SOCIAL MEDIA: REAL PEOPLE, REAL STRATEGIES,

REAL RESULTS

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www.Three DogMarketing.com

Kristin Slice, MA Partner, Three Dog MarketingCertified Social Media Strategist

WHAT IS SOCIAL NETWORK MARKETINGTM?Recently The New York Times reported:

Facebook is growing at a dizzying rate around the globe, surging to over 750 million users, up from 500 million users less than 12 months ago...With nearly two-thirds of all Internet users in the United States signed up on Facebook, the company has focused on international expansion.

Understanding and strategy are key to social media

success and effectiveness.

www.Three DogMarketing.com

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TODAY’S GOAL:

Provide basic mechanics of social media, information and real action steps to

strategically use social media to build your business.

Plus, key strategies for successful Social Network Marketing™ Campaigns.

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What is Social Network Marketing™?©

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Strategically building relationships with individuals through interactive social media platforms.

What Social Network Marketing™ is NOT -

Another website Series of posts One-way conversation Short-term money maker Magic bullet Huge responsibility Something your kids do

61% of all small businesses in the US use social media

SOCIAL MEDIA PLATFORM

Profile

Wall

General Info

Applications

Kristin Slice

Profile

Nancy Sanders

Profile

Lori Peters

Profile

Connection

SOCIAL MEDIA PLATFORM

Profile

Wall

General Info

Applications

Kristin Slice

Profile

Direct Message / Message Private

Direct Message —Using @ or Wall Post

Public

Status Update / Tweet

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BASIC SOCIAL NETWORK MARKETING™ STRATEGY

SOCIAL MEDIA PLATFORMS

Many…Evolving…Start simple…Don’t be overwhelmed

Create your Strategy

How does social media support sales and marketing ?

What resources do you have to create and maintain Social Network Marketing™?

What are your goals for Social Network Marketing™?

SEO - Follow Up - Referrals - Branding - Revenue

Who is your target market?

Is your website up to date and EFFECTIVE?

BASIC SOCIAL NETWORK MARKETING™ STRATEGY

Step One – Create

- Create a social media policy

- Create a Google Alert

- Create a clear UVP – Unique Value Pedigree

- Install Google Analytics on website - Review website: what your website is communicating, calls to action, conversion rates

- Create and optimize Facebook profile, page, LinkedIn profile, Twitter profile

• Photo, Optimize headline to reflect UVP, Complete profile and add call to action

- Create an aggregator profile linking all accounts (HootSuite)

- Establish goals and record launch statistics (Klout)

BASIC SOCIAL NETWORK MARKETING™ STRATEGY

Step Two - Build

- Create a Communications Guide

- Take top 20 (or entire contact list) and search each platform

- Join Groups and Pages

- Plug into your real life community

- Build in your marketing (email signatures, office signs, announcements)

BASIC SOCIAL NETWORK MARKETING™ STRATEGY

Step Three – Maintain

- Post regularly: education, value and relationship

- Login to each account (20 mins/day)

- Comment on others’ posts and share expertise

- Respond to all comments

- Lead by example 

BASIC SOCIAL NETWORK MARKETING™ STRATEGY

READY, AIM, SOCIALIZE!

Key Strategy - Remember strategic partners/competitors

Key Strategy – Claim your space (blog, video, Google places, yelp)

Key Strategy – When meeting new contacts at events, connect with them on social media

Key Strategy - content or post with call to action

Key Strategy – create/schedule posts in advance. Leverage your content!

READY AIM SOCIALIZE!

Don’t be scared! Social Network MarketingTM

is a huge opportunity for businesses.

It does take time, stick with it because SM is not going away.

Use a strategy, ask questions and get support.

Have fun! Show your personality! SHOW YOUR PASSION!

Strategic - Authentic - Results

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Where Do You Go From Here?

Connect with Three Dog Marketing OnlineEmail: socialmedia@threedogmarketing.com Call: 602.476.4509

Three Dog MarketingTM

Packages and Services10% Discount for attendees

• Training and Consulting• One-on-One Training• 90 Day Strategy • Profile Optimization