UNIT01-AO5 : COMPARE DISTRIBUTION CHANNELS AND OWNERSHIP PATTERNS

Mainstream and large publishing company

Future PLC6th Largest publishing company in the UK.150+ publications4 Divisions - Tech , Games, Movies x Music, Active

Business Model - Content - both digital and physical. Sold for subscription and cover price.

Advertising - Print and digital advertising

Total Circulation - Print 65,381

Digital (iPad) 1,631

Digital publications certificate audit 8,579

Combined 75,491

Other branded events

Awards Cross promotion screenings with SKY

Distribution ModelPRINT

SALES PER MONTH

WEB

DIGI MAG

http://www.youtube.com/watch?v=c3dfxrJkWYM&feature=player_embedded

APP

Independent publisher and design agency

CHURCH OF LONDON

Founded by Danny Miller and Matt Bochenski. Both began working at ADRENALIN mag which closed in 2005. They were working at Little White Lies as a side project then launch it under their new company : Church of London.

They now publish 2 magazines: Little White Lies Huck - Skateboard, surf and extreme sport lifestyle magazine.

Business Model

Little White Lies and Huck both exist to create profits but also to act as an advert for the contract publishing and design part of the business.

Church of London as a Creative Agency

Church of London work on the following products.Contract publishing - magazines (SCEE) ! ! ! - brochures ! ! ! - prospectuses Design - film posters! - film marketing Events - festivals! - screenings

Distribution Model

PRINTWEBSITEAPPTUMBLR

Significant that LWL does not have a digital edition - perhaps to preserve the traditional qualities and production values of print.

The Tumblr allows the publishers to interact with the audience often allowing consumers to submit their own versions of LWL covers.

http://vault.littlewhitelies.co.uk/

3. Industry and institutional publications

Sight & Sound is published by the British Film Institute. The BFI is a charitable organisation established by Royal Charter to promote British Film and TV.They use Sight & Sound as a record in terms of cinema consumption and output to promote film education.

The BFI is a non-profit organisation. HQ is on the Southbank, London. BFI also organise and own -The London IMAX CinemaThe London Film Festival BFI education - Events & PublishingBFI Archive and Library BFI Production, UK Film Documentaries.

Distribution Model

ABC - 22,000

Print Based - Sold at all large newsagents and independent cinemas Online - Archive of issues and features. No digital version of content.

Analysis of ownership and distribution

Total Film x Future PLC

Large target audience and mainstream magazine. Distributed nationwide to enable large revenue stream. Subscription heavily advertised online and with offers and promotions. Future has embraced digital distribution - especially through Apples News Stand - works with existing “cover-price” business model. Model of business is aimed to maximise both sale and advertising revenue.

Little White Lies

Bi-monthly - sold in selected stores and relevant places (cinemas, clothes stores). App is not an interactive magazine. Suggests that the physical magazine is the most important of the LWL brand. The creativity and design of the magazine is more than exclusives. The purpose is to drive business to the creative agency part of the business.

Sight and Sound x BFI

Sight and Sound acts as the critical voice of the BFI. Creates a record of credits and synopsis of every film released in UK cinema acts as a record. The purpose of the magazine is not to make a profit. However it is there to reflect and shape contemporary views of cinema. Distribution is mainly subscription based and in selected news venders.