ziad alkhudairi arabsat atif06

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ARABSAT

Presentation To The 8th Arab Telecom and Internet ForumMuscat / 24-25 MAY, 2006

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We are glad to be given the opportunity to give you an update about Arabsat activities.

Even though it is an IGO, ARABSAT decided to run as a company on a commercial basis.

Accordingly, ARABSAT’s management has now an extensive latitude to make all commercial decisions required for being the most competitive player.

We are essentially concerned by dealing with market forces like competition, new technologies and, moreover, SATISFYING CUSTOMERS’ NEEDS.

We are committed to turning ARABSAT into the most pro-active, and preferred, competitor in the region.

Presentation To ATIF24-25 MAY, 2006, Muscat

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► Our Region's Market Trends (1)

The MENA is admittedly among the world’s fastest growing satellite services' markets: +4% / year. (Euroconsult, Sep-05)

Broadcast represents about 2/3rds of industry revenues.

Contrary to what was anticipated a few years ago, forecasts now show that Broadcast will remain the key growth driver.

* Euroconsult, Frost & Sullivan, Arab Advisors Group, IDC.

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► ARABSAT Overview

► ARABSAT Customer Focused Approach

► ARABSAT Services

► ARABSAT 4th & 5th Generations

► Why ARABSAT & Conclusion


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Who We Are:Who We Are:

Established in 1976 as an IGO

All Arab states are shareholders

20ºE, 26ºE & 30.5ºE Providing services on

four satellites 4th Generation in 2006 &

2008 with 2 new satellites 5th Generation in 2009 &

2010 w/3 additional sats

Highest TV viewership of operators in the MENA region

130 Million viewers, 240+ chnls

69% market share of MENA fixed satellite services

Most profitable & financially-secure regional operator

The only full-service regional operator

Diverse Arab League nations’ ownership and full political independence

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ARABSAT is now ranked World’s 10th largest Satellite Operator

by revenue: $140M$140M (After Intelsat/PAS & SES/NSS mergers)

► ARABSAT Overview:ARABSAT Overview:

Source: Space News, Jul-05.

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Organization Structure

Sales and Customer Service

Corporate Strategy

President & CEO

Marketing

Marketing, Sales and Customer

Service

Support Services

TechnicalServices

Technical Planning and Development

Transmission Operations

Control & Maintenance

HR andAdministrative

Affairs

Information Technology

Internal Audit

LegalServices

Financial Services

Financial Planning and

Investment

Accounting

Board Secretary

Board of DirectorsBoard of Directors

General AssemblyGeneral Assembly

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The Region’s Only Full-Service OperatorThe Region’s Only Full-Service Operator

Direct to Home (DTH) Broadcasting

Occasional Use / Ad Hoc / Special Events /

SNG

Radio Programs Exchange

Regional Voice / Data / IP Trunking

VSAT and Business Services

Internet Trunking & Broadband Access

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Arabsat-2B

BADR-2

20°E

30.5°E

► Today, Arabsat operates 4 satellites, at 2 of its 3 orbital positions.

► We're adding 2 new 4th Generation satellites, in Q3-2006 & 2008.

► Complemented by 3 additional 5th Generation satellites, in 2009.

► This will provide in-Orbit Back-up and major Growth Capacity at our primary 26° East DTH neighborhood, and for our Voice & Data customers.

BADR-3

BADR-C

BADR-4 (Q3-06)

BADR-6 (2008)

Arabsat-5C

(2009)

Arabsat-5A

(2009)

BADR-5 (2009)

26°E

► ARABSAT Fleet:ARABSAT Fleet:

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Orbital Slot 20°E 26°E (Hot Spot) 26°E (Hot Spot) 26°E (Hot Spot)

30.5E 26E(Hot Spot)

26E(Hot Spot)

Ownership Arabsat Lease (Panamsat) Lease (Eutelsat) Arabsat Arabsat Arabsat Arabsat

Available Transponders

24 C 20 FSS Ku 10 BSS Ku 22 C 12 FSS Ku

12 FSS Ku 20 BSS Ku

24 C 20 BSS Ku

EIRPs (at Edge of Arab World)

35-40 dbW 41-50 dbW 44-48 dbW 35-41 dbW (C Band)

43-47 dbW (Ku Band)

41-50 dbW 35-40 dbW (C-band)

41-50 dbW (Ku- band)

Primary Applications

Analogue TV To support

small digital TV transmitters

Occasional TV (digital)

Backhauling Digital TV

transmissions Analogue TV Small network

VSAT or domestic applications

Digital TV (Bouquets)

Trunking Occasional TV

(analogue & digital)

Backhauling Digital TV Internet Analogue TV Regional and

domestic telephone networks

Digital TV Data

services

Analogue TV Digital TV

EoL 1/2007 (current lease expiration)

7/2006 (current lease expiration)

6/2008 11/2008 2023 2024

Arabsat-2B

Badr-C Badr-2 Badr-3 Badr-4 Badr-6

Arabsat Fleet FactsArabsat Fleet Facts

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► ARABSAT: Performances of a ARABSAT: Performances of a Leader:Leader:

An Impressive Number of Viewers Are Tuned to Us:

130 Million Viewers: More than ever!

Outstanding Market Penetration: 69% of all Sat. TV in MENA;

PLUS large direct coverage of Europe, all through only one single transponder @ 26°East.

