apple inc. shareholders & investing community media competitors (i.e. dell, microsoft, etc.) ...

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Apple Inc. Shareholders & Investing Community

Co-founders Steve Jobs and Steve Wozniak in April 1976

~$20 Billion

Diminished Company Value Lower Stock Price Concerns of Post-Jobs Success

Media & Investor Distrust Lack of Communication Credibility

How can Apple communicate to the investing community that it can be successful without Jobs?

Does Apple need to have better overall communication with the media and the public?

Timothy D. CookChief Operating Officer (acting CEO)

Dramatically increased Apple’s margins by pulling it out of manufacturing Served as Apple CEO for two months in 2004

Jonathan IvesSenior Vice President, Industrial Design

Lead designer behind the iMac, iPod, PowerBook, MacBook and iPhone Numerous design awards, also rated the most influential Briton in America