superbin-1-company profile june 2015 ~ present superbin co. ceo jan. 2013 ~ dec. 2014 kosteel group...
TRANSCRIPT
Strictly Confidential
SuperBin
Oct. 2017
-1-
Company profile
June 2015 ~ present SuperBin Co. CEO
Jan. 2013 ~ Dec. 2014 Kosteel Group CEO & President
Feb. 2011 ~ Dec. 2012 Kosteel Group Vice President
Jan. 2009 ~ Jan. 2011 Korean Textile Development Institute (KOTITI)
Head of Strategic Planning Team
Mar. 2007 ~ Nov. 2008 Samjeong KPMG Head of Strategic Consulting Group
Mar. 2006 ~ Mar. 2007 Nemo Partners Head consultant at HR Consulting Team
June 2003 ~ Mar. 2006 Samsung Fire & Marine Insurance
Member at Strategic Support Team
CEO Jeungbin Kim
• 2003 Master in Public Administration at Kennedy
School, Harvard University
• 2001 PhD ABD in Economics at Cornell
University
• 1999 BSc in Mathematics at The University of
Oregon
Company CEO
SuperBin Co.
Kim Jeungbin
June 2015
120 million KW
Development of algorithm for waste identification,
Infrastructure building for resource circulation
T 329 Jinri Building, KAIST, Munji-ro, Yusung-gu, Daejeon
24th Fl., 87-36 Teharan-ro, Gangnam-gu, Seoul
www.superbin.co.kr
Name
CEO
Date of foundation
Capital
Type of
industry
Head office
Branch office
Website
-2-
1) Mirae Science & Technology Holdings : An affiliated organization to the Ministry of Science & ICT in order to promote R&D technology developed by science & IT-specialized universities
History
SuperBin Co.
founded
Strategic consortium
formed
(June 2015)
2015 2016 2017Business registration of public
technology-driven enterprise with
the Ministry of Science & ICT
KAIST AI ‘deep learning’ technology
acquired & investment from Mirae Science
& Technology Holdings¹ Co. attracted (Dec.
2015)
Prototypes of SuperBin
RVM & Nephron CP
Collection of cans/ PET
bottles / bottles
demonstrated
(Aug. 2016)
First Prize awarded at
the Challenge
Demonstration Day of
Future Growth Engine by
the Ministry of Science
& ICT
Awarded first prize, A.K.A.
Prime Minister’s Prize (Mar.
2017)
Nephron CP
installed &
operated
As a pilot project
of Gwacheon City
(Nov. 2016 ~)
Cultural space, ‘SupBox,’ launched
Launched at the Central Park
in Gwacheon
(May 2017 ~)
Nephron CP
installedEuisung-gun,
Gyeongsangbuk-do
(Sep. 2017 ~)
Technological patent obtained from Korean Intellectual Property Office”Complex Object Recognition Systems & Methods Based on Artificial Neural Network Analysis” (Sep. 2017 ~)
Nephron CP installed
& SupBox operatedat Seoul Children’s Grand
Park (Oct. 2017 ~)
In Gumi, Gyeongsangbul-
do & Eunpyeong-gu, Seoul
(Oct. 2017)
In Dongdaemun-gu, Seoul
(Nov. 2017 ~)
-3-
Business Environment
The advent of the 4th Industrial Revolution
: A new age with Artificial Intelligence(AI) technology, big data &
Internet of Things(IoT)
product
Recycling
culture
reward
Public efforts for waste recycling
Social interest in the new business area as a
future growth engine
Internet of Things
(IoT)
Big data
Artificial intelligence
(AI)
Nephron
SupBox
-4-
Core technology
Neuro-genie: An A.I. agent that sorts out wastes
Traditional Method
SoundAnalysis
Shape Outline Analysis
Barcode Analysis
VS
1) Deep learning :machine learning technology that enables computers to collect patterns from data and learn on its own
Can
PET bottle
Bottle
Neuro-genie• Short for neurogenesis, Nephron’s circular resources recognition algorithm
• Deep Learning¹ Algorithm technology applied
• Robot Hugo’s 3D object recognition technology used (Hugo is developed by
KAIST professor Kwon Inso’s RCV - Robotics & Computer Vision – team)
• Artificial intelligence customized to sort out wastes
-5-
Application of Neuro-genie
Application of Neuro-genie
(Total Administration Site)
Can/PET
Bottle
ETC
Can/PET
Bottle
ETC
Nephron_CP
Nephron_G
Input
• Image
• Point
• Customer Information
• Update Neuro-genie
• S/W
• Content
Input
Input
Input
Input
Input
End User Site
SuperBin Server/DB
Neuro-genie technology in Nephron
-6-
Products
Nephron_CPNephron_G
Can/PET bottles BottlesEvery type of cans and
PET bottles by brand and
by volume
72 different kinds of bottles
that are on the list of cash-for-
bottles
- Sensors: Identifying features of
containers such as size and color etc.
