Zhankun MaiQing Lu

Zhilong YangQian Wang

Jingtang ChenYuanyuan

ChenYiqun Hu

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Problem Statement Concerns about environment have become

significant public issue Positive change within consumers’ behavior towards

environment Green products become popular

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Purpose and Objective To find out the reason why consumers buy green

products Whether it helps the environment or not

Organization of the study Examples of green products The benefits of green products Drawbacks of green products

Definition : Green products are products that recycle and do not cause harm to people or the environment

Example: Cars: Green cars are energy-efficient; they

create limited air pollution and greenhouse gases

Food: Green food isn't necessarily peas and string beans, although both of these things can be green

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More popular Low environmental

impacts Lock-in & diffusion

Returns of scale Barrier for

introduction High switching cost

Policy Tax cut & subsidy

Main trend – green trend

Influence product design Green materials Manufacture Disposal

Human being’s health condition Benefits from better water bodies, air quality,

building material, animals, and plants

Sustainable environmental development

Green products bring the benefits for the sustainable developments in the respects of balanced and equitable economic development, high level of environmental protection, and renewable natural resources.

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Green Marketing Definition: marketing products and services

based on environmental factors or awareness Example: Tata Motors Ltd. has developed their

showroom by using green items and elements in its design. The taj chain is going to produce eco-friendly atmosphere by using organic bed linen, energy efficient bars and napkins that are made of waste papers.

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More time and money consuming Example of Greenworks Cabinetry

Lack of support Example of South Florida green

development expert Exaggerations or outright lies

So-called green household cleaners are sometimes more toxic

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Using green products can help consumer with their foods, households, and outdoor environment

Buying green products becomes a trend

Government encourages companies to sell green products

Green products have drawbacks High cost

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Thank You!

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