(AKA...Work only with perfect clients,

sell on autopilot and swiftly scale to

$10K+ months with zero stress)

MASTERCLASS TAKE-ACTION-NOW GUIDE

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The Easy-Bake Strategy

for as a

Service-Based Business

Scaling

what you'll learn from this workbook

Copywriter for Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, AlliWorthington, Carrie Wilkerson and hundreds of others. AND… your host for the day!

Th e Pr o f i t s o n Ta p In c u b a t o r

I work with my husband, Mayank and I live in India. I’m also mom to Manini, our 11-year old daughter. Most importantly, I’m someone who, alongside her husband, has scaledour service-based copywriting business to consistent $200K+ years whileworking 25-30 hours a week.

I’m Prerna Malik.

Co-founder of Content Bistro,Copyhackers-certified conversioncopywriter and champion of service-based businesses who want to scaleminus the chaos and confusion.

Hi!

Ma s t e r c l a s s Ac t i o n Gu i d e 1

This Masterclass is for you if…

You’re a service-based business frustrated with spinning your wheels, doing allthe things, yet not seeing the revenue stack up even though you’re workingyour little tail off!

You want to step off the terror-inducing (and totally not fun!) feast-or-faminerollercoaster where you’re endlessly scrambling for clients, discounting yourprices and grimacing your way through months where your plate of projectslooks dreadfully empty.

You want to have consistent $10K or even, $20K months without having towork 60-80 hours a week.

This is NOT for you if…

You aren’t someone who wants to do the work. The strategies I’m about toshare will only work if you work. Period.

You’re a physical product-based business… This framework is specifically forservice-based businesses.

You’re already banking consistent $20K months without working non-stop. Ifthat’s you… go you!

Th e Pr o f i t s o n Ta p In c u b a t o r Ma s t e r c l a s s Ac t i o n Gu i d e 2

what you'll learn from this workbook

So, here’s my promise to you...

I’m going to pack in as much as I humanly can in the next 60 minutes.

Everything I will share will be tactical and practical. That’s one of the side-benefits of being Asian… we can’t help but be practical.

And finally, nothing that I share is unproven or untested. We’ve put every singlestrategy to the ultimate test AKA does-it-make-money test in our business. Yes,we’ve been your guinea pigs!

In return, all I ask of you is..…

You give me an open mind and be willing to both learn (and unlearn!) a fewthings today.

Share the breakthroughs you have during this masterclass with me and fellowattendees.

Take notes in this Take-Action Now guide with an intention to implement.

Th e Pr o f i t s o n Ta p In c u b a t o r Ma s t e r c l a s s Ac t i o n Gu i d e 3

Get comfy… yep, all about comfort here. So, grab a nice drink, a nicernotebook and a couple of pens. Yes, you don’t want that pen to run out ofink while you’re scribbling furiously. Close those bajillion tabs... Yes, I see ya and I feel ya… I’m a multimillionairewhen it comes to open tabs! But close them so you can free up bandwidthfor optimal streaming. Put your phone, Alexa and other devices on Do Not Disturb or Airplanemode. Let the kids (and your partner) know that you’re studying business strategy.

Here’s what you need to do to

get the MOST out of this

masterclass…

Th e Pr o f i t s o n Ta p In c u b a t o r Ma s t e r c l a s s Ac t i o n Gu i d e 4

So… what are __________________________________________ ?

SCALING YOUR BUSINESSDOESN’T HAVE TO BE HARD.

Th e Pr o f i t s o n Ta p In c u b a t o r Ma s t e r c l a s s Ac t i o n Gu i d e 5

The Super Villains Holding Your Profits

and Productivity Hostage

Super Villain #1: ______________________________________________________

The __________________________ Cycle is a multi-headed ________________________.

The moment you step away from ____________________________________________…

… you can _____________________________________________________________________

Your ___________________________________________ MUST be in line with

__________________________, __________________________, __________________________.

Your Profitability and Productivity are Shackled…

...in this dark dungeon of _______________________________________________________.

Our prospects are not __________________________________________________________.

And you are not a ______________________________________________________________

Super Villain #2: ______________________________________________________

Th e Pr o f i t s o n Ta p In c u b a t o r Ma s t e r c l a s s Ac t i o n Gu i d e 6

Super Villain #3: ______________________________________________________

But what most service providers don’t realize is this…

You’re Selling _______________________________ Not ______________________________.

Yes, when you realize that you’re NOT __________________________________,

you can finally start to ___________________________________.

You’re a service provider.

You offer _______________________________________________________________________.

You create _____________________________________________________________________.

You make an __________________________________________________________________.

Th e Pr o f i t s o n Ta p In c u b a t o r Ma s t e r c l a s s Ac t i o n Gu i d e 7

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Step #1: ______________________________________________________

______________________________ is all about ______________________________.

You can do this in 3 ways… You can go:

Using the _____________________________________ approach will ensure you create

______________________________________ that is outcome-focused so you never sell

just a service again.

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

Step #2: ______________________________________________________

________________________________ is brain fuel for ________________________________.

The ________________________ framework is the recipe you need to

______________________________________________________________________________

Th e Pr o f i t s o n Ta p In c u b a t o r Ma s t e r c l a s s Ac t i o n Gu i d e 9

Step #3: ______________________________________________________

It’s ________________________ enough to merely know your ________________________.

You _______________________________ to know ____________________________________.

… AND you need to know _______________________________________________________.

When you dig in super deep into __________________________________, you create

____________________________ that pull _____________________________towards you.

Your ______________________________, by the way, becomes irrelevant.

Work on getting this _________________________________ piece right if you want to

__________________________________ and __________________________________.

You get them and that’s what matters most to them.

The 3-pronged tactical approach to __________________________ includes:

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

Th e Pr o f i t s o n Ta p In c u b a t o r Ma s t e r c l a s s Ac t i o n Gu i d e 10

__________________________________________ is When You…

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

Squash the ____________________________________________________________________.

When you find and create _________________________________________ around your

_______________________________ you know…

What ________________________________________________ need to be squashed, and

_____________________________________ without slipping into the burnout hellhole.

Step #4: ______________________________________________________

__________________________________ is the bedrock of _____________________________.

Th e Pr o f i t s o n Ta p In c u b a t o r Ma s t e r c l a s s Ac t i o n Gu i d e 1 1

You can _______________________________________ using these 4 factors.

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

Step #5: ______________________________________________________

__________________________ is the easiest thing to do when you lead from a place of

_________________________________________.

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

Th e Pr o f i t s o n Ta p In c u b a t o r Ma s t e r c l a s s Ac t i o n Gu i d e 1 2

The Profits on Tap

Incubator

MASTERCLASS ACTION GUIDE

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