I Series : SKS/tl m-=t. Code No. 66/1/1

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Candidates must write the Code on

the title page of the answer-book.

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- • Please check that this question paper contains 7 printed pages.

• Code number given on the right hand side of the question paper should be written on

the title page of the answer-book by the candidate.

• Please check that this question paper contains 30 questions.

• Please write down the Serial Number of the question before attempting it.

• 15 minutes time has been allotted to read this question paper. The question paper will

be distributed at I 0. I 5 a.m. From I 0.15 a.m. to I 0.30 a.m., the students will read the

question paper only and will not write any answer on the answer-book during this

period.

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BUSINESS STUDIES ~w:rq : JFJOtj Time allowed : 3 hours ]

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[Maximum Marks : 90

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(ii) 3 .3fqff qrc;f rlRT cf; ~50 - 75 ~ c#r ~ I (iii) 4 - 5 3ft~# qrc;f rlRT cf; ~ M1T'1TT ISO ~ c#r ~ I ( iv) 6 .3fqff qrc;f rlRT cf; ~ f?1TS17T 200 ~ cf; ~ I

( v) ~ 1TR c#r t1'ft '1fTT mPT-t:rTPI it ffl ~ I General Instructions :

(i) Answers to questions carrying I mark may be from one word to one sentence.

(ii) Answers to questions carrying 3 marks may be from 50 to 75 words.

(iii) Answers to questions carrying 4-5 marks may be about ISO words.

(iv) Answers to questions carrying 6 marks may be about 200 words.

(v) Attempt all parts of a question together.

66/1/1 1 [P.T.O.

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1

Define "Recruitment".

1

Why is motivation called a complex process ?

1 At which level of management directing takes place ?

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What should be done while 'taking corrective action' in the process of controlling when especially in the important areas deviations go beyond the acceptable range ?

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66/111

State how 'Growth Prospects' affect the working capital requirements of a company ?

What is the primary objective of 'Financial Management' ?

Give the meaning of 'Money Market'.

State any one consequence of a well performed 'allocative function' of financial market.

Why is marketing called a social process ?

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1

1

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Distinguish between 'Selling Concept' and 'Marketing Concept' of Marketing

Management Philosophies on the basis of 'main focus '.

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Under three-tier machinery where can a legal heir or representative of a deceased

consumer file a complaint when the compensation claimed is f 25 lakhs.

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Pragya bought an iron of a reputed brand for~ 1,500 but it caused an electric shock

while it was being used. Pragya wants to exercise her 'Right'. Identify the 'Right'

under which she can be protected.

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Name and explain the principle of management according to which a manager should

replace 'I' with 'We' in all his conversations with workers.

Explain 'Harmony Not Discord' as a principle of Scientific Management.

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Explain 'objectives' as one of the types of plans.

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Explain the following as features of Planning :

(a) Planning is continuous; and

(b) Planning is futuristic.

3

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661111 3 [P.T.O.

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m~Cfllt~CfiR'CJT~~~~~~ 1 (ii) ~~~CfiT~~~~~~Cfil~CfiVU~t I 3 Ajay was appointed a marketing head of 'Aifa Enterprise' manufacturers of toothpaste and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission he started donating 200 toothbrushes and toothpastes every month to the school. (i) Identify the channel of distribution 'Ajay' would adopt for distribution of

toothpaste and toothbrushes and justify it by giving one reason. (ii) State any two values which Ajay wants to communicate to the society.

18. ·~Gl'J~~li~~t~~ aq\ilcmiaif'CfiT~~t I' ~CfiYRcf;~ .q a<M*iian tfiT 1l'iWT *" ~ <iR m CfiT ~ ~ 1 3 'Though branding adds to the cost, it provides several advantages to the consumers' . In the light of the statement, state any three advantages of branding to customers.

19. ~~*"~CfiT~~ I State the steps in the organising process.

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(ii) ~; (iii) ~;~

(iv) ~I Distinguish between 'Delegation' and 'Decentralisation' on the basis of the following: (i) Purpose; (ii) Scope;

(iii) Status; and

(iv) Nature.

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What is meant by 'Long-term Investment Decision' ? State any three factors which affect the long term investment decisions.

Explain any four points of importance of consumer protection from the point of view of business.

Describe any five reasons which clarify that management is gaining importance day­by-day.

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6611/1

The court passed an order that all schools must have water purifier for the school children as :

(i) Society in general is more concerned about quality of life;

(ii) Innovative techniques are being developed to manufacture water purifier at competitive rates;

(iii) Incomes are rising and children at home are also drinking purified water. The Government is also showing positive attitude towards the water purifier business.

Identify the different dimensions of business environment by quoting from the above details.

5 [P.T.O.

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Nishant, the director of a garments company, is planning to manufacture bags for the

utilization of waste material from one of his garment units. He has decided that this

manufacturing unit will be set-up in a rural area of Orissa where people have very few

job-opportunities and labour is available at very low rates. He has also thought of

giving equal opportunities to men and women.

For this he wants four different heads for Sales, Accounts, Purchase and Production.

He gives an advertisement and shortlists ten candidates per post after conducting

different selection-tests.

(i) Identify and state the next three steps for choosing the best candidate out of the

candidates short-listed.

(ii) Also identify two values which Nishant wants to communicate to the society by

setting up this manufacturing unit.

'Planning and Controlling are inseparable twins of management.' How ?

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6611/1

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'The barriers to effective communication exist in all organisations to a greater or lesser

degree. ' State any six measures to overcome these barriers.

OR

'The Supervisor performs a very important role in an organisation by performing

multiple functions.' State any six such functions.

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What is meant by 'Dividend Decision' ? Explain any four factors which affect the dividend decision of a company.

OR What is meant by 'Financial Planning' ? Explain any five points which highlight its importance.

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Explain any four functions of stock exchange.

OR Explain the following money market instruments :

(a) Call Money

(b) Treasury Bill and

(c) Commercial Paper

(d) Certificate of Deposit

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6611/1

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Explain the concept of personal selling and any four qualities of a good salesman.

OR Explain any four factors which affect the determination of the price of a product.

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