핵 심 성 공 전 략
DESCRIPTION
핵 심 성 공 전 략. 에디슨은 백열전구를 만드는데 25 년이나 걸렸고 벨은 오랜 연구끝에 전화를 발명했다 . 그러나 브린과 페이지는 단 5 년 만에 대학원의 일개 연구 프로젝트를 세계 곳곳에 영향을 미치는 수십억 달러짜리 기업을 일궈냈다. 구글의 핵심성공전략. 구글의 창업 구글의 조직문화 구글의 성공전략 구글의 검색 엔진 구글의 주식 분석 구글 Adsense 구글 Note 구글 Docs 구글이 발견한 10 가지 진실 구글의 미래. 1. 구글의 창업. 구글( google) 이름의 유래. - PowerPoint PPT PresentationTRANSCRIPT
Proposal US 25 . 5 .
.
googolplex(10 100) .
Googol .
Google
1973 8 21
NASA ,
National Science Foundation Stanford University
1973 3 26
University of Michigan
1995 Stanford University
1.
Motwani
1990
WebCrawler Lycos, Magellan, Infoseek, Excite
AltaVista
,
www
PageRank
1997 PageRank
BackRub
()
,
16. , ,
100 1998 9
2 1800
. 2000 5
,
1.
Respect the wisdom of crowds ( )
Hire the smartest people ( )
Keep structure flat ( )
Encourage discussion & debate ( )
Be open with information ( )
Automate everything you can ( )
Google
Google .
Google Google
Google Google
Googler=Google
[]
(1)
“” .
(2) .
-. .
-.
.
“ ”
.
(4) ..
, Fun() .
(5)
-. ''
' . Rule ,
*
[]
1. R&D
-.
2. ( Googler ) .
-. .
3.
-. ‘’(ttot testing on the toilet)
4. 3~4 ‘(cube· )’
-.
-. 30 “ ”
2 ( Leves que ·24)
, .
.
3.
: (Schmidt) · .
: 11 ( ) (Executive
Management Grou p·EMG) -
( ) 25 (Google ManagementGroup·GMG)
>
> , ,
> 3~4 . 10 .
> ‘(tech)’
(Bock)
“ . ,
.
. ,
3.
(1) ,
-. (27)
(2) ,
-.
-. 5
.
(3)
-.
-. 500
-. 2000
3.
[ Stacy Sullivan·44]
(4) ?
-. ,
(5) ?
-.
(6) .
-. , , . ‘(No)’
(7) ?
-.
(9) ?
-. .
3.
(10) ?
-. “ .
(11) ?
-.
-.
(12) ?
-.
3.
4.
,
)
) www.yahoo.com
(= )
) www. Wakano.com www.mochanni.com
) www.search.cnet.com
(hybrid)
() (crawling & indexing)
(pagerank)
precision
1)
2)
*pagerank : 500 20
*precision : ‘’ ()
*recall :
(anchor text)
()
. .
hit
HTML
4.
– 4 (ASK) (Technorati)
– ASK ,
: → →
: → →
⇒
archive (archive )
⇒ archive
( )
NHN
*
‘04. 8 85 18% 100
3 200 , 7 ’05. 6 300
11 17 400
Google ‘05.11.30 2 40% ,
1,000
/
5.
*
500 , 21() NASDAQ
Google 14.60(2.95%) 509.65
1,560 IT MS 3,000
1,630 3 , IT
, HP, IBM
‘06.11.23 1 400~500 ,
,
,
.
45% .
50
.
5.
*
CNN Money 30( ) 699.91
2.3% 694.77
31 700 .
CNN Money 8 600
12 700
.
' ' ' '
A 128800 .
.
11. 18 3.4
CNN AT&T
'G'
Google 600 12 700$ (07. 11. 24)
5.
200( 18), 196( 17.6)
.
21 900 .
'23(23andME)' DNA
‘98
5
.
,
.
5 23 390
260
? ( 900 )
5. ( )
50% , 50%
50%
(CPC: Cost per Click)
, )
CPC
?
Adsense
Adsense
2 , 3
Google
6.
WEB 2.0
1. :
2. :
3. :
4. :
WEB 2.0 : Dale Dougherty (O’reilly Media)
Earn money from relevant ads on your website
Google AdSense matches ads to your site's content, and you earn money whenever your visitors click on them.
WEB 2.0
(1) Notebook
(2) Notebook
,
.
1)
2)
3)
4)
7. Note (www.google.co.kr/notebook)
*
(Google) MS ,
. ,
AJAX .
(Google Docs & Spreadsheet) (Writely)
(Google Labs) ,
,
.
, .
1.
, . . , . ( ) . , , , , . 3 .
8. Docs
(Docs)
2.
“” . , .
, . , . , .
. , .
. , MS, MS, . , , .
, , . Grive , , GDrive , .
? ?
(Docs)
8. Docs
9. 10
-> / PC , ->
1.
->
,
2.
->
3.
*
->
9. 10
4.
->
->
5.
-> ( HTML )
6.
*
-> 10 35 / 100
7.
