© 2014 ibm corporation “good design is good business” jan hromadka ibm slovakia test screen

© 2014 IBM Corporation

“Good design is Good business”

Jan HromadkaIBM Slovakia

Test screen


“Good design is Good business”Thomas Watson Jr., IBM President (1977)



Jonathan IveSenior Vice President of Design at Apple Inc.


Accelerated Visioning


Accelerated VisioningFocused engagement to help visualise and customer-test new ideas or concepts and develop a technical roadmap and business case for their implementation


User needs requirements Vision blueprint Interactive prototype that

demonstrate the future state Roadmap which defines the required

and prioritized changes Target architecture constrains


Part of Analyses and Design Requirements are designed as

interactive Prototype Using the customer profiles and

fictive personas Testing the innovative propositions Based on incremental platform

understanding

Accelerated Visioning is a focused engagement to help visualise and customer-test new ideas or

concepts and develop a technical roadmap and business case for their implementation

Timing and Dependences

Business & Technical Analyses

Detailed designs Implementation

Standard waterfall

Commitment Commitment

Frustration

Timing and Dependences


Business & Technical Analyses – (Anchor) Detailed designs


VisualiseHothouseSessions with Stakeholders and SMEs from Business and IT

Review market trends and technologies

Concept Investigation

Technical Understanding

Visioning sessions on goals, scope and customer needs

Develop and customer test concepts

Define technical approach and considerations

Iteratively develop and customer test an interactive prototype

Develop roadmap and implementation plan

Identify initiatives and timelines for the Business and IT Roadmaps

Develop High Level Business Case

Go live of solution to initial targeted customer base

Build Test Deploy OutlineDesign

DetailedDesign

BuildCycle

Deploy

TestCycle

Host and Manage

First Operational Roll-out

Timeline with key activities

__________

Anchor

Key Customer Forum engagementProject Kick-Off Meeting Status reports Final Material Review / Acceptance

Hothouse

Project Kickoff and Prep• Kickoff Meeting• Interviews with business

and IT stakeholders on scope and success criteria

• Confirm detailed plan and prepare for Concept Investigation workshops

Initial Research• Review existing material• Collect and collate insight

and experience drawn from customer experience, research and industry insight

Visualise

Total elapsed duration of 9 weeks

• Identify different behaviours and UI characteristics for prototype across web and tablet devices

• Design initial vision wireframes and navigation flows

• Test lo-fidelity designs with Customer Forum and incorporate feedback

• Develop visual mockups of selected screens on journeys illustrating look and feel

• Test refined designs with Customer Forum and incorporate feedback

Prototype Development and Test• Complete development of remaining wireframes and

mockups as required• Complete development of engineered prototype

based on customer and stakeholder feedback so far• Test prototype with Customer Forum and

capture/interpret feedback• Create Customer Experience Blueprint capturing all

concept work and customer feedback

Concept Investigation• Agree Guiding Principles• Develop and review initial

personas and key customer journeys

• Identify real-time decisioning and analytics capabilities to be incorporated

• Agree high level scope of functionality

• Test with Customer Forum via focus groups

• Consider relationship to other Needs Analysis tools

• Select UI technology to use• Set up required infrastructure for Prototype• Establish test data sets and back-end systems to

use in prototype• Finalise which key stages of the customer journey

the prototype will represent and where full integration with back end data/services will occur

• Begin initial development of Prototype framework• Begin development of Solution Outline work

product

Technical Definition/Enablement

Roadmap and Business Case• Identify initiatives and timelines for the Business

and IT Roadmaps• Develop High Level Business Case• Create Executive Stakeholder presentation

Conceptual Design

• Outline fit within strategic architecture and identify key technical constraints and enablers

• Identify available data sources/web services to be used

• Identify shortlist of UI technologies and platform approach

Technical Understanding

Technical Architecture• Complete Solution Outline work product• Review with key IT Stakeholders

Right approach for right results


Accelerated visioning consists of three steps:– “Anchor” - validate and anchor the strategic objectives– “Hothouse” - Accelerate the vision– “Visualise” – Create a workable design that is aligned with IT strategy and timetable

With four key outputs:– Customer Experience Blueprint– Engineered Prototype– Solution Outline – Business and IT roadmap with High Level Business Case

Understanding of the effort required to extend and scale prototype for operational delivery



Jan Hromadka

IBM [email protected]

… and good business makes good friends

© 2014 ibm corporation “good design is good business” jan hromadka ibm slovakia test screen

Documents

ibm president

customer experience

customer needs

ibm corporationgood

customer profiles

customer test concepts

customertest new ideas

technical roadmap