zagg incorporated:optimizing the revolution of gadgets-invisible shields
TRANSCRIPT
ZAGG Incorporated“Optimizing The Revolution Of Gadgets-Invisible Shields”
Tala Hammoud
With the increased number of competitors, it is highly required that these companies optimize their
businesses
Source: Google images
ZAGG Incorporated engages in the design and distribution of accessories and protective coverings for
electronics
Source: Google images
ZAGG has a very well developed website , easily navigated and connected to the whole world
through variety of social media
Source: Google images
ZAGG’s main product, invisibleSHIELD, is made from a protective film covering that is of high
quality
Source: Google images
ZAGG is considered number 1 in selling screen protectors among most competitors
Source: Google trends: screen protectors
However, ZAGG’s business does not only rely on those protective devices
Having several competitors such as BestBuy, Logitech, Belkin makes it hard for ZAGG to succeed in every
single domain
Source: Google images
BestBuy and Belkin compete with ZAGG in iPhones’ selling
Source: Google trends: iphones
Logitech competes with ZAGG in IPads’ selling
Source: Google trends: IPads
Belkin competes with ZAGG in IPad Air keyboard case selling
Source: Google trends: IPad keyboard case
So, ZAGG should be aware of all the strengths that could be of great benefit if developed properly
• High Profitability• High Revenue• Barriers of Market Entry• Screen protector is a unique
product for ZAGG• Wide use of social media
ZAGG should be also aware of the weaknesses to work on and improve
• Investing more in research anddeveloping the company• Lack of popularity• Weak tax Structure• Many Iphone accessories companies are currently available
Opportunities are always available to move forward
• Expand the market• Provide new assets•Iphone sales are tremendously
increasing since the release ofIphone 5
Threats are always there for any business but the red flag is scary when competitors are watching!
•Increasing costs such as: laborand production costs• Unpredicted problems• Business Risks
Improving Crawability! What if?
What if ZAGG’s sitemaps are improved by adding more links to the site’s products; Google, bingo or Google Analytics, etc..?
Source: Google images
Relevance! What if?
Multiple H1’S are being applied for the same page. What if pages are improved by separating text from
images?
Source: Google images
Popularity
Source: Opensiteexplorer.org
Bestbuy is on the top of competitors. ZAGG requires more work on their domain to optimize
visibility and ranking
ZAGG acquired 435, 584 visitors in March 2015, the lowest number compared to other competitors
Source: Compete.com
Source: Alexa.com
ZAGG Global rank is 22, 724 while ZAGG US rank is 5, 786, the lowest ranking among competitors
Source: Opensiteexplorer.or, Alexa.com, and compete.com
Popularity Summary
CONVERSION OPTIMIZATION
Online forms should be available for customers to fill
and submit whenever needed
Source: Google images
CONVERSION OPTIMIZATION-More to improve!
Third part reviews should be also
available for anyone who would like to purchase online
Source: Google images
Contact me Tala Hammoud
Arizona State University, W.P. Carey School of [email protected]
Want to know more?