landenberg: from the virtual world to real world

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From the virtual world to the real world Digital Marketing

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Презентация на конференции Секреты детского маркетинга, 2010

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Page 1: Landenberg: From the Virtual World to Real World

From the virtual world

to the real world

Digital Marketing

Page 2: Landenberg: From the Virtual World to Real World
Page 3: Landenberg: From the Virtual World to Real World
Page 4: Landenberg: From the Virtual World to Real World
Page 5: Landenberg: From the Virtual World to Real World
Page 6: Landenberg: From the Virtual World to Real World
Page 7: Landenberg: From the Virtual World to Real World

Many Clients joined us during the years

Page 8: Landenberg: From the Virtual World to Real World
Page 9: Landenberg: From the Virtual World to Real World

1 TO MANY1 TO MANY1 TO MANY

Page 10: Landenberg: From the Virtual World to Real World

1 TO 11 TO 11 TO 1

Page 11: Landenberg: From the Virtual World to Real World

MANY TO MANYMANY TO MANYMANY TO MANY

Page 12: Landenberg: From the Virtual World to Real World

Facebook:

150 million users in 5 years!Facebook:

150 million users in 5 years!

Page 13: Landenberg: From the Virtual World to Real World

United kindom:Online advertising outpaces TV advertisingUnited kindom:Online advertising outpaces TV advertising

Page 14: Landenberg: From the Virtual World to Real World

Afraid to loose your job?

Page 15: Landenberg: From the Virtual World to Real World

Your job is to manage consumer conversations about your brand.

Page 16: Landenberg: From the Virtual World to Real World

Why? Because positive conversationsMeans business growth.

“Brands with the most

recommendation grow

4 times faster than the

category average.”

London School of EconomicsLondon School of Economics

Page 17: Landenberg: From the Virtual World to Real World

Conversations happen everywhere, and directly influence brand potential.

"Increasing recommendation

by 12% doubles sales growth.”Bain ConsultingBain Consulting

Page 18: Landenberg: From the Virtual World to Real World

This is mainlybecause Word of Mouth has been empowered

by Word of Click.“It used to be said that one

dissatisfied customer talked to

ten other people. Now they can

talk to ten thousand“.Bain ConsultingBain Consulting

Page 19: Landenberg: From the Virtual World to Real World

The crowds now are online, and nothing beat their power

to make or brake.

Page 20: Landenberg: From the Virtual World to Real World

We trust strangers!

“Consumers have replaced

trust in advertising with trust

in individuals – in particular

friends, family and colleagues

– but they also trust the

opinions of “strangers“

over marketing messages.“

ForresterForrester

Page 21: Landenberg: From the Virtual World to Real World
Page 22: Landenberg: From the Virtual World to Real World

What is the role of Digital

communications?

Page 23: Landenberg: From the Virtual World to Real World

Digital is often presented as a catalogue of

new ways to reach empowered consumers.

- Websites

- SEM

- SEO

- Widgets

- Social media

- SMS / MMS

Page 24: Landenberg: From the Virtual World to Real World

Digital is often presented as a catalogue of

new ways to reach empowered consumers.

- Websites

- SEM

- SEO

- Widgets

- Social media

- SMS / MMS

Page 25: Landenberg: From the Virtual World to Real World

Digital is not about the pipes,

It’s about what goes inside.

Page 26: Landenberg: From the Virtual World to Real World

Thank you.

If the role of traditional media isAbout minimising losses throughout the process

Page 27: Landenberg: From the Virtual World to Real World

Thank you.

The role of digital is to ensure exponential connections beyond what traditional media can deliver.

Page 28: Landenberg: From the Virtual World to Real World

How to do it?

Page 29: Landenberg: From the Virtual World to Real World

See it

Spread it

Talk about it

Maximaize views

Motivate consumers

to engage with your brand

Create

conversation platforms

Page 30: Landenberg: From the Virtual World to Real World
Page 31: Landenberg: From the Virtual World to Real World