brandon watson director microsoft corporation bb56

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Industry Leaders Moving to the Cloud Brandon Watson Director Microsoft Corporation BB56

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Page 1: Brandon Watson Director Microsoft Corporation BB56

Industry Leaders Moving to the Cloud

Brandon WatsonDirectorMicrosoft Corporation

BB56

Page 2: Brandon Watson Director Microsoft Corporation BB56

Integration Hub- Auto Industry

Jitendra Pal ThethiPrincipal Architect

partner

Page 3: Brandon Watson Director Microsoft Corporation BB56

Infosys Snapshot

Infosys’ Revenue

$ 121 m

99 00 01 02 03 04 05

Revenue FY08: $4.18 billion

Employees: 91,187

06

• Global company with 55 offices in 20 countries – 14 in the USA along with 6 development centers

• End to end technology, business process and consulting services

• Pioneer of the Global Delivery Model• 25,000+ developers trained on Microsoft

technologies• Thought Leadership• Corporate Social Responsibility

07 08

• Ranked among the Wired 40 companies• Ranked 10 among the BusinessWeek

IT100 companies• Ranked amongst the BusinessWeek

Most Innovative companies

Page 4: Brandon Watson Director Microsoft Corporation BB56

Auto Industry HubAReIS Solution Landscape

Dealer Management

SystemERP

Dealers Manufactures

CRM

Consumers

AReIS Appliance AReIS Integration Platform

AReIS Services

Page 5: Brandon Watson Director Microsoft Corporation BB56

Choosing A PlatformKey Guiding Principles

Leverage the existing IP and experience Alignment of cost and revenue streams Infrastructure planning

Design for Success

Plan for Failure

Natural extension for existing applications

Page 6: Brandon Watson Director Microsoft Corporation BB56

Solution Architecture

OEMDealer

AReIS Services and Portal

Dealer OEM

AReIS PlatformBuilt over MS Platform

ADP

SQL Data Services

R&R ERA SAP CRM

Dealer ApplianceAReIS Facade

Transformation

Service Façade

STAR

Axapta UCS Mainframe

.NET ServicesBuilding Blocks

AReIS Finished Services

Transform Offline Store

Nortification

Live Alerts

Virtual Earth

AdaptersLegacy

Integration Framework

STAR

External Services

Workflow Compute Identity Service Bus

Page 7: Brandon Watson Director Microsoft Corporation BB56

SQL Data Services

AReIS Portal

Service Bus

ScenarioDealer inventory visibility

Dealer #2Kar Planet

Shipment From OEM

No Immediate Buyer

Dealer #1 Grand Ride

Vehicle Not Available

Customer wants to

Purchase a Vehicle

Search/Subscribe

Share Inventory

Information

Lost $$

Excess Inventory

Notify on Vehicle

availability

Page 8: Brandon Watson Director Microsoft Corporation BB56

ScenarioDealer to OEM Integration

Dealer Grand Ride

Dealer wants to procure Parts

from OEM

Infosys AReIS SolutionOEM Parts Order

Services

Service Bus

AReIS Shipment Delivery Notification service

Request for Parts order

Send Notification

OEMREWA

OEM Order System

(Mainframe)

Order Processing Application

Order Services

OEM Processes

Order

Send Shipment order

confirmation

Page 9: Brandon Watson Director Microsoft Corporation BB56

Technologies Used

Service Bus

Alerts Service

DMS System(Win32)

LocalDB Mainframe

LIF

AReIS Portal(Fabric)Live

AlertsSQL Data Services

Dealers Manufactures

Firewall

Page 10: Brandon Watson Director Microsoft Corporation BB56

AReIS -Auto Retail Integration Solution

demo

Page 11: Brandon Watson Director Microsoft Corporation BB56

Platform Advantage Takaways

Scale and flexibility Application Hosting Infrastructure will scale

with more number of users coming onboard The data handling scale on a resilient

infrastructure Augments existing capability

Services on Cloud enrich the existing applications rather than a rewrite. Leverage Existing Assets

