zdnet korea · 2020-06-23 · 1. annual conference advertorial sponsorship benefit zdnet korea...
TRANSCRIPT
![Page 1: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/1.jpg)
ZDNet KoreaConference 2019
![Page 2: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/2.jpg)
1. Annual Conference- 2019 Yearly Plan- Conference Keyword Detail- Sponsorship Benefit
- Benefit- Example
3. Custom Event
Index
2. Reference- Marketing Square Conference- Security Next Conference- Advanced Computing Conference- Asia Tech Summit
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Annual Conference2019 Yearly PlanConference Keyword DetailSponsorship Benefit
![Page 4: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/4.jpg)
3. Conference
Title Keywords
MSC :Marketing Square Conference
Marketing, Sales, 개인화, 행동분석, 빅데이터, BI, 인플루언서, 비디오, 소셜채널, 타겟세분화, 인포그래픽, 데이터시각화, ABM, SEO, etc.
ACC :Advanced Computing Conference
DT, Lake, Analytics, Bigdata, BI, Migration, HCI, Enterprise, Optimization, Hybrid, Computing, etc. Contact center, UC, CCaaS, UCaaS, Chatbot
ATS :Asia Tech Summit
머신러닝, 딥러닝, 응용프로그램 인터페이스 예측, 자연어 처리, 이미지 인식, 음성 인식, 오퍼레이션, 의료, 자율주행, 로봇, 광고(RTB), 금융, 법률, etc.
* Image : ZDNet Korea Asia Tech Summit 2018
※ Conference 일정은 변경될 수 있습니다.
Conference Keyword Detail
1. Annual Conference
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3. Conference 1. Annual Conference
Keyword Title Date Venue Target Audience Attendance
MarketingMSC :Marketing Square Conference
2019.04.18Four
Seasons
정부 기관 및 기업 마케팅 담당자디지털 마케팅 분야에 관심 있는 관계자C-level(CMO), Marketer, PR Manager 등
430
Cloud & DataACC+ :Advanced Computing Conference+
2019.08.28HotelLOTTE
CIO, CTO, CISO, CSO, CROIT Manager & Strategist & Planner
500+
AIATS :Asia Tech Summit
2019.11.14Four
Seasons인지컴퓨팅, 클라우드, 딥러닝, 자율 주행 등 인공지능관련 정부/기업 관계자, C-level, BDM, ITDM, Architect 등
400+
* Image : ZDNet Korea Asia Tech Summit 2018
※ Conference 일정은 변경될 수 있습니다.
2019 Yearly plan
![Page 6: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/6.jpg)
1. Annual Conference
Advertorial
Sponsorship Benefit
ZDNet Korea 홈페이지 방문 고객들에게
컨퍼런스 기간 내 배너 및 eDM을 통한
집중 노출로 각인 효과
솔루션 안내 및 프로모션 페이지로 유입하여
효과적인 타겟 노출 효과
Advertisement Booth
참관객 및 참여 기업들에게 1:1 서비스&정보 제공
마케팅 기회 창출, 잠재고객 확보
ZDNet Korea 홈페이지에 관련 기사 게재
Conference 종료 후에도 기사 유지 및 노출
별도의 특집기사 또는 보도자료 형태로 진행 가능
![Page 7: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/7.jpg)
1. Annual Conference
Presentation
Sponsorship Benefit
ITDM에게 Market Leader로서의 포지셔닝
동종 업계 기업간 네트워크 & 파트너쉽 기회
제품, 기술력, 성공사례를 효과적으로 전달
Social Gathering
동종 업계 기업간
양질의 네트워킹 자리 마련
![Page 8: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/8.jpg)
ReferenceMarketing Square ConferenceSecurity Next ConferenceAdvanced Computing ConferenceAsia Tech Summit
![Page 9: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/9.jpg)
디지털 마케팅 우수 사례와 최신 트렌드를 공유하는B2B & B2C 마케팅 전문 컨퍼런스
개인화, Sales, 행동분석, 빅데이터, BI, 인플루언서, 비디오, 소셜채널, 타겟세분화, 인포그래픽, 데이터 시각화, ABM, SEO 등
Persuasive Influence
2. Reference
주제
소개
키워드
![Page 10: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/10.jpg)
Marketing Square Conference 개요
Theme
Date
Venue
Scale
Attendance
Fare
Target Audience
◀ Go to page
2. Reference
Persuasive Influence
2019.04.18 (목) | 09:00 ~ 16:30
포시즌스 호텔 서울 그랜드볼룸
2 Track / 12 Sessions
약 400명
유료행사
![Page 11: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/11.jpg)
2. Reference
현장 스케치
