rosemead...an econsolutions household segmentation profile provides a deep understanding of consumer...

City of Rosemead

Rosemead

Population 54,195 1 Garvey Ave & Del Mar Ave

Households 14,336 2 Garvey Ave & Walnut Grove Ave

Average HH Income $59,627 3 Valley Blvd & Walnut Grove Ave

White Collar (Residents) 55% 4 Rosemead Blvd & Mission Dr

Some College or Degree 36% 5 Valley Blvd & Temple City Blvd

Report Descriptions

Major Retail Areas

City of Rosemead

www.ECONSolutionsbyHdL.com 909.861.4335

1 2

3 45

REPORT DESCRIPTIONS

Consumer Demographic Profile An ECONSolutions Consumer Demographic Profile uses the STI: PopStats database with over

1,200 variables with a bottom-up methodology to deliver the highest accuracy level and

dependable demographic data. The side by side comparison helps users visualize consumer

changes as the market size differs.

Household Segmentation Profile An ECONSolutions Household Segmentation Profile provides a deep understanding of consumer

preferences, behaviors and habits. Utilizing the Personicx Lifestage database the report

segments 70 household clusters into one of 21 Lifestage Groups and ranks the top 10 individual

clusters allowing the user to identify the most concentrated groups with ease. The document

includes links to the Personicx Online Guide that provides clients with an in depth summary of

each group and cluster.

Employment Profile An ECONSolutions Employment Profile provides insight on the employment market located

within a specific trade area. The Employment Profile breaks down Industry Groups as well as

Occupational sectors to allow an accurate evaluation of the daytime population and workforce

for the defined region. Understanding the types of businesses and the types of workers that are

positioned near key areas of interest can greatly influence decisions.

Consumer Demand & Market Profile (GAP Analysis) An ECONSolutions Consumer Demand & Market Supply Assessment examines

opportunity/surplus gaps across 31 retail segments and 40 major product and service lines to

provide insight on potential opportunities within a defined market. The assessment evaluates the

overall trade area, not just an agencies boundaries, making it a useful tool to assist in

development planning, recruitment strategies, and overall market analysis.

...

Garvey Ave and Del Mar Ave

Rosemead, CA

November 2016

5 Minutes 10 Minutes 15 Minutes

Population 136,356 551,618 1,242,634 Garvey Ave & Jackson Ave > 28,124

Daytime Population 129,617 595,924 1,507,649 Garvey Ave & Denton Ave > 26,980

Households 39,884 161,364 368,000 Del Mar Ave & Emerson Pl > 22,803

Average Age 41.2 38.9 38.2 Del Mar Ave & Fern Ave > 16,595

Average HH Income $65,456 $67,916 $71,561

White Collar (Residents) 58% 58% 57%

Some College or Degree 42% 43% 42%

Traffic Counts

www.ECONSolutionsbyHdL.com 909.861.4335...


Restaurants

November 20165 Minutes 10 Minutes 15 Minutes



General Merchandise/Retail/Markets



Consumer Demographic Profile

For Market: Garvey Ave & Del Mar Ave

Market Definition: Garvey Ave & Del Mar Ave

Date Report Created: 11/8/2016

# % # % # %

Market Stats

Population 136,356 --- 551,618 --- 1,242,634 ---

5 Year Projected Pop 138,433 --- 564,141 --- 1,279,649 ---

Pop Growth (%) 1.5% --- 2.3% --- 3.0% ---

Households 39,884 --- 161,364 --- 368,000 ---

5 Year Projected HHs 40,582 --- 165,185 --- 383,704 ---

HH Growth (%) 1.7% --- 2.4% --- 4.3% ---

Census Stats

2000 Population 134,442 --- 543,769 --- 1,201,645 ---

2010 Population 134,493 --- 540,145 --- 1,212,038 ---

Pop Growth (%) 0.0% --- -0.7% --- 0.9% ---

2000 Households 38,493 --- 156,121 --- 342,427 ---

2010 Households 39,242 --- 157,893 --- 355,925 ---

HH Growth (%) 1.9% --- 1.1% --- 3.9% ---

Total Population by Age

Average Age 41.2 38.9 38.2

19 yrs & under 27,790 20.4% 126,750 23.0% 291,687 23.5%

20 to 24 yrs 11,945 8.8% 54,587 9.9% 126,910 10.2%

25 to 34 yrs 18,029 13.2% 75,802 13.7% 175,717 14.1%

35 to 44 yrs 17,222 12.6% 73,368 13.3% 170,301 13.7%

45 to 54 yrs 19,692 14.4% 75,009 13.6% 166,991 13.4%

55 to 64 yrs 19,059 14.0% 66,696 12.1% 143,787 11.6%

65 to 74 yrs 12,465 9.1% 44,184 8.0% 93,651 7.5%

75 to 84 yrs 7,044 5.2% 24,519 4.4% 51,271 4.1%

85 + yrs 3,109 2.3% 10,703 1.9% 22,319 1.8%

Population Bases

20-34 yrs 29,974 22.0% 130,389 23.6% 302,627 24.4%

45-64 yrs 38,751 28.4% 141,705 25.7% 310,778 25.0%

16 yrs + 111,427 81.7% 438,445 79.5% 982,803 79.1%

25 yrs + 96,620 70.9% 370,281 67.1% 824,037 66.3%

65 yrs + 22,618 16.6% 79,406 14.4% 167,241 13.5%

75 yrs + 10,153 7.4% 35,222 6.4% 73,590 5.9%

85 yrs + 3,109 2.3% 10,703 1.9% 22,319 1.8%

5 Minute Drive Time 10 Minute Drive Time 15 Minute Drive Time

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Population

0

100,000

200,000

300,000

400,000

Households

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

20 to24 yrs

25 to34 yrs

35 to44 yrs

45 to54 yrs

55 to64 yrs

65 to74 yrs

75 to84 yrs

Population by Age Group

©SDS, a division of x-span results, inc. Demographic data by PopStats.

All rights reserved. Page 1 of 4...





# % # % # %


Population by Race

White 6,516 4.8% 42,502 7.7% 127,689 10.3%

Hispanic 39,664 29.1% 285,747 51.8% 748,136 60.2%

African American 587 0.4% 3,964 0.7% 23,920 1.9%

Asian 88,087 64.6% 212,527 38.5% 325,921 26.2%

Ancestry

American Indian (ancestry) 143 0.1% 731 0.1% 1,992 0.2%

Hawaiin (ancestry) 57 0.0% 286 0.1% 714 0.1%

Household Income

Per Capita Income $19,146 --- $19,867 --- $21,193 ---

Average HH Income $65,456 --- $67,916 --- $71,561 ---

Median HH Income $48,585 --- $50,187 --- $51,080 ---

Less than $25K 10,069 25.2% 39,854 24.7% 92,079 25.0%

$25K to $34.9K 4,935 12.4% 18,150 11.2% 38,893 10.6%

$35K to $49.9K 5,369 13.5% 22,441 13.9% 50,010 13.6%

$50K to $74.9K 7,273 18.2% 28,713 17.8% 64,115 17.4%

$75K to $99.9K 4,381 11.0% 19,091 11.8% 42,938 11.7%

$100K to $149.9K 4,707 11.8% 19,444 12.0% 45,159 12.3%

$150K to $199.9K 2,051 5.1% 8,210 5.1% 19,970 5.4%

$200K + 1,099 2.8% 5,460 3.4% 14,837 4.0%

Education 96,620 370,281 824,037

Less than 9th Grade 19,788 20.5% 72,379 19.5% 165,352 20.1%

Some HS, No Diploma 10,172 10.5% 43,003 11.6% 103,545 12.6%

HS Grad (or Equivalent) 24,351 25.2% 89,605 24.2% 190,309 23.1%

Some College, No Degree 14,468 15.0% 59,009 15.9% 132,236 16.0%

Associate Degree 6,246 6.5% 24,055 6.5% 49,735 6.0%

Bachelor Degree 15,442 16.0% 57,483 15.5% 122,226 14.8%

Graduates Degree 4,418 4.6% 17,112 4.6% 40,083 4.9%

5%29%

1%65%

8%

52%1%

39%10%

61%2%

27%

Ethnic Breakdown

0.0%

10.0%

20.0%

30.0%

Lessthan$25K

$25Kto

$34.9K

$35Kto

$49.9K

$50Kto

$74.9K

$75Kto

$99.9K

$100Kto

$149.9K

$150Kto

$199.9K

Household Income Levels - %

0.0%

10.0%

20.0%

30.0%

HS Grad(or

Equivalent)

SomeCollege, No

Degree

AssociateDegree

BachelorDegree

GraduatesDegree

Education







# % # % # %


Family Structure 32,044 127,685 274,565

Single - Male 2,976 9.3% 10,173 8.0% 20,083 7.3%

Single - Female 4,748 14.8% 18,399 14.4% 36,983 13.5%

Single Parent - Male 826 2.6% 4,663 3.7% 11,112 4.0%

Single Parent - Female 2,204 6.9% 11,361 8.9% 28,078 10.2%

Married w/ Children 8,862 27.7% 37,036 29.0% 82,585 30.1%

Married w/out Children 12,428 38.8% 46,053 36.1% 95,724 34.9%

Household Size

1 Person 5,979 15.0% 26,278 16.3% 73,772 20.0%

2 People 9,317 23.4% 37,833 23.4% 84,035 22.8%

3 People 7,984 20.0% 30,452 18.9% 62,590 17.0%

4 to 6 People 13,951 35.0% 55,516 34.4% 121,287 33.0%

7+ People 2,652 6.7% 11,284 7.0% 26,318 7.2%

Home Ownership 39,884 161,364 368,000

Owners 18,938 47.5% 77,176 47.8% 171,928 46.7%

Renters 20,946 52.5% 84,188 52.2% 196,072 53.3%

Components of Change

Births 1,660 1.2% 7,156 1.3% 16,304 1.3%

Deaths 1,147 0.8% 4,054 0.7% 8,581 0.7%

Migration 134 0.1% 559 0.1% -803 -0.1%

Employment (Pop 16+) 111,427 438,445 982,803

Armed Services 29 0.0% 234 0.1% 440 0.0%

Civilian 66,369 59.6% 264,557 60.3% 595,207 60.6%

Employed 62,186 55.8% 249,142 56.8% 558,112 56.8%

Unemployed 4,183 3.8% 15,415 3.5% 37,095 3.8%

Not in Labor Force 45,029 40.4% 173,654 39.6% 387,156 39.4%

Employed Population 62,186 249,142 558,112

White Collar 36,186 58.2% 143,155 57.5% 317,684 56.9%

Blue Collar 26,000 41.8% 105,987 42.5% 240,429 43.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

1 Person 2 People 3 People 4 to 6People

Household Size

White Collar / Blue Collar

Home Ownership

58.2%

41.8%

57.5%

42.5%

56.9%

43.1%

47.5%

52.5%

47.8%

52.2%

46.7%

53.3%







# % # % # %


Employment By Occupation 62,186 249,142 558,112

White Collar 36,186 58.2% 143,155 57.5% 317,684 56.9%

Managerial executive 7,464 12.0% 28,436 11.4% 63,480 11.4%

Prof specialty 9,815 15.8% 41,698 16.7% 97,697 17.5%

Healthcare support 2,286 3.7% 6,930 2.8% 13,249 2.4%

Sales 7,467 12.0% 28,237 11.3% 61,489 11.0%

Office Admin 9,155 14.7% 37,854 15.2% 81,768 14.7%

Blue Collar 26,000 41.8% 105,987 42.5% 240,429 43.1%

Protective 829 1.3% 4,329 1.7% 9,751 1.7%

Food Prep Serving 5,193 8.4% 16,612 6.7% 34,557 6.2%

Bldg Maint/Cleaning 2,270 3.7% 10,593 4.3% 25,186 4.5%

Personal Care 5,081 8.2% 15,576 6.3% 30,773 5.5%

Farming/Fishing/Forestry 257 0.4% 1,168 0.5% 2,806 0.5%

Construction 4,433 7.1% 19,433 7.8% 44,531 8.0%

Production Transp 7,937 12.8% 38,274 15.4% 92,825 16.6%

Employment By Industry 62,186 249,142 558,112

Agri Mining Const 3,715 6.0% 15,917 6.4% 35,769 6.4%

Manufacturing 6,922 11.1% 29,918 12.0% 68,325 12.2%

Transportation 3,244 5.2% 14,724 5.9% 32,400 5.8%

Information 1,208 1.9% 5,141 2.1% 13,804 2.5%

Wholesale Retail 10,677 17.2% 42,576 17.1% 92,858 16.6%

Fin Insur Real Estate 3,564 5.7% 13,827 5.5% 31,061 5.6%

Professional Services 3,127 5.0% 13,085 5.3% 31,552 5.7%

Management Services 20 0.0% 80 0.0% 286 0.1%

Admin Waste Services 2,283 3.7% 10,618 4.3% 25,680 4.6%

Educational services 12,081 19.4% 50,499 20.3% 112,421 20.1%

Entertain services 7,810 12.6% 26,103 10.5% 56,737 10.2%

Other Prof services 4,677 7.5% 16,220 6.5% 35,142 6.3%

Public admin 2,859 4.6% 10,433 4.2% 22,078 4.0%

0.0%

5.0%

10.0%

15.0%

20.0%

Industry Breakdown

0.0%

10.0%

20.0%

30.0%

Industry Breakdown Cont.




Date: 11/8/2016


(01Y) Starting Out 4.0% 4.6% ##

(02Y) Taking Hold 2.9% 2.7% ##

(03X) Settling Down 1.8% 1.6% ##

(04X) Social Connectors 4.6% 4.9% ##

(05X) Busy Households 4.5% 5.5% ##

(06X) Working & Studying 4.3% 4.7% ##

(07X) Career Oriented 3.6% 3.4% ##

(08X) Large Households 2.0% 2.2% ##

(09B) Comfortable Independence 1.7% 1.5% ##

(10B) Rural-Metro Mix 5.4% 5.4% ##

(11B) Affluent Households 3.4% 4.6% ##

(12B) Comfortable Households 9.0% 8.3% ##

(13B) Working Households 4.1% 4.3% ##

(14B) Diverging Paths 6.9% 6.6% ##

(15M) Top Wealth 2.6% 3.8% ##

(16M) Living Well 1.4% 1.4% ##

(17M) Bargain Hunters 11.6% 10.4% ##

(18M) Thrifty and Active 0.0% 0.0% ##

(19M) Solid Prestige 12.1% 10.6% ##

(20S) Community Minded 6.3% 6.3% ##

(21S) Leisure Seekers 7.7% 7.2% ##

Total Households 39,124 100% 157,601 100% 353,690 100%

Rank * Cluster Lifestage Group Households % Households % Households % 1 08- Solid Surroundings (19M) Solid Prestige 2,272 5.8% 7,539 4.8% 12,813 3.6%

2 53- Metro Strivers (10B) Rural-Metro Mix 2,127 5.4% 8,559 5.4% 18,345 5.2%

3 63- Staying Home (17M) Bargain Hunters 2,066 5.3% 8,059 5.1% 19,487 5.5%

4 09- Busy Schedules (19M) Solid Prestige 1,922 4.9% 7,004 4.4% 11,975 3.4%

5 36- Persistent & Productive (20S) Community Minded 1,911 4.9% 7,566 4.8% 16,304 4.6%

6 17- Firmly Established (12B) Comfortable Households 1,833 4.7% 6,852 4.3% 15,496 4.4%

7 33- Urban Diversity (14B) Diverging Paths 1,748 4.5% 6,740 4.3% 14,464 4.1%

8 13- Work & Play (12B) Comfortable Households 1,690 4.3% 6,296 4.0% 13,313 3.8%

9 38- Occupational Mix (13B) Working Households 1,602 4.1% 6,758 4.3% 15,278 4.3%

10 62- Movies & Sports (05X) Busy Households 1,034 2.6% 5,476 3.5% 12,985 3.7%

* Rank is based on Trade Area 1 cluster sizes

Garvey & Del Mar Garvey & Del Mar Garvey & Del Mar

Trade Area 1: Trade Area 2: Trade Area 3:


Garvey & Del Mar Garvey & Del Mar

Household Segmentation Profile



Garvey & Del Mar

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down

(04X) Social Connectors

(05X) Busy Households

(06X) Working & Studying

(07X) Career Oriented

(08X) Large Households

(09B) Comfortable Independence

(10B) Rural-Metro Mix

(11B) Affluent Households

(12B) Comfortable Households

(13B) Working Households

(14B) Diverging Paths

(15M) Top Wealth

(16M) Living Well

(17M) Bargain Hunters

(18M) Thrifty and Active

(19M) Solid Prestige

(20S) Community Minded

(21S) Leisure Seekers

Household Lifestage Group Comparison

Uses the Personicx household segmentation system. More information about each cluster

and lifestage group is available by clicking on the respective category. Page 1 of 3...

http://www2.hdlcompanies.com/misc/HSR/Solid_Surroundings.pdf

http://www2.hdlcompanies.com/misc/HSR/19M.pdf

http://www2.hdlcompanies.com/misc/HSR/Metro_Strivers.pdf

http://www2.hdlcompanies.com/misc/HSR/10B.pdf

http://www2.hdlcompanies.com/misc/HSR/Staying_Home.pdf

http://www2.hdlcompanies.com/misc/HSR/13B.pdf#

http://www2.hdlcompanies.com/misc/HSR/Busy_Schedules.pdf

http://www2.hdlcompanies.com/misc/HSR/19M.pdf#

http://www2.hdlcompanies.com/misc/HSR/Persistent_and_Productive.pdf

http://www2.hdlcompanies.com/misc/HSR/20S.pdf#

http://www2.hdlcompanies.com/misc/HSR/Firmly_Established.pdf


http://www2.hdlcompanies.com/misc/HSR/Urban_Diversity.pdf


http://www2.hdlcompanies.com/misc/HSR/Work_and_Play.pdf


http://www2.hdlcompanies.com/misc/HSR/Occupational_Mix.pdf


http://www2.hdlcompanies.com/misc/HSR/Movies_and_Sports.pdf

http://www2.hdlcompanies.com/misc/HSR/05X.pdf#

Household Segmentation ProfileMarket: Garvey Ave & Del Mar Ave

Date: 11/8/2016

TOTAL HOUSEHOLDS 39,124 100% 157,601 100% 353,690 100%

Lifestage Group Cluster Name

1,568 4.0% 7,262 4.6% 15,841 4.5%39- Setting Goals 362 0.9% 1,970 1.2% 4,488 1.3%

45- Offices & Entertainment 333 0.9% 1,211 0.8% 2,600 0.7%

57- Collegiate Crowd 510 1.3% 2,318 1.5% 4,936 1.4%

58- Outdoor Fervor 0 0.0% 0 0.0% 8 0.0%

67- First Steps 363 0.9% 1,763 1.1% 3,810 1.1%

1,123 2.9% 4,239 2.7% 9,468 2.7%18- Climbing the Ladder 143 0.4% 463 0.3% 931 0.3%

21- Children First 251 0.6% 977 0.6% 2,038 0.6%

24- Career Building 562 1.4% 2,202 1.4% 5,267 1.5%

30- Out & About 167 0.4% 597 0.4% 1,233 0.3%

714 1.8% 2,449 1.6% 5,304 1.5%34- Outward Bound 0 0.0% 0 0.0% 3 0.0%

41- Rural Adventure 0 0.0% 7 0.0% 56 0.0%

46- Rural & Active 714 1.8% 2,442 1.5% 5,245 1.5%

1,817 4.6% 7,759 4.9% 17,133 4.8%42- Creative Variety 403 1.0% 1,600 1.0% 3,463 1.0%

52- Stylish & Striving 781 2.0% 3,064 1.9% 6,508 1.8%

59- Mobile Mixers 633 1.6% 3,096 2.0% 7,162 2.0%

1,752 4.5% 8,591 5.5% 19,983 5.6%37- Firm Foundations 718 1.8% 3,115 2.0% 6,999 2.0%

62- Movies & Sports 1,034 2.6% 5,476 3.5% 12,985 3.7%

1,698 4.3% 7,387 4.7% 21,213 6.0%61- City Life 679 1.7% 3,151 2.0% 11,952 3.4%

69- Productive Havens 219 0.6% 1,007 0.6% 2,299 0.6%

70- Favorably Frugal 800 2.0% 3,229 2.0% 6,962 2.0%

1,393 3.6% 5,360 3.4% 12,273 3.5%06- Casual Comfort 347 0.9% 1,397 0.9% 3,372 1.0%

10- Careers & Travel 136 0.3% 502 0.3% 1,211 0.3%

20- Carving Out Time 151 0.4% 572 0.4% 1,395 0.4%

26- Getting Established 758 1.9% 2,889 1.8% 6,295 1.8%

787 2.0% 3,462 2.2% 8,084 2.3%11- Schools & Shopping 135 0.3% 671 0.4% 1,696 0.5%

12- On the Go 156 0.4% 650 0.4% 1,484 0.4%

19- Country Comfort 1 0.0% 6 0.0% 32 0.0%

27- Tenured Proprietors 495 1.3% 2,135 1.4% 4,872 1.4%

651 1.7% 2,431 1.5% 6,629 1.9%29- City Mixers 43 0.1% 374 0.2% 2,313 0.7%

35- Working & Active 254 0.6% 886 0.6% 1,837 0.5%

56- Metro Active 354 0.9% 1,170 0.7% 2,479 0.7%

2,128 5.4% 8,560 5.4% 18,403 5.2%47- Rural Parents 0 0.0% 0 0.0% 17 0.0%

53- Metro Strivers 2,127 5.4% 8,559 5.4% 18,345 5.2%

60- Rural & Mobile 1 0.0% 1 0.0% 41 0.0%









(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down




Uses the Personicx household life stage segmentation system. More information about each cluster


http://www2.hdlcompanies.com/misc/HSR/Setting_Goals.pdf

http://www2.hdlcompanies.com/misc/HSR/Offices_and_Entertainment.pdf

http://www2.hdlcompanies.com/misc/HSR/Collegiate_Crowd.pdf

http://www2.hdlcompanies.com/misc/HSR/Outdoor_Fervor.pdf#

http://www2.hdlcompanies.com/misc/HSR/First_Steps.pdf#

http://www2.hdlcompanies.com/misc/HSR/Climbing_the_Ladder.pdf

http://www2.hdlcompanies.com/misc/HSR/Children_First.pdf#

http://www2.hdlcompanies.com/misc/HSR/Career_Building.pdf

http://www2.hdlcompanies.com/misc/HSR/Out_and_About.pdf#

http://www2.hdlcompanies.com/misc/HSR/Outward_Bound.pdf#

http://www2.hdlcompanies.com/misc/HSR/Rural_Adventure.pdf

http://www2.hdlcompanies.com/misc/HSR/Rural_and_Active.pdf

http://www2.hdlcompanies.com/misc/HSR/Creative_Variety.pdf#

http://www2.hdlcompanies.com/misc/HSR/Stylish_and_Striving.pdf#

http://www2.hdlcompanies.com/misc/HSR/Mobile_Mixers.pdf#

http://www2.hdlcompanies.com/misc/HSR/Firm_Foundations.pdf#


http://www2.hdlcompanies.com/misc/HSR/City_Life.pdf#

http://www2.hdlcompanies.com/misc/HSR/Productive_Havens.pdf#

http://www2.hdlcompanies.com/misc/HSR/Favorably_Frugal.pdf#

http://www2.hdlcompanies.com/misc/HSR/Casual_Comfort.pdf#

http://www2.hdlcompanies.com/misc/HSR/Careers_and_Travel.pdf#

http://www2.hdlcompanies.com/misc/HSR/Carving_Out_Time.pdf#

http://www2.hdlcompanies.com/misc/HSR/Getting_Established.pdf#

http://www2.hdlcompanies.com/misc/HSR/Schools_and_Shopping.pdf#

http://www2.hdlcompanies.com/misc/HSR/On_the_Go.pdf#

http://www2.hdlcompanies.com/misc/HSR/Country_Comfort.pdf#

http://www2.hdlcompanies.com/misc/HSR/Tenured_Proprietors.pdf#

http://www2.hdlcompanies.com/misc/HSR/City_Mixers.pdf#

http://www2.hdlcompanies.com/misc/HSR/Working_and_Active.pdf

http://www2.hdlcompanies.com/misc/HSR/Metro_Active.pdf#

http://www2.hdlcompanies.com/misc/HSR/Rural_Parents.pdf#

http://www2.hdlcompanies.com/misc/HSR/Metro_Strivers.pdf#

http://www2.hdlcompanies.com/misc/HSR/Rural_and_Mobile.pdf





http://www2.hdlcompanies.com/misc/HSR/08x.pdf#


http://www2.hdlcompanies.com/misc/HSR/01Y.pdf


http://www2.hdlcompanies.com/misc/HSR/03X.pdf


Lifestage Group Cluster NameGarvey & Del Mar Garvey & Del Mar Garvey & Del Mar


1,316 3.4% 7,298 4.6% 17,982 5.1%01- Summit Estates 108 0.3% 1,386 0.9% 6,151 1.7%

