youtube revealed-the ebook

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YouTubeRevealed.Copyright2011.CSZCorporation.AllRightsReserved2

Contents

LEGALDISCLAIMER .................................................................................................................................................................2

INTRODUCTION .........................................................................................................................................................................4

CHAPTER1SETUPFROMZEROTOHERO..............................................................................................................6

CHAPTER2-VIDEOEDITINGSOFTWAREANDWEB-CAMERAS(GEEKSWELCOME) ...........................13

CHAPTER3TITLE,DESCRIPTIONSANDTAGSOHMY!................................................................................. 16

CHAPTER4-YOUTUBEKEYWORDRESEARCHCOMPAREDTOGOOGLEKEYWORDRESEARCH...... 23

CHAPTER5RESOURCETABS!(UNDERSTANDYOURVIDEOSANDYOURAUDIENCE) ..................... 31

CHAPTER7-INSIGHTTOOL ...............................................................................................................................................51

BUILDYOURRELATIONSHIPS! ........................................................................................................................................ 61

CHAPTER8VIDEORESPONSE...................................................................................................................................... 63CHAPTER9-VIDEOFILEFORMATTING ...................................................................................................................... 76

CHAPTER10CREATINGACHANNELANDUNDERSTANDINGTHEFEATURESANDLAYOUT........ 78

CHAPTER11-FRONTPAGECHANNELTOOLBAR...................................................................................................88

CHAPTER12-WASTEDTRAFFIC ..................................................................................................................................109

CHAPTER13-TUBEBLASTERPRO..............................................................................................................................115

CHAPTER14-TUBEBLASTERPROSETUP...............................................................................................................119

CHAPTER15-TUBEBLASTERPROFEATURESINTROGATHERING ........................................................132

CHAPTER16-SENDINGMESSAGES..............................................................................................................................140

CHAPTER17-CREATINGALISTOFMESSAGES(THISISNECESSARY) ......................................................145

CHAPTER18-MESSAGEOPTIMIZATION...................................................................................................................151ADVERTISERS,KEEPOFFTHEGRASS! ...................................................................................................................151

CHAPTER19-CREATINGAGROUP ..............................................................................................................................156

CHAPTER20-VIDEOCOMMENTS.................................................................................................................................163

CHAPTER21-AQUICKMENTIONABOUTOUTSOURCING...............................................................................171

CHAPTER22-CHANNELCOMMENTS .........................................................................................................................172

CHAPTER23-FRIENDFUNCTION(ACCEPTINGANDREQUESTING)...........................................................181

CHAPTER24-SUBSCRIPTIONS ......................................................................................................................................188

***CHAPTER25-YOUTUBEFLAGGINGANDWHATTUBEBLASTERPRODOESTOAVOIDIT..........189

CHAPTER26-THEOPTIONBARANDITSFUNCTION .........................................................................................196

CHAPTER27-THEUSEDCARSALESMANAPPROACHTOYOUTUBEMARKETING............................198

CHAPTER28-OKWEAREBACKFROMTHEUSEDCARLOT-

CONTINUINGONWITHHOWTOGETFEATUREDINYOURCATEGORY? ..................................................203

CHAPTER29-PROMOTINGYOURVIDEO...................................................................................................................205

CHAPTER30-WHATARECONSIDEREDTHEMOSTCOMPELLINGVIDEOS?WHICHGETTHEMOST

VIEWS? ......................................................................................................................................................................................217

CHAPTER31-HOWDOESVIDEORELATETOTHELANDSCAPEOFSOCIALMEDIA? ...........................221


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LegalDisclaimer

This publication is protected under the U.S. Copyright Act of 1976 and all other

applicable international, federal, state and local laws. All rights are reserved, including

resale rights: you are not allowed to give or sell this Guide to anyone else. If you

received this publication from anyone other than CSZ Corp, you've received a pirated

copy. If this should occur, please contact us via e-mail at [email protected]

and notify us of the situation.

Much of this publication is based on personal experience and anecdotal evidence. This

product is in no way affiliated or endorsed by YouTube/Google. Although the author

and publisher have made every reasonable attempt to achieve complete accuracy of the

content in this Book, they assume no responsibility for errors or omissions. Also, you

should use this information as you see fit, and at your own risk. Your particularsituation may not be exactly suited to the examples illustrated here; in fact, it's likely

that they won't be the same, and you should adjust your use of the information and

recommendations accordingly.

Any trademarks, service marks, product names or named features are assumed to be

the property of their respective owners, and are used only for reference. There is no

implied endorsement if we use one of these terms.

Finally, use your head. Nothing in this Book is intended to replace common sense, legal,medical or other professional advice. These contents are intended to inform and

entertain the reader. So have fun with YouTube Revealed.


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Introduction

Googleisthelargestsearchengineontheplanet.Itstandstoreasonwhythen

theywouldhappentoownYouTube.Themainreason:theyarenotstupid.

YouTubeisthesecondlargestsearchengineused.And,technically,itisnotevenasearchengine.

InActuality,however,morekeywordsandphrasesaresearchedonYouTubethan

anyotherwebsitearound.Basedonthatstatistic,wecandeducethatvideosare

heretostay,andevenmoreso,peoplearegettingmoreandmorecomfortable

withhavingtheirowncreationandfindingtheirownvoicethroughthe

mediumofvideo.

Itcantakelessthan5minutestouploadavideoontoYouTube.

YourvideocanalsositinYouTubelimbocollectingdust,neverseeingthelightof

day,andhavingonly8viewsthroughoutitslife.

ThiswasmewhenIfirststartedout.Myfirstexperienceuploadingavideohad

meat15viewsin2monthsandmostofthemweremyfriends.Thatwasless

thanayearago.Nowadays,Icangetanexcessof200viewsadayonavideo.

Eachofmyvideoshasadirectlinktomysqueezepageandblog.IfIputup4new

videos,andeachonecangetme200viewsinoneday,thatis800uniqueviews

daily,andifyouaremarketingyourselfright,morethanhalfofthemwillconvert

intoleads.

IhaveasystemthatIhaveputtogetherthatcangetyoutargetedsubscribersand

leadsusingthemostpowerfulandwidelysearchedwebsite,YOUTUBE.


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Whetheryouareaninternetmarketertryingtogainnewskillstoteachtoothers,

orasmallbusiness(orbigbusiness)ownerlookingtofindtherightmediumto

marketin,youhavebyluckorhopefullypropermarketingstumbledacrossa

systemthatwillliterallychangethewayyoulookatyourbusinessandhowyou

marketit.Iamgoingtoshowyouhowtogainthousandsofuniqueviewersaday

inhighlytargetednichesandspendinglessthan100dollarstotaltodoit.Infact

theseskills,youcandofornocost,letmeshowyouhow.


