1. ........................................................................................................................................2

2. ........................................................................................................................3-4

2.1. ...................................................................................................................................4

2.2. ..................................................................................................................................4-5

3. ............................................................................................................5

3.1. ............................................................................................................5

3.2. .......................................................................................................6-7

3.3. ..............................................................................................7-8

3.4. SWOT ......................................................................................................................9

4. .......................................................................................10

4.1. ............................................................................................................10

4.2. ..................................................10

4.3. ............................................................................................11

5. ............12

5.1. ..................................................................................................12

5.2. .......................................................................................................12

5.3. .................................................................................................12

6....................................................................................................................................13

7..................................................................................................................................14

1.

. . , . : , , , , , ( -) . , , . .. , .

2.

.. 40 . , , , . 1967 , 35 167 , 25.000 . , 20% , . 2007 , , - .. . DANUBEFOODS , -, . , -. . 1894 , 1, 2009 2. , 1 1967 , 2 1986 . - , : , . , Wellness , YoDoro, , , Yo Yo , , , Scarlet , , .

, - , , 1.100 , .

40 j , .

2.1.

" " - , , .

2.2.

: , .

:

- , , - , , a, - , - , - , - , , ,

3.

3.1.

. . , , ( , ).

- , . . , . . .

3.2.

. . , , , , , . , 1/3 . , , 58%. , , .

, . , . : , , .

.. . :, , , , . , .

1975 , a 1978 , 1981 unchmallow. , Ocake, unchmallow , .

.. , , 1987 . . : , ,, , .

, 90 , . , 30- -, .

. , , , .

3.3.

. . HACCP ISO 9001:2000 i ISO 14001, .

. 50 200 . : ( , , , , ), Wellness ( , , , , , .), Wellness ( , , ), ( , , -, ) ( , ), Yo Doro ( , , , , ), ( , , , ), ( , , ), Yo Yo , Yuhu , (1 2), Scarlet , (, , , ) . , .

, , .

- . . , . : , .

. , -, , . , . , . 35% ( , ,, , , ) (, , , , , , ,, , )

. . , . , , , , . , , . . . ( , , .) , . (www.bambi.rs ).

3.4. SWOT

SWOT (strenghts)- ), (weaknesses) , (opportunities) - , (threats)-

4.

4.1.

, , . , , , . , , , .

4.2.

( ):

- ( 14 ),- ( 15 30 ),- ( 31 60 ),- ( 60 )

, . Wellness , , . , , , . , .

4.3.

. , . , .

() ( , ),. () . , , , . , . , , .

- . , . . 40 . .

5.

.

5.1.

, .

5.2.

, . : , , .

5.3.

, . .

6.

, , :- 2009.. 9,7% 16%

7.

1. www.bambi.rs2.www. plazma.rs3. , . , . , , , 20074. , . . , , , 2005

1