ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 1ZOOMEXPERIENTIAL 2013

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 2

TABLE OF CONTENTS

3 WELCOME TO ZOOM MEDIA.

4 CONCEPTS & EXECUTION

5 EVENTS & PROMOTIONS

6 SPONSORSHIP ACTIVATION

7 PROMOTIONAL TOURS

8 CUSTOM MEDIA

9 SAMPLING & BEYOND

10 THE LIVE SOCIAL CONNECTION

11 MURALS & BEYOND

12 PROMO & PR STUNTS

13 RETAIL ACTIVATIONS

14 YOU’RE IN GOOD COMPANY

15 OFFICES

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 3

WELCOME TO ZOOM MEDIA.Zoom Media is one of the world’s largest operators of place-based media networks. Offering digital, static, experiential and social media solutions, Zoom engages tens of millions of viewers as they workout in health clubs, compete in recreation centers and socialize in sports bars… providing advertisers high impact targeted audiences with 360 degree media integrations.

ZOOM MEDIA... building relationships between brands & active lifestyle consumers.

Zoom brings brands to life through innovative sampling, custom media, and live event programs.

The award winning Experiential Marketing division at Zoom constructs custom media placements, events and promotional programs both within Zoom’s proprietary networks and in other relevant lifestyle destinations. This dedicated department within Zoom develops concepts and brings client ideas to life.

ZOOM EXPERIENTIAL

ZOOM USAZOOMFITNESS™2,000 + HEALTH CLUBS

ZOOMSOCIAL™3,000 + BARS & NIGHTLIFE VENUES

ZOOMMURALS™TARGETED URBAN MARKETING

ZOOM EXPERIENTIALSAMPLING & PROMOTIONS

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 4

CONCEPTS & EXECUTION

ZOOM’S EXPERTISE IS ROOTED IN CREATING SOLUTIONS FOR CLIENTS WHO SEEK HIGHLY TARGETED CONSUMERS

1. EVENTS & PROMOTIONS

2. SPONSORSHIP ACTIVATION

3. PROMOTIONAL TOURS

4. CUSTOM MEDIA

5. LIFESTYLE SAMPLING

6. LIVE SOCIAL CONNECTIONS

7. MURAL PRODUCTIONS

8. PROMO & PR STUNTS

9. RETAIL ACTIVATIONS

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 5

EVENTS & PROMOTIONSBUILDING BRANDED CONSUMER EXPERIENCESExisting network of full time staff, vehicles, storage and fulfillment.Custom created, engaging events.

100% TURNKEY INCLUDING

• LOCATION SCOUTING AND CONTRACTING

• ROUTING AND LOGISTICS

• MANUFACTURE OF VEHICLES AND EQUIPMENT PROMOTIONAL EVENTSGATORADE G SERIES FIT CHALLENGE

LAUNCH EVENTSHBO BOARDWALK EMPIRE DVD TEAMS

VENUE DOMINATIONSBLACKBERRY BBM NIGHTLIFE DOMINATIONS

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 6

SPONSORSHIP ACTIVATION

BRINGING BRAND SPONSORSHIPS TO LIFE

• Consumer experiences that reflect brand attributes

• Extends relevance & value of sponsorships

• Work closely with sponsored properties, production companies

and event organizers to integrate activities

• Custom designed to break through the “sponsor village” clutter

LOWES AT CES JEEP TAG SHOP AT WINTER X-GAMES

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 7

• 100% TURNKEY PROGRAMS

• STAGED AT A VARIETY OF LOCATIONS

• PROGRAMS ARE EXTENDABLE THROUGH

PR/MEDIA SUPPORT

PROMOTIONAL TOURSDesigning targeted and highly creative experiences that match your brand with the target in the right place at the right time

REGIONAL ENGAGEMENTSSNAPPLE SUMMER TRUCKS

NATIONAL PROMO PLATFORMSJOHN FRIEDA SALON TOUR

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 8

CUSTOM MEDIA

AWARD WINNING CREATIVE IDEASJACKASS 3D “STAGE FRIGHT”

LIFESTYLE PLACEMENTSHEINEKEN CLEAN INDIO STENCILS

BEER PONG TABLESLATE NIGHT WITH JIMMY FALLON

BRINGING BRAND SPONSORSHIPS TO LIFE

• Zoom concepts, produces and installs never-been-

done before media installations

• Challenges typically revolve around “how do we

stand out in this setting?”