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Chapter1SetUpFromZeroToHero_____________________________________________________________________________________

IamgoingtoassumethatyouarebrandnewtoYouTubesowiththatinmindI

willbegoingthrougheachstepoftheprocessofsettingupanaccount,creatinga

video,uploadingavideo,andgettingthatvideotolinkbacktoyourblog,squeeze

pageorwebsite.

Step1-Registration

GOto:http://www.youtube.com.

Onceyouarethereyouaregoingtoseethisscreen.


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ClickontheCreateanAccounttab.

Onceyouhavedonethatyouwillthenbetakentoasecondregistrationpage.

Hereyouaregoingtoselectyourusername.(Makeyourusernamerelevantto

whatyouarelookingtodoinyourbusinessoronYouTube.Oneofmyaccounts

isjustmyname.ForthesakeofbrandingmyselfIchosetojustusemyname.If

youhaveacompanynameusethat.

Afteryoufillinyourusername,postalcode,dateofbirthandgender.Youwill

thenhavetheoptionofreceivingproductrelatedemailsfromYouTubeand

Google.

Theydontchecktheboxforyou;however,ifGoogleorYouTubeweretoevergo

throughsomeseriouschangesyoudwanttoknowrightaway.Thatisofcourseif


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youareseriousaboutusingthismediumtomarketyourself.Woulda

Stockbrokerjustguessaboutwhatstockswillperform?Probablynot,hewould

haveautomaticupdatesandStockquotesrunningontheircomputer17hoursa

day.

OnceyoufillinallofthatinformationyouwillclickontheIAcceptbutton.

YouTubeasyouknowisownedbywww.google.com.Thereforetheregistrationis

goingtobethroughGoogle.Youwillbegiventheoptionofcreatinganew

Googleaccountorusinganexistingaccount.IfyoualreadyhaveaGmailaccount

thenyouwilljustusethataccountwhensigningupandtheywillconfigureitto

YouTube.


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Ifyoudonthaveanexistingaccount,fillouttheinformationontherightsideof

thescreen.Putinforyourcurrentemailwhateveremailyouareusingatthe

moment.Canbeanyemail.

OnceyouhaveclickedtheCreateNewAccountandFinishbuttonyouwillthen

bedirectedtothispagebelow:

YouwillneedtogointoyouremailaccountthatyoujustregisteredwithGoogle/YouTubeandclicktheconfirmationlinkintheemaillabeledGoogle

EmailVerification.


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OnceyoudoyouwillbesentbacktoYouTube.

Congratulations!Youarenowregistered!!

Nowyoushouldbeatascreenthatlooksliketheonebelow,itisyourBackOffice

oryour(accountpage).


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Fromthismomentyoujustgoaheadandstarttakingalookatalltheoptionsyou

haveavailabletoyou.Youcouldspendalldaygoingthroughalloftheseoptions,

andIwillgoovermoreofthemlateroninthiseBookbutfornowthemost

importanttasktoreallyunderstandisuploadingavideo.

Gotouploadvideo.

Youarethensenttothepageseenbelow.


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ClicktheuploadVideoButton.Oncedoneitwillshowyourcomputersfiles.

Locatethevideothatyouwanttoupload.


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Chapter2-VideoEditingSoftwareand

Web-Cameras(GEEKSWELCOME)_____________________________________________________________________________________

Now,howmanyofyouknowwhattheproperformattedvideosareforYouTube?

Hereisanotherquestion;howmanyofyouhaveeditedvideowithanykindof

editingsoftware?

IfyouranswersarenoforbothquestionsthatisokbecauseIamgoingtogiveyou

acrashcourseinVideoFormattingandEditing.

BeforeIdoIwantedtoaskonemorequestion.

Howmanyofyouhavewebcams?

OksoIbettherearemorethatsayyestothis.Thewonderfulthingabouta

webcamisthatYouTubehasafeaturethatallowsyoutodoadirectuploadfrom

yourwebcam.IfyouhaveaMacthenchancesareyouhaveonethatisbuiltin.If

youhaveaPCthenchancesareyouwillhavetogopurchaseanexternalwebcam

becausemostPCsdonthavethebuildinwebcams.

TheoneIuseisaLogitechQuickcam.Itcostmeabout50dollarsonEBay.Itis

veryuserfriendly.

Whenitcomesinthemail,therewillbeasoftwarediskincluded.Putthatdisc

intothediscdrivetouploadtheprogram.Onceitisdone,attachtheCamerato

thetopofyourlaptopordesktopandplugintheUSBendintooneoftheports

thatfit.Youcantakestillpicturesaswellasvideos.

Whenusingyourwebcam,youdontneedtore-formatthevideo;generallythe

WindowsMediaAudio/VideoPlayerthattheyincludeinthesoftwarediscwilldo

itforyou.ThosevideofilesareknownasWMVs.YoucanalwaysuseaWMVfile

touploadtoYouTube.AnothervideoformatthatcanbeusedisanMP4file.

Mostvideocamerasarealreadygoingtobeinoneofthesetwoformats.


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Ifyouarelookingtocreateprofessionallookingeditedvideosthisiswhereit

startstogetpricy.Dependingonwhattypeofcomputeryouhave,editing

softwaremightalreadybeincluded.Forinstance,myPChasWindowsMovie

Maker.Itsverybasicsoftwarethatwillallowyoutocutandpasteyourvideosas

wellasaddmusictracks,transitionsandtitlepages.

VideosoftwarethatIuseforScreenCaptureisCamtasia.Thissoftwareallowsme

toeditvideos,maketutorialvideosbyrecordingthescreen,andcreate

PowerPointPresentation.Itcostsabout$250newhoweverIhaveseenitaslow

as$125onEBay.Iuseitprimarilyforthetutorials.AWonderfulinvestment

dependingonwhatyourgoalisonYouTube.

Ifyouareanavideditorandsavvywhenitcomestovideoandaudiocreation

thenyoumightwanttolookatFinalCutPro.FinalCuthasbeenaroundfor

quitesometimeandisgreatforapersonwhowantstolearntobecomeaserious

editor.

Theseskillsaredefinitelygoodtohaveifyouaregoingtopursuethenicheof

videomarketingforyourbusiness.

LetscontinuetheprocessofuploadingavideoontoYouTube.


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Chapter3Title,Descriptionsand

Tagsohmy!_____________________________________________________________________________________

Ok-nextwearegoingtostartcreatingtheTitleoftheVideo.