04- Top Professionals 1,012 2.6% 4,981 3.2% 9,455 2.7%

07- Active Lifestyles 196 0.5% 931 0.6% 2,376 0.7%

3,523 9.0% 13,148 8.3% 28,809 8.1%13- Work & Play 1,690 4.3% 6,296 4.0% 13,313 3.8%

17- Firmly Established 1,833 4.7% 6,852 4.3% 15,496 4.4%

1,602 4.1% 6,758 4.3% 15,285 4.3%38- Occupational Mix 1,602 4.1% 6,758 4.3% 15,278 4.3%

48- Farm & Home 0 0.0% 0 0.0% 7 0.0%

2,711 6.9% 10,377 6.6% 22,708 6.4%16- Country Enthusiasts 0 0.0% 0 0.0% 4 0.0%

22- Comfortable Cornerstones 106 0.3% 524 0.3% 1,328 0.4%

31- Mid-Americana 413 1.1% 1,500 1.0% 3,033 0.9%

32- Metro Mix 444 1.1% 1,613 1.0% 3,879 1.1%

33- Urban Diversity 1,748 4.5% 6,740 4.3% 14,464 4.1%

1,027 2.6% 5,948 3.8% 16,597 4.7%02- Established Elite 218 0.6% 2,058 1.3% 8,521 2.4%

03- Corporate Connected 809 2.1% 3,890 2.5% 8,076 2.3%

555 1.4% 2,173 1.4% 5,261 1.5%14- Career Centered 425 1.1% 1,552 1.0% 3,573 1.0%

15- Country Ways 0 0.0% 0 0.0% 4 0.0%

23- Good Neighbors 130 0.3% 621 0.4% 1,685 0.5%

4,548 11.6% 16,410 10.4% 36,499 10.3%43- Work & Causes 596 1.5% 1,956 1.2% 3,935 1.1%

44- Open Houses 582 1.5% 1,906 1.2% 3,733 1.1%

55- Community Life 821 2.1% 2,807 1.8% 5,764 1.6%

63- Staying Home 2,066 5.3% 8,059 5.1% 19,487 5.5%

68- Staying Healthy 484 1.2% 1,681 1.1% 3,580 1.0%

0 0.0% 1 0.0% 16 0.0%40- Great Outdoors 0 0.0% 0 0.0% 3 0.0%

50- Rural Community 0 0.0% 0 0.0% 4 0.0%

54- Work & Outdoors 0 0.0% 1 0.0% 9 0.0%

4,745 12.1% 16,725 10.6% 29,475 8.3%05- Active & Involved 550 1.4% 2,181 1.4% 4,688 1.3%

08- Solid Surroundings 2,272 5.8% 7,539 4.8% 12,813 3.6%

09- Busy Schedules 1,922 4.9% 7,004 4.4% 11,975 3.4%

2,462 6.3% 9,932 6.3% 21,735 6.1%25- Clubs & Causes 264 0.7% 1,098 0.7% 2,622 0.7%

28- Community Pillars 287 0.7% 1,268 0.8% 2,809 0.8%

36- Persistent & Productive 1,911 4.9% 7,566 4.8% 16,304 4.6%

3,002 7.7% 11,331 7.2% 24,990 7.1%49- Home & Garden 573 1.5% 2,248 1.4% 4,735 1.3%

51- Role Models 550 1.4% 1,985 1.3% 4,149 1.2%

64- Practical & Careful 356 0.9% 1,290 0.8% 2,856 0.8%

65- Hobbies & Shopping 652 1.7% 2,507 1.6% 5,190 1.5%

66- Helping Hands 872 2.2% 3,301 2.1% 8,060 2.3%



(16M) Living Well

(17M)Bargain Hunters

(18M) Thrifty & Active






(15M) Top Wealth



http://www2.hdlcompanies.com/misc/HSR/Summit_Estates.pdf#

http://www2.hdlcompanies.com/misc/HSR/Top_Professionals.pdf#

http://www2.hdlcompanies.com/misc/HSR/Active_Lifestyles.pdf#

http://www2.hdlcompanies.com/misc/HSR/Work_and_Play.pdf#

http://www2.hdlcompanies.com/misc/HSR/Firmly_Established.pdf#

http://www2.hdlcompanies.com/misc/HSR/Occupational_Mix.pdf#

http://www2.hdlcompanies.com/misc/HSR/Farm_and_Home.pdf#

http://www2.hdlcompanies.com/misc/HSR/Country_Enthusiasts.pdf#

http://www2.hdlcompanies.com/misc/HSR/Comfortable_Cornerstones.pdf#

http://www2.hdlcompanies.com/misc/HSR/Mid_Americana.pdf#

http://www2.hdlcompanies.com/misc/HSR/Metro_Mix.pdf#

http://www2.hdlcompanies.com/misc/HSR/Urban_Diversity.pdf#

http://www2.hdlcompanies.com/misc/HSR/Established_Elite.pdf#

http://www2.hdlcompanies.com/misc/HSR/Corporate_Connected.pdf#

http://www2.hdlcompanies.com/misc/HSR/Career_Centered.pdf#

http://www2.hdlcompanies.com/misc/HSR/Country_Ways.pdf#

http://www2.hdlcompanies.com/misc/HSR/Good_Neighbors.pdf#

http://www2.hdlcompanies.com/misc/HSR/Work_and_Causes.pdf#

http://www2.hdlcompanies.com/misc/HSR/Open_Houses.pdf#

http://www2.hdlcompanies.com/misc/HSR/Community_Life.pdf#

http://www2.hdlcompanies.com/misc/HSR/Staying_Home.pdf#

http://www2.hdlcompanies.com/misc/HSR/Staying_Healthy.pdf#

http://www2.hdlcompanies.com/misc/HSR/Great_Outdoors.pdf#

http://www2.hdlcompanies.com/misc/HSR/Rural_Community.pdf#

http://www2.hdlcompanies.com/misc/HSR/Work_and_Outdoors.pdf#

http://www2.hdlcompanies.com/misc/HSR/Active_and_Involved.pdf#

http://www2.hdlcompanies.com/misc/HSR/Solid_Surroundings.pdf#

http://www2.hdlcompanies.com/misc/HSR/Busy_Schedules.pdf#

http://www2.hdlcompanies.com/misc/HSR/Clubs_and_Causes.pdf#

http://www2.hdlcompanies.com/misc/HSR/Community_Pillars.pdf#

http://www2.hdlcompanies.com/misc/HSR/Persistent_and_Productive.pdf#

http://www2.hdlcompanies.com/misc/HSR/Home_and_Garden.pdf#

http://www2.hdlcompanies.com/misc/HSR/Role_Models.pdf#

http://www2.hdlcompanies.com/misc/HSR/Practical_and_Careful.pdf#

http://www2.hdlcompanies.com/misc/HSR/Hobbies_and_Shopping.pdf#

http://www2.hdlcompanies.com/misc/HSR/Helping_Hands.pdf#












Employment Profile



Date Report Created:

Daytime Population

Student Population

Median Employee Salary

Average Employee Salary

Wages

Salary/Wage per Employee per Annum

Under $15,000 CrYr 2.8% 3.2% 3.5%

15,000 to 30,000 CrYr 14.1% 13.3% 13.8%

30,000 to 45,000 CrYr 34.6% 35.4% 35.6%

45,000 to 60,000 CrYr 15.6% 16.5% 15.9%

60,000 to 75,000 CrYr 10.6% 10.6% 10.4%

75,000 to 90,000 CrYr 8.9% 8.3% 7.7%

90,000 to 100,000 CrYr 3.1% 2.6% 2.3%

Over 100,000 CrYr 10.4% 10.1% 10.8%

Industry Groups

# % # % # % # % # % # %

Total 3,616 100% 49,878 100% 13,307 100% 194,166 100% 34,489 100% 631,849 100%

Accomodation & Food Services 294 8.1% 3,958 7.9% 824 6.2% 11,386 5.9% 1,983 5.7% 37,535 5.9%

Administration & Support Services 169 4.7% 2,252 4.5% 445 3.3% 7,977 4.1% 962 2.8% 27,031 4.3%

Agriculure, Forestry, Fishing, Hunting 4 0.1% 18 0.0% 21 0.2% 91 0.0% 54 0.2% 461 0.1%

Arts, Entertainment, & Recreation 80 2.2% 864 1.7% 224 1.7% 2,618 1.3% 551 1.6% 12,839 2.0%

Construction 79 2.2% 1,574 3.2% 482 3.6% 6,716 3.5% 1,103 3.2% 17,986 2.8%

Educational Services 125 3.4% 3,189 6.4% 433 3.3% 16,604 8.6% 885 2.6% 39,093 6.2%

Finance & Insurance 237 6.6% 3,777 7.6% 771 5.8% 9,845 5.1% 1,718 5.0% 24,548 3.9%

Health Care & Social Assistance 690 19.1% 11,261 22.6% 2,158 16.2% 34,121 17.6% 4,846 14.1% 95,327 15.1%

Information 76 2.1% 1,054 2.1% 226 1.7% 4,266 2.2% 569 1.7% 12,440 2.0%

Management of Companies & Enterprises 2 0.1% 90 0.2% 7 0.1% 335 0.2% 22 0.1% 1,182 0.2%

Manufacturing 143 3.9% 4,248 8.5% 886 6.7% 22,275 11.5% 2,452 7.1% 82,886 13.1%

Mining 1 0.0% 73 0.1% 4 0.0% 96 0.0% 15 0.0% 377 0.1%

Professional, Scientific, & Technical Services 352 9.7% 2,384 4.8% 1,166 8.8% 9,321 4.8% 3,917 11.4% 63,212 10.0%

Real Estate, Rental, Leasing 114 3.2% 818 1.6% 420 3.2% 2,857 1.5% 958 2.8% 7,633 1.2%

Retail Trade 663 18.3% 7,242 14.5% 2,532 19.0% 31,692 16.3% 7,181 20.8% 102,469 16.2%

Transportation & Storage 31 0.9% 359 0.7% 164 1.2% 3,208 1.7% 484 1.4% 13,973 2.2%

Utilities 5 0.1% 510 1.0% 15 0.1% 1,323 0.7% 42 0.1% 2,318 0.4%

Wholesale Trade 104 2.9% 853 1.7% 731 5.5% 5,445 2.8% 2,467 7.2% 22,375 3.5%

Other Services 447 12.4% 5,354 10.7% 1,797 13.5% 23,991 12.4% 4,281 12.4% 68,163 10.8%

5 Minute Drive Time 15 Minute Drive Time10 Minute Drive Time

11/8/2016

129,617 1,507,649

24,459 390,835

595,924

186,551

44,630

53,848 53,73453,232

Employee's

44,960 43,961

7,012 87,312

6,230

25,738

17,263 225,043

7,786 100,423

5,271 65,598

68,718

32,076

20,657

Establishments Employee'sEstablishments Employee's Establishments

16,128

5,021

19,597

# # #

4,439 48,599

1,393 21,928

1,521 14,513

5,191 68,433

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

Health Care &Social Assistance

Retail Trade Manufacturing

10 Minutes

Top Industry Groups by Employee %

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%



5 Minutes


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

Retail Trade Health Care &Social Assistance

Manufacturing

15 Minutes


©SDS, a division of x-span results, inc. Data by STI. All rights reserved. Page 1 of 2...

Employment Profile





11/8/2016

Occupations

White Collar 55.8% 52.6% 52.0%

Architecture & Engineering 0.9% 1.1% 1.3%

Community & Social Science 2.9% 2.7% 2.5%

Computer/Mathematical Science 1.5% 1.5% 1.4%

Education, Training, & Library 5.7% 7.0% 5.5%

Entertainment & Media 1.2% 1.3% 1.8%

Healthcare Practitioners 9.4% 7.1% 5.9%

Healthcare Support 3.6% 3.0% 2.5%

Legal 0.9% 0.6% 2.8%

Life, Physical, & Social Science 0.7% 0.7% 0.7%

Management 5.4% 5.5% 5.3%

Office & Administrative Support 19.7% 18.4% 19.0%

Blue Collar 44.0% 47.3% 47.8%

Building & Grounds Cleaning & Maintenance 2.6% 2.9% 2.8%

Construction 2.7% 3.0% 2.6%

Farming, Fishing, & Forestry 0.1% 0.1% 0.1%

Food Service 7.8% 6.1% 5.9%

Installation & Maintenance 3.6% 4.1% 3.5%

Personal Care & Service 2.4% 2.3% 2.1%

Production 6.8% 8.3% 9.5%

Protective Service 1.0% 1.6% 1.6%

Sales & Related 12.2% 13.0% 13.5%

Transportation & Material Moving 4.8% 5.8% 6.4%

Military Services 0.2% 0.2% 0.2%

Employee Totals and History

Current

1st Quarter 2016

4th Quarter 2015

3rd Quarter 2015

2nd Quarter 2015

1st Quarter 2015

4th Quarter 2014

3rd Quarter 2014

2nd Quarter 2014

171,527

49,878 631,849194,166

# of Employee's # of Employee's

27,830 328,482

50,061 633,118

47,082 603,315

44,608 572,065

193,231

184,019

435

169,847

179,782

46,193 591,635

45,784 590,180

46,299 597,639

180,259

43,383 571,194

45,138 597,596

178,903

180,848

8,174

1,463 15,754

2,229

5,310

767 9,129

2,825 34,474

597 11,183

2,977

13,508

2,572

4,709 37,431

1,783 15,615

442 17,718

13,764

5,777

1,217

345 4,291

2,701 33,783

21,971 302,230

1,358

10,668

37,294

21,837

3,174

1,293 17,392

1,367 16,432

40 562

91,745

5,653

5,871

160

11,794

7,947

25,226

11,310

77

59,850

477 10,234

6,109 85,082

2,414 40,411

4,452

3,905

1,778

9,840 120,333

102,075

35,769

1,202 13,137

3,386

# # #

1,137346

16,156

# of Employee's

0.0%

5.0%

10.0%

15.0%

20.0%

Office &Administrative

Support

Sales & Related Production

10 Minutes

Top Occupations by Employee %Top Occupations by Employee %

0.0%

5.0%

10.0%

15.0%

20.0%


Support

Sales & Related HealthcarePractitioners

5 Minutes

Top Occupations by Employee %

0.0%

5.0%

10.0%

15.0%

20.0%


Support


15 Minutes



Consumer Demand & Market Supply AssessmentFor Market: Garvey Ave & Del Mar Ave



DemographicsPopulation 136,356 551,618 1,242,634

5-Year Population estimate 137,595 559,183 1,254,565

Population Households 135,518 546,661 1,217,546

Group Quarters Population 838 4,957 25,088

Households 39,884 161,364 368,000

5-Year Households estimate 40,582 165,185 383,704

WorkPlace Establishments 3,690 13,640 35,328

Workplace Employees 49,878 194,166 631,849

Median Household Income $48,585 $50,187 $51,080

Consumer Market Opportunity Consumer Market Opportunity Consumer Market Opportunity

By Establishments Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/SurplusElectronic Shopping/Mail Order Houses $245,154,566 $44,906,323 ($200,248,243) $979,817,620 $470,545,113 ($509,272,507) $2,302,089,131 $1,181,619,404 ($1,120,469,727)

Automotive Dealers $388,175,181 $199,568,603 ($188,606,578) $1,559,457,393 $1,827,030,527 $267,573,134 $3,476,657,069 $3,375,134,038 ($101,523,030)

Other General Merchandise Stores $243,541,693 $142,878,532 ($100,663,161) $974,278,231 $675,381,548 ($298,896,683) $2,180,380,904 $2,076,912,861 ($103,468,043)

Building Material/Supplies Dealers $118,336,994 $55,153,674 ($63,183,319) $474,127,531 $383,031,576 ($91,095,955) $1,056,439,091 $1,079,100,464 $22,661,373

Gasoline Stations $222,157,124 $173,948,701 ($48,208,423) $889,086,921 $894,148,165 $5,061,244 $1,984,038,819 $2,457,191,787 $473,152,967

Clothing Stores $105,967,221 $62,021,192 ($43,946,029) $425,479,807 $265,219,960 ($160,259,847) $949,526,297 $1,912,288,719 $962,762,422

Electronics/Appliance $44,881,598 $20,328,452 ($24,553,146) $178,374,673 $82,768,379 ($95,606,294) $461,035,283 $302,531,094 ($158,504,189)

Other Motor Vehicle Dealers $21,476,063 $3,840,000 ($17,636,063) $86,109,888 $30,223,550 ($55,886,338) $191,997,782 $81,987,269 ($110,010,514)

Automotive Parts/Accessories/Tire $36,550,208 $22,258,266 ($14,291,941) $146,474,168 $120,571,572 ($25,902,596) $326,358,166 $333,727,560 $7,369,394

Vending Machine Operators (Non-Store) $13,615,448 $0 ($13,615,448) $54,379,980 $89,353,785 $34,973,805 $123,298,400 $132,039,914 $8,741,514

Shoe Stores $14,733,480 $3,068,674 ($11,664,806) $59,221,881 $65,892,039 $6,670,159 $132,209,843 $218,366,846 $86,157,003

Furniture Stores $22,498,853 $11,409,573 ($11,089,280) $90,319,044 $80,849,654 ($9,469,390) $201,601,256 $292,207,308 $90,606,052

Direct Selling Establishments $18,713,879 $9,952,320 ($8,761,559) $74,859,178 $30,368,270 ($44,490,908) $167,133,573 $215,634,633 $48,501,060

Sporting Goods/Hobby/Musical Instrument $27,329,564 $18,667,369 ($8,662,195) $109,636,023 $82,930,941 ($26,705,082) $244,651,635 $306,788,649 $62,137,014

Lawn/Garden Equipment/Supplies Stores $13,634,918 $5,474,454 ($8,160,465) $54,519,255 $25,955,706 ($28,563,549) $121,415,541 $64,007,155 ($57,408,386)

Used Merchandise Stores $7,140,597 $274,456 ($6,866,141) $28,649,894 $14,426,516 ($14,223,378) $64,153,252 $57,224,209 ($6,929,043)

Beer/Wine/Liquor Stores $17,954,590 $11,157,105 ($6,797,485) $71,857,532 $53,112,467 ($18,745,064) $160,625,033 $135,231,854 ($25,393,178)

Home Furnishing Stores $19,799,748 $14,477,708 ($5,322,040) $79,315,381 $54,934,108 ($24,381,273) $176,783,824 $202,727,235 $25,943,411

Office Supplies/Stationary/Gift $13,767,931 $8,576,950 ($5,190,981) $54,958,850 $30,251,053 ($24,707,797) $129,850,449 $143,920,105 $14,069,657

Other Misc. Store Retailers $30,513,452 $25,773,533 ($4,739,919) $121,818,033 $103,763,207 ($18,054,826) $271,272,918 $482,262,657 $210,989,738

Bar/Drinking Places (Alcoholic Beverages) $5,615,329 $1,926,237 ($3,689,092) $22,227,553 $9,222,752 ($13,004,801) $63,742,155 $50,719,780 ($13,022,375)

Jewelry/Luggage/Leather Goods $13,818,651 $11,070,011 ($2,748,640) $55,427,942 $29,409,912 ($26,018,030) $123,692,562 $319,941,793 $196,249,231

Special Food Services $22,017,107 $20,176,615 ($1,840,492) $87,427,005 $61,074,677 ($26,352,328) $228,784,826 $253,676,297 $24,891,470

Book/Periodical/Music Stores $8,313,853 $7,437,299 ($876,554) $33,442,007 $33,207,744 ($234,263) $75,384,027 $82,551,464 $7,167,437

Florists/Misc. Store Retailers $2,721,776 $4,203,124 $1,481,348 $10,883,892 $11,966,693 $1,082,802 $24,239,262 $44,305,809 $20,066,547

Department Stores $66,225,923 $73,390,798 $7,164,875 $265,429,288 $262,781,682 ($2,647,606) $594,563,550 $796,323,518 $201,759,968

Specialty Food Stores $14,088,173 $23,751,423 $9,663,251 $56,300,479 $73,652,466 $17,351,986 $125,780,042 $236,148,229 $110,368,187

Health/Personal Care Stores $126,740,649 $144,983,929 $18,243,280 $507,294,416 $445,517,015 ($61,777,401) $1,129,819,713 $1,396,226,780 $266,407,068

Full-Service Restaurants $99,949,664 $124,741,826 $24,792,162 $396,580,157 $300,701,901 ($95,878,257) $1,062,272,820 $887,965,462 ($174,307,358)

Limited-Service Eating Places $95,500,319 $125,848,371 $30,348,053 $379,335,297 $349,477,470 ($29,857,827) $983,749,343 $987,556,537 $3,807,194

Grocery Stores $234,520,546 $280,291,296 $45,770,750 $937,428,585 $1,120,627,329 $183,198,744 $2,095,355,662 $2,780,783,458 $685,427,796








By Major Product Lines Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/SurplusAutos/Cars/Vans/Trucks/Motorcycles $332,785,426 $168,510,827 ($164,274,599) $1,338,590,864 $1,540,975,173 $202,384,308 $2,984,807,027 $2,857,454,174 ($127,352,854)

Drugs/Health Aids/Beauty Aids/Cosmetics $268,456,557 $191,651,393 ($76,805,163) $1,074,800,398 $750,430,718 ($324,369,681) $2,393,567,598 $2,235,888,544 ($157,679,055)

Groceries/Other Food Items (Off Premises) $368,382,285 $328,358,763 ($40,023,522) $1,472,298,585 $1,422,213,242 ($50,085,343) $3,278,852,567 $3,761,379,019 $482,526,453

Automotive Fuels $199,948,973 $160,067,944 ($39,881,029) $800,320,224 $813,507,010 $13,186,786 $1,782,379,221 $2,249,777,418 $467,398,197

All Other Merchandise $83,840,084 $45,625,768 ($38,214,316) $335,288,911 $218,825,449 ($116,463,462) $747,196,415 $804,766,591 $57,570,176

Womens/Juniors/Misses Wear $84,311,755 $47,251,055 ($37,060,700) $338,145,524 $207,535,957 ($130,609,568) $754,228,962 $1,200,678,364 $446,449,401

Automotive Tires/Tubes/Batteries/Parts $67,121,584 $33,000,313 ($34,121,271) $269,094,798 $220,492,937 ($48,601,861) $599,582,335 $528,907,957 ($70,674,378)

Furniture/Sleep/Outdoor/Patio Furniture $56,168,323 $22,702,221 ($33,466,102) $225,541,604 $146,367,019 ($79,174,585) $503,268,624 $497,923,565 ($5,345,060)

Retailer Services $68,404,901 $37,452,505 ($30,952,396) $272,514,026 $274,617,211 $2,103,184 $606,860,654 $610,953,304 $4,092,650

Computer Hardware/Software/Supplies $45,146,697 $15,927,002 ($29,219,696) $176,770,108 $107,661,028 ($69,109,079) $592,645,558 $313,431,827 ($279,213,731)

Dimensional Lumber/Other Building Materials $50,198,475 $24,009,080 ($26,189,395) $201,310,075 $165,624,866 ($35,685,209) $448,546,932 $469,647,424 $21,100,492

Footwear, including Accessories $31,900,702 $12,408,454 ($19,492,248) $128,231,339 $102,594,489 ($25,636,850) $286,264,078 $404,856,258 $118,592,180

Hardware/Tools/Plumbing/Electrical Supplies $32,821,262 $16,997,929 ($15,823,332) $131,455,411 $110,261,821 ($21,193,590) $292,926,732 $313,706,689 $20,779,958

Sporting Goods (incl Bicycles/Sports Vehicles) $25,465,582 $12,201,238 ($13,264,344) $102,118,372 $64,718,475 ($37,399,897) $227,835,153 $215,532,400 ($12,302,753)

Kitchenware/Home Furnishings $26,396,787 $14,634,850 ($11,761,937) $105,742,103 $73,704,169 ($32,037,933) $235,658,358 $251,512,952 $15,854,594

Lawn/Garden/Farm Equipment/Supplies $29,374,143 $17,940,718 ($11,433,425) $117,474,734 $89,119,517 ($28,355,217) $261,602,476 $254,713,804 ($6,888,672)

Mens Wear $32,502,093 $21,094,366 ($11,407,727) $130,650,618 $94,880,218 ($35,770,400) $291,925,919 $505,826,813 $213,900,894

Jewelry (including Watches) $22,755,571 $13,538,963 ($9,216,608) $91,323,994 $47,741,860 ($43,582,134) $203,844,475 $361,060,419 $157,215,945

Packaged Liquor/Wine/Beer $43,083,835 $34,165,229 ($8,918,606) $172,458,821 $154,747,653 ($17,711,168) $384,381,119 $410,834,398 $26,453,279

Cigars/Cigarettes/Tobacco/Accessories $33,254,563 $25,013,247 ($8,241,316) $133,374,974 $112,095,791 ($21,279,183) $296,832,852 $340,627,357 $43,794,506