, Microsoft Word, Excel, Powerpoint 10 HTML
8.
9. 10
*
,
10.
9.
-> , / ,
9. 10
*
"
" (Breodacast Yourself)" ,
" .
(Google is The Media) →
(Google is The Internet) :
(Google is God)
10.
*
“ 2014”
‘ 2014’
. .
.
2014 <> .”
‘(EPIC) 2014’
.
8 “ ‘ ’
” .
,
->->
‘ ’ ·
10.
.
googolplex(10 100) .
Googol .
1973 8 21
NASA ,
National Science Foundation Stanford University
1973 3 26
University of Michigan
1995 Stanford University
1.
Motwani
1990
WebCrawler Lycos, Magellan, Infoseek, Excite
AltaVista
,
www
PageRank
1997 PageRank
BackRub
()
,
16. , ,
100 1998 9
2 1800
. 2000 5
,
1.
Respect the wisdom of crowds ( )
Hire the smartest people ( )
Keep structure flat ( )
Encourage discussion & debate ( )
Be open with information ( )
Automate everything you can ( )
Google .
Google Google
Google Google
Googler=Google
[]
(1)
“” .
(2) .
-. .
-.
.
“ ”
.
(4) ..
, Fun() .
(5)
-. ''
' . Rule ,
*
[]
1. R&D
-.
2. ( Googler ) .
-. .
3.
-. ‘’(ttot testing on the toilet)
4. 3~4 ‘(cube· )’
-.
-. 30 “ ”
2 ( Leves que ·24)
, .
.
3.
: (Schmidt) · .
: 11 ( ) (Executive
Management Grou p·EMG) -
( ) 25 (Google ManagementGroup·GMG)
>
> , ,
> 3~4 . 10 .
> ‘(tech)’
(Bock)
“ . ,
.
. ,
3.
(1) ,
-. (27)
(2) ,
-.
-. 5
.
(3)
-.
-. 500
-. 2000
3.
[ Stacy Sullivan·44]
(4) ?
-. ,
(5) ?
-.
(6) .
-. , , . ‘(No)’
(7) ?
-.
(9) ?
-. .
3.
(10) ?
-. “ .
(11) ?
-.
-.
(12) ?
-.
3.
4.
,
)
) www.yahoo.com
(= )
) www. Wakano.com www.mochanni.com
) www.search.cnet.com
(hybrid)
() (crawling & indexing)
(pagerank)
precision
1)
2)
*pagerank : 500 20
*precision : ‘’ ()
*recall :
(anchor text)
()
. .
hit
HTML
4.
– 4 (ASK) (Technorati)
– ASK ,
: → →
: → →
⇒
archive (archive )
⇒ archive
( )
NHN
*
‘04. 8 85 18% 100
3 200 , 7 ’05. 6 300
11 17 400
Google ‘05.11.30 2 40% ,
1,000
/
5.
*
500 , 21() NASDAQ
Google 14.60(2.95%) 509.65
1,560 IT MS 3,000
1,630 3 , IT
, HP, IBM
‘06.11.23 1 400~500 ,
,
,
.
45% .
50
.
5.
*
CNN Money 30( ) 699.91
2.3% 694.77
31 700 .
CNN Money 8 600
12 700
.
' ' ' '
A 128800 .
.
11. 18 3.4
CNN AT&T
'G'
Google 600 12 700$ (07. 11. 24)
5.
200( 18), 196( 17.6)
.
21 900 .
'23(23andME)' DNA
‘98
5
.
,
.
5 23 390
260
? ( 900 )
5. ( )
50% , 50%
50%
(CPC: Cost per Click)
, )
CPC
?
Adsense
Adsense
2 , 3
6.
WEB 2.0
1. :
2. :
3. :
4. :
WEB 2.0 : Dale Dougherty (O’reilly Media)
Earn money from relevant ads on your website
Google AdSense matches ads to your site's content, and you earn money whenever your visitors click on them.
WEB 2.0
(1) Notebook
(2) Notebook
,
.
1)
2)
3)
4)
7. Note (www.google.co.kr/notebook)
*
(Google) MS ,
. ,
AJAX .
(Google Docs & Spreadsheet) (Writely)
(Google Labs) ,
,
.
, .
1.
, . . , . ( ) . , , , , . 3 .
8. Docs
(Docs)
2.
“” . , .
, . , . , .
. , .
. , MS, MS, . , , .
, , . Grive , , GDrive , .
? ?
(Docs)
8. Docs
9. 10
-> / PC , ->
1.
->
,
2.
->
3.
*
->
9. 10
4.
->
->
5.
-> ( HTML )
6.
*
-> 10 35 / 100
7.
, Microsoft Word, Excel, Powerpoint 10 HTML
8.
9. 10
*
,
10.
9.
-> , / ,
9. 10
*
"
" (Breodacast Yourself)" ,
" .
(Google is The Media) →
(Google is The Internet) :
(Google is God)
10.
*
“ 2014”
‘ 2014’
. .
.
2014 <> .”
‘(EPIC) 2014’
.
8 “ ‘ ’
” .
,
->->
‘ ’ ·
10.