Thetitleshouldbeobviouslymoreorlessofwhatthevideoisabout.Creatinga

Keywordrichtitleaswellasdescriptionisextremelyimportant.YouTube,

similarlytoGoogle,usemanyofthesamestandardsforKeywordsearches.

HerearesomethingstorememberwhentitlingyourVideo.

First,youshouldntusegenerictermsornumbersinyourtitle.Sincethesehave

beenoverused,peoplehavestoppedpayingattentiontothem.Trytobespecific.

Herearesomeexamples.

Example#1

LoseWeightFast-worst

DiscoverHowtoLoseWeightFast-better

DiscoverHowIlost20poundsin30Days-muchbetter

SecretWeightLossMethod:DiscoverhowILost20poundsin30days thebest

Example#2

MakeMoney-worst

DiscoverHowImade10,000-better

DiscovertheSecretMethodIusedtomake10,000inOneweek- muchbetter

DiscovertheSecretTechniquethatmademe9787.75inOneweek- thebest


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TrytouseasmanyEXACTdetailsandcatchyphrasesasyoucan.Alsocarefully

placecapitalletterswithinthetitle,asthosewillattractmorevisitors.However,

avoidwritingthefulltitleinallcaps.Justhighlightthemostimportantwords.

Sometimesifyouhavetherightkeywordsyourvideoscangorighttothetopofthelist.

WhenIsayKeywordsthisiswhatImean.

Letssayforinstance,yourvideoisaboutPineCones,thenPineConesshould

beinyourtitle.

AkeytogettingexcellentTitleandDescriptiontagsandKeywordsisthis:

GotothesearchbarinYouTube.BegintoenteryourKeywordforyourtitle.

(Thewordorshortphrasethatencompassesyourword.)

SoinourexamplePineCones,hereiswhatcomesup.


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YoucanseethetopsearchesthatcomeupforPineCones.

ObviouslyaChristmasthemeisverypopular.

MaybethevideoshouldtieinwithChristmas?

ChancesareitwillreceivemoreviewswithapopularthemesuchasChristmas.

Hereisaveryimportanttricklookatwhatthedropdownbarissaying.

Alsoyoushouldknowthatthetitleanddescriptionisbyfarthemostimportant

aspectingettingyourvideoseen.

Moreimportantthantagging


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ThenextstepisCreatingtheDescription.

Thedescriptionshouldbeaverysimilartoablogpost.Manykeywordsriddled

throughout.Thetitleshouldbeincludedinthedescriptionaswellasthe-Thelink

toyourWebsite!

Averyimportanttipistokeepthewebaddressforyourwebsitewithinthefirst

couplelinesofthedescriptions.Thereasonforthisisbecausedirectlyunderthe

video(inthenewpagelayoutforYouTube)thereisabriefabbreviatedintroto

thedescription.Itisonlyabout2lineslong,therefore,thewayyouguarantee

thatyourwebaddressisvisibleisbyplacingitabovethefold.Mostpeople

wontscrolldownthroughthedescriptionstogettoawebaddresslinkfoundat

thebottom.

Againwriteitlikeablogpost.Themorecontentithas,thebetterforGoogleto

rankit.


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NextisTagging

Tagshavebeentalkedaboutasbeingthemostimportantingettingyourvideos

seen.Thisisfalse.

Thetitleanddescriptionfirst,thatistheorderofimportance,andthenthetags.

Butofcourseputinthetags.

Yourtagsshouldrefertowhatyourvideoisabout.

Fillthemtotheabsolutethatwillbeallowed,thatwillalsohelpgettingthevideo

seen.

Alwayshaveyourtitleinthetagsaswellasyournameifyouarebrandingyourself.

Agoodtrickistofindvideosthatareinyoursameniche,andseewhattagsthey

areusing.

Belowisanexampleoftagsusedforaparticularvideo.


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YourCategorybelowthatshouldalsorelatetoyourvideo.

Gothroughthecategoriesandseewhatthemostrelevantisforyourvideos.

Whethertheyareforentertainment,howtovideos,ScienceandTechnology,

Music,etc.

IgenerallyuseHowtobecausemostofmyvideosaretutorials.However

sometimesIwillusepeopleandBlogs.


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Chapter4-YouTubeKeywordResearch

comparedtoGoogleKeyword

Research_____________________________________________________________________________________

Keywordanalysisisoneofthemostimportantaspectstotargetmarketing.For

thosethatdonotknow,thekeywordsofatextarethebuzzwordsthatdescribe

whateveryourcontentisabout.

SointhecaseofVideo,whenweareTitling,DescribingandTaggingavideo,we

musthaveaccurateanddescriptivekeywordsthatexplainwhatthevideois

about.Thatisthefirstlayer.ThesecondlayertoKeywordsisthatyouwantto

useKeywordsthatarealreadybeingsearched.

WearegoingtoexamineYouTubesKeywordToolandcompareittoGooglesso

thatwecanbetterdeterminewhatareouroverallgoalsofproperlyfinding

Keywords.Youmightbesurprisedwithwhatwefind.

GOOGLEOWNSYOUTUBE

ONEOFTHEMAINBENEFITSANDREASONSFORUSINGYOUTUBEISTOGET

YOURVIDEOSINDEXEDONTHEFIRSTPAGEOFGOOGLE.

Letsstartwiththisexample:

IfweweretotypeinHowtoloseweightfastinGooglewhatdoyouthinkwould

popup?

Youactuallydonthavetoanswer,Iwillshowyou.Lookbelow.


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Outof25millionsearchesonGoogle,thesethreevideosarefeaturedonthefirst

page.

WhatdoesthattellyouaboutYouTube?IttellsmethatYouTubeVideoscanget

indexedjustaseasilyastextcontent.

Ifweclickononeofthevideos,letssaythebottomonewiththelinkof

http://www.youtube.com/watch?v=BfuQ1egxc5c,thisiswhatwesee.


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SonowwearegoingtotakethatURLforthevideoandputitinto

YouTubesKeywordToolarea

IfyouhaveeverusedGooglesKeywordToolthenyouaregoingtofindsome

similarities.Howevertherearealsomanydifferences.Weusethiskeywordtool

tounderstandwhatarethebestkeywordstoincludeinourVideosTitle,

DescriptionandTagarea.

