yummy instant noodles
DESCRIPTION
Yummy Instant Noodles. Group 1 Michael, James, Janno Tina, Nicky, Sophia Lin. Outline. Understand Yummy Instant Noodles Vision Market analysis SWOT analysis Strategy Product Marketing and sales Operations Financial situation. Understand Yummy Instant Noodles. James. Logo. - PowerPoint PPT PresentationTRANSCRIPT
Yummy Instant Noodles
Group 1
Michael, James, Janno
Tina, Nicky, Sophia Lin
Outline• Understand Yummy Instant Noodles• Vision• Market analysis• SWOT analysis• Strategy• Product• Marketing and sales• Operations• Financial situation
Understand Yummy Instant Noodles
James
Logo
• Designer: James
• Slogan: Yummy instant noodles, Yummy Yummy
• Use organic components and new technology to reduce the percent of preservatives
• Concept: let customers feel safe.• Main customers: women• Main market: north Taiwan• Key success factors: organic food
Vision
Nicky
Vision
• Our objection:domestic market: 25% overseas market: 15%(china)
• The main strategy of expand the product market share
Market analysis
Tina
• The consumption of instant noodles in Taiwan is very huge, on the 12th in the world.
• A variety of instant noodles in TaiwanJapanese instant noodles: salty Korean instant noodles: spicy Thai and Southeast Asian instant
noodles :added lots of spice are also spicy. the chief sales volume is Taiwan local
instant noodles above 95%
• The market of instant noodles have been declined for four yearsThe domestic market of instant noodles is
on the highest point in 2003the sales volume decline 1% to 2% every
year
• Market share rate: 1.Uni-President 45% 2. Wei-Lih Food
18% 3.Vedan 15% 4. 康師傅 10% 5. Yummy 5%
SWOT analysis
James, Michael
Strength
• The price is cheap• Flavor is plentiful• The Ingredient is health• The logo is easy to remember
Weakness
• Lack of fame• Less market share
Opportunity
• Oversea market• Prompt to appeal adult customer• Commercial and poster to advertise
Threat
• The same trades• Globe recession
Strategy
Michael
Strategy
• competitive weaknesses• competitive capabilities• strategy
Product
Sophia Lin
Flavor
• Hot and spicy curry flavor (NT 30 / per)
• Seafood flavor (NT 30 / per)
• Beef flavor (NT 30 / per)
Ingredient
• The main components of yummy instant noodles are carbohydrate, fat, and protein.
Containers & packaging
• Cup-type• Bag-type
Standards
• Heat resistance• Thermal insulation• Water resistance• Oil resistance• Resistance to compression
Marketing and sales
Nicky, Janno
place
• Our strategy: customer can find our product in every small corner over Taiwan.
• physical storehyper-market, convenience store, cosmetic
and medicine store and grocery store
• virtual storeonline-shipping, television order
Advertisement & Promotions
• AdvertisementCommercial FilmsNewspapers, Direct mails,MagazinesEndorsement
• PromotionsSpecial OfferSpecial Bonus Points for Great Rewards
Don’t hesitate anymore!
Just take actions to rape the chances!
Come on!!
Operations
Janno
Organizational structure
Facilities
• has most professional and clean production
Product/service delivery
• convenience store• on-line delivery service• Our goal is to serve customers with the
best and most convenient way. • service phone number: 0800-090-818
Financial situation
Sophia Lin
Thanks for your listening~
It’s time to eat one~~^^