zinda tilismath

8/10/2019 ZINDA TILISMATH

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A PRESENTATION ON LOCAL SMALL SCALEINDUSTRY OF ZINDA TILISMATH (ASTUDY).

PRESENTED BY :S.ALEKHYA KUMARI.

13P71E0042.MBA-2 , SVIT COLL.


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CONTENTS

History .Company profile .Strengths & opportunities .Competitor Strategy(Analysis) .Weakness & Threats .

Marketing Strategy Followed .Future Plannings .Corporate Social Responsibility(CSR Activity)

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HISTORY

It was invented in Hyderabad, in 1920 by a well-knownHakeem Mohd. Moizuddin Farooqui.The translation of the name of Zinda Tilismath in Urdulanguage means Living Magic. It is manufactured at the family owned company called"Karkhana Zinda Tilismath", located in Quadri Bagh,

Amberpet, Hyderabad.The other products made by the company are FarookyTooth Powder and Zinda Balm.
http://en.wikipedia.org/wiki/Farooky_Tooth_Powderhttp://en.wikipedia.org/wiki/Farooky_Tooth_Powderhttp://en.wikipedia.org/wiki/Farooky_Tooth_Powderhttp://en.wikipedia.org/wiki/Farooky_Tooth_Powder


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COMPANY PROFILE

Business type : Supplier/Manufacturer.Year estd : 1928.Products supplier : Herbal products & tooth& manufacturer powder.


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STRENGTHS & OPPORTUNITIES OF

ZINDA TILISMATH

Zinda Tilismath has had only three products fordecades the liquid medicine of the same name, tobe ingested or applied in just a few drops; Farooquitoothpowder, and a pain balm. Now it is going toenter the Rs. 1,000-crore throat lozenges marketwith Zint, where it will slug it out with the mighty

Vicks, Strepsils and Halls. It is also planning a roll-onversion of Zinda Tilismath.


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COMPETITORS STRATEGY

(ANALYSIS).

Today, the Rs. 115-crore Amrutanjan offerssolutions to aches and pains and cold andother congestive ailments in various forms

running the gamut from balms to body achegel pads.


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WEAKNESS & THREATS

It is adding a unit at its Hyderabad facility at aninitial cost of Rs. 30 lakh. While plans for Zints marketing strategy are unclear now.Tilismath is planning an aggressive marketingdrive, which will mainly be customer loyaltyprogrammes aimed at the younger generations.The owner familys current generation has manyMBA graduates who are keen on giving the

business a corporate touch to appeal to youngcustomers.


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CONTD

They intend to expand thebusiness from its current level ofRs. 12 crore; they do not want tomention goals for the future.

It may debut in the capital marketin the next couple of years. Someof these plans are at an earlystage, but the spokespersons saythe company will not tweak thetraditional image of its brand,whatever else it does.


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MARKETING STRATEGY FOLLOWED:

The product sells and sells fast. Reason - its high

curative value and easy accessibility. This is oftenthe only antidote available in remote villages andcomes handy for a variety of ailments.It rely on distributors & peoples faith.

Also using online selling now - a - days.


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FUTURE PLANNINGS

It will also setup an additional facility at its

existing manufacturing unit in Hyderabad at aninitial cost of about Rs. 30 lakh to produce thelozenges.The firm, which had clung on to its originallogo and packaging all these years, isplanning an aggressive marketing drive toconsolidate its brand across India, with the tag

line The world is going herbal, what aboutyou .It will include promotional events and TVcampaigns .


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