zevnik, "the organic conundrum"
TRANSCRIPT
8/3/2019 Zevnik, "The Organic Conundrum"
http://slidepdf.com/reader/full/zevnik-the-organic-conundrum 1/4
Discover the how, what, where,
why, and when of eat ing greenBYNEILZEVNIK
have a confession to make: until recently, my love for all things organic was as much affectation as inclin ation.
Hazy remnants of my hippie days dictated my relentless champio ning of anything and everything organic.
Then, I decided to educate myself a bit, iust so I could be sure I was right.
Man, my head is spinning. Talk about having your assumptions turned upside down. There are so many
complex conside rations, so many vastly differing viewpoints and 'Tacts," so many passion ate peo ple urging
mutually exclusive choices—I h ardly know w here to begin to make some sense of it all.
i irst off, I discovered that it's important to distinguish between "organic" the philosophy and "organic" the
marketing label. Organic as a philosop hy speaks to a worldview, a set of feelings abou t how hum ank ind should
relate to our immediate environment and the planet; organic as a marketing label has simply to do with a set of
requirements and restrictions implemented by the government to provide a basis for consumer comparison and
to prevent outright fraud.
544
8/3/2019 Zevnik, "The Organic Conundrum"
http://slidepdf.com/reader/full/zevnik-the-organic-conundrum 2/4
Let's try to get a simplified picture of
the marketing term. The basic require-
ments for organic labeling are avoidance
of synthetic chemicals, genetically
modified organisms, irradiation, and the
use of sewage sludge; farmland that has
been free of chemicals for a prescribednumber of years; detailed written
records; and periodic on-site ins peaio ns.
MAKING SENSE OFORGANIC LABELSFor single ingredient foods (think
vegetables, eggs, milk), the organic
label may be used when these
conditions are met. For multi-ingredi-
ent foods, the labeling becomes a bit
confusing: "100 percent organic"
means just what it says; "organic"means that at least 95 percent of the
ingredients are oi^anic; "made with
organic ingredients" means that at
least 70 percent of the ingredients are
organic. And now let's complicate it
further by not ing that the LISDA
currently allows 245 nonorganic
additives in "organic" foods! You'll
practically need a scorecard—and
definitely your reading glasses—the
next time you go grocery shop ping.
"Organic" used to connote small and
personal, but now it is a big and
impersonal business. One of the most
telling indications of this is a com pari-
son of statements on the IISDA Web
site, and how they have changed in a
mere Hyears. Consider this from 1995:
"Organic agriculture is an ecological
production management system that
promotes and enhances biodiversity,
biological cycles and soil biological
activity. It is based on minimal use ofoff-farm inputs and on management
practices that restore, maintain and
enhance ecological harmony.
"What is organic food? Organic food
is produced by farmers wh o emp hasize
the use of renewable resources and the
conservation of soil and water to
enhance environmental quality for
future generations."
Now consider this from the 2009
Web site:
"U.S. producers are turning to
certified organic farming systems as
a potential way to lower input costs,
decrease reliance on nonrenew able
resources, capture high-value markets
and premium prices, and boost
farm income."Big business indeed, with
consequences for farmer and
consumer alike.
I Foods to. Eat Organic
\i cording to tlw Environtneittat Woiiung
i.roiip (EWCj), consumers can reihue iheir
pesticide exposure by 80 peiveni Ir}' avoidingthe most œiniiminated fruits and ivgetables
and eating only the cleimeM. Here's E W C s
¡ht oí ihf lop 12 foods to eal organic
1. Peaches
2. Apples
3. Sweet Bell Peppers
4. Leafy Greens
5. Nectarines
6. Strawberr ie '
8. Carr
9. Kale
10. Celery
11. Grapes
12, Pears
ORGANIC A S APHILOSOPHYBut let's talk for a m om ent about
"organic" as a philosophy —th is is
where the discussion ten ds to get
emotional and heated. It ties into the
whole green movement, and suddenly
becomes entwined with carbon
footprints, sustain ability, pollution of
all sorts, and the very way that people
choose to live their daily lives. There is
no unanimity of discourse, no chorus
of agreed opinion , and no solution to
make our choices straightforward and
clear. Consensus among the green and
scientific communities is about as likely
as a snowball's chance in the hot place.
