Rewriting the Rules of Real Estate with Zillow

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The rules of real estate have changed. Here are 10 tips from the New York Times best seller,

“Zillow Talk: Rewriting the Rules of Real Estate,” for wherever you are in your journey home.

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Thinking about remodeling?

1

Spending a ton on a renovation doesn’t necessarily increase your home’s resale value more than spending less money.

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Bathrooms are where you’ll get the biggest bang for your buck if you’re trying to up your

home’s resale value.

2

The  key  is  func-on,  not  fashion.  

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home prices in historically gay neighborhoods have steadily outperformed average prices for

the metros where they’re located.

3

Welcome to the Gayborhood! Over the past 40 years,

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When a listing is overpriced, it tends to sell for less than its estimated market value.

4

Trust us: Resist the urge to overprice your home.

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Starbucks on your block? That’s good news for your home value.

5

We found that homes within a quarter-mile of a Starbucks rose in value an average of 96 percent between 1997 and 2014, compared with 65 percent for

all U.S. homes.

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Homes within a mile of Trader Joe’s or Whole Foods are worth twice as much as the median

home in the U.S.

6

Get your reusable grocery bags ready!

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Words like “luxurious,” “captivating,” or “stainless” can add 5 to 8 percent more to your

home’s estimated value.

7

Choose your words wisely: Listings with certain keywords tend to sell for more than expected.

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Not all listing descriptions are created equal. A home described as “unique” can sell for 30 to

50 percent less than expected.

8

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Right after you fill out your NCAA basketball bracket but before the Masters.

9

There’s a magic window to list your home:

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Homes with longer listing descriptions consistently sell for more.

10

Just keep it to 250 words or under for the best results.

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Join the conversation. Tweet your #ZillowTalk takeaway now.