2

@hk.com

() ()

12 24 25 (2009) 8 704 494210

210 56.8% 335859 25 29 ( 27.4%)30 34 ( 21.2%) 45 49 ( 17.3%) (31.4%) (18.8%)

494 57.2% 12 14 ( 38.5%) 15 18 ( 31.1%) (41.1%) (22.8%)

3

()

89 43.2% 209 42.8% 117 56.8% 279 57.2%

12-14 --- --- 187 38.5% 15-18 --- --- 151 31.1% 19-21 --- --- 103 21.2% 22-24 --- --- 45 9.3% 25-29 57 27.4% --- --- 30-34 44 21.2% --- --- 35-39 30 14.4% --- --- 40-44 22 10.6% --- --- 45-49 36 17.3% --- --- 50-54 13 6.3% --- --- 55-59 4 1.9% --- --- 60 2 1.0% --- ---

6 2.9% 0 0.0% 3 1.5% 8 1.6% 15 7.3% 200 41.1% 39 18.8% 111 22.8% 12 5.8% 46 9.4% / 29 14.0% 54 11.1% 65 31.4% 68 14.0% 38 18.4% 0 0.0%

3 1.5% --- --- 17 8.2% --- --- 177 85.5% --- --- 6 2.9% --- --- 1 0.5% --- --- 3 1.5% --- ---

33 N/A () --- --- 58 N/A () --- --- 59 N/A () --- --- 60 N/A () --- ---

4

Q1.

1.1

1 2 ( MSNICQ QQ) 3 ( FacebookMyspace Twitter ) 4 5 6 () 7 8 9 () 10 11 12 13

83.9%75.0% 66.9%()/ 2.8% 3.6%

(92.3%)(76.3%)(76.3%) (67.0%)/(3.8%) ()(4.9%) 1. 67% 46.8%

20%( 400 500)

2.

5

Q2.

2.1

1 (Cosplay) 2 ( Hip Hop) 3 (X Game) () 4 (Punk) ( Boot ) 5 (Kuso) () 6 (Graffiti) 7 (Rap) 8() 9() 10 (Lolita) 11 12 13 () 14

68.7%54.1%47.6% 45.9% 77.0%47.6%64.2% 41.3% (X Game) (Lolita) 4.9% 9.3% 13.2% 9.2% 1.

2.

6

Q3.

3.1

1 2 3 4 5 6 7 8 9

(66.1%)(64.9%)(58.1%) (76.6%)(65.7%) (55.9%)

7

Q4.1 Q4.2 4.1

15 4.2

1 2 3 4

(47.7%) (53.8%)

8

Q5. 5.1

5.2

5.3

1. +0- 2. +567123 123567 0

(%) 1 2 3 4 5 6 7 5.1 1.7 4.1 10.3 30.6 26.0 19.0 8.3 5.2 1.7 6.2 16.2 42.3 24.1 6.6 2.9 5.3 2.5 5.8 16.2 37.8 24.9 9.1 3.7 5.4 2.9 7.5 17.4 42.3 18.3 8.3 3.3 5.5 3.8 8.8 17.5 43.3 15.4 7.5 3.8

(%) 1 2 3 4 5 6 7 5.1 4.0 4.6 15.4 33.8 22.1 11.9 8.3 5.2 3.5 8.1 17.8 40.2 17.2 7.7 5.4 5.3 4.2 5.8 21.9 39.0 14.2 9.4 5.4 5.4 4.4 7.5 20.2 40.6 14.4 7.9 5.0 5.5 6.0 9.4 20.0 40.8 12.7 6.7 4.4

5.1 + + + + + + 5.2 0 + + + - + 5.3 - + + + - + 5.4 - 0 + + - 0 5.5 - - + - - -

9

5.1 4

5.3 1. 5.1 5.3

2 5.35 5.42 5.1

2. 5.2 5.2

5.3

10

Q6. 6.1

1 2 3 4 5 6 7 8 9 10 11 12 (64.5%)(57.6%) (49.0%) (50.0%)(43.6%)(40.3%) 1. (57.6%)

(50.0%) 7 2007

11

2. ()

3.

12

Q7. 7.1

1 2 3 4 5 6 7 8 9 10

(50.2%)(45.7%) (34.3%) (47.2%)(42.9% (38.2%)

13

Q8.

[ 1 7 1 7 ] Q9.

[ 1 7 1 7 ] 8.1

5.04 4.88 8.2 5.4

()

5 39.3%()38.3%() 4 6 5.04() 4.88()(4) 1.

2. 2009 9 25

2009 10 8

3.

(%) 1 2 3 4 5 6 7 0.5 0.0 4.9 23.4 38.5 26.3 6.3 0.0 1.5 6.9 27.0 37.3 22.1 5.4

() 1 4() 5() 6 7()

5.4

1 3() 21 29 13 4() 31 31 28

5 7() 10 23 32

14

Q8. Q9. Q10. Q11. 9.1

9.2

(89.1%)(84.2%)(74.1%)(54.9%) 19 21 22 24

(%) Q8 89.1 10.9 Q9 84.2 15.8 Q10 74.1 25.9 Q11 54.9 45.1

12 14 15 18 19 21 22 24 (%)

Q8 83.4 16.6 92.1 7.8 91.2 8.8 97.8 2.2 Q9 81.3 18.7 88.1 11.9 84.2 15.8 82.2 17.8 Q10 75.3 24.7 76.2 23.8 71.6 28.4 70.5 29.6 Q11 63.2 36.8 54.3 45.7 46.1 53.9 44.4 55.6

15

1.

2.

()

3.

4.

5.

16

17

18

19