• Zoom’s OOH and media expertise offer us insights

no media or promo agency has

• Zoom’s Events team delivers the special concepts

or brings the client vision to life

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 9

SAMPLING & BEYOND

RETAIL SAMPLINGDPSG TEN

LIFESTYLE SAMPLINGWOOLITE FASHION BOUTIQUES

SAMPLING INFLUENCERS CLIF BAR SOCCER

NATIONAL OPPORTUNITIES ON A TARGETED BASIS

• Reach millions of consumers through Zoom’s proprietary networks

or highly targeted custom channels

• Dedicated, full-time Zoom staff in all major markets

• Permission-based access to prime locations and touchpoints

• Fully compliant through Zoom’s proprietary Sample Tracking System

• Can be integrated into larger media and experiential campaigns

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 10

THE LIVE SOCIAL CONNECTION

CONSUMER PLAY7UP TEN LIVE TAGGING

TAKING ONLINE OFFLINEJEEP LIVE TWITTER FEEDS FROM ASPEN

SOCIAL PAGESBIG ANG MURAL TIME LAPSE

MULTIPLE MEDIA PLATFORMSHTC GRAFFITI GOOGLE PRINT

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 11

MURALS & BEYOND

ON AIR CONTENTVH1 “BIG ANG” LEAD IN

LIVE PAINTING & SAMPLING LIPTON BRISK ART SERIES

LIVE MURAL EVENTSACTIVISION SPIDER-MAN AT COMIC-CON

ZOOMMURALS HELPS PUSH THE BOUNDARIES OF ART AND CULTURE FOR CLIENTS IN INNOVATIVE WAYS

• Zoom’s artists work with clients to design creative,

customized designs

• Live mural painting event activations

• Community events and “jams”

• Custom content made for social media

• Displays and productions at massive events such as

Comic-Con, Super Bowl, X-Games.

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 12

PROMO & PR STUNTSCREATE COMPLETELY UNIQUE PIECES THAT ELEVATE BRAND AWARENESS IN VERY SPECIFIC SETTINGS

• Custom concepts• Production handled 100%• All requirements for permits and authorizations handled• Coordination with PR teams and other brand initiatives as required

BEER PONG TOURNAMENTSLATE NIGHT WITH JIMMY FALLON

STREET-TO-STAGE MUSICIANSSPRING / ROLLING STONE

LIFESTYLE INFLUENCERS JEEP SURF TEAM

FORMATS INCLUDE:

• Massive installations• High-tech formats• Event site placements

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 13

RETAIL ACTIVATIONS

THE FINAL CONNECTION POINT

• Aimed at generating sales during point-of-purchase• Extends in-field promotions and events into world of shopper marketing• Strong retailer relationship building• Key for client local or regional distributors and sales force• Allows for client to better measure program effectiveness

IN-STORE SAMPLINGSNAPPLE ST. PATRICK’S DAY PARADES

RETAIL MURALSSOBIESKI POP MEDIA ON THE NEXT LEVEL

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 14

YOU’RE IN GOOD COMPANY

20TH CENTURY TELEVISION

A&E NETWORK

ABC

AMERICAN BODY BUILDING

AMERICAN LASER CENTERS

AOL INC.

AT&T ADWORKS

BARCELONA CITY COUNCIL

BBC AMERICA

BEL BRANDS

BMW

CADBURY ADAMS

CALVIN KLEIN

CAMPBELL’S

CBS FILMS

CHIQUITA

CHRYSLER

CHURCH & DWIGHT

CLIF BAR

COLGATE-PALMOLIVE

COMCAST

COMEDY CENTRAL

DENTYNE

DISCOVERY CHANNEL

DISNEY

DR. PEPPER/SEVEN UP INC

ENERGIZER

FIAT

FIFTH 3RD BANK

FORD MOTORS

FOX TELEVISION

FUSE

GARNIER

GATORADE

HALLS

HBO

HEINEKEN

HISTORY CHANNEL

JEEP

JOHNSON & JOHNSON

KAO BRANDS COMPANY

KELLOGG

KRAFT

LAS VEGAS CONVENTION & VISITORS AUTHORITY

LEUKEMIA & LYMPHOMA SOCIETY

L’OREAL

LUXOTTICA

MGM RESORTS INTERNATIONAL

MINI USA

MY9

NBC

NEW BALANCE

NFL NETWORK

PARAMOUNT PICTURES

PBS

PEARLE VISION

PEPSI

PETSMART

PROCTOR & GAMBLE

RECKITT BECKISER

SCHERING-PLOUGH

SHOWTIME ENTERTAINMENT

SPORTS ILLUSTRATED

T-MOBILE

TARGET

TBS

TIC TAC

TIME WARNER CABLE

TIMEX

TURNER BROADCASTING

TV LAND

UNILEVER

VERIZON

WALL STREET JOURNAL

WARNER BROTHERS INTERAC-

TIVE

WHITEWAVE FOODS COMPANY

WRIGLEY’S

ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 15

OFFICESNEW YORK, NY112 MADISON AVENUE,

8TH FLOOR

NEW YORK, NY 10016

T: 212-685-7981

F: 212-634-0041

NEWYORK@ZOOMMEDIA.COM

CHICAGO, IL549 W. RANDOLPH,

SUITE 600

CHICAGO, IL 60661

T: 312-492-7871

F: 312-775-1732

CHICAGO@ZOOMMEDIA.COM

LOS ANGELES, CA11340 WEST OLYMPIC,

SUITE 381

LOS ANGELES, CA 90064

T: 310-914-5800

F: 310-914-5011

LA@ZOOMMEDIA.COM