Floor/Floor Coverings $17,051,848 $9,609,164 ($7,442,684) $68,416,329 $48,457,570 ($19,958,758) $152,483,032 $157,578,977 $5,095,945

Pets/Pet Foods/Pet Supplies $16,939,309 $9,591,886 ($7,347,423) $67,282,639 $40,284,681 ($26,997,958) $149,614,482 $163,703,541 $14,089,059

Books/Periodicals $15,138,456 $7,972,360 ($7,166,097) $61,047,923 $43,767,674 ($17,280,249) $136,581,798 $118,564,527 ($18,017,271)

Audio Equipment/Musical Instruments $12,320,362 $6,825,804 ($5,494,558) $49,424,005 $34,574,691 ($14,849,314) $110,343,566 $109,061,310 ($1,282,255)

Televisions/VCR/Video Cameras/DVD etc $17,125,596 $11,836,804 ($5,288,792) $68,888,856 $55,748,085 ($13,140,771) $153,728,307 $175,002,019 $21,273,712

Paints/Sundries/Wallpaper/Wall Coverings $9,003,781 $4,453,895 ($4,549,886) $36,104,284 $30,272,064 ($5,832,220) $80,468,262 $85,618,667 $5,150,404

Household Fuels (incl Oil, LP gas, Wood, Coal) $8,548,063 $5,422,598 ($3,125,464) $34,189,676 $18,696,392 ($15,493,283) $76,077,829 $109,987,807 $33,909,978

Toys/Hobby Goods/Games $11,938,228 $9,549,453 ($2,388,776) $48,039,767 $44,494,676 ($3,545,091) $107,195,451 $143,549,806 $36,354,354

Curtains/Draperies/Slipcovers/Bed/Coverings $9,971,327 $7,848,781 ($2,122,546) $39,827,237 $34,649,725 ($5,177,512) $88,777,300 $136,865,551 $48,088,251

Major Household Appliances $7,860,330 $6,026,178 ($1,834,152) $31,147,365 $27,898,591 ($3,248,773) $69,327,633 $89,625,222 $20,297,589

Automotive Lubricants (incl Oil, Greases) $7,860,330 $6,026,178 ($1,834,152) $31,147,365 $27,898,591 ($3,248,773) $69,327,633 $89,625,222 $20,297,589

Childrens Wear/Infants/Toddlers Clothing $13,095,762 $11,444,555 ($1,651,206) $53,345,032 $49,601,837 ($3,743,195) $119,546,976 $232,131,310 $112,584,334

Photographic Equipment/Supplies $2,724,076 $1,886,382 ($837,693) $10,960,316 $8,106,110 ($2,854,206) $24,536,783 $26,960,567 $2,423,784

Small Electric Appliances $3,837,863 $3,094,723 ($743,140) $15,344,142 $13,956,822 ($1,387,320) $34,204,246 $42,967,508 $8,763,261

Soaps/Detergents/Household Cleaners $12,541,187 $11,804,262 ($736,925) $50,124,547 $51,276,667 $1,152,120 $111,492,990 $145,676,502 $34,183,513

Sewing/Knitting Materials/Supplies $1,228,985 $944,969 ($284,016) $4,916,081 $4,463,077 ($453,004) $10,960,432 $15,504,506 $4,544,074

Optical Goods (incl Eyeglasses, Sunglasses) $5,492,685 $5,246,957 ($245,728) $21,860,870 $18,959,575 ($2,901,295) $48,649,908 $66,502,852 $17,852,945

Paper/Related Products $11,251,997 $11,387,947 $135,950 $44,900,863 $47,682,746 $2,781,883 $99,887,250 $137,728,980 $37,841,730

Alcoholic Drinks Served at the Establishment $35,210,304 $36,475,343 $1,265,039 $139,293,787 $93,586,324 ($45,707,463) $405,935,181 $302,428,867 ($103,506,314)

Meats/Nonalcoholic Beverages $198,668,809 $245,080,515 $46,411,706 $789,108,471 $679,487,679 ($109,620,792) $2,047,388,199 $2,002,192,928 ($45,195,271)






Data for this report is provided via the Market Outlook database from Synergos Technologies, Inc (STI).

Market Outlook is based on the following -• the Consumer Expenditure Survey (CE), a program of the Bureau of Labor Statistics (BLS); • the U.S. Census Bureau’s monthly and annual Retail Trade (CRT) reports; • the Census Bureau’s Economic Census; with supporting demographic data from STI: PopStats data and STI: WorkPlace.

Market Outlook data covers 31 leading retail segments and 40 major product and service lines.

The difference between demand and supply represents the opportunity gap or surplus available for each retail outlet cited on the Market Outlook report for the specified trade area or reporting geography. When the demand is greater than (or less than) the supply, there is an opportunity gap (or surplus) for that retail outlet. In other words, a negative value signifies an opportunity gap where the Consumer Demand is higher than the Market Supply, while a positive value signifies a surplus.


Garvey Ave and Walnut Grove Ave

Rosemead, CA

November 2016


Population 130,468 518,024 1,240,978 Garvey Ave & Delta Ave > 25,162

Daytime Population 135,410 521,442 1,424,738 Garvey Ave & Muscatel Ave > 27,431

Households 35,547 150,939 359,007 Walnut Grove Ave & Dorothy St > 25,495

Average Age 39.7 39.2 38.1 Walnut Grove Ave & Fern Ave > 16,253




Traffic Counts


Garvey Ave and Walnut Grove Ave

Restaurants



Garvey Ave Walnut Grove Ave





For Market: Garvey Ave & Walnut Grove Ave

Market Definition: Garvey Ave & Walnut Grove Ave


# % # % # %

Market Stats

Population 130,468 --- 518,024 --- 1,240,978 ---


Pop Growth (%) 1.2% --- 2.3% --- 2.5% ---

Households 35,547 --- 150,939 --- 359,007 ---


HH Growth (%) 1.3% --- 2.4% --- 3.0% ---

Census Stats

2000 Population 129,234 --- 508,923 --- 1,208,253 ---

2010 Population 129,000 --- 506,500 --- 1,212,762 ---

Pop Growth (%) -0.2% --- -0.5% --- 0.4% ---

2000 Households 34,258 --- 145,262 --- 341,704 ---

2010 Households 35,096 --- 147,446 --- 349,663 ---

HH Growth (%) 2.4% --- 1.5% --- 2.3% ---


Average Age 39.7 39.2 38.1

19 yrs & under 28,663 22.0% 117,207 22.6% 293,565 23.7%

20 to 24 yrs 12,307 9.4% 50,193 9.7% 129,323 10.4%

25 to 34 yrs 17,911 13.7% 70,677 13.6% 172,975 13.9%

35 to 44 yrs 16,829 12.9% 68,864 13.3% 166,702 13.4%

45 to 54 yrs 18,361 14.1% 71,057 13.7% 166,170 13.4%

55 to 64 yrs 16,986 13.0% 64,159 12.4% 144,091 11.6%

65 to 74 yrs 10,931 8.4% 42,453 8.2% 94,251 7.6%

75 to 84 yrs 5,968 4.6% 23,272 4.5% 51,462 4.1%

85 + yrs 2,513 1.9% 10,142 2.0% 22,439 1.8%

Population Bases

20-34 yrs 30,217 23.2% 120,870 23.3% 302,298 24.4%

45-64 yrs 35,347 27.1% 135,216 26.1% 310,261 25.0%

16 yrs + 104,878 80.4% 413,311 79.8% 979,991 79.0%

25 yrs + 89,499 68.6% 350,624 67.7% 818,090 65.9%

65 yrs + 19,413 14.9% 75,867 14.6% 168,152 13.5%

75 yrs + 8,482 6.5% 33,414 6.5% 73,900 6.0%

85 yrs + 2,513 1.9% 10,142 2.0% 22,439 1.8%

5 Minute Drvie Time 10 Minute Drive Time 15 Minute Drive Time

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Population

0

100,000

200,000

300,000

400,000

Households

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

20 to24 yrs

25 to34 yrs

35 to44 yrs

45 to54 yrs

55 to64 yrs

65 to74 yrs

75 to84 yrs








# % # % # %


Population by Race

White 6,065 4.6% 42,016 8.1% 128,916 10.4%

Hispanic 50,159 38.4% 248,146 47.9% 753,872 60.7%


Asian 72,442 55.5% 217,339 42.0% 324,115 26.1%

Ancestry



Household Income



Median HH Income $44,028 --- $51,950 --- $52,924 ---

Less than $25K 9,555 26.9% 34,892 23.1% 84,206 23.5%

$25K to $34.9K 4,781 13.5% 16,979 11.2% 37,756 10.5%

$35K to $49.9K 5,104 14.4% 21,246 14.1% 49,417 13.8%

$50K to $74.9K 6,438 18.1% 27,226 18.0% 63,769 17.8%

$75K to $99.9K 3,864 10.9% 18,063 12.0% 43,618 12.1%

$100K to $149.9K 3,578 10.1% 19,176 12.7% 45,440 12.7%

$150K to $199.9K 1,351 3.8% 8,115 5.4% 20,176 5.6%

$200K + 876 2.5% 5,241 3.5% 14,625 4.1%

Education 89,499 350,624 818,090






Bachelor Degree 11,868 13.3% 57,150 16.3% 121,167 14.8%


5%

39%

0%56%

8%

49%

1%

42% 11%

62%1%

26%

Ethnic Breakdown

0.0%

10.0%

20.0%

30.0%

Lessthan$25K

$25Kto

$34.9K

$35Kto

$49.9K

$50Kto

$74.9K

$75Kto

$99.9K

$100Kto

$149.9K

$150Kto

$199.9K


0.0%

10.0%

20.0%

30.0%

HS Grad(or

Equivalent)

SomeCollege, No

Degree

AssociateDegree

BachelorDegree

GraduatesDegree

Education







# % # % # %



Single - Male 2,974 10.2% 9,593 8.0% 20,200 7.2%

Single - Female 4,175 14.3% 16,632 13.8% 37,633 13.5%





Household Size

1 Person 4,728 13.3% 23,922 15.8% 62,569 17.4%

2 People 7,374 20.7% 35,355 23.4% 82,284 22.9%

3 People 6,742 19.0% 28,719 19.0% 63,411 17.7%

4 to 6 People 13,588 38.2% 52,250 34.6% 123,901 34.5%

7+ People 3,113 8.8% 10,692 7.1% 26,843 7.5%

Home Ownership 35,547 150,939 359,007

Owners 15,928 44.8% 75,617 50.1% 179,016 49.9%

Renters 19,619 55.2% 75,322 49.9% 179,991 50.1%


Births 1,652 1.3% 6,631 1.3% 16,318 1.3%

Deaths 976 0.7% 3,835 0.7% 8,611 0.7%

Migration -324 -0.2% 441 0.1% -419 0.0%

Employment (Pop 16+) 104,878 413,311 979,991

Armed Services 51 0.0% 195 0.0% 411 0.0%

Civilian 62,621 59.7% 249,414 60.3% 595,917 60.8%

Employed 58,485 55.8% 235,199 56.9% 559,007 57.0%

Unemployed 4,136 3.9% 14,215 3.4% 36,911 3.8%



White Collar 30,601 52.3% 136,859 58.2% 319,313 57.1%

Blue Collar 27,884 47.7% 98,341 41.8% 239,694 42.9%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%


Household Size


Home Ownership

52.3%

47.7%

58.2%

41.8%

57.1%

42.9%

44.8%

55.2%

50.1%

49.9%

49.9%

50.1%







# % # % # %



White Collar 30,601 52.3% 136,859 58.2% 319,313 57.1%


Prof specialty 7,762 13.3% 39,474 16.8% 96,538 17.3%


Sales 6,392 10.9% 27,097 11.5% 62,099 11.1%

Office Admin 8,207 14.0% 35,586 15.1% 83,971 15.0%

Blue Collar 27,884 47.7% 98,341 41.8% 239,694 42.9%

Protective 794 1.4% 3,866 1.6% 9,913 1.8%



Personal Care 4,771 8.2% 15,052 6.4% 30,971 5.5%


Construction 4,844 8.3% 18,315 7.8% 44,701 8.0%




Manufacturing 7,806 13.3% 28,209 12.0% 68,560 12.3%

Transportation 3,192 5.5% 13,550 5.8% 33,297 6.0%

Information 781 1.3% 4,987 2.1% 12,639 2.3%









Public admin 2,329 4.0% 10,131 4.3% 22,463 4.0%

0.0%

5.0%

10.0%

15.0%

20.0%

Industry Breakdown

0.0%

10.0%

20.0%

30.0%





Date: 11/8/2016


(01Y) Starting Out 5.5% 4.4% ##

(02Y) Taking Hold 2.7% 2.9% ##













(15M) Top Wealth 1.4% 3.9% ##

(16M) Living Well 1.3% 1.4% ##







Rank * Cluster Lifestage Group Households % Households % Households % 1 53- Metro Strivers (10B) Rural-Metro Mix 2,153 6.2% 7,721 5.2% 17,967 5.2%


3 08- Solid Surroundings (19M) Solid Prestige 1,742 5.0% 7,652 5.2% 13,758 4.0%









Garvey & Walnut Grove Garvey & Walnut Grove Garvey & Walnut Grove



Garvey & Walnut Grove Garvey & Walnut Grove




Garvey & Walnut Grove

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down












(15M) Top Wealth

(16M) Living Well
















http://www2.hdlcompanies.com/misc/HSR/20S.pdf













Household Segmentation ProfileMarket: Garvey Ave & Walnut Grove Ave

Date: 11/8/2016



1,905 5.5% 6,494 4.4% 15,550 4.5%39- Setting Goals 468 1.3% 1,589 1.1% 4,338 1.2%



58- Outdoor Fervor 0 0.0% 0 0.0% 9 0.0%

67- First Steps 485 1.4% 1,553 1.1% 3,726 1.1%

933 2.7% 4,312 2.9% 9,610 2.8%18- Climbing the Ladder 111 0.3% 485 0.3% 988 0.3%

21- Children First 251 0.7% 956 0.6% 2,116 0.6%

24- Career Building 409 1.2% 2,268 1.5% 5,237 1.5%

30- Out & About 163 0.5% 603 0.4% 1,269 0.4%

701 2.0% 2,287 1.6% 5,238 1.5%34- Outward Bound 0 0.0% 0 0.0% 2 0.0%

41- Rural Adventure 2 0.0% 6 0.0% 54 0.0%

46- Rural & Active 699 2.0% 2,281 1.5% 5,182 1.5%



59- Mobile Mixers 630 1.8% 2,572 1.7% 6,748 1.9%


62- Movies & Sports 1,283 3.7% 4,345 2.9% 12,169 3.5%

1,692 4.8% 6,284 4.3% 16,223 4.7%61- City Life 609 1.7% 2,785 1.9% 7,525 2.2%

69- Productive Havens 266 0.8% 789 0.5% 2,077 0.6%


1,058 3.0% 5,321 3.6% 12,681 3.6%06- Casual Comfort 245 0.7% 1,490 1.0% 3,545 1.0%

10- Careers & Travel 100 0.3% 495 0.3% 1,237 0.4%

20- Carving Out Time 154 0.4% 585 0.4% 1,504 0.4%



12- On the Go 137 0.4% 681 0.5% 1,494 0.4%

19- Country Comfort 1 0.0% 10 0.0% 29 0.0%


566 1.6% 2,522 1.7% 5,365 1.5%29- City Mixers 27 0.1% 566 0.4% 1,071 0.3%

35- Working & Active 229 0.7% 848 0.6% 1,872 0.5%

56- Metro Active 310 0.9% 1,109 0.8% 2,423 0.7%

2,153 6.2% 7,722 5.2% 18,030 5.2%47- Rural Parents 0 0.0% 0 0.0% 20 0.0%

53- Metro Strivers 2,153 6.2% 7,721 5.2% 17,967 5.2%

60- Rural & Mobile 0 0.0% 1 0.0% 43 0.0%









(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down






http://www2.hdlcompanies.com/misc/HSR/Setting_Goals.pdf



http://www2.hdlcompanies.com/misc/HSR/Outdoor_Fervor.pdf

http://www2.hdlcompanies.com/misc/HSR/First_Steps.pdf

http://www2.hdlcompanies.com/misc/HSR/Climbing_the_Ladder.pdf


http://www2.hdlcompanies.com/misc/HSR/Career_Building.pdf

http://www2.hdlcompanies.com/misc/HSR/Out_and_About.pdf



http://www2.hdlcompanies.com/misc/HSR/Rural_and_Active.pdf#





http://www2.hdlcompanies.com/misc/HSR/Movies_and_Sports.pdf#













http://www2.hdlcompanies.com/misc/HSR/Working_and_Active.pdf#

http://www2.hdlcompanies.com/misc/HSR/Metro_Active.pdf



http://www2.hdlcompanies.com/misc/HSR/Rural_and_Mobile.pdf#







http://www2.hdlcompanies.com/misc/HSR/01Y.pdf#




Lifestage Group Cluster NameGarvey & Walnut Grove Garvey & Walnut Grove Garvey & Walnut Grove


716 2.1% 7,272 4.9% 19,361 5.6%01- Summit Estates 70 0.2% 1,136 0.8% 6,387 1.8%

04- Top Professionals 482 1.4% 5,146 3.5% 10,426 3.0%

07- Active Lifestyles 165 0.5% 989 0.7% 2,549 0.7%

3,057 8.8% 13,397 9.1% 30,623 8.8%13- Work & Play 1,462 4.2% 6,279 4.3% 13,938 4.0%



48- Farm & Home 0 0.0% 0 0.0% 8 0.0%



31- Mid-Americana 384 1.1% 1,454 1.0% 3,116 0.9%

32- Metro Mix 289 0.8% 1,484 1.0% 3,190 0.9%

33- Urban Diversity 1,172 3.4% 6,365 4.3% 13,654 3.9%

505 1.4% 5,693 3.9% 17,567 5.0%02- Established Elite 102 0.3% 1,804 1.2% 8,844 2.5%


452 1.3% 2,128 1.4% 5,577 1.6%14- Career Centered 331 0.9% 1,470 1.0% 3,712 1.1%

15- Country Ways 0 0.0% 0 0.0% 2 0.0%

23- Good Neighbors 120 0.3% 658 0.4% 1,863 0.5%

4,471 12.8% 14,408 9.8% 33,944 9.8%43- Work & Causes 554 1.6% 1,863 1.3% 3,948 1.1%

44- Open Houses 471 1.4% 1,793 1.2% 3,741 1.1%

55- Community Life 868 2.5% 2,615 1.8% 5,813 1.7%

63- Staying Home 2,075 5.9% 6,719 4.6% 17,156 4.9%

68- Staying Healthy 504 1.4% 1,418 1.0% 3,285 0.9%

0 0.0% 0 0.0% 16 0.0%40- Great Outdoors 0 0.0% 0 0.0% 4 0.0%

50- Rural Community 0 0.0% 0 0.0% 4 0.0%

54- Work & Outdoors 0 0.0% 0 0.0% 8 0.0%

3,424 9.8% 16,885 11.5% 31,589 9.1%05- Active & Involved 398 1.1% 2,218 1.5% 4,973 1.4%


09- Busy Schedules 1,284 3.7% 7,016 4.8% 12,858 3.7%

2,198 6.3% 9,123 6.2% 21,956 6.3%25- Clubs & Causes 246 0.7% 1,076 0.7% 2,772 0.8%



2,919 8.4% 9,985 6.8% 24,019 6.9%49- Home & Garden 502 1.4% 2,090 1.4% 4,817 1.4%

51- Role Models 501 1.4% 1,812 1.2% 4,155 1.2%



66- Helping Hands 839 2.4% 2,718 1.8% 7,215 2.1%



(16M) Living Well








(15M) Top Wealth



http://www2.hdlcompanies.com/misc/HSR/Summit_Estates.pdf















































Employment Profile




Daytime Population

Student Population



Wages


Under $15,000 CrYr 3.8% 3.3% 3.5%

15,000 to 30,000 CrYr 12.7% 13.1% 14.4%

30,000 to 45,000 CrYr 36.3% 35.8% 36.2%

45,000 to 60,000 CrYr 16.5% 16.6% 15.9%

60,000 to 75,000 CrYr 10.2% 10.5% 10.0%

75,000 to 90,000 CrYr 8.1% 8.1% 7.8%

90,000 to 100,000 CrYr 2.8% 2.6% 2.4%

Over 100,000 CrYr 9.6% 9.9% 9.8%

Industry Groups

# % # % # % # % # % # %

Total 3,994 100% 55,328 100% 12,810 100% 184,842 100% 30,386 100% 548,178 100%





Construction 135 3.4% 2,329 4.2% 489 3.8% 7,136 3.9% 1,115 3.7% 17,343 3.2%




Information 63 1.6% 1,017 1.8% 214 1.7% 3,864 2.1% 511 1.7% 10,397 1.9%

Management of Companies & Enterprises 2 0.1% 76 0.1% 5 0.0% 266 0.1% 19 0.1% 873 0.2%

Manufacturing 331 8.3% 8,577 15.5% 898 7.0% 22,347 12.1% 2,027 6.7% 71,559 13.1%

Mining 2 0.0% 64 0.1% 3 0.0% 95 0.1% 13 0.0% 349 0.1%



Retail Trade 791 19.8% 9,332 16.9% 2,490 19.4% 31,313 16.9% 5,943 19.6% 92,443 16.9%

Transportation & Storage 49 1.2% 755 1.4% 157 1.2% 3,218 1.7% 449 1.5% 12,068 2.2%

Utilities 5 0.1% 566 1.0% 16 0.1% 1,401 0.8% 43 0.1% 2,370 0.4%

Wholesale Trade 221 5.5% 1,657 3.0% 728 5.7% 5,415 2.9% 1,711 5.6% 16,191 3.0%

Other Services 510 12.8% 5,841 10.6% 1,663 13.0% 21,308 11.5% 4,180 13.8% 64,958 11.8%

5 Minute Drive Time 15 Minute Drive Tax10 Minute Drive Time

11/8/2016

135,410 1,424,738

27,652 396,448

521,442

134,251

44,380

52,717 52,29852,928

Employee's

44,076 43,287

7,038 79,049

6,147

24,222

20,096 198,698

9,130 86,971

5,647 55,020

66,140

30,747

19,436


15,038

4,800

18,313

# # #

4,465 42,716

2,076 19,144

1,540 12,993

5,335 53,585

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%



10 Minutes


14.5%

15.0%

15.5%

16.0%

16.5%

17.0%


Manufacturing

5 Minutes


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%


Manufacturing

15 Minutes



Employment Profile




5 Minute Drive Time 15 Minute Drive Tax10 Minute Drive Time

11/8/2016

Occupations

White Collar 49.7% 51.6% 50.5%








Legal 0.5% 0.6% 1.1%




Blue Collar 50.1% 48.2% 49.3%







Production 10.9% 8.7% 9.4%


Sales & Related 13.5% 13.4% 13.5%




Current

1st Quarter 2016

4th Quarter 2015

3rd Quarter 2015

2nd Quarter 2015

1st Quarter 2015

4th Quarter 2014

3rd Quarter 2014

2nd Quarter 2014

163,318

55,328 548,178184,842


27,489 276,781

55,307 549,254

52,499 522,904

49,963 492,985

183,653

174,886

724

162,037

171,049

51,395 514,337

51,059 512,143

51,653 518,290

171,171

48,957 492,368

51,114 517,827

170,286

172,109

7,016

1,314 14,688

2,212

4,849

843 7,737

2,852 33,590

649 9,526

2,760

12,008

2,413

3,852 33,648

1,535 14,795

279 6,208

13,253

5,479

1,056

399 3,831

3,026 29,648

27,736 270,404

1,257

10,106

34,604

20,357

2,790

1,342 16,032

1,951 15,692

52 524

89,146

5,272

6,132

154

11,017

7,752

24,723

11,224

103

51,401

490 9,222

7,442 74,109

3,418 35,695

4,070

3,399

2,564

9,948 98,342

95,339

33,535

1,041 12,769

6,037

# # #

993357

16,012

# of Employee's

0.0%

5.0%

10.0%

15.0%

20.0%


Support


10 Minutes


0.0%

5.0%

10.0%

15.0%

20.0%


Support


5 Minutes


0.0%

5.0%

10.0%

15.0%

20.0%


Support


15 Minutes



Consumer Demand & Market Supply AssessmentFor Market: Garvey Ave & Walnut Grove Ave






Group Quarters Population 1,051 4,381 19,192

Households 35,547 150,939 359,007








Gasoline Stations $211,857,677 $176,059,759 ($35,797,918) $840,810,832 $798,487,385 ($42,323,447) $1,995,485,778 $2,419,689,768 $424,203,990



Clothing Stores $100,822,367 $89,189,509 ($11,632,858) $401,983,070 $252,057,333 ($149,925,737) $955,754,490 $1,221,339,526 $265,585,036

Full-Service Restaurants $101,592,378 $92,482,957 ($9,109,421) $377,630,936 $279,135,618 ($98,495,317) $994,650,853 $803,842,945 ($190,807,907)


