zxzx - virginia recycling association

10/26/2017

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zxzx

Dan MoyerOctober 24, 2017Virginia Recycling Association

Consumer Technology Association

• Represents more than 2,200 companies in the U.S. consumer electronics industry

• Membership includes component suppliers, device manufacturers, retailers, distributors and service providers

• Owner and producer of CES

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Outline

• 1. Consumer electronics industry’s role in recycling

– State laws & voluntary initiatives

• 2. Current e-waste picture/future trends

– RIT materials study

– CTA consumer awareness study

• 3. Consumer outreach & education

CE Industry’s Role in Recycling

• More than 4 billion pounds of electronics responsibly

recycled by our industry since 2009

– Manufacturers spending on recycling about $120 million/year

– 630 million lbs. recycled in 2016

– Large majority of lbs. recycled are CRT displays

• More than 8,000 collection sites across the U.S. for

consumer to recycle responsibly.

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State E-Waste Laws

• 25 state e-waste laws, plus DC and PR

• No federal system

• Laws differ in product scope

– Virginia scope: desktops, laptops, monitors

• and in covered entities

– Virginia: Households

The U.S. EPA Waste Management Hierarchy

• Consumer electronics are now the fastest-growing category of the municipal recycling stream*

• Source reduction (SR): lighter, smaller devices

• Government policy should encourage SR, avoid pushing resources down the WMH

*Source: Advancing Sustainable Materials Management: Facts & Figures 2014 (EPA Office of Resource Conservation and Recovery, January 2017

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SMM Electronics Challenge

• EPA program

• Participants work to send 100% of electronics to certified recyclers & increase collection nationwide

Current E-Waste Picture

1. Two CTA-affiliated studies:

1. Research from the Golisano Institute for Sustainability at Rochester Institute of Technology (RIT)

2. Consumer Electronics Recycling and Reuse Study from CTA

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Evolution of Video Display Technologies and Materials

1940’s – 2000’s

CRT’s

1990’s – 2010’s

Plasma TVs

2000’s – 2014

CCFL LCD TVs

2010’s – Present

LED LCD TVs

Leaded Glass Lead, Arsenic* MercuryAll metals

below TCLP levels*For plasma displays see: http://www.ncbi.nlm.nih.gov/pubmed/25976487

Industry Materials Management History• Materials in consumer electronics is the research focus of Phase I of the RIT

Golisano Institute for Sustainability

• Major materials management issues:

– On recycling, our industry has been the guinea pig for state-level extended producer responsibility policy

– Currently spending about $120 million/year on recycling

– Reuse markets for mobile devices has exploded

– Landfilling/disposal of consumer electronics has decreased

• Less visibility for changes in product material amounts and types of materials used

• Economic and technological forces driving material changes

http://www.ncbi.nlm.nih.gov/pubmed/25976487

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Study 1: The RIT Study: Consumer Technology Product Study Comparing Units, Product Type and Mass 1990 - 2015

• Study modeled the following: – The inflow of consumer electronic products and materials entering U.S.

households between 1990-2015.

– The stock of material held in U.S. households at any point in time between 1990-2015, including products that may be in use or still in storage.

– The outflow of used products leaving U.S. households between 1990-2015. These products may enter the waste stream, reuse market, or recycling after this point.

• Figures should be interpreted as general trends, and detailed year-by-year comparisons should be made considering data uncertainty.

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

450,000,000

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Blu-ray

DVD

VCR

MP3 player

Digital camcorder

Digital camera

Gaming console

LED TV

LCD TV

Plasma TV

CRT TV

LED Monitor

LCD monitor

CRT monitor

Printer

Laptop

Desktop

E-reader

Tablet

Smart phone

Basic phone

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0

200,000

400,000

600,000

800,000

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1,200,000

1,400,000

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1,800,000

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VCR

MP3 player

Digital camcorder

Digital camera

Gaming console

LED TV

LCD TV

Plasma TV

CRT TV

LED Monitor

LCD monitor

CRT monitor

Printer

Laptop

Desktop

E-reader

Tablet

Smart phone

Basic phone

0

50,000,000

100,000,000

150,000,000

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DVD

VCR

MP3 player

Digital camcorder

Digital camera

Gaming console

LED TV

LCD TV

Plasma TV

CRT TV

LED Monitor

LCD monitor

CRT monitor

Printer

Laptop

Desktop

E-reader

Tablet

Smart phone

Basic phone

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0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

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2,200,000

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old

sBlu-ray

DVD

VCR

MP3 player

Digital camcorder

Digital camera

Gaming console

LED TV

LCD TV

Plasma TV

CRT TV

LED Monitor

LCD monitor

CRT monitor

Printer

Laptop

Desktop

E-reader

Tablet

Smart phone

Basic phone

• Inflow:

– Steady increase in number of units in households

– Leveling off (2000-05) and then gradual decrease in weight in households.

• Outflow:

– Steady increase in number of devices.