HereisthelinktotheYouTubesKeywordToolarea:

https://ads.youtube.com/keyword_tool

BelowisanimageofwhattheKeywordToolarealookslike.Iwouldliketodraw

yourattentiontothemiddlesectiontitledYouTubeVideoIDorURL.Youare

goingtoclickthatradiobutton.(RadioButton= )


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OnceyouclicktheYouTubeVideoIDorURL,goaheadandenterintheVideo

URLthatwementionedabove.Ifyouforgotwhatitwas,hereitisagain.

http://www.youtube.com/watch?v=BfuQ1egxc5c

AfteryouinputthevideoURLbelowisthelistofKeywordsthevideogenerates.

AllofthemsayNotEnoughDatawhentakingalookattheirsearchvolume.

SowhywouldweevenconsiderusingtheseKeywordsearchtermsandphrases?

Wait!!HoldOn!

Thisistheamazingthing.WhilesomeonemayNOTsearchwithaspecific

keywordphrasessuchasHowtoLoseWeightFastonYouTube,theywill

HOWEVERuseGOOGLEandothersearchenginesfortheirresearch.

BelowisGooglesKeywordToolAdwords.Noticethesearchresultsforhowto

loseweightfast.


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So,thewonderfulthingaboutyourVideoisthatitcanstillenduponthefirst

pageofGoogleevenifitisnotheavilysearchedamongstYouTube.

Thatisamazing!!

OnemorethingabouttheYouTubeKeywordTool:

YoucantakethosekeywordPhrasesaboveandexportthemintoaCSVdocument.CSVmeans,CommaSeparatedValue.CSVisaformatthatmost

importandexportcapableprogramsuse.

Ifyouseesomeheavilysearchedkeywordphrases,youcanthentakethose

phrasesonthatCSVdocumentandimportthemintoaGoogleAdsenseCampaign

or,youcouldsendthemintothetagareaforyourYouTubeVideosWITHOUT

HAVINGTOWRITETHEMOUT.TousetheminthiswayforYouTubeiseasy.

Findakeywordphrasethatgetsmoreviewsthennotenoughdata.Usually

somethingaboutvideogames,cosmeticsormusicgetsalotofviews.

Thisexamplebelow,IamusingHowtomakemoneyfast.


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Youcanthenseethattherearesomeofthephrasesthatgetsearcheson

YouTubeandsomethatdonot.Dontworrytoomuchaboutthosethatshow

notenoughdata.Aswehavealreadymentionedifitdoesntshowupon

YouTube,itwillshowuponGoogle.

BelowiswhattheCSVdocumentlookslike.Itisanexcelspreadsheet.


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Copyandpastetheabovekeywordphrasesintoyourvideostagsarea.Youmay

onlybelimitedtoacertainamount.YouTubebasesitonhowmanycharacters.

Sometimesyoucanhaveasmanyas40tags,sometimesonly15.

SincemostofthetagsabovearekeywordPHRASESIcanonlyinputabout20intothetagarea.However,noticeifthosekeywordsarerelevanttoyourvideo.An

excessoftagsarehelpfulwithgettingahigherranking,butirrelevanttagsmay

getyourvideodisabled.


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Chapter5ResourceTabs!

(UnderstandYourVideosandYour

Audience)_____________________________________________________________________________________

YouTubehasavarietyoffunctionsavailable.YoucanfindtheVideoFunctions

eitherwhenfirstuploadingavideoorafteryouhavepublishedthevideo.


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AudioSwap-givesyoutheopportunitytooverlaymusic.

Thereisasearchbarthatallowsyoutochooseaparticularmusicianorsong.

Thereisalsoafeaturewhereyoucannarrowdownthegenreandeventhelength

ofaparticularsong.

Theonlyproblemisthatonceyouchooseamusictrack,whichisfree,youthen

eliminatetheaudioofthevideothatyoucreate.


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Annotations-arethemostwidelyusedoftheadditionaloptions.

AsImentionedabove,theyareoptimalforadvertisingandusedoftenforan

additionalcomedicflare.

ThetimelineintheAnnotationsectionisusedforediting.Itallowsyoutoedit

yourannotationsandgivesyoutheoptionofhowlongyouwantthemvisible.

Thebestwaytousethisfunctionistocreateaclickablelinkforyourannotation.

ThelinkscanonlybenavigatedwithinYouTube.Meaning,theresnolinksthat


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cangodirectlytoanotherwebsite.Thatdoesntstopmefromusingittogoto

myYouTubeChannel.RememberwhatIsaidIhavelinkstomywebsite

scatteredthroughoutmyChannel.

CaptionsandSubtitles-

Thisfunctionhasbeenfoundtoincreaseavideostrafficpotentialandvisibilityon

amoregloballevel.Whatyouaredoingwiththisfunction,isallowingyourvideo

tobecaptionedtobeseennotonlybythehearing-impaired,butalsothefunction

allowsyoutranslateyourvideosaudiointoasmanydifferentlanguagesasyoud


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like.YouTubehasitsownAutomatedCaptionCreatorhowevergenerallyitdoes

nottranscribeyouraudioquiteright.Youcancreateyourowntranscribedfile

anduploaditasatextfile.However,firstIamgoingtoshowyouhowtosimply

useYouTubessystem.

FirstclickontheCaptionsandSubtitlestababovewhatevervideoyouhave

selected.

YouarethengoingtogoinandclickDownloadforthe:

English:MachineTranscription

Onceyoudoyouwillgetthefilesenttoyourdownloadfileonyourcomputer.


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Thetranscriptionshouldnowbesavedonyourdesktop.Sonowgobackinto

YouTubeandclickontheAddNewCaptionbuttonbecausenowyouhaveto

uploadthefileyoujustdownloaded.Iknowitisabitconfusing,whywouldyou

havetouploadsomethingthatyouhavejustdownloaded?Wellitactuallyis

bettertodothat,becausethenyoucanchangesomeofthemistakesofthe

transcribedfile.(Therewillbemany)


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Youwillthenbrowseyourcomputerfilestofindthefile.Youshouldhavesaved

thefileonyourdesktopofyourcomputersoletsgotherenow.


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ClicktheuploadbuttontosendtoYouTube.

NowIwouldliketoquicklydescribethedifferencebetweenCaptionfileand

transcriptfile.

MysuggestiontoyouwouldbetoalwaysclicktheCaptionfile.Bothhavetime

codes,howeverCaptionfileallowsyoutouploaddifferentlanguagesaswell.So

reallythereisnoneedtoclickthetranscriptfilebutton.Atthemomentofwriting

thisithasanEnglishonlylimitationanyway.Ifyouarenottranscribingoutof

theEnglishlanguage,thenclickingeitherisfine.

Onceyoudo,youwillclickUploadFile.