Still 58+ Million Viewers in ANALOGUE C-band.

26° East:26° East: The Arab World’s Increasingly Successful Neighborhood!

Highest DIGITAL Market Share ever: 60.6% of all Digital TV.

More and more regional Broadcasters join our system:

240+ channels: Largest number than ever!

67 channels have been added to our system in the last 14 months.

* World Bank, PARC custom surveys & updates, Arab Advisors Group, Customers’ interviews & proprietary studies, ARABSAT analysis.

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► Tighten Ties with Broadcast Customers

Focus on Customers’ needs & relationships, market share growth, and branding support with new Corporate image.

Moving our Services closer to Customers by: Up-linking facilities next to broadcasters,

• Dubai, Amman, Beirut, Sharja, Tunis, Europe,• soon Cairo, Algiers, Morocco, and Iraq.

Enhancing ad-hoc Occasional TV and Backhauling offerings. Improving our coverage for the BADR-2 customers when

transitioned to our soon-to-come 4th Generation birds.

Instituting a pro-active, customer-focused, organization.

Emphasizing Regional Account Management process.

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Getting Closer to our Customers

4 Newly Established Regional Offices/Representations: Cairo => Egypt & Libya

Dubai => GCC,

Asia.

Paris => Europe,

Maghreb,

USA. Riyadh => KSA,

Levant, Sudan.

Each Regional Manager represents his customers within ARABSAT’s internal processes.

New Sales Organization: Split in 4 Regions.

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In addition to our MENA coverage, we’re extending our reach to:

The African Continent & Central Asia C-band Digital Broadcasting, now fully operational, will

cover 90% of Africa + Central Asia on our new 4th

Generation satellites.Provides much extra value to the neighborhood you

currently reach.

Around the World We are your primary partner for broadcasting your

channels to the world with our Worldwide "Global Arabic Bouquet".

We are working on establishing strategic partnerships with global satellite operators & integrators to give you direct access to other DTH neighborhoods outside MENA.

► Broadcasting: Geographic Expansion

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Committed to delivering SEAMLESS End-to-End SOLUTIONS to Broadcasters.

Actively building a Network of Partners in:

Pay-TV and Free-to-Air Digital TV Platforms HD-TV ground operations Content Aggregators in major Media Hubs Fiber International Network Providers Broadband Access providers Others, e.g. Interactive TV services technology

operators,...

Broadcasting: Value-Based Services

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We are committed to making our 26°East “hot” DTH position, the region’s preferred spot for end-viewers tuning on Satellite TV.

We will strongly differentiate ourselves on the qualitative ground by progressively introducing new Interactive Value-Added Services on our 4th G sats, from 2006 & 2008 onwards.

Objective: Helping our customers provide their viewers with the most comfortable watching environment.

Broadcasting: Raising Viewers’ Value

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Analogue DTHAnalogue DTH

Occasional Transmissions

Occasional Transmissions

BackhaulingBackhauling

BroadcastingBroadcasting

Internet ServicesInternet Services

Telecom Ops

Telecom Ops

TrunkingTrunking BroadbandBroadband

ARABSAT Services

ARABSAT Services

Domestic TelecomDomestic Telecom

Enterprise NetworksEnterprise Networks

Regional TelecomRegional Telecom

Internet TrunkingInternet Trunking

Pay TV Pay TV

Digital DTHDigital DTH

Pay TVPay TVFree-to-AirFree-to-Air

VARsVARs

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The service can include the turnaround of analog & digital signals at ARABSAT Re-broadcasting Facilities

Digital TV Broadcasting Service

Direct-To-Home TV BroadcastingDirect-To-Home TV Broadcasting

ARABSAT 2D/3A ARABSAT 2CBADR-2/3/4BADR-C

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HD-TV & Analog TV Broadcasting Service

Direct-To-Home TV BroadcastingDirect-To-Home TV Broadcasting

AnalogReceiver

BADR-2/3/4 BADR-C

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Occasional TV Program Exchange

Analog and Digital C-Band Full or partial capacity on BADR-C

Digital Ku-Band Full or partial capacity on BADR-2, BADR-3 & BADR-

4, or on Arabsat-2B Partnership with ASBU

On-Line Booking: To be introduced in June-06!

