:

:

I. II. III. IV. V. VI. FDIVII. VIII.

I.

: WWW

()

( )

(Dell)IBM (Citigroup)

II.

(political system)

(collectivism)

(individualism) :

:

::

(legal system) (rules) (laws)

(common law): (civil law): (theocratic law):

(purchasing power parity, PPP)

21

| 2012228 5:30

Forbes)

III. (culture)() (values) (norms)(Geert Hofestede)

(power distance PDI)(uncertainty avoidance UAI) (individualism versus collectivism IDV (masculinity versus femininity MAS) (Confucian dynamism) or (Long-Term Orientation LTO)

(loyalty) (reciprocal obligations) (honesty)

IV. (new trade theory)

(Michel Porter)

( factor endowments)(demand conditions)(relating and supporting industries)( firm strategy, structure, and rivalry)

V.

() (local content regulations)VI. (foreign direct investment, FDI)

(greenfield investment) (acquiring or merging)

?

(FDI) (exporting) (licensing)?(internalization theory) know-how (John Dunning) (location-specific advantages)

(John Dunning) ( )

: 45Know-howKnow-how

VII. (regional economic integration)

NAFTA

ECFATPPThe Trans-Pacific Partnership, TPPTrans-Pacific Strategic Economic Partnership Agreement2002free trade agreement, FTA)Free Trade Area of the Asia Pacific, FTAAP)Article 1.1.3WTOFTA

(TPP) The Trans-Pacific Strategic Economic Partnership, TPP 2005 P4 2006 TPP 2008 2010 3 P4 P8 2010 10 P9 GDP 60% 50% TPP FTA TPP 1990 WTO APEC FTA WTO APEC 2000 FTA (Asia-Pacific Economic Cooperation, APEC) 1990 APEC 21 55% GNP49% APEC

:

: EU NAFTAVIII.

53

IIIIIIIV

(global standardization strategy)

:

(localization strategy) (transnatioinal strategy)

(international strategy)58