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IthendecidedtoaddanotherlanguagetrackaftertheEnglish.Allittakesis

changingthelanguagesettingtowhateveryoudlike.IdecidedonChinese.


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NowclickontheViewonVideoPageatthetoptoseethetranscriptionareaas

yourviewerswouldseeit.


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Youcannowseewhatthetranscriptionlookslikeonthemainpage.Ifyouwill

notice,thetranslationoftheaudiolooksabitoff.YouTubesautomated

transcriberisnotthatgood.However,theattractivepartaboutusingitisthatit

iscompletelyfree.Nowanotheroptionisdoingthetranscribingyourself.

Howeverthatcantakeforever.Iwouldsuggestoutsourcingthetranscription.

Sitessuchaswww.elance.comandwww.fivver.comcangiveyousomegreat

dealswithvideotranscription.YoucanevenGoogleYouTubetranscriptionand

findsitessuchashttp://www.visualdatainc.comwhocandomanylanguages,and

putthetranscriptionintoSRTfileswithtimecodesaswell.

(TounderstandabitmoreofwhatanSRTfileisyoucanreadthisarticle

http://www.ehow.com/about_5066018_srt-file.html)

Takealookatalloftheseoptionsbecausetranscribingyourvideosisapractice

thatmostdontdowhichisleavingamuchvaluablevisibilityonthetable.


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AutoshareOptions-

Onceyoucreateavideo,youcanhaveitautomaticallygotoyourFacebook,

TwitterorRSSReadernetworks.IlikethisfeaturebecauseIdonthavetoworry

aboutdoingitmanually.Itcreatesthelinksforme.

TheReaderfunctionisyourRSSfeedforyourblog.YoucanconfigureyourBlog

toposteverytimeyoumakeavideo.

Ifyouhaveawww.ping.fmaccountthenthevideoswillgofromyourYouTube

account,toyourBlogtoyourPingaccountwhichfiltersittoeveryothersocial

networksitesyouareamemberof.ThatcanincludeNing,Facebook,MyspaceandLinkedIn.

Thatiswhatissoamazingaboutcreatingthevideo.

Ittakesaslittleas5minutestouploadavideo,addakeywordrichtitle,

description,tags,andgetitseenthroughasmanySocialnetworksitesasyouare


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registeredwith.ThisisthesheerbeautyofthepowerofYouTube.Somepeople

believethattohavesomethinggoviralisanuncontrolledandorganic

phenomenon.WellIbelievethatbyfollowingthesesharingmethods,youcan

givethatphenomenonaninitialboostthatcanincreaseyourodds.


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Chapter6-LetsTalkFrontPage(Step

byStep)_____________________________________________________________________________________

Wearenowgoingtoexamine,verysimply,whateachofthecomponentsofthe

frontpagedoandhowtobestusethem.OntheFrontpage,abovethevideo,the

ArrowsDownbuttonshowsyouthefulldescriptionofthevideo.

RemembertobesuretoputyourWebsiteaddressinthefirstlineofyour

descriptionsection.


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Otherfeaturesonthefrontpageinclude:

Theembeddingcode. TheURLofthevideo. Sharingthevideomanuallyforeachvideowiththeshare

feature.

Puttingthethumbsuporthumbsdowndependingonyouropinionofthevideo.

Makesureifyoudonotwantanyothervideosbeingseenafteryourvideohas

finished,clicktoremovethecheckboxforincluderelatedVideos.


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Lastly,youcanmakecommenttoothervideoswhilealsoputtingupyourown

videoresponse.


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Chapter7-InsightTool_____________________________________________________________________________________

IgavethisYouTubeToolacompletechapterofitsown.Because,beingableto

dissectandpieceapartwhoiswatchingyourvideos,whentheyarewatching

them,whentheyareclickingawayfromwatchingyourvideos,andwherethe

videosviewsoriginatedfromwillonlyhelpyoutoknowhowtobettertarget

yourmarket.

Sowithoutfurtherado,theInsighttab.

TheInsighttoolisgoingtobeoneofyourfavoritefunctionstogagethelevelof

popularityofyourvideosandwhatdemographiciswatchingthem.Thistool


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helpsyoutogetfamiliarwithyouraudience.Itwillgiveyouinsightintowhich

ofyourvideosisperformingthebest.Thishelpsyouinoptimizingeachvideos

descriptionandtags.Ininsightyoucantestoutwhatworksandwhatdoesnt

intermsofkeywords.

TheSummarypageisobviouslytheoverviewofthefeature.Youcanactually

gainquiteabitfromthispage,suchasvideoviews,agerangesofyourviewers

andwheretheyareintheworld.Noticethattherearefarmorementhatwatch

myvideosthenwomen,strange


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Goingdownthelistoffeatures,youwillunderstandthebenefitsofeachone.

Acloserlook.


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FromViewstoDiscovery.

Discoveryisaneyeopenerifyoueverwantedtoknowwhereyouvideosare

beingwatched.

Notwhichvideos,butwhere.

Wehadshownearlier,thatyoucouldembedyourVideosontootherwebsites.

Thediscoveryfeaturecanhelpyoutrackhowmanyoftheviewsarecomingfrom

thoseembedvideosandhowmanyarecomingstraightfromYouTube,by

YouTubeusers.

Ithasmobiledeviceasoneofthelistedplayers.Soonwewillseemoreandmore

ofthathappening.


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JustaswesawintheInsightSummary,thedemographicstabwillshowyouin

detailwhatagegroupsandgenderarewatchingyourvideo.

IwouldliketopointoutthatinmyvideoCaseysVideoMarketing101theage

groupsthatarethemostpopularis13-17and45-54.

Ifweanalysisthisabitdeeperthenwecanunderstandthenumbers.Thelowest

agegroupis18-24.Ibelievethatthisagerangeisthelowestbecausethisgroup

isprimarilyundergraduatesfocusedonschool.Theyaregettingtheirdegreesin

whateverfieldtheyhavechosensothatistheirprimaryfocuses.Iftheyare

comingtoYouTube,generallyitismoreforwatchingentertainingandfunny

videosmoresothenvideospertainingtohowtomakeanonlineincomesuchas

mine.Howeverthe13-17yearoldgroupspendsmostoftheirtimeonlinewhen

theyaredonewithschool.

Theyalsoaregettingpressuredbytheirparentstogetajob.Manyofthemdont

necessarilywanttobaggroceries,sotheylookatmakingmoneyviatheinternet.

Itisnotasimpossibleofafeatforthembecausetheysofamiliarwiththis

medium.Itisnotoutsideoftheirscopeofpossibility.

