private & confidential

LIVE DESIGN & PRINT EXPERIENCE

INTRODUCTION

2

YR LIVE DESIGN & PRINT EXPERIENCE

INTRODUCTION YR launched in London in 2013 with the world’s first live digital

customization design and print experience. Since launch we have built retail installations and collaborated on events and activations

with global brands and agencies including;

3

YR LIVE DESIGN & PRINT EXPERIENCE

DESIGN EXPERIENCE YR Designer is a world’s first to the event industry, a fully immersive interactive design experience that ends with the user walking away

with a fully customised live printed premium gift or merchandise item.

YR Designer modular print and design studio allows guests to quickly and easily create designs on large 27" touch screens.

YR Designer is an interactive design tool which combines Luma's

unique custom-built design software that allows various routes of customisation; from pattern design, photo upload, placement, text or

collage.

4

YR LIVE DESIGN & PRINT EXPERIENCE

BRAND EXPERIENCE Average user dwell time is 3-5 minutes - an invaluable window of

opportunity for a host to fully engage consumers/attendees with virtually zero distraction.

Our digital experiences and products are immersive and super user-

friendly. We can integrate branding into software and user experience, from the UI including logo, colour palette and fonts to

the email sent to the user once design has been saved and sent to print.

When their content is printed, users are rewarded with a fun (or

functional!) product they genuinely like, that they have enjoyed creating and that they are much more likely to use and/or gift to

others. This is a universal appeal that covers all demographics and can be applied across a diverse range of sectors.

5

YR LIVE DESIGN & PRINT EXPERIENCE

OUR SOFTWARE Users can create custom designs using our intuitive interactive design software that we can upload with branded content.

COLLAGE / PLACEMENT Layering over a choice of backgrounds and themed templates, users can add multiple foreground elements such as stickers, emojis or

supplied images, choosing placement and playing with scale to produce unique designs.

Click the link to see examples from events with Fader x Vitamin Water.

PATTERN GENERATOR Allows guests to swipe their way through a library of scaleable repeat patterns and individual elements to create custom designs.

Click the links to see examples from events with Corona and D&AD.

6

YR LIVE DESIGN & PRINT EXPERIENCE

CUSTOM SOFTWARE We can create custom features within our software below are some examples;

WORDS ONLY A simple but very effective customisation option asking guests to complete a statement, answer a call to action or simply customise

with their initials or choice of text over choice of custom backgrounds. Click the links to see case studies from projects with Diesel and Rayban x Boiler Room.

GENERATIVE Using custom written algorithms we can develop generative software that builds a design for the user using specific information.

See video with example of this for a Christmas installation with The Numinous at Selfridges department store in London here.

7

YR LIVE DESIGN & PRINT EXPERIENCE

PRINTED ITEMS Our live printing is super fast - each print takes around 5 minutes

from start to finish, we have delivered anything from 50 to 5,000 prints in a day. Below is just a selection of printable items.

• T-SHIRTS

• TOTE BAGS

• PHONE / TABLET CASES

• WATER BOTTLES

• MUGS

• FLIP FLOPS

• POSTERS

• SOCKS

8

YR LIVE DESIGN & PRINT EXPERIENCE

SET UP Our modular set up can be scaled to fit the

requirements for your event.

We can provide a complete studio set up with furniture or install onto custom built structures.

9

YR LIVE DESIGN & PRINT EXPERIENCE

AT YOUR EVENT We supply an expert team who will deliver and set-up the activation,

and manage it for the entirety of the event. They are able to provide tips and demonstrations to ensure guests can understand the

equipment and get the most out of their YRDesigner experience.

All our printing is via a high quality dye sublimation process. This is not a transfer and anything we print can be washed hundreds of

times with little or no fading. The maximum image print size is currently up to A3 (29.7cm X 42cm).

We offer a choice in numbers of screens and printers, as well as our

crew, dependent on the number of guests at your event. We can also manage sales of garments and items produced if you are going to

charge for items created.

10

YR LIVE DESIGN & PRINT EXPERIENCE

ONLINE LEGACY We are very good at collecting data and encouraging sharing. All our

products can be enabled for email capture and live sharing across social media channels. We amplify your event and can create an

online legacy for long after the event is over.

• Data capture integrated into user interface • Instantly share content created at touch of a button

• Content emailed to share on own device • Share across all key social channels

• Run online competitions and galleries • Receive a full data report after your event

11

GOOGLE ANDROIDIFY

CASE STUDYWe deliver live printing at events across the globe for Google, guests design their Androidify characters on our 27” touch screens and see them live-printed onto our premium aluminium water bottles, totes and t-shirts via our custom built print station.

12

CORONA BEACH

CASE STUDYCorona took over the beach area at Okeechobee music festival in Florida. We printed over 1200 custom beach bags and flip flops during the 4 days with users creating their unique designs using sunset, jungle, beach and Corona inspired assets.

13

ADOBE SUMMIT LONDON

CASE STUDYWe took a 20 screen set-up to the Adobe Summit 2016 where guests were invited to customise their own tote bag using YRDesigner and then have it printed live. We printed around 3000 bags over the course of the evening party and the following day.

14

ASOS GLOBAL TOUR

CASE STUDYWe took live tote bag printing on a global tour of over 50 locations including campuses around the UK, Germany, France and the US. Working with lovely partners Seed Marketing we worked out of a specially converted Fedex van printing user designs and then posting the out the back chute for collection!

15

TOMMY AT SELFRIDGES

CASE STUDYWe were approached by Tommy, to bring a live monogramming booth to their concession at Selfridges London to mark the launch of the Gigi Hadid bomber jacket. We were thrilled to offer consumers a way to personalise her design. The launch was a great success with the initial order for the bomber jackets selling out in the first few days.

16

PIXI BEAUTY

CASE STUDYWe met with independent beauty brand, Pixi Beauty to discuss bringing to life custom labelling for their best selling product, Pixi Glow Tonic. Working with an illustrator we incorporated artwork into the software allowing users to personalise a label with image and text before having it printed live in store to take away.

17

SCHWEPPES #MIXYOURWAY

CASE STUDY For this intimate party for Schweppes we created an interactive photo studio where a resident photographer snapped guests at the party and the images loaded directly into our software for editing sending and sharing.

18

RAY BAN X BOILER ROOM

CASE STUDYRay-Ban and Boiler Room brought their global collaboration to London for the first time. With very special guest DJ’s and live printing for the #campaignforchange with party goers asked to “speak the truth” through their custom statement t-shirt.

“I JUST WANTED TO CONFIRM WHAT WE ALL ALREADY KNEW, THE GUESTS LOVED THE NEW T-SHIRT PRINTING. IN FACT I HAVE NEVER SEEN A QUEUE LIKE IT.”Suzanne Shaw, Google UK Event Producer

“THE FEEDBACK HAS BEEN AMAZING, THE TEE CUSTOMISATION HAS BEEN TALKED ABOUT GLOBALLY AND HAS GONE DOWN GREAT WITH OUR CONSUMERS.” Young Ho Choi, Nike iD Manager

“WE ARE THRILLED TO OFFER VISITORS THE UNIQUE OPPORTUNITY TO HAVE ACCESS TO OUR FAMED PRINT ARCHIVES, AND CREATE CUSTOM DESIGNS TO BE PRODUCED IN-STORE.”Stephen Ayres, Liberty’s Head of Fashion and Merchandising

THANKS.

YR Live

Email: hello@thisisyr.com

Office: +44 207 0432 632

Fourth Floor, 2-8 Scruton Street, London EC2A 4RT