superbin-1-company profile june 2015 ~ present superbin co. ceo jan. 2013 ~ dec. 2014 kosteel group...

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Strictly Confidential SuperBin Oct. 2017

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Page 1: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

Strictly Confidential

SuperBin

Oct. 2017

Page 2: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

-1-

Company profile

June 2015 ~ present SuperBin Co. CEO

Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President

Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President

Jan. 2009 ~ Jan. 2011 Korean Textile Development Institute (KOTITI)

Head of Strategic Planning Team

Mar. 2007 ~ Nov. 2008 Samjeong KPMG Head of Strategic Consulting Group

Mar. 2006 ~ Mar. 2007 Nemo Partners Head consultant at HR Consulting Team

June 2003 ~ Mar. 2006 Samsung Fire & Marine Insurance

Member at Strategic Support Team

CEO Jeungbin Kim

• 2003 Master in Public Administration at Kennedy

School, Harvard University

• 2001 PhD ABD in Economics at Cornell

University

• 1999 BSc in Mathematics at The University of

Oregon

Company CEO

SuperBin Co.

Kim Jeungbin

June 2015

120 million KW

Development of algorithm for waste identification,

Infrastructure building for resource circulation

T 329 Jinri Building, KAIST, Munji-ro, Yusung-gu, Daejeon

24th Fl., 87-36 Teharan-ro, Gangnam-gu, Seoul

www.superbin.co.kr

Name

CEO

Date of foundation

Capital

Type of

industry

Head office

Branch office

Website

Page 3: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

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1) Mirae Science & Technology Holdings : An affiliated organization to the Ministry of Science & ICT in order to promote R&D technology developed by science & IT-specialized universities

History

SuperBin Co.

founded

Strategic consortium

formed

(June 2015)

2015 2016 2017Business registration of public

technology-driven enterprise with

the Ministry of Science & ICT

KAIST AI ‘deep learning’ technology

acquired & investment from Mirae Science

& Technology Holdings¹ Co. attracted (Dec.

2015)

Prototypes of SuperBin

RVM & Nephron CP

Collection of cans/ PET

bottles / bottles

demonstrated

(Aug. 2016)

First Prize awarded at

the Challenge

Demonstration Day of

Future Growth Engine by

the Ministry of Science

& ICT

Awarded first prize, A.K.A.

Prime Minister’s Prize (Mar.

2017)

Nephron CP

installed &

operated

As a pilot project

of Gwacheon City

(Nov. 2016 ~)

Cultural space, ‘SupBox,’ launched

Launched at the Central Park

in Gwacheon

(May 2017 ~)

Nephron CP

installedEuisung-gun,

Gyeongsangbuk-do

(Sep. 2017 ~)

Technological patent obtained from Korean Intellectual Property Office”Complex Object Recognition Systems & Methods Based on Artificial Neural Network Analysis” (Sep. 2017 ~)

Nephron CP installed

& SupBox operatedat Seoul Children’s Grand

Park (Oct. 2017 ~)

In Gumi, Gyeongsangbul-

do & Eunpyeong-gu, Seoul

(Oct. 2017)

In Dongdaemun-gu, Seoul

(Nov. 2017 ~)

Page 4: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

-3-

Business Environment

The advent of the 4th Industrial Revolution

: A new age with Artificial Intelligence(AI) technology, big data &

Internet of Things(IoT)

product

Recycling

culture

reward

Public efforts for waste recycling

Social interest in the new business area as a

future growth engine

Internet of Things

(IoT)

Big data

Artificial intelligence

(AI)

Nephron

SupBox

Page 5: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

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Core technology

Neuro-genie: An A.I. agent that sorts out wastes

Traditional Method

SoundAnalysis

Shape Outline Analysis

Barcode Analysis

VS

1) Deep learning :machine learning technology that enables computers to collect patterns from data and learn on its own

Can

PET bottle

Bottle

Neuro-genie• Short for neurogenesis, Nephron’s circular resources recognition algorithm

• Deep Learning¹ Algorithm technology applied

• Robot Hugo’s 3D object recognition technology used (Hugo is developed by

KAIST professor Kwon Inso’s RCV - Robotics & Computer Vision – team)

• Artificial intelligence customized to sort out wastes

Page 6: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

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Application of Neuro-genie

Application of Neuro-genie

(Total Administration Site)

Can/PET

Bottle

ETC

Can/PET

Bottle

ETC

Nephron_CP

Nephron_G

Input

• Image

• Point

• Customer Information

• Update Neuro-genie

• S/W

• Content

Input

Input

Input

Input

Input

End User Site

SuperBin Server/DB

Neuro-genie technology in Nephron

Page 7: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

-6-

Products

Nephron_CPNephron_G

Can/PET bottles BottlesEvery type of cans and

PET bottles by brand and

by volume

72 different kinds of bottles

that are on the list of cash-for-

bottles

- Sensors: Identifying features of

containers such as size and color etc.

