zum bitz pitch
DESCRIPTION
Zum Bitz campaign completed in Fall 2010. This is the presentation I developed for my group to pitch to the owners of Zum Bitz as our final presentation in BUA 372. Multiple groups in the class were competing for the companies vote, there was no official winner.TRANSCRIPT
![Page 1: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/1.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
The DifferentiatorsEthan Casavant, Melinda Rivera and Ashley Willis
![Page 2: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/2.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
Research & Findings
![Page 3: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/3.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
How often do you eat on the go?
![Page 4: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/4.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
How many times a week do you need a boost?
![Page 5: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/5.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
How much are you willing to spend on a healthy snack?
![Page 6: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/6.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
Creating Brand Awareness
![Page 7: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/7.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
January
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Tabling with Samples
![Page 8: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/8.jpg)
Feed your Fun .
www.zumbitz.comFZ
UM
![Page 9: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/9.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Tabling with Samples
Distribute Stickers
![Page 10: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/10.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
![Page 11: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/11.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
February
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Tabling with Samples
Distribute Stickers
Print Ad #2
![Page 12: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/12.jpg)
Feed your Fun .
www.zumbitz.comFZ
UM
![Page 13: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/13.jpg)
Feed your Fun.
www.zumbitz.com
FZU
MFeed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
February
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Sampling Table
Distribute Stickers
Print Ad #2
Beach Ball Mob
Distribute More Stickers
![Page 14: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/14.jpg)
2000Students will not miss
beach balls right before
Spring Break!
![Page 15: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/15.jpg)
Feed your Fun.
www.zumbitz.com
FZU
MFeed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
February
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Sampling Table
Distribute Stickers
Print Ad #2
Beach Ball Mob
Sampling Table
Distribute Stickers
March
Print Ad #3
![Page 16: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/16.jpg)
Feed your Fun.
www.zumbitz.com
FZU
M
![Page 17: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/17.jpg)
Feed your Fun.
www.zumbitz.com
FZU
MFeed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
February
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Sampling Table
Distribute Stickers
Print Ad #2
Beach Ball Mob
Sampling Table
Distribute Stickers
March
Team Up with Greek Life
Print Ad #3
![Page 18: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/18.jpg)
GO GREEKat the University of Maine
10% of the University of Maine
Community is Greek
![Page 19: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/19.jpg)
Feed your Fun.
www.zumbitz.com
FZU
MFeed your Fun.
www.zumbitz.com
FZU
M
Timeline:
January
February
Introduce Zumbitz to
Verve & Black Bear
Dining
Print Ad #1
Sampling Table
Distribute Stickers
Print Ad #2
Beach Ball Mob
Sampling Table
Distribute Stickers
March
Sampling Table
Team Up with Greek Life
Print Ad #3
Redistribute Qualtric
s Survey
Using Social Networking and Viral Marketing
Distribute Zumbitz Promotional Video Over All 3 Months
![Page 20: Zum Bitz Pitch](https://reader036.vdocuments.site/reader036/viewer/2022062300/55654959d8b42ad7648b5379/html5/thumbnails/20.jpg)
Feed your Fun.
andFZU
MHow will you ZUM?at www.zumbitz.com
DIFFERENTIATE From the Rest