Vending Machine Operators (Non-Store) $13,039,623 $5,810,574 ($7,229,050) $51,330,463 $85,729,388 $34,398,924 $123,074,548 $124,368,396 $1,293,848


Building Material/Supplies Dealers $112,951,504 $106,722,337 ($6,229,167) $446,944,273 $397,963,280 ($48,980,993) $1,061,962,719 $1,032,448,587 ($29,514,132)

Office Supplies/Stationary/Gift $13,362,523 $7,293,346 ($6,069,177) $52,015,003 $30,740,694 ($21,274,310) $127,569,857 $122,029,022 ($5,540,835)

Bar/Drinking Places (Alcoholic Beverages) $5,884,767 $348,188 ($5,536,579) $21,201,850 $10,038,330 ($11,163,520) $58,179,303 $47,175,623 ($11,003,680)




Used Merchandise Stores $6,793,077 $3,678,053 ($3,115,023) $27,081,991 $12,563,584 ($14,518,407) $64,485,516 $55,757,834 ($8,727,682)

Sporting Goods/Hobby/Musical Instrument $25,984,795 $24,200,409 ($1,784,386) $103,619,680 $82,691,351 ($20,928,329) $246,179,965 $243,851,028 ($2,328,937)


Shoe Stores $14,034,840 $12,759,032 ($1,275,808) $55,934,624 $63,812,987 $7,878,363 $132,971,152 $195,613,885 $62,642,733

Other Misc. Store Retailers $28,992,002 $28,701,528 ($290,474) $115,198,302 $109,833,502 ($5,364,801) $273,088,904 $440,741,532 $167,652,629

Book/Periodical/Music Stores $7,929,945 $8,520,490 $590,544 $31,578,970 $28,222,405 ($3,356,565) $75,636,445 $76,390,778 $754,334

Florists/Misc. Store Retailers $2,584,009 $3,355,895 $771,885 $10,285,024 $10,799,483 $514,459 $24,394,381 $39,518,774 $15,124,393

Automotive Parts/Accessories/Tire $34,938,112 $35,921,210 $983,098 $138,034,563 $126,789,759 ($11,244,805) $327,999,276 $320,470,597 ($7,528,679)


Department Stores $63,163,123 $76,993,096 $13,829,972 $250,628,559 $280,919,483 $30,290,924 $596,978,177 $805,396,658 $208,418,482

Furniture Stores $21,357,439 $36,472,393 $15,114,954 $85,439,208 $81,432,363 ($4,006,845) $202,977,199 $282,328,510 $79,351,311

Limited-Service Eating Places $95,717,062 $112,456,786 $16,739,724 $360,913,751 $330,983,484 ($29,930,267) $932,676,810 $939,225,200 $6,548,390


Grocery Stores $223,705,183 $326,267,580 $102,562,398 $884,078,243 $922,989,895 $38,911,652 $2,103,447,252 $2,618,791,753 $515,344,501

Automotive Dealers $369,036,872 $565,185,450 $196,148,579 $1,476,618,897 $1,699,875,257 $223,256,360 $3,502,812,251 $3,662,092,158 $159,279,907








By Major Product Lines Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/SurplusDrugs/Health Aids/Beauty Aids/Cosmetics $256,687,444 $217,052,896 ($39,634,548) $1,011,974,249 $767,581,344 ($244,392,905) $2,404,751,489 $2,067,142,314 ($337,609,175)


Automotive Fuels $190,438,603 $165,227,195 ($25,211,409) $757,422,026 $731,483,397 ($25,938,629) $1,794,799,440 $2,206,972,710 $412,173,271

All Other Merchandise $79,519,073 $58,370,338 ($21,148,734) $317,060,816 $231,988,980 ($85,071,837) $752,268,764 $701,212,346 ($51,056,418)

Womens/Juniors/Misses Wear $80,252,962 $65,409,132 ($14,843,830) $319,256,406 $207,325,501 ($111,930,905) $759,214,327 $834,126,922 $74,912,595

Alcoholic Drinks Served at the Establishment $37,165,472 $26,165,593 ($10,999,879) $132,932,790 $88,017,242 ($44,915,548) $368,358,290 $275,524,609 ($92,833,681)

Jewelry (including Watches) $21,600,659 $14,121,119 ($7,479,540) $86,300,327 $48,112,439 ($38,187,887) $205,154,973 $186,999,205 ($18,155,768)



Pets/Pet Foods/Pet Supplies $16,004,613 $11,093,034 ($4,911,579) $63,901,015 $42,361,944 ($21,539,071) $150,923,533 $150,920,793 ($2,740)

Kitchenware/Home Furnishings $25,079,315 $20,804,005 ($4,275,310) $99,908,420 $77,577,010 ($22,331,410) $237,155,371 $225,684,563 ($11,470,808)





Floor/Floor Coverings $16,318,561 $14,293,755 ($2,024,806) $64,382,093 $48,724,322 ($15,657,771) $153,149,295 $153,495,858 $346,563


Dimensional Lumber/Other Building Materials $48,067,855 $46,236,177 ($1,831,677) $189,481,553 $172,255,868 ($17,225,685) $450,542,756 $449,071,261 ($1,471,494)

Mens Wear $30,820,928 $29,099,335 ($1,721,593) $123,728,368 $95,469,315 ($28,259,053) $294,122,146 $362,641,284 $68,519,138


Furniture/Sleep/Outdoor/Patio Furniture $53,315,169 $52,394,602 ($920,567) $213,357,215 $154,598,448 ($58,758,767) $506,791,999 $464,229,400 ($42,562,599)

Hardware/Tools/Plumbing/Electrical Supplies $31,297,085 $30,646,825 ($650,260) $124,000,611 $115,367,542 ($8,633,070) $294,563,486 $299,609,125 $5,045,639

Photographic Equipment/Supplies $2,588,898 $2,079,612 ($509,286) $10,375,798 $8,238,927 ($2,136,872) $24,734,185 $25,148,580 $414,395

Packaged Liquor/Wine/Beer $41,000,718 $40,710,225 ($290,493) $162,935,866 $142,449,451 ($20,486,415) $386,825,649 $396,636,437 $9,810,788

Paints/Sundries/Wallpaper/Wall Coverings $8,610,975 $8,443,504 ($167,472) $33,991,637 $31,447,941 ($2,543,695) $80,845,128 $81,937,267 $1,092,139

Sewing/Knitting Materials/Supplies $1,180,983 $1,266,541 $85,557 $4,637,246 $4,617,332 ($19,915) $11,012,255 $12,802,856 $1,790,601

Major Household Appliances $7,287,192 $7,489,419 $202,226 $29,775,820 $28,795,676 ($980,145) $70,193,836 $84,996,408 $14,802,573

Automotive Lubricants (incl Oil, Greases) $7,287,192 $7,489,419 $202,226 $29,775,820 $28,795,676 ($980,145) $70,193,836 $84,996,408 $14,802,573

Small Electric Appliances $3,642,397 $3,892,393 $249,995 $14,500,138 $14,689,179 $189,041 $34,426,345 $40,995,104 $6,568,759

Optical Goods (incl Eyeglasses, Sunglasses) $5,164,063 $5,711,915 $547,852 $20,732,893 $19,039,404 ($1,693,488) $49,064,484 $58,155,892 $9,091,407

Automotive Tires/Tubes/Batteries/Parts $64,232,239 $64,992,923 $760,684 $253,476,776 $223,830,927 ($29,645,850) $602,445,991 $523,317,581 ($79,128,411)

Toys/Hobby Goods/Games $11,425,626 $12,290,271 $864,644 $45,301,277 $47,103,728 $1,802,451 $107,703,951 $127,892,621 $20,188,670

Curtains/Draperies/Slipcovers/Bed/Coverings $9,380,509 $10,359,204 $978,695 $37,835,505 $35,549,997 ($2,285,508) $89,641,483 $117,799,615 $28,158,132

Childrens Wear/Infants/Toddlers Clothing $12,587,419 $14,916,075 $2,328,656 $50,335,338 $50,544,332 $208,994 $120,042,538 $177,925,840 $57,883,302

Soaps/Detergents/Household Cleaners $11,968,096 $14,488,215 $2,520,119 $47,228,149 $48,843,315 $1,615,166 $112,047,771 $137,724,366 $25,676,595

Paper/Related Products $10,745,892 $13,432,435 $2,686,544 $42,271,709 $45,431,044 $3,159,335 $100,345,292 $129,959,325 $29,614,032

Meats/Nonalcoholic Beverages $199,140,792 $204,186,840 $5,046,047 $750,828,317 $633,355,238 ($117,473,079) $1,940,793,082 $1,864,951,407 ($75,841,675)

Retailer Services $64,426,085 $82,368,268 $17,942,184 $258,269,708 $260,792,938 $2,523,230 $611,897,810 $621,196,378 $9,298,568

Groceries/Other Food Items (Off Premises) $350,748,835 $390,024,266 $39,275,432 $1,388,372,293 $1,280,348,302 ($108,023,992) $3,296,559,286 $3,542,170,185 $245,610,899

Autos/Cars/Vans/Trucks/Motorcycles $316,625,988 $476,101,063 $159,475,076 $1,267,775,535 $1,436,952,213 $169,176,678 $3,007,507,957 $3,097,800,863 $90,292,905


Valley Blvd and Walnut Grove Ave

Rosemead, CA

November 2016


Population 140,411 525,743 1,274,836 Valley Blvd & Delta St > 29,000

Daytime Population 142,296 536,309 1,533,708 Valley Blvd & Gernert Ave > 25,830

Households 39,869 155,474 379,340 Walnut Grove Ave & Abilene St > 18,561

Average Age 39.9 39.4 38.3 Walnut Grove Ave & Marshall St > 23,293




Traffic Counts



Restaurants




For Market: Valley Blvd & Walnut Grove Ave

Market Definition: Valley Blvd & Walnut Grove Ave


# % # % # %

Market Stats

Population 140,411 --- 525,743 --- 1,274,836 ---


Pop Growth (%) 1.2% --- 2.3% --- 2.6% ---

Households 39,869 --- 155,474 --- 379,340 ---


HH Growth (%) 1.3% --- 2.3% --- 3.1% ---

Census Stats

2000 Population 138,036 --- 515,513 --- 1,238,438 ---

2010 Population 138,445 --- 514,500 --- 1,246,261 ---

Pop Growth (%) 0.3% --- -0.2% --- 0.6% ---

2000 Households 38,584 --- 149,645 --- 359,141 ---

2010 Households 39,236 --- 152,105 --- 369,408 ---

HH Growth (%) 1.7% --- 1.6% --- 2.9% ---


Average Age 39.9 39.4 38.3

19 yrs & under 30,362 21.6% 118,141 22.5% 299,390 23.5%

20 to 24 yrs 13,013 9.3% 50,908 9.7% 131,334 10.3%

25 to 34 yrs 19,080 13.6% 70,590 13.4% 177,446 13.9%

35 to 44 yrs 18,065 12.9% 68,992 13.1% 172,993 13.6%

45 to 54 yrs 20,148 14.3% 72,924 13.9% 171,162 13.4%

55 to 64 yrs 18,695 13.3% 66,316 12.6% 148,569 11.7%

65 to 74 yrs 11,897 8.5% 43,736 8.3% 97,531 7.7%

75 to 84 yrs 6,368 4.5% 23,673 4.5% 53,077 4.2%

85 + yrs 2,783 2.0% 10,462 2.0% 23,333 1.8%

Population Bases

20-34 yrs 32,094 22.9% 121,498 23.1% 308,780 24.2%

45-64 yrs 38,844 27.7% 139,241 26.5% 319,732 25.1%

16 yrs + 113,275 80.7% 420,332 80.0% 1,008,272 79.1%

25 yrs + 97,036 69.1% 356,694 67.8% 844,112 66.2%

65 yrs + 21,047 15.0% 77,872 14.8% 173,941 13.6%

75 yrs + 9,150 6.5% 34,136 6.5% 76,410 6.0%

85 yrs + 2,783 2.0% 10,462 2.0% 23,333 1.8%


0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Population

0

100,000

200,000

300,000

400,000

Households

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

20 to24 yrs

25 to34 yrs

35 to44 yrs

45 to54 yrs

55 to64 yrs

65 to74 yrs

75 to84 yrs








# % # % # %


Population by Race

White 8,959 6.4% 50,125 9.5% 156,636 12.3%

Hispanic 48,707 34.7% 233,909 44.5% 737,734 57.9%


Asian 80,548 57.4% 230,210 43.8% 340,348 26.7%

Ancestry



Household Income



Median HH Income $46,899 --- $53,341 --- $54,115 ---

Less than $25K 10,217 25.6% 35,585 22.9% 88,024 23.2%

$25K to $34.9K 4,853 12.2% 17,003 10.9% 38,881 10.2%

$35K to $49.9K 5,783 14.5% 21,160 13.6% 50,794 13.4%

$50K to $74.9K 7,220 18.1% 27,167 17.5% 66,704 17.6%

$75K to $99.9K 4,437 11.1% 18,333 11.8% 45,709 12.0%

$100K to $149.9K 4,453 11.2% 20,194 13.0% 49,159 13.0%

$150K to $199.9K 1,859 4.7% 9,411 6.1% 22,491 5.9%

$200K + 1,047 2.6% 6,622 4.3% 17,578 4.6%

Education 97,036 356,694 844,112






Bachelor Degree 14,915 15.4% 61,995 17.4% 133,067 15.8%


7%

35%

0%58%

10%

45%1%

44%12%

59%2%

27%

Ethnic Breakdown

0.0%

10.0%

20.0%

30.0%

Lessthan$25K

$25Kto

$34.9K

$35Kto

$49.9K

$50Kto

$74.9K

$75Kto

$99.9K

$100Kto

$149.9K

$150Kto

$199.9K


0.0%

10.0%

20.0%

30.0%

HS Grad(or

Equivalent)

SomeCollege, No

Degree

AssociateDegree

BachelorDegree

GraduatesDegree

Education







# % # % # %



Single - Male 3,113 9.6% 9,381 7.6% 20,456 7.1%

Single - Female 4,509 13.9% 16,327 13.3% 37,805 13.2%





Household Size

1 Person 5,697 14.3% 25,469 16.4% 72,041 19.0%

2 People 8,796 22.1% 37,100 23.9% 89,751 23.7%

3 People 7,782 19.5% 29,569 19.0% 66,141 17.4%

4 to 6 People 14,584 36.6% 52,949 34.1% 125,079 33.0%

7+ People 3,011 7.6% 10,387 6.7% 26,328 6.9%

Home Ownership 39,869 155,474 379,340

Owners 17,954 45.0% 78,196 50.3% 184,956 48.8%

Renters 21,916 55.0% 77,278 49.7% 194,384 51.2%


Births 1,758 1.3% 6,666 1.3% 16,680 1.3%

Deaths 1,069 0.8% 3,932 0.7% 8,901 0.7%

Migration -584 -0.4% 828 0.2% -161 0.0%

Employment (Pop 16+) 113,275 420,332 1,008,272

Armed Services 58 0.1% 179 0.0% 402 0.0%

Civilian 67,847 59.9% 254,258 60.5% 616,256 61.1%

Employed 63,808 56.3% 240,102 57.1% 578,559 57.4%

Unemployed 4,039 3.6% 14,156 3.4% 37,697 3.7%



White Collar 35,738 56.0% 143,188 59.6% 339,526 58.7%

Blue Collar 28,070 44.0% 96,913 40.4% 239,033 41.3%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%


Household Size


Home Ownership

56.0%

44.0%

59.6%

40.4%

58.7%

41.3%

45.0%

55.0%

50.3%

49.7%

48.8%

51.2%







# % # % # %



White Collar 35,738 56.0% 143,188 59.6% 339,526 58.7%


Prof specialty 9,031 14.2% 42,575 17.7% 106,970 18.5%


Sales 7,506 11.8% 27,670 11.5% 64,005 11.1%

Office Admin 9,332 14.6% 35,914 15.0% 85,581 14.8%

Blue Collar 28,070 44.0% 96,913 40.4% 239,033 41.3%

Protective 799 1.3% 3,735 1.6% 9,937 1.7%



Personal Care 5,163 8.1% 15,152 6.3% 31,578 5.5%


Construction 4,971 7.8% 17,897 7.5% 44,868 7.8%




Manufacturing 7,725 12.1% 28,171 11.7% 68,485 11.8%

Transportation 3,607 5.7% 13,472 5.6% 33,203 5.7%

Information 1,011 1.6% 5,330 2.2% 14,060 2.4%









Public admin 2,387 3.7% 10,395 4.3% 23,352 4.0%

0.0%

5.0%

10.0%

15.0%

20.0%

Industry Breakdown

0.0%

10.0%

20.0%

30.0%





Date: 11/8/2016


(01Y) Starting Out 5.1% 4.2% ##

(02Y) Taking Hold 2.9% 2.9% ##













(15M) Top Wealth 2.1% 5.3% ##

(16M) Living Well 1.3% 1.4% ##


















Valley & Walnut Grove Valley & Walnut Grove Valley & Walnut Grove



Valley & Walnut Grove Valley & Walnut Grove




Valley & Walnut Grove

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down












(15M) Top Wealth

(16M) Living Well





























Household Segmentation ProfileMarket: Valley Blvd & Walnut Grove Ave

Date: 11/8/2016



1,995 5.1% 6,434 4.2% 15,888 4.3%39- Setting Goals 473 1.2% 1,566 1.0% 4,357 1.2%



58- Outdoor Fervor 0 0.0% 0 0.0% 9 0.0%

67- First Steps 484 1.2% 1,548 1.0% 3,805 1.0%

1,125 2.9% 4,373 2.9% 10,486 2.9%18- Climbing the Ladder 133 0.3% 466 0.3% 998 0.3%

21- Children First 268 0.7% 924 0.6% 2,185 0.6%

24- Career Building 548 1.4% 2,386 1.6% 6,035 1.6%

30- Out & About 176 0.4% 597 0.4% 1,269 0.3%

699 1.8% 2,240 1.5% 5,163 1.4%34- Outward Bound 0 0.0% 0 0.0% 2 0.0%

41- Rural Adventure 2 0.0% 6 0.0% 52 0.0%

46- Rural & Active 697 1.8% 2,234 1.5% 5,109 1.4%



59- Mobile Mixers 760 1.9% 2,596 1.7% 7,420 2.0%


62- Movies & Sports 1,219 3.1% 4,338 2.9% 12,465 3.4%

1,809 4.6% 6,522 4.3% 17,859 4.9%61- City Life 663 1.7% 3,070 2.0% 9,002 2.4%



1,265 3.2% 5,442 3.6% 13,962 3.8%06- Casual Comfort 324 0.8% 1,586 1.0% 3,840 1.0%

10- Careers & Travel 129 0.3% 494 0.3% 1,390 0.4%

20- Carving Out Time 129 0.3% 565 0.4% 1,480 0.4%



12- On the Go 183 0.5% 679 0.4% 1,592 0.4%

19- Country Comfort 1 0.0% 16 0.0% 30 0.0%


590 1.5% 2,735 1.8% 6,010 1.6%29- City Mixers 31 0.1% 814 0.5% 1,679 0.5%

35- Working & Active 244 0.6% 835 0.6% 1,877 0.5%

56- Metro Active 315 0.8% 1,086 0.7% 2,455 0.7%

2,252 5.8% 7,552 5.0% 18,189 4.9%47- Rural Parents 0 0.0% 0 0.0% 20 0.0%

53- Metro Strivers 2,252 5.8% 7,551 5.0% 18,127 4.9%

60- Rural & Mobile 0 0.0% 1 0.0% 43 0.0%









(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down






http://www2.hdlcompanies.com/misc/HSR/Setting_Goals.pdf#

http://www2.hdlcompanies.com/misc/HSR/Offices_and_Entertainment.pdf#

http://www2.hdlcompanies.com/misc/HSR/Collegiate_Crowd.pdf#



http://www2.hdlcompanies.com/misc/HSR/Climbing_the_Ladder.pdf#


http://www2.hdlcompanies.com/misc/HSR/Career_Building.pdf#



http://www2.hdlcompanies.com/misc/HSR/Rural_Adventure.pdf#


































Lifestage Group Cluster NameValley & Walnut Grove Valley & Walnut Grove Valley & Walnut Grove


1,220 3.1% 9,425 6.2% 22,306 6.1%01- Summit Estates 118 0.3% 2,810 1.9% 7,790 2.1%


07- Active Lifestyles 207 0.5% 1,012 0.7% 2,754 0.7%

3,541 9.1% 13,082 8.6% 31,168 8.5%13- Work & Play 1,736 4.4% 6,268 4.1% 14,535 4.0%



48- Farm & Home 0 0.0% 0 0.0% 8 0.0%



31- Mid-Americana 421 1.1% 1,387 0.9% 3,068 0.8%

32- Metro Mix 292 0.7% 1,716 1.1% 3,602 1.0%

33- Urban Diversity 1,599 4.1% 6,754 4.4% 15,921 4.3%



497 1.3% 2,088 1.4% 5,686 1.5%14- Career Centered 369 0.9% 1,470 1.0% 3,902 1.1%

15- Country Ways 0 0.0% 0 0.0% 2 0.0%

23- Good Neighbors 128 0.3% 618 0.4% 1,781 0.5%

4,665 11.9% 14,261 9.4% 34,864 9.5%43- Work & Causes 587 1.5% 1,812 1.2% 4,003 1.1%

44- Open Houses 513 1.3% 1,756 1.2% 3,818 1.0%

55- Community Life 837 2.1% 2,507 1.7% 5,634 1.5%

63- Staying Home 2,221 5.7% 6,773 4.5% 18,042 4.9%

68- Staying Healthy 507 1.3% 1,413 0.9% 3,367 0.9%

0 0.0% 0 0.0% 18 0.0%40- Great Outdoors 0 0.0% 0 0.0% 4 0.0%

50- Rural Community 0 0.0% 0 0.0% 6 0.0%

54- Work & Outdoors 0 0.0% 0 0.0% 8 0.0%

4,172 10.7% 17,093 11.3% 33,636 9.1%05- Active & Involved 465 1.2% 2,384 1.6% 5,397 1.5%


09- Busy Schedules 1,565 4.0% 7,036 4.6% 13,732 3.7%

2,394 6.1% 8,950 5.9% 22,316 6.1%25- Clubs & Causes 263 0.7% 1,041 0.7% 2,758 0.8%



3,017 7.7% 9,814 6.5% 24,461 6.7%49- Home & Garden 542 1.4% 1,977 1.3% 4,747 1.3%

51- Role Models 499 1.3% 1,740 1.1% 4,116 1.1%



66- Helping Hands 874 2.2% 2,730 1.8% 7,546 2.1%



(16M) Living Well








(15M) Top Wealth


















































Employment Profile




Daytime Population

Student Population



Wages


Under $15,000 CrYr 3.5% 3.3% 3.2%

15,000 to 30,000 CrYr 13.3% 13.4% 14.2%

30,000 to 45,000 CrYr 36.2% 35.7% 35.3%

45,000 to 60,000 CrYr 16.5% 16.5% 16.1%

60,000 to 75,000 CrYr 10.2% 10.4% 10.1%

75,000 to 90,000 CrYr 8.1% 8.2% 8.0%

90,000 to 100,000 CrYr 2.6% 2.7% 2.5%

Over 100,000 CrYr 9.7% 9.8% 10.7%

Industry Groups

# % # % # % # % # % # %

Total 4,334 100% 56,196 100% 13,794 100% 196,226 100% 33,503 100% 598,925 100%





Construction 145 3.3% 2,310 4.1% 531 3.9% 7,467 3.8% 1,212 3.6% 18,283 3.1%




Information 73 1.7% 1,094 1.9% 227 1.6% 4,361 2.2% 583 1.7% 12,255 2.0%


Manufacturing 307 7.1% 7,737 13.8% 942 6.8% 23,026 11.7% 2,026 6.0% 66,625 11.1%

Mining 2 0.0% 81 0.1% 4 0.0% 96 0.0% 14 0.0% 468 0.1%


Real Estate, Rental, Leasing 126 2.9% 816 1.5% 429 3.1% 2,782 1.4% 1,024 3.1% 8,115 1.4%

Retail Trade 839 19.3% 9,492 16.9% 2,615 19.0% 33,241 16.9% 6,203 18.5% 96,218 16.1%

Transportation & Storage 63 1.5% 1,027 1.8% 163 1.2% 3,323 1.7% 443 1.3% 11,791 2.0%

Utilities 4 0.1% 360 0.6% 18 0.1% 1,416 0.7% 41 0.1% 2,200 0.4%

Wholesale Trade 205 4.7% 1,474 2.6% 758 5.5% 5,589 2.8% 1,717 5.1% 15,625 2.6%

Other Services 551 12.7% 6,226 11.1% 1,785 12.9% 21,976 11.2% 4,588 13.7% 71,895 12.0%


