Магнит за клиенти
TRANSCRIPT
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Магнит за клиентиКак да се представите за привличане на бизнес?
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https://www.flickr.com/photos/charlesandmarie/
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Нетна стойност: 123 000 лв.
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Личността като марка и марката като личност
Personal Brand• Ценности• Цел (brand purpose)
Brand Personality• Диференциатор
• Обещание (brand promise)
• Есенция, същност, допълнения
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Лично отношение + експертност = успех
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Personal & Small Team Branding
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Как? Content Marketing.
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Content Marketing.
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“Harder.Better.Faster.Stronger.”- DaftPunkonContentMarketing
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Моят сайт е моето шато.
https://www.flickr.com/photos/archer10/
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Без неприятни изненади
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www.slideshare.net/CMI/a-field-guide-to-the-four-types-of-content-marketing-metrics
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Опознайте потребителите си
http://www.slideshare.net/cjbeale/
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Аз май нямам какво да кажа?
Имаш какво да кажеш!https://www.flickr.com/photos/56218409@N03/
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Нещо за сваляне?
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Как? Email Marketing.
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Email Marketing.Бъди полезен.
https://www.flickr.com/photos/mythoto/
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Drip Marketing
https://www.flickr.com/photos/johnkay/
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http://www.pardot.com/infographic/basics-drip-campaigns-infographic/
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Как? Социални медии.
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Социални медии.
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Позиция: Лидер на мнение
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Как? Networking.
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Networking.
Pitch it!
https://www.flickr.com/photos/expressmonorail/
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https://www.flickr.com/photos/eventphotochina/
Истински контакти
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Follow uphttps://www.flickr.com/photos/thingsarebetterwithaparrott/
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Благодаря!about.me/vasvalch