雲端計算對社會與經濟之影響- 台灣的機會？

雲端計算對社會與經濟之影響- 台灣的機會？

Kuo-Wei Wu (吳國維 )CEO, NIIEPA2011,04,15

NTUST

Kuo-Wei Wu (吳國維 )CEO, NIIEPA2011,04,15

NTUST

2010.5-Now - ICANN/董事

2004-Now - NIIEPA/執行長

2008-2010 - PIR/董事

1999-2010 - APNIC/理事

2000-2003 - 宏碁公司 /副總經理

1998-2000 - 蕃薯籐 /資深副總經理

1990-1998 - 國家高速電腦中心 /副主任

1984-1990 - Senior Analyst, Cray Research

雲端計算不只是科技議題，也是經濟與社會議題

雲端計算不只是科技議題，也是經濟與社會議題

Cloud Computing : Hot Air or Killer App?

Primitive Definition

Case Study

Mobile Internet and Social Network

Policy (Public and Private)?

Issues

Where we are?

Summary

Cloud Computing : Hot Air or Killer App?

雲端計算主要定義來自於NIST

(National Institution of Standard and technology)

雲端計算主要定義來自於NIST

(National Institution of Standard and technology)

Cloud Computing : Hot Air or Killer App?

Definition

Case Study

Mobile Internet

Policy?

Issues

Where we are?

Summary

Google

Amazon

Facebook

YouTube

GoDaddy.com

What we learn?

Modularity

Provisioning in the cloud

Instantaneous process scaling

Volume - 「量」的認知

“Giant” - 「大」的認知

What else?

How Big the players?Market Value

Apple : 312.49B ~ NT$9,062B

Microsoft : 214.60B ~ NT$6,223B

Google : 187.18B ~ NT$5,428B

ATT : 166.35B ~ NT$4,824B

Amazon : 74.56B ~ NT$2,162B

Baidu : 46.2B ~ NT$1,339B

Yahoo : 21.12B ~ NT$612B

How Big the players?PE Ratio

ATT : 8.41

Microsoft : 10.9

Yahoo : 17.92

Apple : 18.92

Google : 22.13

Amazon : 65.34

Baidu : 86.26

What is the difference between “cloud” and “grid”?

Is Amazon’s EC2 a cloud or grid?

Amazon calls this is a cloud (charge for computing cycles).

End users’ applications’ service is required?

Is it really all that new?ASP (Application Service Provider)

this was discussed 8~9 years ago

Very few ASPs managed to get customers

There were a few successes (Salesforce.com is a success one?)

The difference is “scale”?

email is the poster child of cloud computing

The companies getting involved are all very “big”!

Cloud Computing : Hot Air or Killer App?

Definition

Case Study

Mobile Internet and Social Network

Policy?

Issues

Where we are?

Summary

Facebook

Cloud Computing : Hot Air or Killer App?

Definition

Case Study

Mobile Internet

Policy?

Issues

Where we are?

Summary

Main Driver

Economic

lower up-front capital expense and pay as you actually use

lower operating expenses (if increase standardization and automation and delivering applications and services more efficiently)

WorriesFear over security and loss of control of data and systems is hindering adoption

Regulatory issues

HIPPA (Health Insurance Portability and Accounting Act), Sarbanes-Oxley,...

“If you are in Canada, and you want to post data on an American cloud, you may run afoul of Canadian Law”!

“Only a few applications are truly built for the Cloud”, and .....

Internal vs. External?“Data security and how sensible it is to store it with a third party”?

“portability and the possibility of being locked into one cloud provider”?

Reliability

Data logging

The inevitable latency

Geo-political worries

Heterogeneity, License management....

What about Internal Cloud ?

Higher utilization and efficiency

Pooling

Applying server resource to demand

License Management

Monitoring usage and applying policies to shut down servers at non-peak times - energy saving

This is “cloud”? It’s still the early days for Cloud...

SecurityA scary thought?

Your IT department knows more about data security than Amazon, Google, ... does?

Legitimate worry, such as sensitive resources, data..

Strategic plan, customer data, pricing, ..

How durable is the cloud provider? 3 years, 5, 10,..

Put only the data you are comfortable with

Take it in little steps,....

“Amazon Shut Down”

“Amazon Shut Down”

“Amazon Shut Down”

“Amazon Shut Down”

“Sony PSN Data leaking”

“Sony PSN Data leaking”

“Sony PSN Data leaking”

What we miss?

What we have?Chip Manufacturing Industry

Server/PC industry

Mobil Manufacturing Industry

Component Manufacturing Industry

Volume Manufacturers/Low Margin

Tiny profit (<3%)

Barrier? YES!

Cloud Computing : Hot Air or Killer App?

Definition

Case Study

Mobile Internet

Policy?

Issues

Where we are?

Summary

•Data Protection & Privacy : http://www.youtube.com/watch?v=rCW79HbHV6w&feature=related

•Jurisdiction : http://www.youtube.com/watch?v=fmtb6Qb_67o&feature=related

•Social & Culture : http://www.youtube.com/watch?v=h-UKc-rZtX8&feature=related

Reference (some)

Cloud Computing : Hot Air or Killer App?

Definition

Case Study

Mobile Internet and Social Network

Policy?

Issues

Where we are?

Summary

Where we are?

Globalization (全球化）

Monopoly (壟斷 )

Jurisdiction(管轄權 )

Data Protection(個資與隱私權 )

Security(資訊安全 )

Hype

Cloud Computing : Hot Air or Killer App?

Definition

Case Study

Mobile Internet and Social Network

• Policy?

• Issues

• Where we are?

• Summary

Cloud Computing : Hot Air or Killer App?

• Primitive Definition (what it says?)

• Case Study (learn?)

• Mobile Internet/Social Network

• Public and Private Policy (how to develop?)

• Issues (we knew?)

• Where we are? (How to start?)

• Summary (think now)

資訊安全與個資保護將是未來網路世界最大的挑戰

Thanks