11/8/2016

142,296 1,533,708

30,004 442,845

536,309

135,225

44,272

52,696 53,42152,965

Employee's

44,096 44,126

7,461 84,849

6,433

26,207

20,320 211,186

9,263 96,458

5,754 60,655

70,087

32,429

20,376


16,038

5,329

19,326

# # #

4,538 47,640

1,955 19,284

1,463 14,728

5,442 64,126

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%



10 Minutes


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%



5 Minutes


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%



15 Minutes



Employment Profile





11/8/2016

Occupations

White Collar 50.4% 51.7% 52.8%








Legal 0.5% 0.6% 1.5%




Blue Collar 49.4% 48.1% 47.0%







Production 9.7% 8.5% 8.2%


Sales & Related 13.4% 13.5% 13.0%




Current

1st Quarter 2016

4th Quarter 2015

3rd Quarter 2015

2nd Quarter 2015

1st Quarter 2015

4th Quarter 2014

3rd Quarter 2014

2nd Quarter 2014

174,125

56,196 598,925196,226


28,337 316,053

56,146 600,259

53,412 571,831

50,518 538,768

195,114

185,865

646

173,500

183,185

52,183 562,152

51,806 560,053

52,425 566,377

182,161

49,592 538,044

52,061 565,847

181,789

183,806

7,893

1,418 17,066

2,395

5,082

862 9,021

3,038 36,928

675 10,941

3,075

12,291

2,738

3,968 39,294

1,668 17,003

298 8,746

13,654

5,925

1,121

413 4,417

3,073 33,039

27,736 281,753

1,323

10,871

38,529

21,370

2,824

1,376 17,485

1,913 16,436

46 561

94,361

5,531

6,407

160

11,881

8,039

26,428

11,766

123

49,182

539 9,417

7,550 78,097

3,457 36,076

4,697

3,726

2,472

10,162 111,264

101,450

36,014

1,203 14,598

5,454

# # #

1,119415

16,629

# of Employee's

0.0%

5.0%

10.0%

15.0%

20.0%


Support


10 Minutes


0.0%

5.0%

10.0%

15.0%

20.0%


Support


5 Minutes


0.0%

5.0%

10.0%

15.0%

20.0%


Support


15 Minutes



Consumer Demand & Market Supply AssessmentFor Market: Valley Blvd & Walnut Grove Ave







Households 39,869 155,474 379,340










Building Material/Supplies Dealers $122,220,658 $95,008,301 ($27,212,357) $454,378,556 $369,831,213 ($84,547,343) $1,091,090,945 $1,023,402,835 ($67,688,110)

Clothing Stores $109,353,128 $88,042,818 ($21,310,310) $409,289,035 $291,926,454 ($117,362,580) $983,006,687 $1,261,879,293 $278,872,607




Shoe Stores $15,217,857 $7,058,600 ($8,159,257) $56,935,372 $58,082,135 $1,146,763 $136,759,447 $203,165,350 $66,405,904

Office Supplies/Stationary/Gift $14,363,914 $6,347,678 ($8,016,236) $53,311,302 $30,916,853 ($22,394,449) $132,433,865 $132,121,654 ($312,211)


Used Merchandise Stores $7,367,488 $2,639,365 ($4,728,123) $27,601,780 $13,523,760 ($14,078,020) $66,379,552 $61,720,607 ($4,658,946)



Full-Service Restaurants $107,249,816 $103,686,130 ($3,563,685) $392,904,165 $328,983,712 ($63,920,453) $1,052,993,523 $926,638,142 ($126,355,381)


Other Misc. Store Retailers $31,432,303 $28,954,021 ($2,478,282) $117,312,467 $121,282,674 $3,970,207 $280,846,764 $410,976,603 $130,129,838

Sporting Goods/Hobby/Musical Instrument $28,188,497 $25,975,642 ($2,212,854) $105,495,338 $102,744,454 ($2,750,884) $253,206,622 $256,368,164 $3,161,542

Book/Periodical/Music Stores $8,596,568 $8,428,806 ($167,762) $32,224,954 $29,782,949 ($2,442,005) $77,912,917 $90,147,057 $12,234,139

Home Furnishing Stores $20,413,976 $20,942,636 $528,660 $76,255,861 $69,943,852 ($6,312,008) $182,901,276 $216,921,127 $34,019,850


Vending Machine Operators (Non-Store) $14,084,609 $16,184,013 $2,099,403 $52,329,829 $83,028,837 $30,699,008 $126,858,189 $131,429,248 $4,571,059

Automotive Parts/Accessories/Tire $37,780,111 $40,365,675 $2,585,564 $140,260,431 $129,472,819 ($10,787,611) $336,882,870 $324,180,325 ($12,702,545)


Furniture Stores $23,185,683 $32,052,973 $8,867,290 $87,132,631 $96,040,184 $8,907,552 $208,941,407 $289,566,786 $80,625,379



Limited-Service Eating Places $101,611,471 $123,252,764 $21,641,293 $374,173,653 $335,382,136 ($38,791,517) $982,731,713 $1,016,730,798 $33,999,086

Grocery Stores $242,012,864 $327,421,836 $85,408,972 $899,590,238 $1,090,734,910 $191,144,671 $2,162,699,059 $2,746,648,336 $583,949,276















Dimensional Lumber/Other Building Materials $51,926,319 $41,280,260 ($10,646,059) $192,420,782 $160,852,216 ($31,568,567) $462,615,852 $445,691,142 ($16,924,710)






Pets/Pet Foods/Pet Supplies $17,393,071 $11,466,421 ($5,926,649) $65,195,646 $45,716,976 ($19,478,670) $155,378,325 $145,587,556 ($9,790,768)

Hardware/Tools/Plumbing/Electrical Supplies $33,891,593 $28,211,397 ($5,680,196) $126,100,316 $109,241,512 ($16,858,804) $302,694,321 $300,854,625 ($1,839,695)




Mens Wear $33,513,642 $29,694,498 ($3,819,144) $126,115,478 $105,118,960 ($20,996,518) $302,698,166 $378,303,093 $75,604,927





Paints/Sundries/Wallpaper/Wall Coverings $9,310,294 $7,593,687 ($1,716,607) $34,541,877 $29,359,296 ($5,182,581) $83,045,464 $81,393,367 ($1,652,097)

Automotive Tires/Tubes/Batteries/Parts $69,419,633 $68,458,117 ($961,515) $257,459,643 $230,830,129 ($26,629,514) $618,629,414 $540,826,766 ($77,802,648)

Packaged Liquor/Wine/Beer $44,433,967 $43,477,066 ($956,901) $165,841,074 $153,398,883 ($12,442,191) $397,641,429 $423,485,264 $25,843,835


Major Household Appliances $7,992,083 $7,645,138 ($346,945) $30,521,782 $31,471,345 $949,563 $72,478,717 $90,790,027 $18,311,310

Automotive Lubricants (incl Oil, Greases) $7,992,083 $7,645,138 ($346,945) $30,521,782 $31,471,345 $949,563 $72,478,717 $90,790,027 $18,311,310

Sewing/Knitting Materials/Supplies $1,272,199 $1,361,971 $89,772 $4,707,011 $5,445,427 $738,416 $11,303,898 $13,647,052 $2,343,154

Optical Goods (incl Eyeglasses, Sunglasses) $5,623,464 $5,852,594 $229,130 $21,170,876 $20,388,438 ($782,438) $50,518,467 $60,581,862 $10,063,395

Small Electric Appliances $3,949,935 $4,265,976 $316,041 $14,763,528 $15,606,614 $843,086 $35,400,125 $43,692,748 $8,292,623

Toys/Hobby Goods/Games $12,342,415 $13,386,036 $1,043,621 $46,004,083 $50,609,208 $4,605,126 $110,626,698 $136,608,189 $25,981,490

Curtains/Draperies/Slipcovers/Bed/Coverings $10,224,647 $11,318,067 $1,093,420 $38,673,475 $39,895,890 $1,222,415 $92,353,847 $124,173,033 $31,819,186

Childrens Wear/Infants/Toddlers Clothing $13,620,059 $15,752,972 $2,132,914 $51,115,598 $54,206,515 $3,090,917 $123,482,190 $185,535,984 $62,053,794




Meats/Nonalcoholic Beverages $211,396,963 $226,173,883 $14,776,920 $778,472,044 $684,865,584 ($93,606,460) $2,045,119,640 $2,071,207,674 $26,088,034

Groceries/Other Food Items (Off Premises) $379,712,771 $411,181,438 $31,468,667 $1,412,420,592 $1,417,320,686 $4,900,095 $3,387,649,179 $3,728,093,647 $340,444,468



Rosemead Blvd and Mission Dr

Rosemead, CA

November 2016


Population 143,625 534,832 1,311,654 Rosemead Blvd & Mission Dr > 45,000

Daytime Population 145,302 553,274 1,563,498 Rosmeand Blvd & Newby Ave > 58,000

Households 41,060 158,218 391,169 Mission Dr & Ivar Ave > 18,789

Average Age 39.6 39.5 38.2 Mission Dr & Loma Ave > 12,857




Traffic Counts



Restaurants




For Market: Rosemead Blvd & Mission Dr

Market Definition: Rosemead Blvd & Mission Dr


# % # % # %

Market Stats

Population 143,625 --- 534,832 --- 1,311,654 ---


Pop Growth (%) 1.1% --- 2.2% --- 2.4% ---

Households 41,060 --- 158,218 --- 391,169 ---


HH Growth (%) 1.1% --- 2.3% --- 2.7% ---

Census Stats

2000 Population 140,793 --- 523,164 --- 1,276,844 ---

2010 Population 141,803 --- 523,462 --- 1,282,289 ---

Pop Growth (%) 0.7% --- 0.1% --- 0.4% ---

2000 Households 39,964 --- 151,904 --- 372,619 ---

2010 Households 40,495 --- 154,744 --- 381,572 ---

HH Growth (%) 1.3% --- 1.9% --- 2.4% ---


Average Age 39.6 39.5 38.2

19 yrs & under 31,645 22.0% 119,739 22.4% 308,164 23.5%

20 to 24 yrs 13,667 9.5% 51,712 9.7% 134,976 10.3%

25 to 34 yrs 19,106 13.3% 71,271 13.3% 182,188 13.9%

35 to 44 yrs 18,508 12.9% 69,528 13.0% 177,910 13.6%

45 to 54 yrs 20,665 14.4% 74,266 13.9% 176,472 13.5%

55 to 64 yrs 18,975 13.2% 68,184 12.7% 153,722 11.7%

65 to 74 yrs 12,146 8.5% 45,111 8.4% 100,579 7.7%

75 to 84 yrs 6,348 4.4% 24,308 4.5% 54,033 4.1%

85 + yrs 2,565 1.8% 10,714 2.0% 23,610 1.8%

Population Bases

20-34 yrs 32,773 22.8% 122,983 23.0% 317,164 24.2%

45-64 yrs 39,640 27.6% 142,450 26.6% 330,194 25.2%

16 yrs + 115,425 80.4% 428,106 80.0% 1,037,198 79.1%

25 yrs + 98,314 68.5% 363,382 67.9% 868,514 66.2%

65 yrs + 21,060 14.7% 80,133 15.0% 178,222 13.6%

75 yrs + 8,913 6.2% 35,022 6.5% 77,642 5.9%

85 yrs + 2,565 1.8% 10,714 2.0% 23,610 1.8%


0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Population

0

100,000

200,000

300,000

400,000

Households

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

20 to24 yrs

25 to34 yrs

35 to44 yrs

45 to54 yrs

55 to64 yrs

65 to74 yrs

75 to84 yrs








# % # % # %


Population by Race

White 12,767 8.9% 56,923 10.6% 174,996 13.3%

Hispanic 51,336 35.7% 231,127 43.2% 752,167 57.3%


Asian 77,073 53.7% 234,442 43.8% 338,910 25.8%

Ancestry



Household Income



Median HH Income $50,196 --- $54,819 --- $55,646 ---

Less than $25K 9,810 23.9% 35,139 22.2% 87,343 22.3%

$25K to $34.9K 4,817 11.7% 17,014 10.8% 39,228 10.0%

$35K to $49.9K 5,841 14.2% 21,248 13.4% 52,141 13.3%

$50K to $74.9K 7,168 17.5% 27,267 17.2% 69,040 17.6%

$75K to $99.9K 4,965 12.1% 18,871 11.9% 47,986 12.3%

$100K to $149.9K 4,936 12.0% 20,996 13.3% 52,684 13.5%

$150K to $199.9K 2,199 5.4% 10,243 6.5% 23,882 6.1%

$200K + 1,324 3.2% 7,440 4.7% 18,866 4.8%

Education 98,314 363,382 868,514






Bachelor Degree 16,445 16.7% 65,115 17.9% 138,963 16.0%


9%

36%

1%54%

11%

44%1%

44%

14%

58%2%

26%

Ethnic Breakdown

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Lessthan$25K

$25Kto

$34.9K

$35Kto

$49.9K

$50Kto

$74.9K

$75Kto

$99.9K

$100Kto

$149.9K

$150Kto

$199.9K


0.0%5.0%

10.0%15.0%20.0%25.0%

HS Grad(or

Equivalent)

SomeCollege, No

Degree

AssociateDegree

BachelorDegree

GraduatesDegree

Education







# % # % # %



Single - Male 2,914 8.7% 9,242 7.4% 20,886 7.1%

Single - Female 4,492 13.4% 16,369 13.0% 38,728 13.1%

Single Parent - Male 1,074 3.2% 3,922 3.1% 10,964 3.7%




Household Size

1 Person 5,856 14.3% 25,868 16.3% 74,119 18.9%

2 People 9,175 22.3% 37,890 23.9% 93,276 23.8%

3 People 8,007 19.5% 29,994 19.0% 68,210 17.4%

4 to 6 People 15,029 36.6% 53,919 34.1% 128,625 32.9%

7+ People 2,993 7.3% 10,546 6.7% 26,939 6.9%

Home Ownership 41,060 158,218 391,169

Owners 19,990 48.7% 82,068 51.9% 193,792 49.5%

Renters 21,070 51.3% 76,149 48.1% 197,377 50.5%


Births 1,796 1.3% 6,739 1.3% 17,154 1.3%

Deaths 1,065 0.7% 4,035 0.8% 9,093 0.7%

Migration -606 -0.4% 734 0.1% -318 0.0%

Employment (Pop 16+) 115,425 428,106 1,037,198

Armed Services 57 0.0% 160 0.0% 398 0.0%

Civilian 69,580 60.3% 258,729 60.4% 638,481 61.6%

Employed 65,676 56.9% 244,436 57.1% 599,700 57.8%

Unemployed 3,904 3.4% 14,294 3.3% 38,781 3.7%



White Collar 38,076 58.0% 147,511 60.3% 354,841 59.2%

Blue Collar 27,600 42.0% 96,925 39.7% 244,859 40.8%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%


Household Size


Home Ownership

58.0%

42.0%

60.3%

39.7%

59.2%

40.8%

48.7%

51.3%

51.9%

48.1%

49.5%

50.5%







# % # % # %



White Collar 38,076 58.0% 147,511 60.3% 354,841 59.2%


Prof specialty 10,263 15.6% 43,972 18.0% 112,709 18.8%


Sales 7,965 12.1% 28,893 11.8% 66,445 11.1%

Office Admin 9,820 15.0% 36,085 14.8% 88,601 14.8%

Blue Collar 27,600 42.0% 96,925 39.7% 244,859 40.8%

Protective 798 1.2% 3,639 1.5% 10,271 1.7%



Personal Care 4,842 7.4% 15,343 6.3% 32,464 5.4%


Construction 5,023 7.6% 17,986 7.4% 46,859 7.8%




Manufacturing 7,999 12.2% 28,773 11.8% 69,471 11.6%

Transportation 3,735 5.7% 13,263 5.4% 34,411 5.7%

Information 1,226 1.9% 5,416 2.2% 14,748 2.5%









Public admin 2,481 3.8% 10,329 4.2% 24,362 4.1%

0.0%

5.0%

10.0%

15.0%

20.0%

Industry Breakdown

0.0%

10.0%

20.0%

30.0%





Date: 11/8/2016


(01Y) Starting Out 4.9% 4.1% ##

(02Y) Taking Hold 3.1% 3.0% ##













(15M) Top Wealth 3.2% 6.3% ##

(16M) Living Well 1.3% 1.4% ##







Rank * Cluster Lifestage Group Households % Households % Households % 1 08- Solid Surroundings (19M) Solid Prestige 2,583 6.4% 7,838 5.1% 15,490 4.1%

2 53- Metro Strivers (10B) Rural-Metro Mix 2,113 5.2% 7,338 4.8% 18,401 4.8%








10 04- Top Professionals (11B) Affluent Households 1,482 3.7% 6,047 3.9% 12,507 3.3%


Rosemead & Mission Rosemead & Mission Rosemead & Mission



Rosemead & Mission Rosemead & Mission




Rosemead & Mission

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down












(15M) Top Wealth

(16M) Living Well



























http://www2.hdlcompanies.com/misc/HSR/Top_Professionals.pdf


Household Segmentation ProfileMarket: Rosemead Blvd & Mission Dr

Date: 11/8/2016



1,978 4.9% 6,307 4.1% 16,004 4.2%39- Setting Goals 458 1.1% 1,487 1.0% 4,357 1.1%



58- Outdoor Fervor 0 0.0% 0 0.0% 13 0.0%

67- First Steps 473 1.2% 1,483 1.0% 3,703 1.0%

1,259 3.1% 4,577 3.0% 11,253 3.0%18- Climbing the Ladder 143 0.4% 474 0.3% 1,058 0.3%

21- Children First 270 0.7% 932 0.6% 2,308 0.6%

24- Career Building 672 1.7% 2,566 1.7% 6,581 1.7%

30- Out & About 175 0.4% 605 0.4% 1,307 0.3%

649 1.6% 2,198 1.4% 5,202 1.4%34- Outward Bound 0 0.0% 0 0.0% 4 0.0%

41- Rural Adventure 2 0.0% 7 0.0% 49 0.0%

46- Rural & Active 647 1.6% 2,191 1.4% 5,149 1.4%



59- Mobile Mixers 699 1.7% 2,536 1.6% 7,710 2.0%


62- Movies & Sports 1,206 3.0% 4,152 2.7% 12,103 3.2%

1,564 3.9% 6,210 4.0% 17,122 4.5%61- City Life 535 1.3% 2,893 1.9% 8,630 2.3%



1,423 3.5% 5,696 3.7% 14,746 3.9%06- Casual Comfort 401 1.0% 1,726 1.1% 4,113 1.1%

10- Careers & Travel 139 0.3% 529 0.3% 1,447 0.4%

20- Carving Out Time 130 0.3% 592 0.4% 1,562 0.4%



12- On the Go 200 0.5% 717 0.5% 1,709 0.4%

19- Country Comfort 1 0.0% 16 0.0% 44 0.0%


532 1.3% 2,655 1.7% 6,576 1.7%29- City Mixers 25 0.1% 768 0.5% 2,179 0.6%

35- Working & Active 224 0.6% 825 0.5% 1,938 0.5%

56- Metro Active 283 0.7% 1,062 0.7% 2,459 0.6%

2,113 5.2% 7,339 4.8% 18,472 4.9%47- Rural Parents 0 0.0% 0 0.0% 29 0.0%

53- Metro Strivers 2,113 5.2% 7,338 4.8% 18,401 4.8%

60- Rural & Mobile 0 0.0% 1 0.0% 42 0.0%









(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down















http://www2.hdlcompanies.com/misc/HSR/Outward_Bound.pdf

http://www2.hdlcompanies.com/misc/HSR/Rural_Adventure.pdf#








http://www2.hdlcompanies.com/misc/HSR/Productive_Havens.pdf




http://www2.hdlcompanies.com/misc/HSR/Carving_Out_Time.pdf






















Lifestage Group Cluster NameRosemead & Mission Rosemead & Mission Rosemead & Mission


1,908 4.7% 10,742 7.0% 23,785 6.3%01- Summit Estates 194 0.5% 3,588 2.3% 8,297 2.2%

04- Top Professionals 1,482 3.7% 6,047 3.9% 12,507 3.3%


3,913 9.7% 13,565 8.8% 33,565 8.8%13- Work & Play 1,924 4.8% 6,424 4.2% 15,614 4.1%



48- Farm & Home 0 0.0% 0 0.0% 12 0.0%



31- Mid-Americana 452 1.1% 1,416 0.9% 3,208 0.8%

32- Metro Mix 188 0.5% 1,601 1.0% 3,648 1.0%

33- Urban Diversity 1,603 4.0% 6,698 4.3% 17,066 4.5%

1,281 3.2% 9,679 6.3% 22,324 5.9%02- Established Elite 280 0.7% 4,876 3.2% 11,563 3.0%

03- Corporate Connected 1,001 2.5% 4,803 3.1% 10,762 2.8%

512 1.3% 2,176 1.4% 6,058 1.6%14- Career Centered 380 0.9% 1,504 1.0% 4,135 1.1%

15- Country Ways 0 0.0% 0 0.0% 5 0.0%

23- Good Neighbors 132 0.3% 672 0.4% 1,918 0.5%

4,204 10.4% 13,868 9.0% 34,561 9.1%43- Work & Causes 536 1.3% 1,798 1.2% 4,067 1.1%

44- Open Houses 437 1.1% 1,731 1.1% 3,928 1.0%

55- Community Life 816 2.0% 2,452 1.6% 5,742 1.5%

63- Staying Home 1,969 4.9% 6,539 4.2% 17,525 4.6%

68- Staying Healthy 447 1.1% 1,347 0.9% 3,299 0.9%

0 0.0% 0 0.0% 26 0.0%40- Great Outdoors 0 0.0% 0 0.0% 6 0.0%

50- Rural Community 0 0.0% 0 0.0% 9 0.0%

54- Work & Outdoors 0 0.0% 0 0.0% 11 0.0%

5,127 12.7% 17,632 11.4% 35,823 9.4%05- Active & Involved 575 1.4% 2,545 1.6% 5,771 1.5%


09- Busy Schedules 1,968 4.9% 7,249 4.7% 14,562 3.8%

2,392 5.9% 9,006 5.8% 23,053 6.1%25- Clubs & Causes 261 0.6% 1,082 0.7% 2,898 0.8%



2,752 6.8% 9,596 6.2% 24,156 6.4%49- Home & Garden 496 1.2% 1,930 1.2% 4,865 1.3%

51- Role Models 460 1.1% 1,716 1.1% 4,176 1.1%



66- Helping Hands 774 1.9% 2,660 1.7% 7,116 1.9%



(16M) Living Well








(15M) Top Wealth


















































Employment Profile




Daytime Population

Student Population



Wages


Under $15,000 CrYr 3.6% 3.3% 3.1%

15,000 to 30,000 CrYr 13.1% 13.4% 14.0%

30,000 to 45,000 CrYr 36.6% 35.7% 35.3%

45,000 to 60,000 CrYr 16.8% 16.6% 16.3%

60,000 to 75,000 CrYr 10.3% 10.3% 10.0%

75,000 to 90,000 CrYr 8.0% 8.2% 8.2%

90,000 to 100,000 CrYr 2.6% 2.9% 2.6%

Over 100,000 CrYr 9.0% 9.7% 10.5%

Industry Groups

# % # % # % # % # % # %

Total 4,422 100% 56,718 100% 14,233 100% 207,064 100% 34,169 100% 608,601 100%


Administration & Support Services 161 3.7% 1,628 2.9% 495 3.5% 8,569 4.1% 1,043 3.1% 25,962 4.3%



Construction 162 3.7% 2,476 4.4% 577 4.1% 8,183 4.0% 1,321 3.9% 19,361 3.2%

Educational Services 148 3.4% 3,678 6.5% 456 3.2% 15,237 7.4% 1,016 3.0% 45,137 7.4%



Information 71 1.6% 1,007 1.8% 239 1.7% 4,437 2.1% 618 1.8% 13,595 2.2%


Manufacturing 339 7.7% 8,348 14.7% 960 6.7% 23,260 11.2% 1,978 5.8% 65,612 10.8%

Mining 1 0.0% 47 0.1% 3 0.0% 83 0.0% 16 0.0% 520 0.1%


Real Estate, Rental, Leasing 136 3.1% 846 1.5% 450 3.2% 2,915 1.4% 1,112 3.3% 9,138 1.5%

Retail Trade 869 19.6% 9,897 17.4% 2,662 18.7% 35,277 17.0% 6,113 17.9% 98,825 16.2%


Utilities 5 0.1% 408 0.7% 21 0.1% 1,473 0.7% 43 0.1% 2,300 0.4%

Wholesale Trade 222 5.0% 1,569 2.8% 762 5.4% 5,585 2.7% 1,556 4.6% 13,869 2.3%

Other Services 590 13.4% 6,926 12.2% 1,831 12.9% 22,669 10.9% 4,756 13.9% 74,350 12.2%


