11

,

Vertical Theme Park:Department Store

Peter Yeo

22

Contents

1) (25min) Organization + Profit Structure + Characteristics + MKT

2) (10min) Why abroad?

3) , , (15min) 3 Main Factors Consists Fashion

4) (10min) The future of Department Store Industry

33

?

Understanding of Department Store

44

[ ]

, ,

Understanding of Department Store

55

(19 ) .

-

Understanding of Department Store

66

Profit Structure

50,000

Fixed-Rate Fee

Conditions

Commission

OthersRevenue

Understanding of Department Store

: : : : : 38:28:17:10:7

77

&

MD

Understanding of Department Store

88

Characteristics

Sacks Fifth Harrods

Isetan Lafayette Lotte

Bergdorf Goodman

Understanding of Department Store

99

Progress

1990

1G 2G 3G1980 2010

Understanding of Department Store

1010Understanding of Department Store

Crisis!

`

- MS

[ 03 , 06 ]

- [~15 ]

32 (+7 )

17 (+6 )

10 (+3 )

- B/D : 71%

[ , ]

- SPA B/D

[ZARA, H&M ]

- 2018 - 4

-

1111

Be Globalized !

Understanding of Department Store

Solution 1.

1212

Find a New Business Model!

Understanding of Department Store

Solution 2.

?

1313

Evaluate The MKT!

Understanding of Department Store

Solution 3.

Like me!

1414

Marketing

09 1 ?

LG SK

Understanding of Department Store

1515

Marketing

Understanding of Department Store

1616

Marketing

MKT

Understanding of Department Store

PromotionPlacePriceProduct

PromotionPlacePriceProduct

1717

Fashion MarketSituation Analysis:Domestic

Global Fashion Market

[ ]

1818

Fashion MarketSituation Analysis:Domestic

Global Fashion Market

[ ]

1919

Fashion MarketSituation Analysis:Domestic

Global Fashion Market

5 , 22% ( )

09 ( )

1.16 , , , , 10

&

1.13 , , EnC, &

0.84 , , , 3

LG 0.82 , , , TNGT

SK 0.6 ( ) , ,

2020

Fashion MarketSituation Analysis: Abroad

Global Fashion Market

Why Abroad?Why Luxury?

, ,

2121

Fashion MarketSituation Analysis: Abroad

Global Fashion Market

, 99 20

, 05 : ,

: 3

, 05TANKUS 06(F)

08 , 8

SK 05

2222

Case#1

Understanding of Department Store

1990 , , ,

09 9,400 (86% )

16 BD, 1,700

2323

Case#2

ILA KOREA

Understanding of Department Store

60

07 2,935 , 09 3,573

10 IPO

, ,

2424

What makes a BIG Brand?

3 Key Factors

3 Main Factors of Fashion

Retailing Designing

Marketing

A BRAND

2525

Case#1 [Marketing]

POLHAM

MKT

MKT ( , )

3 Main Factors of Fashion

2626

Case#2 [Designing]

Issey Miyake30t

(1977) (1984) (1984) (1985)

, B/D,

200 (10 / )

3 Main Factors of Fashion

2727

Case#3 [Retailing]

ZARA , , 10

JIT ( )

2

70 4,000 18 ( B/D )

SPA

3 Main Factors of Fashion

2828

Other Factors:

The Future of Department Store

OEMOEM , ,

License , ,

Brand Specialist , , ABC

2929

?

The Future of Department Store

3030

The FutureOf Department Store

Re-discovering Hot Spot

New Business Model

The Future of Department Store

Make a Big Brand

nokia, nintendo

2 , , , !

3131

Conclusion

The Future of Department Store

OPP: 5.8%

3232

MD

The Future of Department Store

. ' ' ' ' . . . , . . , ? . . , , .

3333The Future of Department Store

Fashion is Passion?

Do you still believe

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