BADR-3/4 & Arabsat-

2B

BADR-3/4 & Arabsat-

2B

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Arabsat Telecom Services

Domestic, Regional & International Connectivity

Government & Corporate Networks

VSAT hosting and services (with partners)

Internet Backbone IDR for long distance

telephony & data connectivity into the PSTN

ABS for private networks

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Domestic Network Services

Typical applications: Tele-Education Telephony Voice Data Tele-Medicine Video Conferencing Remote Monitoring Retransmission of Radio and TV Programs

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Internet services from ARABSAT teleport in Spain (with GlobeCast) on Arabsat-2B Ku-band, and in Germany (with CeTEL) on Arabsat-2B C-band.

Internet Services

ARABSAT 2B

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Introducing our 4th Generation

Launches: Q3-2006 & 2008 ► The Youngest DTH Fleet in the Region! State-of-the-art technology: Quality & Reliability guaranteed.

Designed according to our Customers’ needs & wishes.

Larger reach than ever: Ku-band will now cover 100% of MENA, incl. Morocco & Algeria, with a

single beam specially shaped to provide 2 “hot beam centers” for DTH on North Africa & the Gulf;

C-band tilted south now includes 90% of Africa + Central Asia in its footprint.

All 26° East channels will now be receivable in Europe… up to Sweden!

Enhanced downlink power in major urban centers: Reduced dish sizes in main cities: 50 cms.

In-Orbit Back-Up with BADR-2, plus spare capacity on 4th G.

Room for expansion: Largest number of active transponders ever concentrated by

ARABSAT at a single location: 24 C & 52 Ku active channels. Enough spare capacity to welcome expected boom of HD-TV! 26° East => Increasingly attractive as the Arab broadcast neighborhood of

reference.

Transition Planned to Minimally Impact Broadcasters’ Business.

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Main Contractor: EADS ASTRIUM, Payload Subcontractor: Alcatel Space, Based on the Eurostar 2000+ platform:

Very reliable platform with an impressive in-orbit record

10 satellites successfully launched and still operational

No Constructive Total Loss on this platform No satellites retired due to a major anomaly.

Badr-4 Payload: 12 Ku-FSS & 20 Ku-BSS (BoL) Space proven heritage equipment & processes. Subcontractors /suppliers selection based on heritage

and recurrence (i.e. extensive Eurostar and/or industry experience)

Satellite will undergo a very aggressive test plan Lifetime: 15 years contractual, 22 years design Orbital Location: 26 deg East Launcher: To-be-Confirmed

ARABSAT’s BADR-4 Main Features

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Launch date Q3/Q4 - 2006

Orbital Location 26º East

Design Lifetime 15 Years

Maneuver Lifetime Capacity 16.6 Years

Eclipse Full Operation

Frequency Bands Ku-band/FSS: 13.75-14.00 GHz Uplink 12.50-12.75 GHz DownlinkKu-band/BSS: 17.30-18.10 GHz Uplink 11.70-12.50 GHz Downlink

Number of Transponders Ku-band/BSS: 20 (BoL), 16 (EoL)Ku-band/FSS: 12

Transponders’ Bandwidths Ku-band/BSS: 34 MHzKu-band/FSS: 36 MHz

TWTAs Redundancy Ku-band/BSS: 20 TWTAs, for 20 (BoL) Transponders, or 16 (EoL) Transponders.Ku-band/FSS: 16 LTWTAs, for 12 Active Transponders.Note: BSS & FSS TWTAs are sharing common 2 redundancy rings.

Polarization Linear

Cross-Polarization Isolation 30 dB

Saturation EIRPs(Main Contour)

Ku-band/BSS: 48 dBWKu-band/FSS: 48 dBW

BADR-4 / Detailed Features-- 4th Generation --

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BADR-4DOWNLINK Footprint

(Ku-band)

Rain Margin COMFORTABLE

Dish Sizes (m)

Clear Sky RECOMMENDED

Dish Sizes (m)

0.80 0.50 A1.40 0.90 B1.80 1.40 C

Receive Parameters

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BADR-4RECEIVE Parameters:

Main Cities (Ku-band)

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BADR-4UPLINK Footprint

(G/T -- Ku-band)

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BADR-4: Ku-band / BSSFrequency Plan

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4th Generation: BADR-6 Expanded C-band Coverage

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Our Future Proposed 5th Generation

Preliminary design, specs studies & RFQ almost ready:

Targeted contract date: Q4-2006 for replacement of -2B by 2009, plus expansion elsewhere.