![Page 12: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/12.jpg)
주요 협찬 및 파트너사
2. Reference
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Cyber Security, Network, End Point and more
새로운 보안 위협, 지능정보 사회 인프라 확산, 그에 따른 비즈니스기회 등 보안 업계의 새로운 바람에 대한 보안/정보보호 컨퍼런스
Security as a Keyword : 4차 산업혁명 시대의 핵심 키워드, 인텔리전스 보안
주제
소개
키워드
2. Reference
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Security Next Conference 개요
Date
Venue
Scale
Attendance
Fare
Target Audience
Theme
2. Reference
◀ Go to page
Security as a Keyword:
4차 산업혁명 시대의 핵심 키워드, 인텔리전스 보안
2017.04.11 (수) | 09:20 ~ 18:00
엘타워 6F 그레이스홀
약 300명
2 Track / 14 Sessions
유료 행사
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현장 스케치
2. Reference
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2. Reference
주요 협찬 및 파트너사
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Cloud, Data, Security
클라우드 및 데이터 기반의 비즈니스, 보안 기술을살펴보는 IT산업 비즈니스 특화 컨퍼런스
XaaS : Everything ‘as-a-Service’주제
소개
키워드
2. Reference
![Page 18: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/18.jpg)
Advanced Computing Conference 개요
Theme
Date
Venue
Scale
Attendance
Fare
Target Audience
XaaS : Everything ‘as-a-Service’
2019.8.28 (수) | 09:00 ~ 17:30
롯데호텔월드(잠실) 크리스탈볼룸
3 Track / 20 Sessions
약 450명
유료 행사 ◀ Go to page
2. Reference
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2. Reference
현장 스케치
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2. Reference
주요 협찬 및 파트너사
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AI, Autonomous car, IT industry trend, Big data
인공지능 관련 산업 전문가들이한 자리에 모이는 IT산업 비즈니스 특화 컨퍼런스
AI, 이제는 플랫폼이다주제
소개
키워드
2. Reference
![Page 22: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/22.jpg)
AI, 이제는 플랫폼이다
2018.12.12 (수) | 09:00 ~ 17:30
포시즌스 호텔 서울 그랜드볼룸
2 Track / 16 Sessions
약 350명
유료 행사
Asia Tech Summit 개요
Theme
Date
Venue
Scale
Attendance
Fare
Target Audience
◀ Go to page
2. Reference
![Page 23: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/23.jpg)
2. Reference
현장 스케치
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2. Reference
주요 협찬 및 파트너사
![Page 25: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/25.jpg)
Custom EventBenefitExample
![Page 26: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/26.jpg)
Benefit
Media Partnership
- Full of editorial Service
→ Special feature, Press release, Interview
Event Host & Organize
- Full of event handling
→ Marketing, Promotion, Pre-operation & Field-operation
※ Cost : Negotiable
※ Contents Planning : by Client
3. Custom Event
![Page 27: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/27.jpg)
▶ http://www.zdnet.co.kr/view/?no=20181001152518
좌담회 인터뷰
▶ http://www.zdnet.co.kr/view/?no=20181231181535
3. Custom Event
Benefit
![Page 28: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/28.jpg)
Example
Example 1
- Roundtable (with Luncheon)
Industry : TBD
Role : 정보, 데이터, 보안 관리 영역
Title : 정보책임자, 정보보호책임자, C-level, Team leader
Venue : Hotel seminar room
Size : 40명
Example 2
- Seminar (Half-day)
Industry : TBD
Role : 정보, 데이터, 보안 관리 영역
Title : Manager level or above
Venue : TBD
Size : 100명
3. Custom Event
![Page 29: ZDNet Korea · 2020-06-23 · 1. Annual Conference Advertorial Sponsorship Benefit ZDNet Korea 홈페이지방문고객들에게 컨퍼런스기간내배너및eDM을통한 집중노출로각인효과](https://reader034.vdocuments.site/reader034/viewer/2022050600/5fa7cd38a5d55c7fe43cdda2/html5/thumbnails/29.jpg)
Thank You.Media Marketing Team
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