zilver design & change
TRANSCRIPT
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Fred Montijn | Marit Coehoorn Zilver Innovation
DesignXchange | Munchen Creative Business Week 25th February 2016
designXchange
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transitions& the role of design
in solutions to tomorrow’s challenges
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designbusiness
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What you can expect today:
5 transitions in business 4 core capabilities
+ A workshop to reflect on your organization
& your role in enabling change
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Programme
14:00 Welcome and getting settled
14:30 Start program
14:30 Introduction by Fred and Marit
15:00 Break, tea, coffee, and talks
15:15 Workshop
17:15 Wrap-up and conclusions
17:45 Drinks
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First of all:
Hi, we’re Fred and Marit from Zilver.
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We guide companies in transition.
10 years of experience in service design and innovation consulting. customer insight research | brand development | innovation strategy | experience design
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So,
Who are you? &
What organization do you work in?
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My organization…
makes products delivers services
is a great organizer is a great listener
has separate departments is an open workspace
brings changes from the top brings change from the bottom
investigates thoroughly tries out quickly
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“Age of the customer!”
- Kerry Bodine
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business in transition
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5 transitions 1. from inside-out to outside-in
2. from product to service 3. from closed to open
4. from solid to fast 5. from top-down to bottom-up
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outside in
inside out
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to service
from product
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open, network
closed, silo’s
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iterative & fast
thorough & solid
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bottom up
top down
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5 transitions inside out product
closed, silo’s top down
thorough & solid
inside out service
open, network bottom up
iterative & fast
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What helps your organization change to this new business?
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use design thinking! design is everywhere.
design is an integral part of consulting design is used to solve wicked problems.
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design thinking what is that?
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design thinking is not this…
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© 2011 Proto Partners. Confidential & Proprietary.
1design as
2design as
3design as
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Nussbaum:” the decade of Design Thinking is ending..!”
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4 core capabilities
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1: dare to embrace
uncertainty.
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2: dare to be empathic
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3: dare to embrace
complexity
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4: dare to make
smart mistakes
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so…to enable change: think and act like a
designer…
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…yet how does design thinking meet
business?
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find ambassadors to pave the way come up with metrics to show proof
share success cases to keep believing . . . . . . . . . . . .
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to enable change: act design &
think business!
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question:
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How can your organization adapt to these 5 business transitions?
How can you implement
these 4 design thinking capabilities?
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step 1 In your organization,
what is your current role in facilitating change?
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step 2 What helps your organization making
the next steps towards embracing these five
transitions?
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step 3 What challenges does your
organization face in embracing these five transitions?
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step 4 what concrete business opportunities
would you be able to unlock in our organization?
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step 5 What challenges would I face
in trying to take on this new way of working?
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www.zilverinnovation.com
www.branddriveninnovation.com
www.7daysinmylife.com
www.designthenewbusiness.com
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5: talk business
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more inspiring sources:
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www.zilverinnovation.com
www.branddriveninnovation.com
www.7daysinmylife.com
www.designthenewbusiness.com