STRATEGYDESIGNMARKETINGWEBSITESTECHNOLOGYMOBILE APPSTECH SUPPORTCAMPAIGNSSOCIAL MEDIA

T H E D I G I T A L K N O W L E D G E G A R D E N

The web is an infinitely large, unbelievably complex, constantly evolving place.To take full advantage of it, you need to live it and know it inside out.

WE DO, SO YOU DON’T HAVE TO

We are the ‘Digital Knowledge Garden’, helping our clients by making a complex world simple. Enabling them to exploit the web’s potential, and making their digital strategy the centre of their organisation’s landscape.

OUR KNOWLEDGE IS YOURS

By understanding your organisation’s strategy we are able to build a solution that engages your target audiences through the use of creative digital communications, innovative technology and engaging social activity. Sounds simple, but it requires asound knowledge of every discipline to deliver an intuitive digital solution.

Zinc have an impressive track record of getting results for a diverse range of clients.

MAKING A COMPLEX WORLD SIMPLE

Providing innovative packages to CSUs, CCGs,GPs and private healthcare organisations including websites, intranets, online software solutions and marketing communication services.

SEARCH

CONTENT CREATIVITY

BRAND

EXPERIENCE

DIGITALWEB

CENTRIC STRATEGY

• Dynamic Design• Informative• Engaging

• User friendly• Interactive• Topical

• Business Focus Engagement• Rich Information• Desire • Call to action

• World Web Standards• Optimisation• Multi Platform

• Intuitive Navigation• Flexible Content Management• Fast • Secure• Stable • Reliable

• Strengthen brand positioning• High impact imagery

TECHNOLOGY

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THE DIGITAL KNOWLEDGE GARDEN

THE WORLD IS CHANGINGThe way people make decisions has changed.

Today a very large percentage of people carry out day-to-day activities online.Therefore the website that is the easiest to find and intuitively provides the information they want is the one that becomes the favouriteand receives a higher level of engagement.

Our approach is to deliver your organisation’s objectives through a web centric strategy, combining a deep understanding of the way peoplemake decisions and their information needs with the new communication technologies and techniques.

We create and manage your web centric strategyf

INTRANETS

MOBILE/APPS

WEBSITES

HOSTING

SECURITY

WEB CENTRIC GROWTH

DIGITAL

HEALTHY TECHNOLOGYOur knowledge of the web, how it works, where it’s going and what to avoid, enables us to create digital solutions that visitors love to use.

Our online solutions are built with intuitive navigation, appealing design, and the finest technology and software to ensure a healthy website.

We consistently expand our technical expertise in order to refine our services, allowing your digital solution to reach its full potential.

THE DIGITAL KNOWLEDGE GARDEN

Increase or decrease ‘appropriate’demand for health services Signpost and encourage

individuals into services whenthey are ready to ‘change’ forthe better e.g. stop smoking

Encourage individuals and groups to take part in screening or testing programmes and adopt healthier lifestyles

Change the behaviour of specific groups of the population,especially those who are traditionally ‘hard to reach’

Facilitate improved dialogue between differentparts of the health economy behaviour

Redirect the public to alternative or new treatment options

BEHAVIOUR CHANGE MARKETINGTHE RIGHT MIXTUREIn the health sector today, the foundation of behaviour change or social marketing is the recognition that simply giving people information and asking them to be healthy is not enough.

We have in-depth knowledge in designing and delivering a short term fi x,an integrated change strategy or long term behaviour change programme.

Behaviour change marketing is based on social psychology and commercialmarketing theory, but ultimately it’s about getting the right message to the right people through an engaging visual and creative language thatconnects with your customer, faster, for less cost and ‘nudging’ them towards healthier choices.

THE DIGITAL KNOWLEDGE GARDEN

CULTIVATING SYNERGY

DIGITALSTRATEGY

STRATEGYGUARDIANSHIP

WEB TECHNOLOGY

INTRANETS / EXTRANETS

SOCIAL MARKETING PROGRAMMES

DIGITAL SOLUTIONS

MICROSITES

STATISTICS/ANALYTICS

RESOURCING

BRANDING

BEHAVIOUR CHANGE MARKETING

DESIGN

MOBILE

APPS

HOSTING

DOMAINMANAGEMENT

GRAPHICS/VIDEO

N3 NETWORK

SUPPORT

PROJECT MANAGEMENT

MANAGEMENT REPORTS

TRAININGSOCIAL MEDIA

MANAGEDBACKUP

DISASTERRECOVERY

DDA

W3C

COMPLIANCE

Zinc has all the skills you need, in one place, working cohesively to the samegoal. We are not integrated by virtue of bolting on departments; we are integrated in our thinking, skills and experience to deliver your objectives.

TENDER DOCUMENTS PRESENTATIONS

BESPOKE WEB SOFTWARE

E-MARKETING

SECURITY

THE DIGITAL KNOWLEDGE GARDEN

RETURN ON INVESTMENT

ENGAGINGCREATIVITY

Digital Strategy changes the waywe work, how we connect withthe world outside and the way we work with our community and stakeholders.

Example client branding:

THE DIGITAL KNOWLEDGE GARDEN

CREATIVEMICROSITES

SOCIAL MEDIAVIRAL MARKETING

ENGAGEMENT

SHARING OUR KNOWLEDGEEverybody is different, so we work with individuals andgroups in order for us to make the most impact.

Campaign microsites& social media examples

AWARD WINNINGCAMPAIGNS

Behaviour changemarketing examples

Corportate communications

SECURE N3 INTRANETS

COMMUNICATIONCOLLABORATION

CULTUREACTIVITY

ENGAGEMENT

“Going digital” means that organisations can be more efficient, more transparent and more effective.

Employee intranet examples

At a time of tightening budgets,it is a powerful way to improveservices while significantly reducing costs.

STREAMLINE PROCESSES

Websites, mobiletechnology, document libraries,extranets & mappingexamples

THE DIGITAL KNOWLEDGE GARDEN

ADMIN247

EMPOWERMODULARSECURE

INTUITIVEENGAGEMENT

Empowering staff with the knowledge,skills, permissions and confidence toembrace digital opportunities, deliverbetter results and better value for all.

OUR ENTERPRISE EMPOWERMENT PLATFORM

Content managementsystem examples

DELIVERING RESULTS

THE DIGITAL KNOWLEDGE GARDEN

To form a strong and sustainable partnership we need to align our abilities and focus on your objectives. To that end we have 4 steps to start working with you

CREATIVE THINKING PROPOSAL

FULFILMENT & DELIVERY

INNOVATION WORKSHOP

PROJECT PLANNING

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PROVEN PROCESSES

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We also offer return on investment analysis as part of any project. Weuse integrated data systems, traditional campaign metrics and statisticsfrom specific service providers to evaluate the impact of our projects.

OUR PARTNERS

THE DIGITAL KNOWLEDGE GARDEN

Our team will be happy to share their knowledge with you, helping you prepare the ground and fill any knowledge gaps that you may have in-house. All our partners have been carefully selected to enable us to provide the best, most reliable service and support.

We collaborate with people who are the best at what they do to ensure our clients are always at the forefront of the technology frontier.

With over 5 years of continuous development, Zinc has been awarded significant Government R&D Tax Credits for its technology innovation and investment.

A STRONG FOUNDATIONTO SUPPORT YOU

The StablesMilton MalsorTowcester RoadNorthamptonNN5 6JN

www.zincdigital.com01604 59 89 99growth@zincdigital.com

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