Theagegroupsof45-54aretheBaby-boomers.Manyofthemaregettingclose

toretiringorhavebeenplacedintheunusualpositionofbeinglaidofffromajobafter10plusyears.Manyofthemhavealsohadahugelossintheirpensionsand

retirement.Theyareatanewcrossroadsintheirlivesandtheyareforcedtoask

thequestionwhatnow?

Manyconsiderthemselvestooyoungtoquitworkingbuttoooldtogetajobso

whattheheckisthesolution??

TheInternetisthatrayofhopethatcouldmaybepullthemoutofthedarkness.

Theyarenottoofamiliarwithit,sotheytakethetimetolearnabouthowtomakemoneyonline.


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Thenexttabdownininsightiscommunity.Hereyoucanseehowmanypeople

commented,ratedorfavoredyourvideos.Youcanalsoseefromwhere.The

darkergreensignifiesthelocationswherethemostpeoplearecommentingon

thevideos.Thelighteritgets,thefewercommentsfromthatregion.


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TheSubscriberfunctioniswonderfulfordeterminingwhenandwherethe

subscriberssignedup.Alloftheinsightfunctionsweredesignedfortestingand

optimization.Throughthesubscriberfunctionyoucandetermineifthereisa

videothatishavingbettersuccesswithconversionsthenothers.Youcanalsosee

whichcountryyouaregettingthegreatestresponsefrom.Ihavemostofmy

subscriberscomingfromtheUSAandtheUK.

Hereyoucanseethenumberofsubscribers.


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SofarIhaveshownyouastepbystepofhowtofacilitatethroughYouTube.

PrettyTame

However,nowIamgoingtoletyoutakeaglimpseofthe

secretsauce


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BuildYourRelationships!_____________________________________________________________________________________


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Oksoitdoesntseemthatsecretbutletmeassureyouthatnetworkingthrough

MessagesandFriendRequestsandVideoResponsearethebackboneofgaininga

followingonYouTube.WhatIamgoingtoshowyouisnotonlyhowtodothoseverythings,butmoreimportantly,howtoautomatethem.

Veryquickly,letmeaskyou.

Howeasywoulditbetosendout500friendrequestsadayandsay350

messages?

Howlongwouldittake?Youwouldbesittinginfrontofthecomputerfor8hrsa

dayclickingoverandovertillyourhandscrampedfromcarpaltunnel.

Anotherquestion.YesIloveaskingquestions

Howlongwouldittaketofindfriendswhomareinyoursamenicheormore

importantly,thirstingforwhatyouhave?

Icanshowyouhowtodobothinlessthan5minutes.

Butfirst,backtothebasics.


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Chapter8VideoResponse_____________________________________________________________________________________

IamnotsurehowmanyofyouhavestudiedorwereevertaughtYouTubetraffic

secretsbefore,butonethatmanygurustalkaboutisVideoResponse.

Itouchedonitabitinchapter5.

Videoresponsescanbemadetoanyvideo.Mostvideoshaveasectionbelowit

forcommentsandvideoresponse.

AllYouTubeusers(YouTubers)havetheoptionofscreeningthevideoresponses

thatcomein.Soeventhoughyoumayhaveleftavideoresponse,theYouTuber

whosevideoyouwererespondingtomayhavescrutinizedit.

AndthensomeofthemorepopularYouTubersremovethevideoresponse

featurealltogethertoavoidgettingbombardedwiththem.

MostYouTubershoweveraregladtoreceiveavideoresponseespeciallyifthe

videoresponseissimilartoacomment.Youcanuploadanyofyourpreviously

madevideosasoptionsaswell.Sometimesifthevideoisinthesamenichethen

theYouTubeuserwhomyouarecommentingonwillacceptit.Oftentimes

though,theyseeitmoreasthoughyouareblatantlymarketingyourself.

Makethevideopertaintothem.

Createadirectlyuploadedvideofromyourweb-camandputinthedescription

yourblogorsqueezepageURL.


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Ifthepersonwhoyouaresendingavideocommenttogetsmanyviews,thenyou

mightbeabletogetsomeresidualviewsfromit.

Testthevideorespondingout.

VideoResponsescanhelptogetmoreview.

OneofthevideoresponsesthatIdidwastoavideothatreceivedabout20k

viewsandIwasreallythinkingthatIwouldgetsomehits.However,strangely

enough,Iwasonlyabletoget5viewsin2months.

Sowhydidthishappen?

WellhereistheVideo


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Hopefullytheissueisnotmyface,butstrangerthingshavehappened.

Itcouldhavebeenthatridiculousheadsetaroundmyneckremindingpeopleof

DarthVaderwhenhetookhishelmetoff.

Thoseareaptguesses,howeverIbelievetheissuewasthateventhoughIput

someprettygoodtagsinthere,Ididntfillinthedescriptionsectionatall.Ialso

didntmakeaverygoodtitleifyouwillnotice;itsjustVideoCamDirect

Upload.Thatisthedefaultsetting.

YoushouldalwayschangeaVideoResponsetitletoakeywordrichtitle.


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Forthisvideo,ThePowerofNow,EckhartTollewouldhavebeenamuchbetter

title.

Thetagsinthevideoareactuallygood.

InfactItookthetagsdirectlyfromthevideoIwasmakingaresponseto.

Remembertoalwayscreateadecentdescriptionsection.

Haveyourwebsiteinthefirstline,andmakeitrichwith

keywords.Alwaysputyourtitleinthedescriptionareaaswell,andinthetags.YouTubenoticesthekeywordsinthe

descriptionandtitleoverthetags.Thefirstthingthesearch

engineseeksoutisthetitle.


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Thisvideoaboveismuchbetterforgainingviews.

Myfaceisfarmoreoffensivebutasyoucanseethedescriptionisfullandthe

titleisappropriate.

WeareeliminatingtheRE:fromthetitleandmakingmoreofafullvideo

upload.

Oftentimesourvideoresponsedoesntgetpickedup,soitwillbecomeessential

tohaveaproperlysavedtitleanddescriptiontostaycompetitive.


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LetsRecapVideoResponse-

Letsbeginwiththebasics.

Leaveyoucommentunderthevideothatyouareinterestedinrespondingto.

Onceyouleaveawrittencommentclicktotheleftofthatcommentboxtoattachavideo.

ClickontheAttachVideobutton.


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FromthereyouwillbepromptedtotheUploadVideopage. Onthispageyouaregiven3choices.Recordavideo,chooseavideoor

uploadavideo.

UsuallyIwouldsuggestrecordingavideostraightfromyourwebcam.Itcomesacrossmorepersonalthatway.

