세바시 15분 김동준 이노캐털리스트 대표 - 스마트 시대, 혁신의 진화

김동준이노캐털리스트�� 대표

스마트시대,혁신의�� 진화

SMART EVOLUTION

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Smart Evolution

in the Age of Smart

- 2 -

?

Source : adapted from http://chelseavose.wordpress.com/2012/01/26/is-evolution-real/


Smart Evolution

in the Age of Smart

- 3 -

Source : adapted from http://www.goldbachinteractive.com/aktuell/kurzbeitraege/next-step-of-evolution


Smart Evolution?

- 4 -

Source : adapted from http://www.goldbachinteractive.com/aktuell/kurzbeitraege/next-step-of-evolution


Smart Evolution?

• in the viewpoint of Technology, YES, Definitely

• in the viewpoint of Human, well, I am not sure

- 5 -

Source : adapted from http://funnytogo.com/pictures/evolution/timeline.htm

Source : http://www.weirdexistence.com/funny-evolution/


Smart Evolution?!

• Things That Make Us Smart: • Defending Human Attributes in the Age Of The Machine

- 6 -

Source : www.amazon.com & http://www.kyobobook.co.kr


Smart Evolution

• in the viewpoint of INNOVATION, Let’s think of it!

- 7 -


Trend of S-curve evolution

PerformanceParameter

PerformanceParameter

Time or Life span

도입기 성장기 성숙기

Trend of Evolution

Time or Life span

S-curves ofSystems

Evolution

- 8 -

쇠퇴기


Types of Innovation

- 9 -

도입기 성장기 성숙기 쇠퇴기

Innovation byDisruption

Innovation byInspiration

Innovation byExtension

Innovation byDeconstruction

New Business New Category New Segment New Product

Revolutionary (Leap) Innovation Evolutionary (Incremental) Innovation

according to Life Cycle or S-Curve


4 Categories of Innovation

• Deconstruction (해체하다)

• Extension (확장하다)

• Inspiration (자극하다)

• Disruption (파괴하다)

• 공통점은?

- 10 -


동전의 양면

- 11 -

Dynamic Unstable


2개의 동전

- 12 -

Dynamic Unstable StableStatic


Dynamic

2개의 동전을 한 손에?

- 13 -

StableUnstable Static


혁신의 진화

- 14 -

Dynamic StableUnstable Static

Source : adapted from Business Model Generation


혁신의 진화

- 15 -

Unstable Static

Source : Business Model Generation


혁신의 진화

- 16 -

Uncertainty / Patterns / Insights Clarity / Focus

Research Concept Prototype Design

Source : http://www.leadershipnow.com/leadingblog/2006/06/problem_solving_with_a_design.html


혁신의 진화

- 17 -



혁신의 진화• 지식 생산 필터 (Knowledge funnel)

- 세상을 바꾼 혁신의 동일한 경로

미스터리, Mystery 일하면서 식사 (빠른)

경험 규칙, Heuristic Drive-thru 레스토랑 (편리한)

알고리즘, Algorithm 빠른, 편리한, 그리고 맛있는

Heuristic : 스스로 발견하게 하는, 학습을 돕는, 관심을 높이는

Mystery Heuristic Algorithm

time

Source : adapted from Design of the Business


혁신의 진화

3P


time


People Product Process


혁신의 진화

How to MakeWhat to Make

EfficiencyEffectiveness

1~2세대 R&D3~4세대 R&D

Right things RightRight People

Who to Make?

Creativity

Rule & System - Process - Control

Emotion > Logic - Motivation - Teamwork

S

do

V O+ + + ad.


Next세대 R&D


혁신의 진화




Right things Right


O+ + ad.

Product Process

Source : adapted from http://www.ribbonfarm.com/2007/08/20/open-innovation-or-is-business-war/






Who to Make?

Creativity



S

do

V O+ + + ad.


Next세대 R&D

혁신의 진화



혁신의 진화



혁신의 진화





Who to Make?

Creativity



S

do

V O+ + + ad.


Next세대 R&D


혁신의 진화




Who to Make?

Creativity



Next세대 R&D

Front End New Product Development ImplementationCreativity Control

Innovation Management 2.0 Innovation Management 1.0


Source : adapted from http://blog.cognistreamer.com/?tag=stagegateprocess


혁신의 진화



Who to Make?

Creativity



혁신의 진화


혁신의 진화

Source : adapted from http://www.weare1.us/Bioresonance.html


혁신의 진화

- 33 -



혁신의 진화

- 34 -



혁신의 진화

?

• 지식 생산 필터 (Knowledge funnel)

- 세상을 바꾼 혁신의 동일한 경로

미스터리, Mystery 일하면서 식사 (빠른)

경험 규칙, Heuristic Drive-thru 레스토랑 (편리한)

알고리즘, Algorithm 빠른, 편리한, 그리고 맛있는

Heuristic : 스스로 발견하게 하는, 학습을 돕는, 관심을 높이는


time



혁신의 진화

Mystery Heuristic Algorithm !


time



혁신의 진화

time



혁신의 진화

- 38 -

Unstable Static

Source : Business Model Generation


Meaning of the Innovation Evolution in the Age of Smart

- 39 -

Source : http://wirelesslans.com.au/wifi/mcdonalds-free-wifi/free-wifi-preview.html


Dynamic

2개의 동전을 한 손에?

- 40 -


Work Life


Dynamic

Smart Evolution?

- 41 -


Work Life



Smart Evolution?

- 42 -

Dynamic Stable

Work & Life


Thanks

Knowing is not enough; we must apply.

Willing is not enough; we must do.- Johann Wolfgang von Goethe -

2012. 03. 06

deigned by 김동준 Ph.D

[email protected]

세바시 15분 김동준 이노캐털리스트 대표 - 스마트 시대, 혁신의 진화

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