11/8/2016

145,302 1,563,498

31,849 452,763

553,274

137,575

44,297

52,308 53,34953,009

Employee's

43,692 44,244

7,446 85,055

6,791

27,674

20,741 214,824

9,534 99,210

5,817 61,036

73,849

34,363

21,323


16,933

5,992

20,139

# # #

4,561 49,722

2,027 18,973

1,494 15,916

5,099 63,866

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%



10 Minutes


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

Retail Trade Manufacturing Health Care &Social Assistance

5 Minutes


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%



15 Minutes



Employment Profile





11/8/2016

Occupations

White Collar 49.1% 51.8% 52.7%








Legal 0.5% 0.5% 0.8%




Blue Collar 50.7% 48.0% 47.1%







Production 10.3% 8.3% 7.9%


Sales & Related 13.8% 13.5% 13.1%




Current

1st Quarter 2016

4th Quarter 2015

3rd Quarter 2015

2nd Quarter 2015

1st Quarter 2015

4th Quarter 2014

3rd Quarter 2014

2nd Quarter 2014

184,110

56,718 608,601207,064


27,845 320,959

56,675 609,762

54,062 580,617

51,097 546,136

206,083

196,316

723

183,260

193,098

52,845 571,073

52,512 569,110

53,146 575,466

192,464

50,704 546,571

53,058 574,888

192,123

194,160

8,843

1,302 18,208

2,596

5,425

883 9,846

3,237 37,803

703 10,614

3,307

12,481

3,034

3,278 40,552

1,500 17,792

286 5,103

14,442

6,378

1,131

417 4,725

3,141 34,340

28,736 286,476

1,414

11,573

39,721

22,346

2,647

1,380 18,717

2,043 17,359

50 539

99,291

5,811

7,003

161

12,634

8,441

28,006

12,462

137

47,835

599 9,131

7,809 79,677

3,646 35,359

5,019

3,524

2,621

10,168 111,569

107,326

38,072

1,232 15,792

5,832

# # #

1,166447

17,106

# of Employee's

0.0%

5.0%

10.0%

15.0%

20.0%


Support


10 Minutes


0.0%

5.0%

10.0%

15.0%

20.0%


Support


5 Minutes


0.0%

5.0%

10.0%

15.0%

20.0%


Support


15 Minutes



Consumer Demand & Market Supply AssessmentFor Market: Rosemead Blvd & Mission Dr







Households 41,060 158,218 391,169










Full-Service Restaurants $110,467,590 $89,095,503 ($21,372,086) $407,439,760 $346,313,887 ($61,125,873) $1,080,469,249 $1,017,490,631 ($62,978,618)

Building Material/Supplies Dealers $125,467,524 $106,648,776 ($18,818,748) $463,080,058 $376,403,694 ($86,676,364) $1,124,753,751 $1,160,542,846 $35,789,095

Clothing Stores $112,629,701 $93,849,481 ($18,780,220) $417,765,432 $298,353,093 ($119,412,339) $1,014,653,247 $1,195,828,607 $181,175,360




Shoe Stores $15,673,580 $8,591,594 ($7,081,987) $58,080,192 $56,837,364 ($1,242,828) $141,124,094 $222,244,997 $81,120,903


Jewelry/Luggage/Leather Goods $14,665,071 $10,082,470 ($4,582,601) $54,515,087 $27,292,138 ($27,222,949) $132,248,354 $126,793,631 ($5,454,722)


Used Merchandise Stores $7,589,321 $3,748,782 ($3,840,539) $28,189,107 $15,726,114 ($12,462,993) $68,517,353 $80,925,490 $12,408,138

Direct Selling Establishments $19,836,055 $16,351,452 ($3,484,604) $73,233,953 $83,093,913 $9,859,960 $177,903,288 $197,756,166 $19,852,879

Sporting Goods/Hobby/Musical Instrument $29,020,376 $27,323,330 ($1,697,046) $107,671,065 $113,929,618 $6,258,553 $261,377,589 $257,350,115 ($4,027,474)




Book/Periodical/Music Stores $8,859,826 $7,865,021 ($994,805) $32,925,618 $31,782,415 ($1,143,203) $80,388,521 $91,019,627 $10,631,107


Automotive Parts/Accessories/Tire $38,762,975 $39,790,734 $1,027,758 $142,900,094 $132,116,014 ($10,784,080) $347,225,168 $341,097,469 ($6,127,698)

Health/Personal Care Stores $134,230,369 $138,696,099 $4,465,730 $494,603,194 $493,674,024 ($929,170) $1,201,487,898 $1,334,724,992 $133,237,094




Limited-Service Eating Places $104,720,909 $115,097,624 $10,376,716 $387,031,958 $353,987,849 ($33,044,109) $1,009,684,891 $1,065,867,360 $56,182,469


Grocery Stores $248,460,534 $338,447,078 $89,986,544 $917,368,928 $1,065,560,483 $148,191,555 $2,229,365,757 $2,695,004,889 $465,639,131
















Meats/Nonalcoholic Beverages $217,875,654 $208,837,526 ($9,038,128) $805,271,467 $719,943,056 ($85,328,411) $2,101,217,523 $2,186,869,639 $85,652,117




Dimensional Lumber/Other Building Materials $53,224,195 $46,316,217 ($6,907,978) $195,917,245 $164,202,777 ($31,714,468) $476,545,025 $504,078,104 $27,533,079





Hardware/Tools/Plumbing/Electrical Supplies $34,803,399 $31,467,426 ($3,335,973) $128,570,619 $112,358,931 ($16,211,688) $312,136,811 $333,748,439 $21,611,628

Mens Wear $34,607,695 $31,420,678 ($3,187,017) $128,872,145 $109,886,695 ($18,985,450) $312,831,183 $366,163,196 $53,332,012




Televisions/VCR/Video Cameras/DVD etc $18,212,252 $16,738,964 ($1,473,288) $67,380,729 $70,941,350 $3,560,621 $163,894,238 $184,102,575 $20,208,337

Paints/Sundries/Wallpaper/Wall Coverings $9,546,406 $8,497,727 ($1,048,679) $35,188,071 $29,910,137 ($5,277,934) $85,563,377 $91,780,849 $6,217,472

Photographic Equipment/Supplies $2,905,224 $2,318,922 ($586,302) $10,824,038 $10,660,215 ($163,823) $26,323,683 $29,386,302 $3,062,618

Household Fuels (incl Oil, LP gas, Wood, Coal) $9,050,271 $8,531,132 ($519,139) $33,315,656 $41,723,810 $8,408,154 $80,873,711 $103,911,205 $23,037,494

Major Household Appliances $8,309,835 $8,064,571 ($245,264) $31,337,738 $34,936,157 $3,598,419 $75,206,219 $98,040,662 $22,834,444

Automotive Lubricants (incl Oil, Greases) $8,309,835 $8,064,571 ($245,264) $31,337,738 $34,936,157 $3,598,419 $75,206,219 $98,040,662 $22,834,444

Sewing/Knitting Materials/Supplies $1,305,457 $1,453,882 $148,426 $4,791,846 $6,025,147 $1,233,301 $11,641,889 $13,624,267 $1,982,378

Optical Goods (incl Eyeglasses, Sunglasses) $5,807,737 $6,097,074 $289,337 $21,655,848 $21,499,166 ($156,682) $52,214,302 $58,836,785 $6,622,482

Small Electric Appliances $4,064,330 $4,499,941 $435,611 $15,070,159 $16,697,056 $1,626,897 $36,542,891 $43,962,573 $7,419,682



Packaged Liquor/Wine/Beer $45,700,656 $47,902,968 $2,202,311 $169,219,833 $156,100,451 ($13,119,382) $410,344,622 $423,834,367 $13,489,744


Automotive Tires/Tubes/Batteries/Parts $71,191,769 $74,185,877 $2,994,107 $262,218,494 $244,068,501 ($18,149,993) $637,474,052 $592,402,460 ($45,071,592)




Groceries/Other Food Items (Off Premises) $389,846,333 $440,183,268 $50,336,935 $1,440,028,525 $1,419,141,828 ($20,886,697) $3,492,557,889 $3,625,486,071 $132,928,183



Valley Blvd and Temple City Blvd

Rosemead, CA

November 2016


Population 135,561 511,972 1,187,702 Valley Blvd & Temple City Blvd > 22,240

Daytime Population 138,860 516,620 1,373,582 Temple City Blvd & Lorica St > 17,900

Households 36,345 146,853 346,331

Average Age 38.3 39.2 38.3




Traffic Counts



Restaurants




For Market: Valley Blvd & Temple City Blvd

Market Definition: Valley Blvd & Temple City Blvd


# % # % # %

Market Stats

Population 135,561 --- 511,972 --- 1,187,702 ---


Pop Growth (%) 1.7% --- 2.1% --- 2.2% ---

Households 36,345 --- 146,853 --- 346,331 ---


HH Growth (%) 1.6% --- 2.1% --- 2.3% ---

Census Stats

2000 Population 132,642 --- 501,104 --- 1,160,376 ---

2010 Population 132,874 --- 501,923 --- 1,164,689 ---

Pop Growth (%) 0.2% --- 0.2% --- 0.4% ---

2000 Households 34,767 --- 141,214 --- 332,816 ---

2010 Households 35,657 --- 143,909 --- 339,114 ---

HH Growth (%) 2.6% --- 1.9% --- 1.9% ---


Average Age 38.3 39.2 38.3

19 yrs & under 31,950 23.6% 115,978 22.7% 279,895 23.6%

20 to 24 yrs 13,582 10.0% 50,187 9.8% 123,118 10.4%

25 to 34 yrs 18,783 13.9% 68,996 13.5% 163,219 13.7%

35 to 44 yrs 17,852 13.2% 66,537 13.0% 157,605 13.3%

45 to 54 yrs 18,508 13.7% 70,722 13.8% 159,735 13.4%

55 to 64 yrs 16,611 12.3% 64,558 12.6% 140,722 11.8%

65 to 74 yrs 10,606 7.8% 42,474 8.3% 92,166 7.8%

75 to 84 yrs 5,478 4.0% 22,719 4.4% 49,732 4.2%

85 + yrs 2,190 1.6% 9,800 1.9% 21,509 1.8%

Population Bases

20-34 yrs 32,365 23.9% 119,183 23.3% 286,337 24.1%

45-64 yrs 35,119 25.9% 135,280 26.4% 300,457 25.3%

16 yrs + 107,128 79.0% 408,654 79.8% 938,830 79.0%

25 yrs + 90,029 66.4% 345,806 67.5% 784,689 66.1%

65 yrs + 18,274 13.5% 74,993 14.6% 163,408 13.8%

75 yrs + 7,668 5.7% 32,519 6.4% 71,242 6.0%

85 yrs + 2,190 1.6% 9,800 1.9% 21,509 1.8%


0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Population

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Households

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

20 to24 yrs

25 to34 yrs

35 to44 yrs

45 to54 yrs

55 to64 yrs

65 to74 yrs

75 to84 yrs








# % # % # %


Population by Race

White 10,310 7.6% 47,565 9.3% 140,776 11.9%

Hispanic 64,467 47.6% 232,928 45.5% 688,411 58.0%


Asian 58,877 43.4% 220,840 43.1% 323,680 27.3%

Ancestry



Household Income



Median HH Income $45,041 --- $53,417 --- $55,133 ---

Less than $25K 9,536 26.2% 32,908 22.4% 77,359 22.3%

$25K to $34.9K 4,540 12.5% 16,293 11.1% 35,425 10.2%

$35K to $49.9K 5,370 14.8% 20,300 13.8% 46,637 13.5%

$50K to $74.9K 6,470 17.8% 25,833 17.6% 61,618 17.8%

$75K to $99.9K 4,041 11.1% 17,848 12.2% 42,978 12.4%

$100K to $149.9K 3,906 10.7% 19,051 13.0% 46,230 13.3%

$150K to $199.9K 1,463 4.0% 8,759 6.0% 20,805 6.0%

$200K + 1,017 2.8% 5,861 4.0% 15,279 4.4%

Education 90,029 345,806 784,689






Bachelor Degree 12,112 13.5% 58,160 16.8% 122,628 15.6%


8%

48%0%

44%9%

46%1%

44%

12%

59%1%

28%

Ethnic Breakdown

0.0%

10.0%

20.0%

30.0%

Lessthan$25K

$25Kto

$34.9K

$35Kto

$49.9K

$50Kto

$74.9K

$75Kto

$99.9K

$100Kto

$149.9K

$150Kto

$199.9K


0.0%

10.0%

20.0%

30.0%

HS Grad(or

Equivalent)

SomeCollege, No

Degree

AssociateDegree

BachelorDegree

GraduatesDegree

Education







# % # % # %



Single - Male 2,570 8.5% 9,172 7.7% 19,023 7.0%

Single - Female 3,766 12.4% 15,585 13.2% 35,613 13.2%

Single Parent - Male 1,274 4.2% 3,708 3.1% 9,778 3.6%




Household Size

1 Person 4,716 13.0% 22,484 15.3% 59,610 17.2%

2 People 7,317 20.1% 33,589 22.9% 80,606 23.3%

3 People 6,636 18.3% 27,845 19.0% 61,930 17.9%

4 to 6 People 14,266 39.3% 51,905 35.3% 118,786 34.3%

7+ People 3,411 9.4% 11,030 7.5% 25,399 7.3%

Home Ownership 36,345 146,853 346,331

Owners 17,113 47.1% 76,281 51.9% 178,557 51.6%

Renters 19,232 52.9% 70,572 48.1% 167,773 48.4%


Births 1,753 1.3% 6,519 1.3% 15,580 1.3%

Deaths 922 0.7% 3,755 0.7% 8,331 0.7%

Migration -53 0.0% 297 0.1% -586 0.0%

Employment (Pop 16+) 107,128 408,654 938,830

Armed Services 52 0.0% 158 0.0% 400 0.0%

Civilian 64,446 60.2% 247,054 60.5% 577,314 61.5%

Employed 60,559 56.5% 233,115 57.0% 541,752 57.7%

Unemployed 3,887 3.6% 13,940 3.4% 35,562 3.8%



White Collar 31,736 52.4% 136,053 58.4% 316,665 58.5%

Blue Collar 28,823 47.6% 97,062 41.6% 225,087 41.5%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%


Household Size


Home Ownership

52.4%

47.6%

58.4%

41.6%

58.5%

41.5%

47.1%

52.9%

51.9%

48.1%

51.6%

48.4%







# % # % # %



White Collar 31,736 52.4% 136,053 58.4% 316,665 58.5%


Prof specialty 8,251 13.6% 38,613 16.6% 96,103 17.7%


Sales 7,359 12.2% 27,804 11.9% 60,505 11.2%

Office Admin 8,255 13.6% 34,397 14.8% 82,191 15.2%

Blue Collar 28,823 47.6% 97,062 41.6% 225,087 41.5%

Protective 846 1.4% 3,359 1.4% 9,771 1.8%



Personal Care 4,249 7.0% 14,972 6.4% 30,068 5.6%


Construction 5,377 8.9% 17,898 7.7% 42,722 7.9%




Manufacturing 8,713 14.4% 28,929 12.4% 64,672 11.9%

Transportation 3,312 5.5% 13,010 5.6% 31,856 5.9%

Information 875 1.4% 4,993 2.1% 12,346 2.3%









Public admin 2,068 3.4% 9,501 4.1% 22,267 4.1%

0.0%

5.0%

10.0%

15.0%

20.0%

Industry Breakdown

0.0%

10.0%

20.0%

30.0%





Date: 11/8/2016


(01Y) Starting Out 5.7% 4.3% ##

(02Y) Taking Hold 2.8% 3.1% ##













(15M) Top Wealth 2.5% 4.7% ##

(16M) Living Well 1.3% 1.5% ##


















Valley & Temple City Valley & Temple City Valley & Temple City



Valley & Temple City Valley & Temple City




Valley & Temple City

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down












(15M) Top Wealth

(16M) Living Well





























Household Segmentation ProfileMarket: Valley Blvd & Temple City Blvd

Date: 11/8/2016



2,036 5.7% 6,189 4.3% 14,259 4.2%39- Setting Goals 504 1.4% 1,475 1.0% 3,862 1.1%



58- Outdoor Fervor 0 0.0% 0 0.0% 11 0.0%

67- First Steps 514 1.4% 1,443 1.0% 3,293 1.0%

1,007 2.8% 4,412 3.1% 9,827 2.9%18- Climbing the Ladder 108 0.3% 487 0.3% 1,023 0.3%

21- Children First 241 0.7% 938 0.7% 2,144 0.6%

24- Career Building 495 1.4% 2,371 1.7% 5,401 1.6%

30- Out & About 163 0.5% 616 0.4% 1,259 0.4%

658 1.8% 2,204 1.5% 4,806 1.4%34- Outward Bound 0 0.0% 0 0.0% 4 0.0%

41- Rural Adventure 2 0.0% 9 0.0% 40 0.0%

46- Rural & Active 656 1.8% 2,195 1.5% 4,763 1.4%



59- Mobile Mixers 660 1.9% 2,395 1.7% 6,329 1.9%


62- Movies & Sports 1,435 4.0% 3,974 2.8% 10,546 3.1%

1,668 4.7% 5,383 3.8% 13,940 4.1%61- City Life 590 1.7% 2,219 1.5% 6,403 1.9%



1,064 3.0% 5,364 3.7% 12,803 3.8%06- Casual Comfort 291 0.8% 1,636 1.1% 3,674 1.1%

10- Careers & Travel 109 0.3% 470 0.3% 1,239 0.4%

20- Carving Out Time 138 0.4% 615 0.4% 1,494 0.4%



12- On the Go 174 0.5% 681 0.5% 1,530 0.5%

19- Country Comfort 1 0.0% 11 0.0% 46 0.0%


522 1.5% 2,398 1.7% 4,995 1.5%29- City Mixers 21 0.1% 540 0.4% 1,000 0.3%

35- Working & Active 223 0.6% 809 0.6% 1,784 0.5%

56- Metro Active 278 0.8% 1,049 0.7% 2,210 0.7%

2,097 5.9% 7,131 5.0% 16,616 4.9%47- Rural Parents 0 0.0% 0 0.0% 35 0.0%

53- Metro Strivers 2,097 5.9% 7,130 5.0% 16,559 4.9%

60- Rural & Mobile 0 0.0% 1 0.0% 22 0.0%









(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down










http://www2.hdlcompanies.com/misc/HSR/First_Steps.pdf


http://www2.hdlcompanies.com/misc/HSR/Children_First.pdf



http://www2.hdlcompanies.com/misc/HSR/Outward_Bound.pdf












http://www2.hdlcompanies.com/misc/HSR/Careers_and_Travel.pdf























Lifestage Group Cluster NameValley & Temple City Valley & Temple City Valley & Temple City


1,278 3.6% 8,350 5.8% 21,054 6.2%01- Summit Estates 127 0.4% 1,995 1.4% 6,825 2.0%



3,079 8.7% 13,507 9.4% 31,351 9.3%13- Work & Play 1,474 4.1% 6,211 4.3% 14,172 4.2%



48- Farm & Home 0 0.0% 0 0.0% 13 0.0%



31- Mid-Americana 381 1.1% 1,411 1.0% 3,022 0.9%

32- Metro Mix 187 0.5% 1,278 0.9% 2,948 0.9%

33- Urban Diversity 1,137 3.2% 5,946 4.1% 13,819 4.1%



453 1.3% 2,217 1.5% 5,604 1.7%14- Career Centered 320 0.9% 1,468 1.0% 3,708 1.1%

15- Country Ways 0 0.0% 0 0.0% 6 0.0%

23- Good Neighbors 133 0.4% 749 0.5% 1,890 0.6%

4,049 11.4% 13,381 9.3% 30,764 9.1%43- Work & Causes 473 1.3% 1,799 1.3% 3,771 1.1%

44- Open Houses 411 1.2% 1,689 1.2% 3,562 1.1%

55- Community Life 768 2.2% 2,451 1.7% 5,302 1.6%

63- Staying Home 1,928 5.4% 6,156 4.3% 15,236 4.5%

68- Staying Healthy 469 1.3% 1,286 0.9% 2,892 0.9%

0 0.0% 0 0.0% 27 0.0%40- Great Outdoors 0 0.0% 0 0.0% 8 0.0%

50- Rural Community 0 0.0% 0 0.0% 8 0.0%

54- Work & Outdoors 0 0.0% 0 0.0% 11 0.0%

3,745 10.5% 16,646 11.6% 33,537 9.9%05- Active & Involved 430 1.2% 2,351 1.6% 5,291 1.6%


09- Busy Schedules 1,406 4.0% 6,730 4.7% 13,638 4.0%

2,178 6.1% 8,730 6.1% 20,990 6.2%25- Clubs & Causes 242 0.7% 1,087 0.8% 2,716 0.8%



2,682 7.5% 9,310 6.5% 21,748 6.4%49- Home & Garden 446 1.3% 1,882 1.3% 4,460 1.3%

51- Role Models 452 1.3% 1,718 1.2% 3,829 1.1%



66- Helping Hands 762 2.1% 2,510 1.7% 6,328 1.9%



(16M) Living Well








(15M) Top Wealth


















































Employment Profile




Daytime Population

Student Population



Wages


Under $15,000 CrYr 3.9% 3.4% 3.3%

15,000 to 30,000 CrYr 12.0% 13.4% 13.9%

30,000 to 45,000 CrYr 37.8% 36.0% 36.2%

45,000 to 60,000 CrYr 17.2% 16.6% 16.2%

60,000 to 75,000 CrYr 9.8% 10.3% 10.1%

75,000 to 90,000 CrYr 7.7% 8.1% 8.1%

90,000 to 100,000 CrYr 2.6% 2.7% 2.5%

Over 100,000 CrYr 8.9% 9.6% 9.7%

Industry Groups

# % # % # % # % # % # %

Total 4,186 100% 57,965 100% 13,065 100% 191,839 100% 28,821 100% 492,620 100%





Construction 185 4.4% 2,732 4.7% 531 4.1% 7,765 4.0% 1,177 4.1% 17,229 3.5%




Information 59 1.4% 1,027 1.8% 207 1.6% 3,640 1.9% 475 1.6% 9,349 1.9%


Manufacturing 363 8.7% 9,205 15.9% 931 7.1% 23,272 12.1% 1,821 6.3% 58,870 12.0%

Mining 1 0.0% 15 0.0% 2 0.0% 81 0.0% 11 0.0% 378 0.1%



Retail Trade 865 20.7% 11,033 19.0% 2,509 19.2% 32,733 17.1% 5,409 18.8% 84,896 17.2%


Utilities 7 0.2% 526 0.9% 19 0.1% 1,327 0.7% 38 0.1% 2,112 0.4%

Wholesale Trade 250 6.0% 1,742 3.0% 736 5.6% 5,509 2.9% 1,470 5.1% 12,728 2.6%

Other Services 584 14.0% 7,222 12.5% 1,683 12.9% 21,354 11.1% 3,876 13.4% 54,499 11.1%


11/8/2016

138,860 1,373,582

27,779 427,267

516,620

125,647

44,027

52,202 52,55452,630

Employee's

43,231 43,729

6,966 68,567

6,521

25,631

21,890 178,191

9,988 79,785

5,706 49,677

69,130

31,784

19,752


15,453

5,196

18,373

# # #

4,488 39,735

2,237 16,303

1,530 12,440

5,160 47,924

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%



10 Minutes


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

Retail Trade Manufacturing Health Care &Social Assistance

5 Minutes


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%



15 Minutes



Employment Profile





11/8/2016

Occupations

White Collar 47.2% 51.0% 51.1%








Legal 0.4% 0.5% 0.6%




Blue Collar 52.6% 48.8% 48.7%







Production 11.1% 8.8% 8.5%


Sales & Related 14.4% 13.5% 13.6%




Current

1st Quarter 2016

4th Quarter 2015

3rd Quarter 2015

2nd Quarter 2015

1st Quarter 2015

4th Quarter 2014

3rd Quarter 2014

2nd Quarter 2014

170,214

57,965 492,620191,839


27,378 251,935

57,517 493,100

54,883 469,060

52,247 439,470

190,684

181,438

807

169,465

178,525

53,458 461,208

53,399 459,143

54,009 463,856

178,099

51,949 438,444

54,087 463,679

177,886

179,826

6,736

1,223 14,020

2,294

4,989

928 7,435

3,103 31,215

722 7,189

2,820

11,546

2,540

2,591 32,350

1,205 14,434

255 2,781

13,623

5,840

997

442 3,480

3,284 27,333

30,461 239,749

1,258

10,519

31,286

19,186

2,447

1,393 14,734

2,307 15,169

58 443

93,537

5,461

6,647

153

11,740

7,832

25,943

11,995

125

41,797

596 7,182

8,331 66,950

4,224 30,460

4,490

3,073

2,921

10,446 88,335

97,868

34,728

1,112 12,544

6,447

# # #

937434

16,829

# of Employee's

0.0%

5.0%

10.0%

15.0%

20.0%


Support


10 Minutes


0.0%

5.0%

10.0%

15.0%

20.0%


Support


5 Minutes


0.0%

5.0%

10.0%

15.0%

20.0%


Support


15 Minutes



Consumer Demand & Market Supply AssessmentFor Market: Valley Blvd & Temple City Blvd







