zespół szkół administracyjno-ekonomicznych in gdynia, poland
TRANSCRIPT
![Page 1: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/1.jpg)
Zespół Szkół Administracyjno-Ekonomicznych
in Gdynia, Poland
![Page 2: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/2.jpg)
Survey social marketing
![Page 3: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/3.jpg)
Male: 18Female: 25
Age: 12 – 15
![Page 4: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/4.jpg)
Do you know the meaning of social marketing ?
yes no11.4
11.6
11.8
12
12.2
12.4
12.6
12.8
13
13.2
12
13
female
yes no0
2
4
6
8
10
12
14
6
12
male
![Page 5: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/5.jpg)
These types of campaings can change the behavior of teenagers ?
strongly agree
agree disagree strongly disagree
0
2
4
6
8
10
12
14
5
13
1
6
female
strongly agree
agree disagree strongly disagree
0
1
2
3
4
5
6
7
3
5
6
4
male
![Page 6: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/6.jpg)
In which way can a teenager be persuaded to change his/her attitude with social marketing campaings ?
048
8 74 6
female
036
75
3 3
male
![Page 7: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/7.jpg)
What kind of persons should appear in social marketing campaigns ?
athletes popstars film stars doctors friends, parents
02468
67
23
7
female
athletes popstars film stars doctors friends, parents
0
2
4
64
3
6
0
5
male
![Page 8: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/8.jpg)
What is the most suitable channel for social marketing campaings aimed at teenagers ?
tv, radio newspapers and magazines
internet flyers, posters face-to-face0
4
8
12
16
3
7
15
0 0
female
048 6
0
7
2 2
male
![Page 9: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/9.jpg)
Which are the most important social marketing topics in your opinion (3 topics)
14
8
4312
11
7
57
1
female
anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.
48
7
583
5
5
8
1
male
![Page 10: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/10.jpg)
Have you ever been in contact with one of the following social marketing compaigns ?
5
4
23231
9
female
anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.
5
1
3212
2
5
2
male
![Page 11: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/11.jpg)
What do you thing about prevention – campaigns of social marketing ?
I try to follow their advice
They helped me to change my attitude towards these issues
i do not pay attention to them
i do not believe them, they are too exaggerated
0 2 4 6 8 10 12
10
5
8
2
female
I try to follow their advice
They helped me to change my attitude towards these issues
i do not pay attention to them
i do not believe them, they are too exaggerated
0 1 2 3 4 5 6 7 8 9
8
1
6
3
male
![Page 12: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/12.jpg)
Mention some social marketing campaigns that are very popular in your country ?
female male
- Do not drink and drive - 8- Drink milk you will be great - 2- Anti smoking - 1- Mobbing - 1
- Do not drink and drive – 6- Drink milk you will be great – 1- Anti smoking – 1- Environmental pollution - 1
![Page 13: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/13.jpg)
Age: 16-19
Male: 25Female: 33
![Page 14: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/14.jpg)
Do you know the meaning of social marketing ?
yes no13.5
14
14.5
15
15.5
16
16.5
17
17.5
18
18.518
15
female
yes no0
2
4
6
8
10
12
14
16 15
10
male
![Page 15: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/15.jpg)
These types of campaings can change the behavior of teenagers ?
strongly agree
agree disagree strongly disagree
0
5
10
15
20
25
30
4
24
5
0
female
strongly agree
agree disagree strongly disagree
0
2
4
6
8
10
12
14
1614
12
6
1
male
![Page 16: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/16.jpg)
In which way can a teenager be persuaded to change his/her attitude with social marketing campaings ?
with a sens of humour
with positive emotions
with negative emotions
with scientific explanations
0
5
10
15 1412
6
1
female
with a sens of humour
with positive emotions
with negative emotions
with scientific explanations
02468
10 97
45
male
![Page 17: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/17.jpg)
What kind of persons should appear in social marketing campaigns ?
athletes popstars film stars doctors friends, parents
0
4
8
12
6
2
12
6 7
female
athletes popstars film stars doctors friends, parents
02468 7
46
53
male
![Page 18: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/18.jpg)
What is the most suitable channel for social marketing campaings aimed at teenagers ?
0
10
209
3
19
0 2
female
06
12 10
0
93 3
male
![Page 19: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/19.jpg)
Which are the most important social marketing topics in your opinion (3 topics)
16
10
1212113
71
225
female anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.
410
7
1485
10
136
male
![Page 20: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/20.jpg)
Have you ever been in contact with one of the following social marketing compaigns ?
16
7
6
2454
3
20
1
female
anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.
10
2
4
825
5
3
82
male
![Page 21: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/21.jpg)
What do you thing about prevention – campaigns of social marketing ?
I try to follow their advice
They helped me to change my attitude towards these issues
i do not pay attention to them
i do not believe them, they are too exaggerated
0 2 4 6 8 10 12
6
11
5
5
female
I try to follow their advice
They helped me to change my attitude towards these issues
i do not pay attention to them
i do not believe them, they are too exaggerated
0 1 2 3 4 5 6 7 8 9 10
6
4
9
6
male
![Page 22: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/22.jpg)
Mention some social marketing campaigns that are very popular in your country ?
female male
- Do not drink and drive - 15- Drink milk you will be great - 2 - Anti smoking - 2- Mobbing - 3- Child abuse – 2- All of Poland reads to children - 4
- Do not drink and drive - 13- Drink milk you will be great - 3- Anti smoking - 2- Mobbing - 3- Child abuse – 12- Alcohol prevention - 5- Anorexia – 12- Anti racism – 1- Environmental pollution – 1- Drugs prevention – 1
![Page 23: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland](https://reader037.vdocuments.site/reader037/viewer/2022103004/56649caf5503460f94973149/html5/thumbnails/23.jpg)
Thank you for your attention