landenberg: from the virtual world to real world
DESCRIPTION
Презентация на конференции Секреты детского маркетинга, 2010TRANSCRIPT
From the virtual world
to the real world
Digital Marketing
Many Clients joined us during the years
1 TO MANY1 TO MANY1 TO MANY
1 TO 11 TO 11 TO 1
MANY TO MANYMANY TO MANYMANY TO MANY
Facebook:
150 million users in 5 years!Facebook:
150 million users in 5 years!
United kindom:Online advertising outpaces TV advertisingUnited kindom:Online advertising outpaces TV advertising
Afraid to loose your job?
Your job is to manage consumer conversations about your brand.
Why? Because positive conversationsMeans business growth.
“Brands with the most
recommendation grow
4 times faster than the
category average.”
London School of EconomicsLondon School of Economics
Conversations happen everywhere, and directly influence brand potential.
"Increasing recommendation
by 12% doubles sales growth.”Bain ConsultingBain Consulting
This is mainlybecause Word of Mouth has been empowered
by Word of Click.“It used to be said that one
dissatisfied customer talked to
ten other people. Now they can
talk to ten thousand“.Bain ConsultingBain Consulting
The crowds now are online, and nothing beat their power
to make or brake.
We trust strangers!
“Consumers have replaced
trust in advertising with trust
in individuals – in particular
friends, family and colleagues
– but they also trust the
opinions of “strangers“
over marketing messages.“
ForresterForrester
What is the role of Digital
communications?
Digital is often presented as a catalogue of
new ways to reach empowered consumers.
- Websites
- SEM
- SEO
- Widgets
- Social media
- SMS / MMS
Digital is often presented as a catalogue of
new ways to reach empowered consumers.
- Websites
- SEM
- SEO
- Widgets
- Social media
- SMS / MMS
Digital is not about the pipes,
It’s about what goes inside.
Thank you.
If the role of traditional media isAbout minimising losses throughout the process
Thank you.
The role of digital is to ensure exponential connections beyond what traditional media can deliver.
How to do it?
See it
Spread it
Talk about it
Maximaize views
Motivate consumers
to engage with your brand
Create
conversation platforms