visited the village
Website out!Fan Page In!
All the content
Interactive map
All the info
Cool applications
Live Video fromCoca-ColaDIGITAL
Village 2010
Subscribe to Coca-ColaDIGITAL
Village 2010
You must have a facebook account to subscribe to the village
The personalOn hand
ID
Every teenager got an Bracelet containing a RFID code
The teenager’s FacebookAccount was attached to the
RFID code
Which allowed the teengers to use their Facebook in the real world
The Real LifeLIKEBOX
40 different Like readers
This is how it looks inside
Every box sent a different Status to the users Facebook
Every time a teenager touchesA box a Like status appears
On the users Facebook
We had an average of 25Likes for every user on the
village
The Real LifeLIKE
On users profile
The Real LifeLIKE
control
The Coca-ColaVillage 2010
DIGITALPayment Method
The code on the bracelets was usedAs the payment system on the village
By touching a readers on the bar theTeenager could get up to 7 coca-cola
Cans or rent towels, MP3 players and much more
The Real LifeImage
Tagging
Using a mobile RFID reader Connected to a camera
we did online Tagging Of images to the users
Facebook account.
The photographer took pictures of the teenagers, they touched him with their personal bracelets.The pictures were uploaded And tagged Online to TheirFacebook account.
The mostActive pageOn facebook
Israel