Bi-Directional integration between On-Premises Software and Online Services

Infrastructure management externalization

Page 12: Brandon Watson Director Microsoft Corporation BB56

Avanade

Lyle DodgeSr. ArchitectGlobal Technology & Solutions

partner

Larry BeckSr. DirectorGlobal Technology & Solutions

Page 13: Brandon Watson Director Microsoft Corporation BB56

Oltiva is a recording studio and production house specializing in emerging musicians

Success in producing emerging artists is attracting mainstream musicians

Picking up established musicians is rapidly increasing consumer demand; current systems are not designed for or able to handle the rising volume

Driving the need to change how Oltiva serves their consumers

Windows Azure Digital Media DistributionIntroducing Oltiva™

Page 14: Brandon Watson Director Microsoft Corporation BB56

Build this new business without risking their existing successful business

Minimize up-front capital investments Enter into a pay-per-use pricing model Scale (up and down) to meet demand Employ externally managed infrastructure Easy integration to both consumer and

corporate identity management systems Leverage existing developer skills

Windows Azure Digital Media DistributionOltiva’s Business Objectives

Page 15: Brandon Watson Director Microsoft Corporation BB56

Oltiva Customer Experience

demo

Page 16: Brandon Watson Director Microsoft Corporation BB56

Invisible to the consumer - no “tell-tale signs” where the application runs

Seamless identity and payment experience Demand-based scaling results in a highly

responsive web presence and download speed even when new releases hit

Windows Azure Digital Media DistributionRecap: Oltiva Customer Experience

Page 17: Brandon Watson Director Microsoft Corporation BB56

Oltiva Employee Experience

demo

Page 18: Brandon Watson Director Microsoft Corporation BB56

Running the new solution in the cloud reduces the risk to Oltiva’s existing business allowing them to enter the market quickly and without up-front capital investment

Pay-per-use model enables Oltiva to serve the consistent workload required for emerging musicians while adding a small number of established musicians that drive intermittent peak workloads

Cloud model enables Oltiva to serve a new market they couldn’t otherwise reach

Windows Azure Digital Media DistributionRecap: Oltiva Business Objectives Attained

Page 19: Brandon Watson Director Microsoft Corporation BB56

Windows Azure Microsoft .NET Services

Access Control Service Bus Workflow Services

Microsoft SQL Services SQL Data Services

Live Services Mesh Services Identity Services

Windows Azure Digital Media DistributionHow It Was Built

Page 20: Brandon Watson Director Microsoft Corporation BB56

Evals & Recordings

Please fill

out your

evaluation for

this session at:

This session will be available as a recording at:

www.microsoftpdc.com

Page 21: Brandon Watson Director Microsoft Corporation BB56

Please use the microphones provided

Q&A

Page 22: Brandon Watson Director Microsoft Corporation BB56

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market

conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Page 23: Brandon Watson Director Microsoft Corporation BB56

Dealer Recieves The Car Shipments

Page 24: Brandon Watson Director Microsoft Corporation BB56

SalesPerson Shares Some Of Them With Network

Page 25: Brandon Watson Director Microsoft Corporation BB56

Synchronize With AReIS Finished Services

Page 26: Brandon Watson Director Microsoft Corporation BB56

Make A Purchase Order For Parts

Page 27: Brandon Watson Director Microsoft Corporation BB56

Order Processing At The Manufacturer Side

Page 28: Brandon Watson Director Microsoft Corporation BB56

AReIS Portal

Page 29: Brandon Watson Director Microsoft Corporation BB56

Make Subscriptions

Page 30: Brandon Watson Director Microsoft Corporation BB56

Search Vehicles

Page 31: Brandon Watson Director Microsoft Corporation BB56

List of Vehicles

Page 32: Brandon Watson Director Microsoft Corporation BB56