yves saint laurent: a king of fashion designers
DESCRIPTION
"Yves Saint Laurent: A King of Fashion Designers." Date Completed: March 2014. Brief: Pilot Projects LLC - Client Project. Brief: Pilot Projects LLC - Client Project. One of the three presentation decks created for a client who asked to learn everything about the YSL brand. This one dives farther back into its history. Includes a biographical snapshot of the man behind the brand, what inspired him as a designer, and the numerous transitions his company has undergone.TRANSCRIPT
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A King of
Fashion
Designers
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Biography
Yves Saint Laurent
▪ born in Oran, Algeria
▪ 1953: left Paris to pursue fashion
and was hired at age 17 as Christian
Dior’s assistant after winning 3rd place
in a contest by International Wool
Secretariat
▪ studied at the Chambre Syndicale de
la Haute Couture
▪ 1957: named head of the House of
Dior
▪ 1958: trapeze dress for his first Dior
collection
▪ 1960: conscripted to serve in the
French Army during the Algerian War
of Independence after a disastrous Fall
1958 collection
▪ 1962: starts own fashion house with
partner Pierre Bergé, funding from J.
Mack Robinson
▪ 1960s – 1970s: considered one of
Paris’s ‘jet set’
▪ 1964: launches first perfume for
women, “Y”
▪ 1966: opened first of his Rive
Gauche stores and made the famous
Le Smoking
▪ 1974: introduces men’s wear
▪ 1983: first living fashion designer to
be honored by the Metropolitan
Museum of Art
▪ 1999: Gucci Group acquires house
▪ 2001: awarded the rank of
Commander of the Légion d’Honneur
by French president Jacques Chirac
▪ 2002: retires and reclusive
▪ 2007: awarded the rank of Grand
Officier de la Légion d’honneur by
president Nicolas Sarkozy
▪ 2008: dies of brain cancer in ParisYves Henry Donat Mathieu-Saint-Laurent
(August 1, 1936 – June 1, 2008)
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Hallmarks
Yves Saint Laurent sketches (1957)
the acclaimed Trapeze Dress
(1960s)
starts his own fashion
house with his lover and
partner, Pierre Bergé
(1962)
“Y” perfume (1964)
inspired by Dutch painter Piet
Mondrian, dress from YSL’s
“Mondrian Haute Couture” (1965)
photo from Harper’s Bazaar
(1955) of the first cloth of
Yves Saint Laurent made for
Christian Dior
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Le Smoking (1966)
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Hallmarks
uses men’s tailoring and safari
styling in “Saharienne”
advertisement for his first
perfume for men, Pour Homme
(1971)
controversial 40s inspired collection (1971)
Kate Moss for Opium” perfume
(released in 1977)
YSL puts on a
300-model
fashion show
during the
World Cup in
the Stade de
France
(1998)
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The
Look
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• famous for “Le Smoking” tuxedo jacket, see-through blouses, peasantblouses, bolero jackets, pantsuits, ribbed sweater sleeves, finely cut suits,shirt dresses, pea jackets, safari-chic, flying suits, “beatnik” motorcyclejackets, tulle evening dresses, bridal-wear, and smocks
• feminizing basic shapes of the male wardrobe• use female silhouette to create elegance and confidence
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“His dream is to give women the foundation of a classic wardrobe, which, by escaping
trends, gives them more confidence in themselves. His Smoking (tuxedo) jacket was a
shock when it was introduced in 1966. A woman was banned in the 60's from dining at the
Plaza hotel in New York, because she was wearing a YSL pantsuit. His pants and jackets
became a statement for a new generation of women…” - Fashion Model Directory
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“Saint Laurent frequently uses ethnic themes in his garments, as well as bright colors contrasted with black. His day clothes have a slightly masculine flavor, and his luxurious evening wear is tinged with fantasy.”
– We Connect Fashion
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“In his design, Saint Laurent focused on the body, gesture, and style. Worn on women, YSL clothes are free-flowing and always falling from the shoulder. The material is draped over the body and held together by pins at precise foldings. His aim was to make the garment skim over the body and barely touches it. A journalist once asked the designer how he could justify the very high price for a simple Rive Gauche jacket. Saint Laurent replied, “For ze cut!””
– The Beautiful Fall: Fashion, Genus, and Glorious Excess in 1970’s Paris, by Alice Drake
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The
Color“I want to shock people,
force them to think.”
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supreme fashion colorist
color schemes may clash elegantlyblacks and whites
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The Inspiration
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inspired by graphic prints, ethnicities, cultures
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His Many Muses
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His Final Collection
Paris, January
22, 2002
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Stefano Pilati (2004 – present)
“French”
Tom Ford (2002 – 2004)
“too sexy”
New Directions
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Other Products
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