- Compressor: compressing PET bottles
into 1/12 and metal cans into 1/10
- Collector: storing up to 800 PET
bottles or 2,000 metal cans
- User interface & remote-controlled
management
Product Name: Product name::
- Sensors: Identifying features of
containers such as size and color etc.
- Soft-landing system to minimize
damages
- Elevation storage system to maximize
collection capacity
- User interface & remote-controlled
management
Nephron• SuperBin’s circular resource collection AI robot
•AI’s Appropriate selection / collection of recyclable circular
resources
-7-
Norway Korea
Recognition of outer features + barcodes AI-based recognition of video information
Process 30 items per min. Process 50 items per min.
Receipts issuedOnline mileage credited
& receipts issued
For PET bottle/Can/Bottle For PET bottle/Can/Bottle
Competitive edge
• No. 1 market share in RVM(Reverse
Vending Machine) around the world
• Owes its growth to benefits from
social policies
• Korea’s first product of its kind which uses
big data analysis techniques related to
wastes
• Need to raise awareness of political
support and wastes
-8-
• Building Smart Recycling Machine
(Nephron)
• Designing recognition system algorithm
(Neuro-genie)
• Building DB-based big data of recycling
wastes
• One stop service from collection,
shipping to warehousing
management / waste sales
• Remote-controlled maintenance
service
• Building a reward system for users’ participation in
recycling activities
(Can be redeemed in cash or in other companies’
mileage)
Business areas
Recycling Logistics
Payback Platform
Recycling Machine
구추
CSR¹ Project
• Building a studio for cultural content collaboration
• Cooperating with art/ culture businesses including
junk artists
• Offering a face-to-face service for Nephron users
• Building an integrated operation program for
operators
1) CSR : Corporate Social Responsibility
Nephron SupBox
-9-
Recycling cultural studio, ‘SupBox’
Face-to-face service
for Nephron users
- Guidance of how to use Nephron & its payback system
- A communication space for users and local residents
- A tour and education site for students
Benefits
Proper
Experience
Exciting
Operation
Pleasant
Experience for prospective users
and cultural activities
- Experience of circular resources emoticon friends &
video materials on environment
- Exhibition of diverse content including junk art
- Positioning as a multi-purpose cultural space
A base for operation & service
- 24/7 operation support of Nephron
- Value creation as circular resources
- A maintenance base for nearby Nephron
machines
-10-
Credits received & Press coverage
Awarded first prize at ‘The 1st Challenge Demonstration Day for Future Growth Engine” Organized by the Ministry of Science & ICT
“Nephron” won first prize (the Prime Minister’s prize) among a lot of products entered by hot startups at “The 1st Challenge Demonstration Day for Future Growth Engine” organized by the Ministry of Science & ICT on March 31st, which means that SuperBin is given high credits for Nephron.
Goh Kyungmo, Creative Economy Coordinator of the Ministry of Science, ICT & Future Planning, said, “SuperBin’s AI waste bins were given high credits not only because it just deals with practical everyday life problems but also because it successfully combines technology with educational aspects of resources saving and recycling.
[Excerpts from Aju Business Daily]
Best prize Press coverage
-11-
▶ July 2015Acquired the patent of KAIST’s ‘Object Recognition Method’
Sep. 2017◀Registered the patent on ‘Complex object recognition Systems & Methods Based on
Artificial Neural Network Analysis’
SuperBin’s patents
-12-
SuperBin’s Social Values
SuperBin’s present & future _ a culture everyone creates together
End of Document
Daejeon Lab : T329 Jinri Building, 193 Munji-ro, Yusung-gu, Daejeon
Seoul office : 24th Fl. 87-36 Teheran-ro, Gangnam-gu, Seoul
Phone: + 82 2 6959 0575 / Fax: + 82 2 569 7872
Website: www.superbin.co.kr
https://www.facebook.com/superbinofficial/
https://www.instagram.com/superbin_official/