ThewayyoudothatisclickontheRecordaVideobutton.

Onceyoudo,YouTubewilllocateyourwebcamfromyourdesktop. Besuretohavethewebcamapplicationclosedpriortotryingtoupload;

otherwisethevideowillnotwork.

ClosewhateverwindowisopenaboutthewebcamandletYouTubedoitsthing.


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OnceYouTubeisdonelookingtoconfigurethewebcamtotheirsystem,clicktheReadytoRecordbutton.

Thatisit.


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Theotheroptionofvideoresponseischoosingavideofromyourexistingvideos,

oruploadingavideofromyourdesktop.

Letstacklehowthoseworkveryquickly!

OnceyouclicktheChoseVideobuttonthelistofyourvideoswillpopupforyoutoselectoneofthem.


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Note:Youcanonlyuploadonevideoasavideoresponse.If

youtrytouploadmorethanonetoanyoneVideoResponseit

wontwork.

AnotherNote:YoucannotsendthesamevideotomorethanoneVideoResponse.Sochooseyourvideowisely.

Youcanalsouploadavideodirectlyfromyourdesktop.

ClicktheUploadaVideobutton.ThescreenwherethevideowillappearwillreadClickStarttouploadyourvideoresponse.

ClickonStart.


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Youwillthenbesenttothispage.

ClicktheUploadVideobuttonandyouwillbesenttoyourdesktopfileswindow,whereyouwillthenchooseavideofiletoupload.


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FinalReminder--MakeyourTitleKeywordrich!

ForanyVideoResponseuploadedyoushouldoptimizeyourTitle,Descriptionand

Tags.Sorrytokeephammeringthisin,itisjustreallyimportant.


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Chapter9-VideoFileFormatting___________________________________________________________________

LetstouchonVideoFileFormattingonemoretime.

OnegreatthingaboutsiteslikeYouTubeistheirabilitytoacceptmanydifferent

file formats, making it much easier for home users to participate. You can try

uploadingalmostanyformatthere'sagoodchancethatitwillwork.YouTube

simplyconvertsittotheFLV(FlashVideoFile).

However,itdoeshelptounderstandafewbasicsandcreatevideostoaformat

thatwillworkbestforyourcontent.

MPEG(MPG)YouTuberecommendsMPEG4(Divx, Xvid)withMP3audio.This

option probably provides the best compromise between quality and file size.

OtherversionsofMPEGarealsoacceptable.

AVI-This is the default format used by many editing programs. It provides

excellent picture quality but file sizes are large. This can be a good option for

shortvideos.

MOV,WMV&Others-Theseareperfectlyacceptable,butmaynotprovidethe

samequalityorsmallfilesizesasMPEG4.

Compression

Inmostcasesyouwillneedtocompressyourvideobeforeyouuploadit(thismay

bedoneautomaticallybyyourwebcamoreditingsoftware).Thebestapproachisto compress files the least amount possible. YouTube will re-compress the file

whenitisconvertedtoFLV,soyoudon'tneedtoworryaboutthefilesize.Ifyou

haveafastconnectionandplentyofbandwidth,itmakessensetocreatevideo

fileswiththeleastcompressionwhilestillkeepingtothe100MBsizelimit.


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VideoSize(Resolution,PixelDimensions)

YouTuberecommendsaresolutionof320x240.Notethatthisissmallerthanthe

standardYouTubevideoscreenvideosthissizeareautomaticallyexpandedtofillthescreen.AquicktestindicatesthatthescreenusedforthemainYouTube

playeris450x338pixels(donottakethisasanofficialspecificationthough).

Onthewhole,320x240isafairlygoodcompromise,whichsuitsthedifferent

playersizeswellenough.Rememberthatthevideowillnotalwaysbeseenonthe

largeversionoftheplayer,andsomeversionsoftheplayerareactuallysmaller

than320x240


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Chapter10CreatingaChanneland

UnderstandingtheFeaturesand

Layout._____________________________________________________________________________________

YourYouTubechannelisreallyjustasimportantasyourWebsiteorBlog.Your

ChanneliswhereyouaredirectingallofyourYouTubefollowers.Thatbeingsaid,

yourChannelshouldbeasmuchaboutyouaspossible.Thegoalistomakeyour

Channelasappealingasyourwebsite.

OnceyoucreateaninitialYouTubeprofileyouareautomaticallygivenaChannel.

Whereornotyouputupavideo.

BelowiswhatthetoppartofyourChannelisgoingtolooklike.


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Mywifeisgoingtokillmeforchoosingthisvideoasthedefaultvideothatshows

upwhenpeoplecometomyChannel.

Therearemanyoptionstochoosefrom.Rangingfromstyleoflayouttowhat

videosyouwantandwhentobeintheMainPlayer.

Plusifyouhavemorethanonevideoyoucandecidetheorderofvideosby

arrangingthem.


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OnceyoudecidewhatyourmainChannelsvideoisgoingtobewhenpeople

cometoyourpage,youcanthenchangethingsaroundsuchaswhatimageis

yourThumbnailgoingtobe.

Thepicturebelowcanhelpyouwithrememberinghowtoeditit.ItisjustasabovewhenwediscussedTitle,DescriptionsandTags.

Clickononeofthethreechoices.ThengotothebottomortopandclickSave.

OnceyouchangetheVideoThumbnailitcantakeupto6hoursbeforeyoucan

seethenewimage.Theyrevieweachone.Thethumbnailistheimagethatrepresentsaparticularvideo.


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LetsgobacktofrontofyourChannel.

Belowiswhatisseenunderneathyourmainvideoarea.

Yourprofilepicture,aswellastheaboutyourself,goeshere.

Also,thisiswhereallofthecommentsfrompeoplecanbeadded.

Youwillalsohaveasectionforfriendsandsubscribers.Thisisanareawhere

oncesomeoneclickstobecomeeitheryourfriendorsubscriber,hisorherprofile

goesinthisbox.

Youwillalsonoticethatthereisarecentactivitiessection.Anythingyoudoon

yourChanneloranyoneelsesvideosorChannel,willenduphere.

SoifyoumakeacommentonsomebodysVideoorChannel,itwillgetposted.

Itisnownecessarytoedityourprofilesection.


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Clickonedit.

Whatyoushouldbedoingwithyourprofiledescriptionisthefollowing.

Ifyouhaveabusiness,thesectionnamed ChannelDescriptionisgoingtobea

descriptionofyourbusiness.ThereasonbehindthisisbeingthatyourChannelis

areflectionofyouronlinepresence.SoifyouareaCabinetMakerandyour

videosaretutorialsonhowtocreatecabinetsthenthatiswhatyouwriteinyour

ChannelDescription.