Households 36,345 146,853 346,331






By Establishments Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/SurplusFull-Service Restaurants $106,747,523 $76,840,986 ($29,906,537) $383,585,866 $325,514,485 ($58,071,381) $929,549,949 $775,564,569 ($153,985,380)


Clothing Stores $104,778,398 $91,933,088 ($12,845,309) $399,257,375 $297,240,889 ($102,016,486) $923,862,808 $904,035,036 ($19,827,772)




Jewelry/Luggage/Leather Goods $13,628,358 $5,822,352 ($7,806,006) $52,051,381 $26,377,849 ($25,673,532) $120,393,600 $106,054,338 ($14,339,261)



Direct Selling Establishments $18,494,063 $12,131,370 ($6,362,692) $70,045,850 $70,124,850 $78,999 $161,880,620 $175,861,138 $13,980,519


Limited-Service Eating Places $100,371,916 $96,932,608 ($3,439,309) $365,207,182 $329,870,779 ($35,336,403) $877,346,242 $842,004,790 ($35,341,452)


Book/Periodical/Music Stores $8,251,819 $6,609,309 ($1,642,510) $31,428,727 $27,409,087 ($4,019,640) $72,985,085 $70,376,549 ($2,608,536)

Used Merchandise Stores $7,060,845 $7,125,361 $64,516 $26,915,205 $11,745,012 ($15,170,193) $62,317,957 $59,099,932 ($3,218,025)

Florists/Misc. Store Retailers $2,680,040 $2,885,325 $205,285 $10,209,161 $9,818,438 ($390,723) $23,576,308 $31,398,002 $7,821,694

Sporting Goods/Hobby/Musical Instrument $27,000,781 $30,421,420 $3,420,639 $102,893,615 $107,728,246 $4,834,631 $237,949,378 $231,183,472 ($6,765,905)

Beer/Wine/Liquor Stores $17,761,250 $21,708,227 $3,946,977 $67,403,374 $52,788,780 ($14,614,594) $155,776,488 $135,051,279 ($20,725,209)

Shoe Stores $14,580,728 $18,815,036 $4,234,308 $55,514,316 $60,659,742 $5,145,426 $128,441,763 $172,222,654 $43,780,892

Health/Personal Care Stores $125,338,975 $129,868,340 $4,529,364 $473,546,901 $476,101,071 $2,554,169 $1,094,039,897 $1,146,724,617 $52,684,720

Automotive Parts/Accessories/Tire $36,215,707 $41,760,932 $5,545,225 $136,837,908 $129,274,512 ($7,563,395) $316,187,734 $325,899,900 $9,712,165


Gasoline Stations $220,044,167 $229,935,830 $9,891,663 $834,794,626 $774,685,837 ($60,108,788) $1,927,807,464 $2,385,125,836 $457,318,372


Building Material/Supplies Dealers $117,082,507 $141,469,260 $24,386,753 $443,187,586 $386,318,676 ($56,868,910) $1,024,153,468 $982,550,804 ($41,602,663)

Other General Merchandise Stores $240,913,362 $268,523,655 $27,610,293 $912,271,882 $741,660,129 ($170,611,753) $2,109,685,127 $1,749,879,647 ($359,805,480)


Electronic Shopping/Mail Order Houses $247,812,838 $290,814,547 $43,001,709 $923,707,759 $640,293,930 ($283,413,829) $2,163,735,116 $1,054,386,300 ($1,109,348,815)


Grocery Stores $231,643,973 $325,083,141 $93,439,169 $877,281,696 $1,011,122,243 $133,840,547 $2,027,794,945 $2,337,971,031 $310,176,086









By Major Product Lines Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/SurplusMeats/Nonalcoholic Beverages $208,836,884 $186,515,716 ($22,321,168) $759,819,335 $674,675,357 ($85,143,978) $1,825,562,578 $1,713,591,921 ($111,970,657)


Womens/Juniors/Misses Wear $83,292,605 $74,470,876 ($8,821,729) $317,116,595 $231,646,593 ($85,470,002) $733,641,787 $659,515,952 ($74,125,836)




Household Fuels (incl Oil, LP gas, Wood, Coal) $8,447,942 $6,775,451 ($1,672,491) $31,900,268 $35,757,062 $3,856,794 $73,648,470 $91,877,701 $18,229,231

Lawn/Garden/Farm Equipment/Supplies $28,932,832 $27,997,809 ($935,023) $110,144,808 $91,785,987 ($18,358,821) $254,355,322 $236,040,492 ($18,314,830)

Computer Hardware/Software/Supplies $53,970,996 $53,218,363 ($752,634) $176,285,565 $136,333,914 ($39,951,652) $455,651,586 $290,807,345 ($164,844,241)


Cigars/Cigarettes/Tobacco/Accessories $33,215,600 $33,345,912 $130,312 $123,672,375 $110,020,782 ($13,651,593) $285,574,041 $290,823,413 $5,249,372

Floor/Floor Coverings $16,905,243 $17,352,388 $447,145 $63,786,583 $56,888,784 ($6,897,799) $147,491,412 $150,483,899 $2,992,487

Sewing/Knitting Materials/Supplies $1,219,846 $1,764,605 $544,758 $4,597,582 $5,671,853 $1,074,272 $10,601,213 $12,193,630 $1,592,416

Books/Periodicals $14,990,396 $15,664,371 $673,975 $57,303,861 $45,595,228 ($11,708,633) $132,940,618 $102,103,165 ($30,837,453)

Optical Goods (incl Eyeglasses, Sunglasses) $5,355,558 $6,423,600 $1,068,042 $20,626,842 $20,880,538 $253,697 $47,580,459 $50,368,472 $2,788,013

Audio Equipment/Musical Instruments $12,141,638 $13,354,869 $1,213,231 $46,443,090 $40,502,402 ($5,940,688) $107,488,228 $98,243,768 ($9,244,460)

Small Electric Appliances $3,778,529 $5,323,852 $1,545,323 $14,399,408 $15,782,340 $1,382,932 $33,272,679 $38,894,923 $5,622,245

Footwear, including Accessories $31,572,295 $33,224,539 $1,652,244 $120,175,112 $104,359,192 ($15,815,919) $278,034,364 $284,314,597 $6,280,233

Major Household Appliances $7,565,274 $9,316,877 $1,751,603 $29,745,775 $30,196,255 $450,480 $68,506,205 $86,300,582 $17,794,377

Automotive Lubricants (incl Oil, Greases) $7,565,274 $9,316,877 $1,751,603 $29,745,775 $30,196,255 $450,480 $68,506,205 $86,300,582 $17,794,377

Sporting Goods (incl Bicycles/Sports Vehicles) $25,136,298 $26,991,135 $1,854,838 $95,907,542 $83,631,105 ($12,276,436) $221,765,801 $182,027,575 ($39,738,226)

Mens Wear $32,123,110 $34,039,599 $1,916,488 $123,039,592 $105,709,511 ($17,330,080) $284,846,401 $293,183,078 $8,336,677

Paints/Sundries/Wallpaper/Wall Coverings $8,924,974 $11,169,177 $2,244,203 $33,694,825 $30,633,539 ($3,061,287) $77,902,660 $77,919,620 $16,961


Televisions/VCR/Video Cameras/DVD etc $17,005,077 $20,700,470 $3,695,393 $64,498,932 $62,593,922 ($1,905,010) $149,246,526 $163,396,224 $14,149,697

Kitchenware/Home Furnishings $26,047,242 $29,935,740 $3,888,498 $99,186,624 $87,299,684 ($11,886,940) $229,161,583 $213,416,102 ($15,745,481)





Hardware/Tools/Plumbing/Electrical Supplies $32,464,540 $41,182,918 $8,718,378 $123,017,990 $113,493,459 ($9,524,530) $284,244,023 $284,988,112 $744,089

Drugs/Health Aids/Beauty Aids/Cosmetics $265,653,585 $275,886,227 $10,232,642 $1,002,645,865 $832,582,321 ($170,063,545) $2,316,577,549 $1,866,860,885 ($449,716,665)

Dimensional Lumber/Other Building Materials $49,789,851 $61,349,858 $11,560,007 $187,710,640 $168,044,924 ($19,665,716) $433,873,115 $426,955,048 ($6,918,067)

Packaged Liquor/Wine/Beer $42,548,995 $55,662,465 $13,113,470 $161,846,044 $154,182,458 ($7,663,586) $373,755,782 $369,874,753 ($3,881,029)

Automotive Fuels $197,898,155 $215,748,060 $17,849,905 $752,008,346 $716,853,897 ($35,154,449) $1,735,569,566 $2,161,003,656 $425,434,090

Furniture/Sleep/Outdoor/Patio Furniture $55,410,739 $83,197,124 $27,786,385 $212,077,667 $171,990,219 ($40,087,448) $490,676,973 $432,064,085 ($58,612,888)

Automotive Tires/Tubes/Batteries/Parts $66,569,875 $96,143,823 $29,573,948 $251,195,298 $223,762,170 ($27,433,128) $580,476,397 $539,491,018 ($40,985,379)

Retailer Services $66,879,996 $130,288,463 $63,408,467 $257,142,308 $256,271,237 ($871,071) $593,418,340 $641,791,548 $48,373,207

Groceries/Other Food Items (Off Premises) $363,033,163 $484,316,576 $121,283,413 $1,377,207,978 $1,374,372,968 ($2,835,010) $3,180,353,873 $3,176,934,449 ($3,419,424)



City of Rosemead

November 2016

Rosemead

Population 54,195

Households 14,336

Average Age 39.8

Average HH Income $59,627

White Collar (Residents) 55%

Some College or Degree 36%



For Market: City of Rosemead

Market Definition: City of Rosemead, Los Angeles County, State of California


# % # % # %

Market Stats

Population 54,195 --- 10,106,268 --- 39,021,925 ---

5 Year Projected Pop 54,281 --- 10,464,492 --- 40,834,820 ---

Pop Growth (%) 0.2% --- 3.5% --- 4.6% ---

Households 14,336 --- 3,346,067 --- 13,212,521 ---

5 Year Projected HHs 14,364 --- 3,476,750 --- 13,839,659 ---

HH Growth (%) 0.2% --- 3.9% --- 4.7% ---

Census Stats

2000 Population 53,524 --- 9,519,048 --- 33,871,648 ---

2010 Population 53,764 --- 9,818,605 --- 37,253,956 ---

Pop Growth (%) 0.4% --- 3.1% --- 10.0% ---

2000 Households 13,886 --- 3,133,678 --- 11,502,864 ---

2010 Households 14,210 --- 3,241,204 --- 12,577,498 ---

HH Growth (%) 2.3% --- 3.4% --- 9.3% ---


Average Age 39.8 37.9 38.2

19 yrs & under 11,826 21.8% 2,373,771 23.5% 9,238,941 23.7%

20 to 24 yrs 5,171 9.5% 1,056,149 10.5% 4,129,934 10.6%

25 to 34 yrs 7,229 13.3% 1,428,985 14.1% 5,301,068 13.6%

35 to 44 yrs 6,965 12.9% 1,394,027 13.8% 5,125,292 13.1%

45 to 54 yrs 7,686 14.2% 1,374,567 13.6% 5,204,523 13.3%

55 to 64 yrs 7,170 13.2% 1,190,414 11.8% 4,722,516 12.1%

65 to 74 yrs 4,584 8.5% 755,718 7.5% 3,118,776 8.0%

75 to 84 yrs 2,550 4.7% 378,767 3.7% 1,552,259 4.0%

85 + yrs 1,015 1.9% 153,870 1.5% 628,616 1.6%

Population Bases

20-34 yrs 12,400 22.9% 2,485,134 24.6% 9,431,002 24.2%

45-64 yrs 14,856 27.4% 2,564,981 25.4% 9,927,039 25.4%

16 yrs + 43,682 80.6% 7,986,053 79.0% 30,803,159 78.9%

25 yrs + 37,198 68.6% 6,676,348 66.1% 25,653,050 65.7%

65 yrs + 8,148 15.0% 1,288,355 12.7% 5,299,651 13.6%

75 yrs + 3,565 6.6% 532,637 5.3% 2,180,875 5.6%

85 yrs + 1,015 1.9% 153,870 1.5% 628,616 1.6%

Rosemead Los Angeles County California

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

Proj. 5 Yr Pop. Growth (%)

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

Proj. 5 Yr HH Growth (%)

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

20 to24 yrs

25 to34 yrs

35 to44 yrs

45 to54 yrs

55 to64 yrs

65 to74 yrs

75 to84 yrs








# % # % # %


Population by Race

White 2,516 4.6% 2,803,512 27.7% 15,581,433 39.9%

Hispanic 18,317 33.8% 4,823,601 47.7% 14,656,997 37.6%

African American 139 0.3% 835,361 8.3% 2,262,143 5.8%

Asian 32,719 60.4% 1,370,686 13.6% 5,101,116 13.1%

Ancestry

American Indian (ancestry) 62 0.1% 19,714 0.2% 168,299 0.4%

Hawaiin (ancestry) 19 0.0% 23,332 0.2% 135,983 0.3%

Household Income



Median HH Income $45,325 --- $58,859 --- $63,826 ---

Less than $25K 3,792 26.4% 722,993 21.6% 2,545,901 19.3%

$25K to $34.9K 1,924 13.4% 316,102 9.4% 1,163,780 8.8%

$35K to $49.9K 1,907 13.3% 417,735 12.5% 1,586,419 12.0%

$50K to $74.9K 2,863 20.0% 561,287 16.8% 2,221,771 16.8%

$75K to $99.9K 1,600 11.2% 401,524 12.0% 1,647,262 12.5%

$100K to $149.9K 1,479 10.3% 470,292 14.1% 2,028,632 15.4%

$150K to $199.9K 488 3.4% 237,375 7.1% 1,081,173 8.2%

$200K + 282 2.0% 218,759 6.5% 937,583 7.1%

Education 37,198 6,676,348 25,653,050

Less than 9th Grade 9,368 25.2% 924,005 13.8% 2,638,223 10.3%

Some HS, No Diploma 4,218 11.3% 649,389 9.7% 2,174,259 8.5%

HS Grad (or Equivalent) 10,041 27.0% 1,375,146 20.6% 5,326,331 20.8%

Some College, No Degree 5,685 15.3% 1,303,295 19.5% 5,639,537 22.0%

Associate Degree 2,291 6.2% 455,082 6.8% 1,993,943 7.8%

Bachelor Degree 4,237 11.4% 1,287,646 19.3% 4,977,937 19.4%

Graduates Degree 1,062 2.9% 444,367 6.7% 1,934,085 7.5%

5%

34%

0%61%

29%

49%

8%

14%41%

39%

6%

14%

Ethnic Breakdown

0.0%

10.0%

20.0%

30.0%

Lessthan$25K

$25Kto

$34.9K

$35Kto

$49.9K

$50Kto

$74.9K

$75Kto

$99.9K

$100Kto

$149.9K

$150Kto

$199.9K


0.0%

10.0%

20.0%

30.0%

HS Grad(or

Equivalent)

SomeCollege, No

Degree

AssociateDegree

BachelorDegree

GraduatesDegree

Education







# % # % # %


Family Structure 12,108 2,279,145 9,152,551

Single - Male 1,121 9.3% 135,014 5.9% 428,358 4.7%

Single - Female 1,540 12.7% 269,932 11.8% 865,545 9.5%


Single Parent - Female 872 7.2% 264,385 11.6% 944,268 10.3%

Married w/ Children 3,548 29.3% 701,278 30.8% 2,995,169 32.7%

Married w/out Children 4,599 38.0% 813,372 35.7% 3,561,158 38.9%

Household Size

1 Person 1,719 12.0% 814,906 24.4% 3,086,940 23.4%

2 People 2,770 19.3% 881,257 26.3% 3,839,237 29.1%

3 People 2,722 19.0% 543,005 16.2% 2,147,030 16.2%

4 to 6 People 5,782 40.3% 940,768 28.1% 3,597,887 27.2%

7+ People 1,343 9.4% 166,131 5.0% 541,427 4.1%

Home Ownership 14,336 3,346,067 13,212,521

Owners 6,972 48.6% 1,596,293 47.7% 7,401,005 56.0%

Renters 7,364 51.4% 1,749,774 52.3% 5,811,516 44.0%


Births 669 1.2% 134,657 1.3% 500,909 1.3%

Deaths 412 0.8% 65,233 0.6% 264,225 0.7%

Migration -251 -0.5% -10,983 -0.1% 115,421 0.3%

Employment (Pop 16+) 43,682 7,986,053 30,803,159

Armed Services 43 0.1% 3,797 0.0% 151,577 0.5%

Civilian 25,647 58.7% 5,150,190 64.5% 19,487,890 63.3%

Employed 23,741 54.3% 4,831,008 60.5% 18,246,513 59.2%

Unemployed 1,906 4.4% 319,182 4.0% 1,241,377 4.0%

Not in Labor Force 17,992 41.2% 2,832,066 35.5% 11,163,692 36.2%

Employed Population 23,741 4,831,008 18,246,513

White Collar 13,034 54.9% 2,991,478 61.9% 11,486,998 63.0%

Blue Collar 10,707 45.1% 1,839,530 38.1% 6,759,515 37.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%


Household Size


Home Ownership

54.9%

45.1%

61.9%

38.1%

63.0%

37.0%

48.6%

51.4%

47.7%

52.3%

56.0%

44.0%







# % # % # %


Employment By Occupation 23,741 4,831,008 18,246,513

White Collar 13,034 54.9% 2,991,478 61.9% 11,486,998 63.0%

Managerial executive 2,613 11.0% 669,000 13.8% 2,729,871 15.0%

Prof specialty 2,964 12.5% 1,024,359 21.2% 3,993,786 21.9%

Healthcare support 786 3.3% 98,865 2.0% 370,100 2.0%

Sales 3,157 13.3% 533,812 11.0% 2,018,976 11.1%

Office Admin 3,514 14.8% 665,442 13.8% 2,374,265 13.0%

Blue Collar 10,707 45.1% 1,839,530 38.1% 6,759,515 37.0%

Protective 291 1.2% 94,532 2.0% 395,454 2.2%

Food Prep Serving 1,758 7.4% 267,235 5.5% 1,004,835 5.5%

Bldg Maint/Cleaning 909 3.8% 232,180 4.8% 810,788 4.4%

Personal Care 2,148 9.0% 232,906 4.8% 834,626 4.6%


Construction 1,752 7.4% 364,310 7.5% 1,384,854 7.6%

Production Transp 3,742 15.8% 630,717 13.1% 2,021,598 11.1%

Employment By Industry 23,741 4,831,008 18,246,513

Agri Mining Const 1,337 5.6% 301,457 6.2% 1,530,178 8.4%

Manufacturing 2,998 12.6% 514,903 10.7% 1,816,193 10.0%

Transportation 1,523 6.4% 255,637 5.3% 849,108 4.7%

Information 300 1.3% 205,688 4.3% 511,989 2.8%

Wholesale Retail 4,680 19.7% 693,627 14.4% 2,605,274 14.3%

Fin Insur Real Estate 1,295 5.5% 301,684 6.2% 1,146,278 6.3%

Professional Services 824 3.5% 340,980 7.1% 1,414,956 7.8%

Management Services 3 0.0% 2,617 0.1% 11,440 0.1%

Admin Waste Services 730 3.1% 247,565 5.1% 881,910 4.8%

Educational services 4,224 17.8% 1,002,235 20.7% 3,836,284 21.0%

Entertain services 2,710 11.4% 502,052 10.4% 1,813,008 9.9%


Public admin 1,032 4.3% 159,854 3.3% 848,749 4.7%

0.0%

5.0%

10.0%

15.0%

20.0%

Industry Breakdown

0.0%

10.0%

20.0%

30.0%





Date: 11/9/2016


(01Y) Starting Out 5.8% 3.2% ##

(02Y) Taking Hold 3.1% 3.1% ##













(15M) Top Wealth 1.6% 8.1% ##

(16M) Living Well 1.3% 1.7% ##






Total Households 14,167 100% 3,258,952 100% 12,815,530 100%

Rank * Cluster Lifestage Group Households % Households % Households % 1 53- Metro Strivers (10B) Rural-Metro Mix 933 6.6% 129,376 4.0% 379,782 3.0%

2 08- Solid Surroundings (19M) Solid Prestige 805 5.7% 107,316 3.3% 398,278 3.1%

3 17- Firmly Established (12B) Comfortable Households 733 5.2% 129,890 4.0% 507,932 4.0%

4 38- Occupational Mix (13B) Working Households 731 5.2% 92,180 2.8% 291,220 2.3%

5 36- Persistent & Productive (20S) Community Minded 717 5.1% 112,636 3.5% 448,849 3.5%

6 63- Staying Home (17M) Bargain Hunters 700 4.9% 151,104 4.6% 434,843 3.4%

7 13- Work & Play (12B) Comfortable Households 683 4.8% 128,071 3.9% 492,252 3.8%

8 09- Busy Schedules (19M) Solid Prestige 534 3.8% 110,640 3.4% 460,729 3.6%

9 62- Movies & Sports (05X) Busy Households 427 3.0% 94,640 2.9% 282,080 2.2%

10 55- Community Life (17M) Bargain Hunters 418 3.0% 30,631 0.9% 128,862 1.0%







0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down












(15M) Top Wealth

(16M) Living Well



























http://www2.hdlcompanies.com/misc/HSR/Community_Life.pdf


Household Segmentation ProfileMarket: City of Rosemead

Date: 11/9/2016

TOTAL HOUSEHOLDS 14,167 100% 3,258,952 100% 12,815,530 100%


819 5.8% 105,445 3.2% 518,166 4.0%39- Setting Goals 182 1.3% 27,387 0.8% 99,904 0.8%



58- Outdoor Fervor 0 0.0% 1,013 0.0% 32,638 0.3%

67- First Steps 221 1.6% 24,467 0.8% 130,819 1.0%

434 3.1% 100,095 3.1% 468,619 3.7%18- Climbing the Ladder 57 0.4% 7,679 0.2% 32,031 0.2%

21- Children First 119 0.8% 15,727 0.5% 77,899 0.6%

24- Career Building 191 1.3% 68,961 2.1% 327,200 2.6%

30- Out & About 68 0.5% 7,728 0.2% 31,489 0.2%

326 2.3% 28,674 0.9% 129,923 1.0%34- Outward Bound 0 0.0% 553 0.0% 18,883 0.1%

41- Rural Adventure 0 0.0% 881 0.0% 19,875 0.2%

46- Rural & Active 326 2.3% 27,240 0.8% 91,165 0.7%

690 4.9% 136,566 4.2% 486,678 3.8%42- Creative Variety 170 1.2% 24,606 0.8% 91,984 0.7%


59- Mobile Mixers 259 1.8% 63,547 1.9% 232,766 1.8%

751 5.3% 136,146 4.2% 421,955 3.3%37- Firm Foundations 324 2.3% 41,506 1.3% 139,875 1.1%

62- Movies & Sports 427 3.0% 94,640 2.9% 282,080 2.2%

409 2.9% 250,627 7.7% 520,036 4.1%61- City Life 27 0.2% 189,426 5.8% 320,746 2.5%

69- Productive Havens 83 0.6% 16,457 0.5% 57,289 0.4%


453 3.2% 134,028 4.1% 594,197 4.6%06- Casual Comfort 96 0.7% 41,808 1.3% 225,963 1.8%

10- Careers & Travel 43 0.3% 14,058 0.4% 69,208 0.5%

20- Carving Out Time 66 0.5% 10,546 0.3% 45,474 0.4%


310 2.2% 77,597 2.4% 394,934 3.1%11- Schools & Shopping 38 0.3% 21,084 0.6% 104,404 0.8%

12- On the Go 65 0.5% 14,529 0.4% 68,168 0.5%

19- Country Comfort 0 0.0% 2,678 0.1% 69,943 0.5%


252 1.8% 92,697 2.8% 236,958 1.8%29- City Mixers 2 0.0% 64,824 2.0% 135,166 1.1%

35- Working & Active 113 0.8% 13,049 0.4% 46,643 0.4%

56- Metro Active 137 1.0% 14,824 0.5% 55,149 0.4%

933 6.6% 132,836 4.1% 490,424 3.8%47- Rural Parents 0 0.0% 1,716 0.1% 49,780 0.4%

53- Metro Strivers 933 6.6% 129,376 4.0% 379,782 3.0%

60- Rural & Mobile 0 0.0% 1,744 0.1% 60,862 0.5%







(01Y) Starting Out

(02Y) Taking Hold

(03X) Settling Down

































http://www2.hdlcompanies.com/misc/HSR/Tenured_Proprietors.pdf


http://www2.hdlcompanies.com/misc/HSR/Working_and_Active.pdf

















277 2.0% 267,603 8.2% 1,391,994 10.9%01- Summit Estates 51 0.4% 107,082 3.3% 506,677 4.0%



