1. , Vertical Theme Park: Department Store Peter Yeo

2. Contents1) (25min) Organization + Profit Structure + Characteristics + MKT 2) (10min) Why abroad? 3) , , (15min)3 Main Factors Consists Fashion 4) (10min) The future of Department Store Industry 3. ? Understanding of Department Store 4. [ ] , , Understanding of Department Store 5. (19 ) . - Understanding of Department Store 6. P rofit Structure 50,000 Fixed-Rate Fee Conditions Commission Others Revenue Understanding of Department Store : : : : : 38:28:17:10:7 7. & MD Understanding of Department Store 8. C haracteristics Sacks Fifth Harrods Isetan Lafayette Lotte Bergdorf Goodman Understanding of Department Store 9. P rogress 1990 1G 2G 3G 1980 2010 Understanding of Department Store 10. Understanding of Department Store C risis! -MS [ 03 ,06 ] - [~ 15 ] 32 (+7 ) 17 (+6 ) 10 (+3 ) -B/D: 71% [ , ]

SPA B/D

[ZARA, H&M ]

- 2018

4

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` 11. Be Globalized ! Understanding of Department Store Solution 1. 12. Find a NewBusiness Model! Understanding of Department Store Solution 2. ? 13. Evaluate The MKT! Understanding of Department Store Solution 3. Like me! 14. M arketing 09 1 ? LG SK Understanding of Department Store 15. M arketing Understanding of Department Store 16. M arketing MKT Understanding of Department Store Promotion Place Price Product Promotion Place Price Product 17. Fashion Market Situation Analysis :Domestic Global Fashion Market [ ] 18. Fashion Market Situation Analysis :Domestic Global Fashion Market [ ] 19. Fashion Market Situation Analysis :Domestic Global Fashion Market 5 , 22% ( ) 09 ( ) 1.16 , , , ,10 & 1.13 , , EnC, & 0.84 , , , 3 LG 0.82 , , , TNGT SK 0.6 ( ) , , 20. Fashion Market Situation Analysis : Abroad Global Fashion Market Why Abroad? Why Luxury? , , 21. Fashion Market Situation Analysis : Abroad Global Fashion Market , 99 20 , 05 : , :3 , 05 TANKUS 06(F) 08 , 8 SK 05 22. Case#1 Understanding of Department Store 1990 , , , 09 9,400 (86% ) 16 BD, 1,700 23. Case#2 ILA KOREA Understanding of Department Store 60 07 2,935 ,09 3,573 10 IPO , , 24. What makes aBIG Brand? 3 Key Factors 3 Main Factors of Fashion Retailing Designing Marketing A BRAND 25. Case#1 [Marketing] POLHAM MKT MKT ( , ) 3 Main Factors of Fashion 26. Case#2 [Designing] Issey Miyake 30t (1977) (1984) (1984) (1985) , B/D, 200 (10 / ) 3 Main Factors of Fashion 27. Case#3 [Retailing] ZARA , , 10 JIT ( ) 2 70 4,000 18 ( B/D ) SPA 3 Main Factors of Fashion 28. Other Factors: The Future of Department Store OEM OEM , ,License , ,Brand Specialist , , ABC 29. ? The Future of Department Store 30. The Future Of Department Store Re-discovering Hot Spot New Business Model The Future of Department Store Make a Big Brand nokia, nintendo 2 , , , ! 31. Conclusion The Future of Department Store OPP: 5.8% 32. MD The Future of Department Store . ' ' ' ' . . . , . . , ? . . , , . 33. The Future of Department Store Fashion is Passion? Do you still believe