– Outflow weight mirroring inflow pattern

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State Policy & Product Trends

• In our industry’s experience, EPR has had zero relevance to product reduction

• Patchwork of state laws does nothing to incentivize product design

• Government policy should support innovation and be in sync with market trends

Study 2: CE Recycling and Reuse

• U.S. Consumer Survey conducted July, 2016

• Survey has been done every 2 years since 2008

• Questions cover consumer interest, awareness, activity

• Most questions are consistent across surveys to help identify consumer trends

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Overall Awareness of CE Recycling Consistent with Past

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Q. Do you know where you can recycle electronics products, such as computers, smartphones, TVs, monitors and printers? Base: U.S. Adults (n=1008)

% Aware of CE Recycling Locations

42% 37% 41% 40%

58% 63% 59% 59%

2010 2012 2014 2016

Aware

Unaware

“Don’t know”= 1%

CTA.tech© 2016 Consumer Technology Association (CTA)(TM). All rights reserved. CTA.tech/research

14%

24%

40%

Threw Away Recycled Donated

Approximately half of US Adults Removed CE From Their Household Within the Past Year; Among Those, Four in Five Donated or Recycled The Removed CE

20

66%Removed CE

from Household(CE was Recycled,

Donated, or Thrown Away)

Net Recycled + Donated [Among Those Who Removed CE]

86%

% Who Removed CE From Household Within the Past 12 Months

Q. Thinking over the PAST 12 MONTHS, how many of the following electronics, if any, have you THROWN IN THE TRASH?Q. Still thinking of the PAST 12 MONTHS, how many of the following devices that you owned and used, if any, have you GIVEN AWAY OR DONATED?Q. And still thinking of the PAST 12 MONTHS, how many of the following devices, if any, have you RECYCLED? Base: U.S. Adults (n=1008)

% Who Recycled, Donated, or Threw Away CE From Household

55%

45%No Action

Removed CE from Household

(CE was Recycled, Donated, or

Thrown Away)[-11% vs. 2014]

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Giving CE to Recycling Centers Continue to Be the Most Frequently Utilized Method for Recycling CE

21

+8

+4

-2

-3

-4

% Point Difference (2010 – 2016)

How Consumers Recycle CE [Among Those Who Indicated Recycling CE Within the Past 12 Months]

Q. Thinking about the device you recycled MOST RECENTLY, how did you recycle it? Base: U.S. Adults that Recycled CE within the past 12 months (n=240)

10%

7%

16%

19%

20%

26%

11%

8%

9%

22%

19%

30%

11%

5%

10%

13%

22%

38%

7%

3%

13%

17%

24%

34%

Other

Mailed to a recycling center or program

Placed in a recycling bin and put it outwith your regular trash pickup

Dropped off at a local recycling drive

Dropped off at a local electronics retailer

Dropped off at a recycling center2016201420122010

-3


3%

16%

2%

3%

6%

9%

10%

10%

11%

11%

11%

12%

13%

15%

18%

19%

39%

Don't know

Other

GreenerGadgets.org

Product receipt

Manufacturer websites

Retailer websites

Social networking sites

Commercials on TV

Internet news sites or product reviews

Advertisements in magazines or newspapers

State government agency website

Information on the packaging

Internet advertisements

Articles in magazines or newspapers

Salespeople at the store

In-store displays

Friends, family members or co-workers

Consumers Largely Learn About CE Recycling Via Word of Mouth or Internet Sources

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Over half (52%) learn about recycling options

through internet sources, a large increase since

2014 (35%)

Over a third (37%) learn about recycling options while in their

local store

Sources Through Which Consumers Learned How/Where CE Could Be Recycled [Among Those Who Recycled CE Within the Past 12 Months]

Q. Thinking about the device you recycled, how did you learn about how you could recycle it? Base: U.S. Adults that Recycled CE within the past 12 months (n=240)

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30%27%

22%

15%

6%

Up to 5 miles 6-10 miles 11-20 miles More than 20 miles I would not travelany distance

Nearly All Would Be Willing to Travel Some Distance to Recycle Unwanted Electronics

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94% Would Travel

to Recycle Unwanted CE[-4% decrease since 2012]

Distance Willing to Travel to Recycle Unwanted CE

Q. What is the farthest distance you would be willing to travel to recycle your unwanted electronics products? Base: U.S. Adults (n=1008)


6%

2%

6%

20%

30%

35%

Other

Local school

Family member living with you

Friend not living with you

Charitable organization

Family member NOT living with you

Two-Thirds of Donators Keep CE Within Their Network of Family and Friends

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Nearly two-thirds (61%) donate their CE devices to friends/family

To Whom CE Devices Were Donated [Among Those Who Indicated They Donated CE Within the Past 12 Months]

Q. Thinking about the device you gave away or donated MOST RECENTLY, who did you give it to? Base: U.S. Adults that Donated CE within the past 12 months (n=406)

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CTA.tech

Consumer OutreachGreener Gadgets

• www.greenergadgets.org

• Consumer education & tools• Energy Calculator, Zip Code

Locator

• Impressions: 100K+ page views in 2017

CTA.tech

Public Service Announcements

Television and Radio (‘16-present)

8000+ broadcasts, 130M+ impressions

http://www.greenergadgets.org/

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CTA.tech

Consumer Education

• 16K schools across US• Teachers reached: 61K• Students/families reached: 2M

Thank you!For More Information….

Dan [email protected]

703-907-4322cta.tech/green

mailto:[email protected]

zxzx - virginia recycling association

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