- Compressor: compressing PET bottles

into 1/12 and metal cans into 1/10

- Collector: storing up to 800 PET

bottles or 2,000 metal cans

- User interface & remote-controlled

management

Product Name: Product name::

- Sensors: Identifying features of

containers such as size and color etc.

- Soft-landing system to minimize

damages

- Elevation storage system to maximize

collection capacity

- User interface & remote-controlled

management

Nephron• SuperBin’s circular resource collection AI robot

•AI’s Appropriate selection / collection of recyclable circular

resources

Page 8: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

-7-

Norway Korea

Recognition of outer features + barcodes AI-based recognition of video information

Process 30 items per min. Process 50 items per min.

Receipts issuedOnline mileage credited

& receipts issued

For PET bottle/Can/Bottle For PET bottle/Can/Bottle

Competitive edge

• No. 1 market share in RVM(Reverse

Vending Machine) around the world

• Owes its growth to benefits from

social policies

• Korea’s first product of its kind which uses

big data analysis techniques related to

wastes

• Need to raise awareness of political

support and wastes

Page 9: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

-8-

• Building Smart Recycling Machine

(Nephron)

• Designing recognition system algorithm

(Neuro-genie)

• Building DB-based big data of recycling

wastes

• One stop service from collection,

shipping to warehousing

management / waste sales

• Remote-controlled maintenance

service

• Building a reward system for users’ participation in

recycling activities

(Can be redeemed in cash or in other companies’

mileage)

Business areas

Recycling Logistics

Payback Platform

Recycling Machine

구추

CSR¹ Project

• Building a studio for cultural content collaboration

• Cooperating with art/ culture businesses including

junk artists

• Offering a face-to-face service for Nephron users

• Building an integrated operation program for

operators

1) CSR : Corporate Social Responsibility

Nephron SupBox

Page 10: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

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Recycling cultural studio, ‘SupBox’

Face-to-face service

for Nephron users

- Guidance of how to use Nephron & its payback system

- A communication space for users and local residents

- A tour and education site for students

Benefits

Proper

Experience

Exciting

Operation

Pleasant

Experience for prospective users

and cultural activities

- Experience of circular resources emoticon friends &

video materials on environment

- Exhibition of diverse content including junk art

- Positioning as a multi-purpose cultural space

A base for operation & service

- 24/7 operation support of Nephron

- Value creation as circular resources

- A maintenance base for nearby Nephron

machines

Page 11: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

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Credits received & Press coverage

Awarded first prize at ‘The 1st Challenge Demonstration Day for Future Growth Engine” Organized by the Ministry of Science & ICT

“Nephron” won first prize (the Prime Minister’s prize) among a lot of products entered by hot startups at “The 1st Challenge Demonstration Day for Future Growth Engine” organized by the Ministry of Science & ICT on March 31st, which means that SuperBin is given high credits for Nephron.

Goh Kyungmo, Creative Economy Coordinator of the Ministry of Science, ICT & Future Planning, said, “SuperBin’s AI waste bins were given high credits not only because it just deals with practical everyday life problems but also because it successfully combines technology with educational aspects of resources saving and recycling.

[Excerpts from Aju Business Daily]

Best prize Press coverage

Page 12: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

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▶ July 2015Acquired the patent of KAIST’s ‘Object Recognition Method’

Sep. 2017◀Registered the patent on ‘Complex object recognition Systems & Methods Based on

Artificial Neural Network Analysis’

SuperBin’s patents

Page 13: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

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SuperBin’s Social Values

SuperBin’s present & future _ a culture everyone creates together

Page 14: SuperBin-1-Company profile June 2015 ~ present SuperBin Co. CEO Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President Jan. 2009 ~ Jan

End of Document

Daejeon Lab : T329 Jinri Building, 193 Munji-ro, Yusung-gu, Daejeon

Seoul office : 24th Fl. 87-36 Teheran-ro, Gangnam-gu, Seoul

Phone: + 82 2 6959 0575 / Fax: + 82 2 569 7872

Website: www.superbin.co.kr

https://www.facebook.com/superbinofficial/

https://www.instagram.com/superbin_official/