Most can agree that ingesting
pesticides is not a great idea, butbeyond that it's chaos. Are organic
veggies more nutritious? Depends on
whom you talk to. is organic asparagus
flown in from Ixuador better for the
environment than nonorganic trucked
in from the next countyrPhat's iffy,
if Wal-Mart is selling organic products,
are we selling ou r "green" souls to big
business? Som e would argue yes, some
would claim it spells salvation.
ORGANIC VS. LOCAL:WHAT'S IDEAL?To me, the most intriguing aspect of
the current debate has to do with
organic versus local. The rallying cry
has always been "You are what you
eat." But in terms of considering the
origins of your food, not simply the
manner of production, could it be that
"You are where you eat" as well? This
seems to be the latest twist in the
ongoing discussion.
Does eating local trump eating
organic? Are fruits that don't have to
navel far and are thus picked closer to
I ipeness, more nutritious and delicious
ihan organics that traverse the globe
Hid consume resources in so doing?
I here is a growing clamor, from
restaurateurs to food writers to
scientists, that answers yes lo localism,
.ind an equally emphatic group of
environmentalisis and advocates who
trumpet the enduring and superiorvirtues of the organic movement.
SO WHAT TO DO?There's just no way to reconcile all these
conflicting opitiions and studies and
passionate discourses to accommodate
them all—and yet one must eat, and eat
healthfully and well. As a private chef,
I have a responsibility to provide my
clients with the best food and most
current information I can, to better
4
8/3/2019 Zevnik, "The Organic Conundrum"
http://slidepdf.com/reader/full/zevnik-the-organic-conundrum 3/4
THE ORGANIC CONUNDRUM
iheir health, and to enhance their culinary
pleasure.
I still absolutely believe in the virtue of
going organic, despite the conflicting dynam-
ics of th e issues surrounding it these days. So
here's my take on ihe matter, for what it's
worth: do w hat works for y o u , do what fits
your life and times, do what you can.Ideally, a mix of local and organic, with
plenty of overlap between the two, will fit the
bill. Your neighborhood farmers' market is of
course indispensable; and as you come to
know your local purveyors, you can not only
be confident about the foodstuffs they
provide, but you can feel closer to the actual
source of your food—and that can be so
satisfying. And many supermarkets now
identify the source of their p roduce and
meats, allowing you to make the local choice
there as well. And as you may have heardbefore, organic junk food is still junk food,
so keep it dean and try to cook from scratch
more often.
These are tiny steps, and they don't even
begin to encom pass the overwhelming
complexity of the organic issue. But we must
begin som ewhere, right? And it's the small
brLish strokes in life that finally create the big
picture. Buy organic. Buy local. Love your
food, love the earth that provides it, love your
family and yourself by paying attention and
making the best choices you can. ••
FARMERS' MARKET BEET & AR UG ULA SA LA
Serves 6
Bring hom e a treasure trove of organics from your local farmers' m arket
and enjoy this simple but perfect salad.
2 b u n c h e s h e i r lo o m b e e t s (r e d a n d g o l d )
5 T b s . o r g a n i c o l i v e o i l . d i v i d e d
6 o z . w i l d a r u g u l a , r in s e d a n d p a t t e d d r y2 l a r g e r e d p l u m s , p it t e d a n d c h o p p e d
4 o z . f e t a c h e e s e , c r u m b l e d
V « c u p w a l n u t s , c h o p p e d
2 T b s . o r g a n i c b a l s a m i c v i n e g a r
1 . Preheat oven to 375*'KTrim beets, moisten with 2 T b s . oil, cover with
aluminum foil, and roast until cooked through, about 1 hour. Cool to room
temperature; peel, and cut into thick slices.
2 . Spread arugula in wide, shallow bowl. Arrange beets over arugula, then
plums. Sprinkle feta and walnuts over all. Drizzle remaining oil and vinegar
over salad. Season with salt and pepper to taste.
PER SERVING: 2 00 CM; 5 C PROT; 15 G TOTAL FAT (4 G SAT FAT);
13 G GARB; 17 MG GH OL; 399 M G SO D; 2 G FIBER; II G SUGARS