zumba increases campaign performance by 400%
DESCRIPTION
Zumba Increases Campaign Performance by 400%. Challenges Data integration Automation Time to market Solution By enabling direct integration with Zumba’s customer database, Omniture and other systems, StrongView enabled better automation and targeting. Results - PowerPoint PPT PresentationTRANSCRIPT
Proprietary and Confidential
ZUMBA INCREASES CAMPAIGN PERFORMANCE BY 400%
Challenges• Data integration• Automation• Time to marketSolution• By enabling direct integration with Zumba’s
customer database, Omniture and other systems, StrongView enabled better automation and targeting.
Results• Ability to better target engaged customers over
2012 Black Friday/Cyber Monday period led to a 400% increase in campaign performance
• Direct data integration has streamlined processes related to list management, targeting and automation
Proprietary and Confidential
ZUMBA INCREASES CAMPAIGN PERFORMANCE BY 400%
“Our Black Friday and Cyber Monday campaigns outperformed our 2011 campaigns by 400 percent, which is a testament to the marketing optimization we were able to achieve using StrongView.”
Wayne MillerDigital Marketing ManagerZumba Fitness