1,416 10.0% 257,961 7.9% 1,000,184 7.8%13- Work & Play 683 4.8% 128,071 3.9% 492,252 3.8%

17- Firmly Established 733 5.2% 129,890 4.0% 507,932 4.0%

731 5.2% 93,052 2.9% 328,494 2.6%38- Occupational Mix 731 5.2% 92,180 2.8% 291,220 2.3%

48- Farm & Home 0 0.0% 872 0.0% 37,274 0.3%

662 4.7% 264,646 8.1% 792,735 6.2%16- Country Enthusiasts 0 0.0% 1,292 0.0% 26,531 0.2%

22- Comfortable Cornerstones 57 0.4% 11,148 0.3% 56,773 0.4%

31- Mid-Americana 191 1.3% 18,014 0.6% 71,694 0.6%

32- Metro Mix 14 0.1% 51,502 1.6% 92,522 0.7%

33- Urban Diversity 401 2.8% 182,690 5.6% 545,215 4.3%

222 1.6% 264,212 8.1% 1,177,636 9.2%02- Established Elite 59 0.4% 146,180 4.5% 619,723 4.8%


190 1.3% 54,359 1.7% 293,324 2.3%14- Career Centered 132 0.9% 38,383 1.2% 166,888 1.3%

15- Country Ways 0 0.0% 1,535 0.0% 43,697 0.3%

23- Good Neighbors 58 0.4% 14,441 0.4% 82,739 0.6%

1,722 12.2% 258,510 7.9% 828,569 6.5%43- Work & Causes 240 1.7% 25,649 0.8% 92,622 0.7%

44- Open Houses 181 1.3% 26,424 0.8% 102,578 0.8%

55- Community Life 418 3.0% 30,631 0.9% 128,862 1.0%

63- Staying Home 700 4.9% 151,104 4.6% 434,843 3.4%

68- Staying Healthy 183 1.3% 24,702 0.8% 69,664 0.5%

0 0.0% 3,248 0.1% 134,753 1.1%40- Great Outdoors 0 0.0% 622 0.0% 26,438 0.2%

50- Rural Community 0 0.0% 1,806 0.1% 79,259 0.6%

54- Work & Outdoors 0 0.0% 820 0.0% 29,056 0.2%

1,496 10.6% 275,088 8.4% 1,174,925 9.2%05- Active & Involved 157 1.1% 57,132 1.8% 315,918 2.5%

08- Solid Surroundings 805 5.7% 107,316 3.3% 398,278 3.1%

09- Busy Schedules 534 3.8% 110,640 3.4% 460,729 3.6%

951 6.7% 162,898 5.0% 749,774 5.9%25- Clubs & Causes 104 0.7% 23,564 0.7% 142,972 1.1%


36- Persistent & Productive 717 5.1% 112,636 3.5% 448,849 3.5%

1,125 7.9% 162,664 5.0% 681,252 5.3%49- Home & Garden 216 1.5% 29,602 0.9% 132,553 1.0%

51- Role Models 216 1.5% 24,977 0.8% 101,961 0.8%



66- Helping Hands 255 1.8% 56,567 1.7% 169,453 1.3%



(16M) Living Well








(15M) Top Wealth



http://www2.hdlcompanies.com/misc/HSR/Summit_Estates.pdf

http://www2.hdlcompanies.com/misc/HSR/Top_Professionals.pdf

http://www2.hdlcompanies.com/misc/HSR/Active_Lifestyles.pdf













































Employment Profile




Daytime Population

Student Population



Wages


Under $15,000 CrYr 2.8% 3.3% 3.1%

15,000 to 30,000 CrYr 13.5% 14.0% 16.8%

30,000 to 45,000 CrYr 35.5% 35.2% 31.8%

45,000 to 60,000 CrYr 16.5% 16.3% 18.1%

60,000 to 75,000 CrYr 11.0% 10.2% 9.4%

75,000 to 90,000 CrYr 9.1% 8.2% 7.3%

90,000 to 100,000 CrYr 2.5% 2.5% 2.9%

Over 100,000 CrYr 9.1% 10.4% 10.6%

Industry Groups

# % # % # % # % # % # %

Total 1,122 100% 18,581 100% 277,344 100% 5,065,663 100% 982,195 100% 18,451,346 100%

Accomodation & Food Services 92 8.2% 1,515 8.2% 16,170 5.8% 347,929 6.9% 57,586 5.9% 1,236,609 6.7%

Administration & Support Services 42 3.7% 501 2.7% 9,324 3.4% 253,215 5.0% 35,367 3.6% 912,946 4.9%

Agriculure, Forestry, Fishing, Hunting 0 0.0% 0 0.0% 623 0.2% 5,373 0.1% 6,023 0.6% 81,651 0.4%

Arts, Entertainment, & Recreation 21 1.9% 370 2.0% 6,554 2.4% 140,914 2.8% 22,321 2.3% 546,058 3.0%

Construction 28 2.5% 833 4.5% 12,401 4.5% 195,486 3.9% 56,341 5.7% 928,815 5.0%

Educational Services 50 4.4% 1,464 7.9% 7,327 2.6% 360,321 7.1% 26,596 2.7% 1,212,296 6.6%

Finance & Insurance 76 6.8% 1,725 9.3% 16,003 5.8% 204,467 4.0% 55,839 5.7% 701,351 3.8%

Health Care & Social Assistance 172 15.4% 3,425 18.4% 43,539 15.7% 742,214 14.7% 155,187 15.8% 2,821,584 15.3%

Information 20 1.8% 304 1.6% 7,049 2.5% 170,762 3.4% 20,292 2.1% 526,059 2.9%

Management of Companies & Enterprises 2 0.2% 76 0.4% 226 0.1% 14,069 0.3% 649 0.1% 39,861 0.2%

Manufacturing 66 5.9% 2,790 15.0% 14,663 5.3% 494,687 9.8% 46,448 4.7% 1,641,506 8.9%

Mining 1 0.1% 15 0.1% 155 0.1% 5,886 0.1% 624 0.1% 18,989 0.1%

Professional, Scientific, & Technical Services 99 8.8% 607 3.3% 36,034 13.0% 466,917 9.2% 122,104 12.4% 1,527,994 8.3%

Real Estate, Rental, Leasing 42 3.7% 356 1.9% 11,669 4.2% 114,030 2.3% 44,663 4.5% 429,568 2.3%

Retail Trade 202 18.0% 2,103 11.3% 46,409 16.7% 780,485 15.4% 150,542 15.3% 2,817,869 15.3%

Transportation & Storage 11 1.0% 81 0.4% 4,094 1.5% 148,634 2.9% 14,316 1.5% 473,437 2.6%

Utilities 3 0.3% 406 2.2% 250 0.1% 11,016 0.2% 1,379 0.1% 56,172 0.3%

Wholesale Trade 31 2.8% 325 1.8% 11,105 4.0% 110,368 2.2% 32,892 3.3% 357,700 1.9%

Other Services 162 14.5% 1,686 9.1% 33,749 12.2% 498,890 9.8% 133,026 13.5% 2,120,881 11.5%

Rosemead CaliforniaLos Angeles County

11/9/2016

53,076 44,514,939

12,089 11,592,158

11,866,947

3,086,681

44,304

53,052 53,46353,535

Employee's

44,616 44,383

2,502 3,097,613

165,724

706,772

6,589 5,874,980

3,068 3,340,405

2,052 1,725,934

1,783,428

824,915

517,559


416,588

125,413

525,264

# # #

1,691 1,341,046

525 578,930

467 543,736

1,686 1,948,702

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%


Manufacturing

Los Angeles County


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%


Manufacturing Retail Trade

Rosemead


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%



California



Employment Profile




Rosemead CaliforniaLos Angeles County

11/9/2016

Occupations

White Collar 52.3% 51.8% 51.5%








Legal 0.4% 1.5% 1.2%




Blue Collar 47.6% 47.9% 47.1%







Production 11.0% 7.2% 6.3%


Sales & Related 10.5% 13.2% 12.6%




Current

1st Quarter 2016

4th Quarter 2015

3rd Quarter 2015

2nd Quarter 2015

1st Quarter 2015

4th Quarter 2014

3rd Quarter 2014

2nd Quarter 2014

4,598,308

18,581 18,451,3465,065,663


9,713 9,511,277

18,590 18,342,135

17,635 17,624,754

16,529 16,860,009

5,081,158

4,842,412

192

4,611,236

4,826,716

17,376 17,365,461

17,382 17,245,285

17,583 17,357,327

4,779,329

16,606 16,740,104

17,690 17,440,173

4,780,134

4,824,813

339,879

550 481,201

79,812

122,925

268 356,756

1,175 982,156

186 348,460

89,312

270,697

103,560

1,326 1,082,364

534 473,787

65 215,885

287,612

125,729

73,803

118 156,111

1,049 1,055,006

8,835 8,685,483

36,808

289,174

1,167,214

724,344

78,487

436 661,329

691 749,536

6 33,340

2,427,939

164,302

164,357

4,472

335,860

196,441

667,680

313,126

32

1,167,215

155 277,055

1,951 2,327,827

899 1,089,895

137,250

1,460

815

3,453 3,362,479

2,621,948

949,743

387 487,728

2,035

# # #

254,58615,776

365,964

# of Employee's

0.0%

5.0%

10.0%

15.0%

20.0%


Support


Los Angeles County


0.0%

5.0%

10.0%

15.0%

20.0%


Support

Production Sales & Related

Rosemead


0.0%

5.0%

10.0%

15.0%

20.0%


Support


California



Consumer Demand & Market Supply AssessmentFor Market: City of Rosemead



DemographicsPopulation 54,195 10,106,268 39,021,925

5-Year Population estimate 53,994 10,297,030 40,029,891

Population Households 53,909 9,938,792 38,219,856


Households 14,336 3,346,067 13,212,521

5-Year Households estimate 14,364 3,476,750 13,839,659

WorkPlace Establishments 1,151 284,718 1,005,994

Workplace Employees 18,581 5,065,663 18,451,346



By Establishments Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/SurplusAutomotive Dealers $154,890,906 $50,008,390 ($104,882,516) $28,799,522,781 $29,063,291,451 $263,768,670 $113,989,476,439 $121,248,192,809 $7,258,716,370

Electronic Shopping/Mail Order Houses $97,303,963 $0 ($97,303,963) $18,903,706,388 $10,304,265,115 ($8,599,441,273) $72,267,388,803 $70,114,867,438 ($2,152,521,365)

Other General Merchandise Stores $97,026,500 $23,604,898 ($73,421,602) $17,923,931,685 $16,954,138,609 ($969,793,076) $69,608,497,272 $77,217,842,672 $7,609,345,400

Gasoline Stations $88,729,532 $32,090,541 ($56,638,992) $16,353,672,938 $20,245,859,319 $3,892,186,381 $64,833,033,387 $78,539,535,911 $13,706,502,524

Clothing Stores $42,133,578 $18,648,353 ($23,485,224) $7,866,674,288 $11,404,600,214 $3,537,925,926 $30,267,444,146 $32,877,180,566 $2,609,736,420

Building Material/Supplies Dealers $47,229,805 $28,290,954 ($18,938,851) $8,675,240,741 $8,731,327,672 $56,086,931 $33,324,316,303 $37,235,268,151 $3,910,951,848

Electronics/Appliance $17,613,387 $4,660,010 ($12,953,377) $3,788,424,982 $3,500,576,217 ($287,848,765) $14,299,481,019 $14,596,330,739 $296,849,720

Other Motor Vehicle Dealers $8,548,023 $0 ($8,548,023) $1,592,341,329 $1,862,113,714 $269,772,385 $6,232,245,928 $7,071,589,386 $839,343,458

Furniture Stores $8,929,777 $2,486,490 ($6,443,287) $1,677,588,687 $2,306,467,284 $628,878,597 $6,471,950,466 $7,381,923,348 $909,972,882

Vending Machine Operators (Non-Store) $5,408,918 $0 ($5,408,918) $1,013,601,558 $963,134,522 ($50,467,036) $3,945,649,032 $4,533,924,205 $588,275,173

Sporting Goods/Hobby/Musical Instrument $10,876,963 $5,473,454 ($5,403,509) $2,026,282,782 $2,243,108,171 $216,825,389 $7,808,798,004 $8,522,919,906 $714,121,902

Jewelry/Luggage/Leather Goods $5,479,031 $829,246 ($4,649,785) $1,026,421,820 $1,273,487,623 $247,065,803 $3,965,000,311 $4,210,708,561 $245,708,250

Department Stores $26,363,159 $21,931,675 ($4,431,484) $4,906,092,372 $6,046,775,045 $1,140,682,673 $18,902,394,760 $24,354,033,569 $5,451,638,809

Lawn/Garden Equipment/Supplies Stores $5,418,801 $1,256,633 ($4,162,167) $1,002,746,951 $693,707,962 ($309,038,989) $3,868,053,650 $4,579,432,653 $711,379,003

Shoe Stores $5,858,618 $1,984,334 ($3,874,284) $1,094,805,647 $1,457,889,752 $363,084,105 $4,193,645,010 $4,636,432,888 $442,787,878

Office Supplies/Stationary/Gift $5,449,607 $2,032,550 ($3,417,057) $1,070,799,701 $1,329,913,116 $259,113,415 $4,088,665,757 $4,380,088,712 $291,422,955

Automotive Parts/Accessories/Tire $14,622,119 $11,386,231 ($3,235,887) $2,676,265,316 $2,703,362,206 $27,096,890 $10,377,962,305 $11,470,207,226 $1,092,244,921

Other Misc. Store Retailers $12,153,728 $9,079,964 ($3,073,763) $2,241,860,744 $3,596,615,595 $1,354,754,851 $8,624,254,201 $9,396,158,118 $771,903,917

Book/Periodical/Music Stores $3,298,100 $296,425 ($3,001,676) $625,846,654 $586,744,350 ($39,102,304) $2,407,042,153 $2,614,821,020 $207,778,867

Special Food Services $8,601,529 $5,651,414 ($2,950,115) $1,886,188,731 $2,375,930,001 $489,741,270 $7,108,746,766 $7,463,361,767 $354,615,001

Used Merchandise Stores $2,836,726 $393,891 ($2,442,835) $532,033,572 $550,480,079 $18,446,507 $2,047,657,561 $2,150,603,395 $102,945,834

Bar/Drinking Places (Alcoholic Beverages) $2,180,208 $139,275 ($2,040,933) $522,070,687 $556,614,173 $34,543,486 $1,957,742,959 $2,157,883,762 $200,140,803

Grocery Stores $93,378,151 $91,356,643 ($2,021,508) $17,209,779,474 $17,379,565,115 $169,785,641 $67,068,981,538 $66,537,798,022 ($531,183,516)

Beer/Wine/Liquor Stores $7,141,183 $5,145,735 ($1,995,449) $1,323,655,294 $1,412,204,923 $88,549,629 $5,151,852,508 $5,675,521,570 $523,669,062

Direct Selling Establishments $7,460,955 $6,045,680 ($1,415,275) $1,373,023,797 $1,495,463,515 $122,439,718 $5,325,145,992 $5,126,844,658 ($198,301,334)

Home Furnishing Stores $7,874,810 $7,028,188 ($846,622) $1,459,894,371 $1,723,340,441 $263,446,070 $5,631,353,193 $6,275,952,345 $644,599,152

Specialty Food Stores $5,605,611 $4,930,043 ($675,568) $1,033,648,477 $1,418,118,853 $384,470,376 $4,038,924,548 $4,298,881,353 $259,956,805

Florists/Misc. Store Retailers $1,081,434 $1,259,192 $177,757 $200,170,145 $325,021,073 $124,850,928 $772,561,151 $845,742,743 $73,181,592

Full-Service Restaurants $38,986,510 $39,574,109 $587,599 $8,743,003,146 $8,911,239,518 $168,236,372 $32,896,841,921 $34,247,693,413 $1,350,851,492

Health/Personal Care Stores $50,649,650 $55,134,763 $4,485,112 $9,248,333,086 $10,791,687,455 $1,543,354,369 $35,736,306,683 $39,909,628,045 $4,173,321,362

Limited-Service Eating Places $37,331,922 $48,899,195 $11,567,274 $8,115,475,083 $8,194,277,394 $78,802,311 $30,598,216,078 $32,069,158,601 $1,470,942,523








By Major Product Lines Demand Supply Gap/Surplus Demand Supply Gap/Surplus Demand Supply Gap/SurplusAutos/Cars/Vans/Trucks/Motorcycles $132,935,125 $41,856,489 ($91,078,636) $24,719,213,331 $25,007,473,726 $288,260,395 $97,888,760,112 $104,696,501,504 $6,807,741,392

Groceries/Other Food Items (Off Premises) $146,628,461 $93,074,457 ($53,554,004) $26,941,188,621 $26,021,651,564 ($919,537,057) $105,378,825,575 $104,427,652,545 ($951,173,030)

Automotive Fuels $79,879,042 $30,219,693 ($49,659,349) $14,711,225,936 $18,426,678,450 $3,715,452,514 $58,656,676,567 $71,265,638,969 $12,608,962,402

Drugs/Health Aids/Beauty Aids/Cosmetics $107,365,464 $61,914,144 ($45,451,321) $19,571,307,374 $17,288,861,675 ($2,282,445,699) $75,426,317,979 $74,962,320,398 ($463,997,581)

All Other Merchandise $33,346,198 $11,840,076 ($21,506,122) $6,186,263,706 $6,474,570,093 $288,306,387 $23,827,568,334 $27,337,463,840 $3,509,895,506

Womens/Juniors/Misses Wear $33,498,768 $13,647,385 ($19,851,383) $6,237,870,347 $7,574,208,319 $1,336,337,972 $23,972,763,304 $26,219,012,694 $2,246,249,390

Furniture/Sleep/Outdoor/Patio Furniture $22,294,013 $5,089,911 ($17,204,103) $4,189,175,590 $4,017,188,618 ($171,986,972) $16,155,511,977 $16,053,865,034 ($101,646,943)

Retailer Services $27,017,222 $10,237,720 ($16,779,503) $5,066,011,954 $5,309,438,296 $243,426,342 $20,202,293,796 $22,168,396,280 $1,966,102,484

Computer Hardware/Software/Supplies $17,288,418 $2,111,179 ($15,177,238) $4,784,964,564 $2,989,849,110 ($1,795,115,454) $17,334,136,692 $14,894,187,050 ($2,439,949,642)

Automotive Tires/Tubes/Batteries/Parts $26,877,707 $12,683,654 ($14,194,053) $4,909,779,275 $4,416,452,265 ($493,327,010) $19,001,979,162 $19,020,899,554 $18,920,392

Footwear, including Accessories $12,684,897 $4,464,303 ($8,220,593) $2,369,734,200 $2,699,908,114 $330,173,914 $9,072,228,651 $9,475,922,480 $403,693,829

Dimensional Lumber/Other Building Materials $20,089,338 $12,231,052 ($7,858,286) $3,667,648,965 $3,797,946,061 $130,297,096 $14,047,830,543 $16,150,819,541 $2,102,988,998

Jewelry (including Watches) $9,020,511 $1,667,766 ($7,352,745) $1,691,732,536 $1,732,859,380 $41,126,844 $6,530,203,300 $7,400,178,884 $869,975,584

Sporting Goods (incl Bicycles/Sports Vehicles) $10,129,540 $2,843,834 ($7,285,707) $1,889,515,863 $2,098,460,870 $208,945,007 $7,287,676,895 $8,828,842,879 $1,541,165,984

Cigars/Cigarettes/Tobacco/Accessories $13,411,570 $6,473,806 ($6,937,765) $2,399,446,847 $2,621,963,379 $222,516,532 $9,052,484,966 $9,864,259,322 $811,774,356

Mens Wear $12,924,828 $6,003,586 ($6,921,242) $2,435,059,323 $3,267,146,754 $832,087,431 $9,398,565,090 $11,457,807,057 $2,059,241,967

Packaged Liquor/Wine/Beer $17,124,688 $11,078,086 ($6,046,603) $3,172,509,014 $3,372,490,978 $199,981,964 $12,375,851,112 $13,544,015,944 $1,168,164,832

Kitchenware/Home Furnishings $10,489,125 $4,462,183 ($6,026,942) $1,946,264,250 $2,001,004,513 $54,740,263 $7,499,449,800 $8,684,480,858 $1,185,031,058

Lawn/Garden/Farm Equipment/Supplies $11,674,189 $5,945,629 ($5,728,560) $2,158,538,826 $2,159,362,928 $824,102 $8,313,942,124 $9,700,598,552 $1,386,656,428

Books/Periodicals $6,003,760 $684,355 ($5,319,405) $1,135,898,901 $929,760,590 ($206,138,311) $4,370,844,666 $4,407,899,519 $37,054,853

Hardware/Tools/Plumbing/Electrical Supplies $13,095,059 $7,805,265 ($5,289,794) $2,409,364,564 $2,540,005,835 $130,641,271 $9,258,857,508 $10,916,178,462 $1,657,320,954

Televisions/VCR/Video Cameras/DVD etc $6,844,747 $2,421,738 ($4,423,009) $1,266,306,889 $1,617,835,114 $351,528,225 $4,853,869,949 $7,243,536,202 $2,389,666,253

Pets/Pet Foods/Pet Supplies $6,726,592 $3,008,732 ($3,717,859) $1,245,723,719 $1,240,615,703 ($5,108,016) $4,809,599,249 $4,392,052,044 ($417,547,205)

Audio Equipment/Musical Instruments $4,896,775 $1,440,036 ($3,456,738) $920,131,715 $965,179,660 $45,047,945 $3,552,053,706 $4,430,210,231 $878,156,525

Toys/Hobby Goods/Games $4,781,042 $2,251,733 ($2,529,309) $879,526,488 $1,128,853,066 $249,326,578 $3,367,176,754 $4,924,505,505 $1,557,328,751

Alcoholic Drinks Served at the Establishment $13,652,887 $11,181,817 ($2,471,069) $3,321,634,381 $3,046,882,563 ($274,751,818) $12,434,696,997 $11,313,477,083 ($1,121,219,914)

Floor/Floor Coverings $6,815,705 $4,571,654 ($2,244,051) $1,248,422,296 $1,300,928,584 $52,506,288 $4,783,267,503 $5,347,594,385 $564,326,882

Childrens Wear/Infants/Toddlers Clothing $5,249,090 $3,094,112 ($2,154,978) $990,646,623 $1,562,607,768 $571,961,145 $3,762,389,720 $5,503,103,043 $1,740,713,323

Soaps/Detergents/Household Cleaners $5,002,319 $3,347,175 ($1,655,145) $911,894,859 $1,081,586,982 $169,692,123 $3,478,174,714 $4,315,199,736 $837,025,022

Paper/Related Products $4,497,871 $3,032,027 ($1,465,844) $815,353,305 $1,021,650,458 $206,297,153 $3,110,111,566 $4,049,018,797 $938,907,231

Paints/Sundries/Wallpaper/Wall Coverings $3,594,274 $2,224,500 ($1,369,774) $659,600,135 $692,771,306 $33,171,171 $2,529,417,000 $2,938,282,473 $408,865,473

Major Household Appliances $3,071,743 $1,702,569 ($1,369,175) $588,747,453 $839,079,361 $250,331,908 $2,309,085,113 $3,580,350,507 $1,271,265,394

Automotive Lubricants (incl Oil, Greases) $3,071,743 $1,702,569 ($1,369,175) $588,747,453 $839,079,361 $250,331,908 $2,309,085,113 $3,580,350,507 $1,271,265,394

Curtains/Draperies/Slipcovers/Bed/Coverings $3,929,181 $2,657,495 ($1,271,686) $744,076,218 $1,014,627,270 $270,551,052 $2,888,017,052 $3,940,625,755 $1,052,608,703

Photographic Equipment/Supplies $1,084,137 $425,655 ($658,481) $204,893,633 $268,153,304 $63,259,671 $793,073,401 $1,177,684,329 $384,610,928

Small Electric Appliances $1,528,476 $881,981 ($646,495) $282,821,646 $352,703,474 $69,881,828 $1,088,026,790 $1,509,821,984 $421,795,194

Household Fuels (incl Oil, LP gas, Wood, Coal) $3,417,243 $2,894,955 ($522,288) $622,096,589 $782,123,300 $160,026,711 $2,404,328,302 $3,246,957,537 $842,629,235

Optical Goods (incl Eyeglasses, Sunglasses) $2,166,626 $1,735,377 ($431,249) $405,443,947 $496,662,689 $91,218,742 $1,691,709,573 $2,176,300,004 $484,590,431

Sewing/Knitting Materials/Supplies $493,552 $254,512 ($239,041) $89,371,962 $117,120,571 $27,748,609 $340,468,894 $513,278,029 $172,809,135

Meats/Nonalcoholic Beverages $77,652,719 $85,300,951 $7,648,232 $16,891,270,330 $17,830,547,340 $939,277,010 $63,665,851,363 $68,499,760,059 $4,833,908,696


rosemead...an econsolutions household segmentation profile provides a deep understanding of consumer...

Documents