Main Missions: Providing adequate capacity to support our

expansion in 10-20 years and accommodate Customers' growth.

Some Preliminary Objectives:Provide replacement capacityProvide back-up capacityProvide business expansion capacityProtect spectrum and orbital slots

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ANTICIPATED 5TH GENERATION CONFIGURATION

26.0 30.5

BADR-3• 10 Ku-BSS• EOL 2009

BADR-6• 24 C• 20 Ku-BSS

BADR-4• 12 Ku-FSS• 20 Ku-BSS

2B• 22 C• 12 Ku-FSS• Design EOL

2009• Fuel EOL

2012

5A• 24 C-band Channels

•primary coverage over the Arab world•additional coverage over all of Africa and Iran

• Optional - Navisat Payload consisting of:•AMSS Payload (Cockpit Communications)•Navigation Payload (for Aeronautical Navigation)

• Optional – Ka-band Payload with 3 Spot Beams

(2006)

(2009)

(2010)

BADR-5•15 Ku-band FSS Channels

• 4 channels with the same coverage and EIRP as 4B• 4 channels in a fixed Western North Africa Spot

Beam• 4 channels in a fixed Gulf Spot Beam• 3 channels in steerable spot beam•

•4 BSS Channels

•Optional - Switchable to BADR-4 and BADR-6 BSS frequencies

(2008)

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5A – PROPOSED C-band COVERAGE Replacement Capacity

for -2B Backup Capacity for

BADR-6 Expansion Capacity (Iran

and Sub-Saharan Africa) EIRP of 40 dBW at EOC

in Arab world EIRP of 38 dBW at EOC

over sub-Saharan Africa and Iran

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BADR-5 –FSS/BSS Wide Area Beam

Coverage similar to 4B BSS/FSS

EIRP of ~ 48 dBW at EOC of inner contour (similar to BADR-4, but excluding Europe)

Partial Replacement of Ku FSS Capacity for 2B

Backup BSS Capacity for BADR-4 & BADR-6

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BADR-5 Ku FSS/BSSSpot Beams

Fixed Western North Africa Spot Beam (#1)

Fixed Gulf Spot Beam (#2) Steerable Spot Beam (#3) EIRP of 50 to 51 dBW at EOC

in all three spot beams Partial Replacement of Ku

FSS Capacity for 2B Provides Expansion Capacity

and Backup Capacity Will bring new Ku frequencies

into use (14 GHz uplink in steerable spot beam)

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► MENA Market Trends & ARABSAT Performances






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Why ARABSAT? Soon, youngest fleet in the region (with 4thG sats): Highest

reliability.

Unmatched reach of the entire Arab & Muslim world: From Morocco to Gulf and Africa, plus Central Asia.

Impressive number of recipients: 130 Million viewers.

Great Penetration: 69% of all Satellite TV households.

PLUS most of Europe, within one single transponder @ 26°E.

Great Market Share: 61% of Digital TV viewers.

26ºEast: The video neighborhood of reference for the Arab community…

Diversity of TV platforms with all facilities available for new channels.

Ability to carry Arab broadcasters’ programs all over the world. Guaranteed Arabic cultural values’ friendly environment.

Full political independence from any countries.

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► CONTACT US: New Sales Organization

Riyadh Office: KSA, Levant, East Africa & Yemen

Hesham Khalipha Regional ManagerTel: +966/(0)1 482-0000 / ext. 234 Fax: +966/(0)1 483-0940 Mobile: +966/(0)50-410-3208 eMail: [email protected]

Diplomatic QuarterP.O. Box 1038Riyadh 11431, Saudi Arabia

Cairo Office: Egypt & Lybia

Moneef Al-Harbi Regional ManagerTel: +202/(0)6 909-971/2 Fax: +202/(0)6 909-973Mobile: +20/(0)1-2809-9366eMail: [email protected]

17, Al-Ahram StreetAl-Korba, Heliopolis, Building A, 3rd Floor, Postal N° 11341 Cairo, Egypt

Dubai Office: Arabian Gulf (excl. KSA) & Iran, Asia

Zaid Al-Khudhairi Regional ManagerTel: +971/(0)4 367-1113Fax: +971/(0)4 368-8102 Mobile: +971/(0)50-466-6834eMail: [email protected]

Dubai Media CityAl Thuraya Tower Office N° 1301P.O. Box 502006Dubai, UAE

Paris Office: Europe & Americas,North Africa (excl. Egypt & Libya)

Bertrand PERSEHAYE Senior Advisor, SalesRegional Manager

Mobile: +33/(0)6-8811-1065 eMail: [email protected]

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THANK YOU!

ziad alkhudairi arabsat atif06

Documents

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arabsat conclusion12

arabsat analysis

arabsat conclusion4

arabsat activities

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