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TheAboutsectionissoyoucangivesomeinsightintowhoyouare.Youcanget

personalhere.Peopleliketoseesomeself-expressionsogocrazy.

Youwillalsobeaskedaboutyourfavoritemovies,musicandbooks.Goahead

andletyourindividualityshinethrough.

UploadaChannelImage

OnceyouaredonewiththeprofileeditingyouneedtouploadaChannelimage.

TodothisyoumustgobackintoyourAccount.

Onceyoudothescreenbelowwillopenup.


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ThispageisgoingtobeyourMyAccountOverviewpage.Youcanclickonmany

menuoptionsthatarefoundontheleftverticaltoolbar.Fornowwewantto

createorchangeachannelimage.

ClickonprofileSetup.

Onceyoudoyouwilldirectedtothispage.OncethereclickChangePicture.


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Youwillthenbegivenanoptionofuploadinganimagefromyourcomputer,such

asajpegorgiffile.Youarealsogiventheoptionofuploadingathumbnailstill

fromoneofyourvideos.Youwillclickontheradiobutton= andthenchoose

oneofthetwooptions.


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ClickChooseFileandyouwillseeyourfilesonyourdesktoppopup.Selectthe

desiredimage,Iliketojustuseaphotoofmyself.YouTubeafterallisasocial

networkingsitethereforepeopleareinterestedinseeingyou.Notsomestale

productpictureoranimageofthesunset.Howboring.

Showyou!Becomfortablewithyourself.YourgoalonYouTubeoronanysocial

networkingsiteisbrandingyourself.Thebestwaytodothatisnotbyreinventing

whoyouare.Youdoitbyshowingyourtrueself.


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Oksoonceyouhavedecidedonanimagefromyourcomputerorastillfromone

ofyourvideosyouarenowreadytomoveontotopersonalizingyourChannel.

Letsgobacktoyourmainchannelpage.


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Chapter11-FrontPageChannelTool

Bar_____________________________________________________________________________________

LetsstartwithPostingBulletins.

PostingBulletinsisaBrandNewFeaturethatYouTubehasimplemented.Its

benefitisenormous.Itallowsyoutosendoutamessageandavideoattachedto

allofyourfriendsandsubscribers.

Nowyoumightbethinking,ThatisawesomeifIhadfriendsandsubscribers.


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Nottooworrymyfriends;thewholepointofthiseBookistogiveyouthesecrets

ofgettingtargetedfriendsandsubscribers.

Ittookmeonly30daystoamass17kchannelviewsandget300subscribersand

closeto1000friends.Youcandoitaswell.Inyoursleep.

Wellgettothejuicystufflateron,first,letsgetbacktobasics.

PostingBulletins

Whencreatingabulletin,makesureinthemessageareayouareputtinginyour

websiteaddress.Youalwayswanttomakesureyouareadvertisingyoursite.

ForInstance:

Letssayyouhaveavideowhereyouarereviewingaparticularmovie.Youwrite

inthemessageareaaboutitaskingyourfriendsandsubscriberstowatch.You


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shouldalsowriteinthemessageareaaboutyourblogsitethatreviewsother

movies.Thenputinthewebaddress.Thiswayyouareprovidingyourfriends

andsubscriberswithvaluewatchingthevideo,aswellasachoiceingoingtoyour

siteformore.

Nooneeverwantstobetoldwhattodoonsocialnetworkingsites.Youshould

neversell,especiallyhardsell.Givethemvalueandthatspeaksforitself.

Youcanalsosendthemavideothatcangowithyourmessage.(Remember,you

cangetyourvideoURLbyclickingonthesharebuttonbelowthevideo.Then

copyandpastethelinkintothebox.

NextontheToolsbarwehavesettings!


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Thisisactuallyaprettyobvioustool.Asyoucanseeabove,youhaveyour

ChannelURL,aplaceforthetitleofyourChannelandifyouwanttomakeyour

Channelvisibletopeople.

Thereisalsoatagbarontherightside.Thatshouldtellyouthattherearealso

waysofoptimizingyourChannelinformationaswell.Makesureyoufillinthetag

sectionwithsomegoodkeywordsandlongtailkeywordsthatdescribeyour

niche.

Yourtitleshouldalsohavesomethingtodowithyourniche.

ThetitleforoneofmypagesisMyOnlineBusinessToolkitTV.Thisisbecause

mynicheisteachingandgivingmarketingstrategiesforanonlinebusiness.


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Ok,nowwearegoingtoskipThemesandColorsfornow.Thenexttwotool

tabsarenotasindepthasThemesandColorssoIwanttotacklethosefirst.

MoveontothenexttabModules.

ThistoolsectionallowsyoutodecidewhatyouwantappearingonyourChannel.

IhaveseensomeChannelswherethepersonkepttheirlistofsubscribershidden.

Ireallydontthinkthereisanysetrulehere.Youcandowhatyouwant.Ifyou

wanttohidecommentsorsubscribersorrecentactivity,thatisallindividual

preference.

NextwehaveVideosandPlaylists.


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ThissectionwillletyouarrangethelayoutofyouractualChannel,letyoudecide

onwhichvideoyouwanttoplayasyourfeaturedvideo,Showexactlywhatyou

wantdisplayedonyourChannelandalsowhetherornotyouwantyourfeatured

videoonAutoplaywhenpeoplecometoyourChannel.

IrecommendhavingthevideoonAutoplaywhentheycometoyourchannel.

Thetwooptionsforfeaturedlayoutarethefollowing:

Playerview-ishowthechanneliscurrentlyseennow(withthefeaturedvideo

displayedprominentlyandallyourothervideostotherightofthefeatured

video.)

Or

GridView-Iswhenallthevideosareviewedasthumbnails,nothavingafeatured

videoindisplay,butallvideosindisplay.

Thisiswhatitlookslike:


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Iampersonallyafanofthefeaturedvideo.Ifyouhavetoomanyvideosto

choosefromtheymayjustbreezeoverandmoveonfromyourchannel.Ifyou

haveafeaturedvideoonAutoplaythereisagreaterchancethatyourvisitors

willstaylonger.

FinallyPlaylistsandFavorites-

YoucanmakeyourPlaylistsvisibleaswellasyourFavorites.Youmaybe

asking,Whatisthepointoftheplaylistoffavorites?

Wellthepointofthemisthatyoucanhaveaseriesofvideosonaparticulartopic

orevenaseriesofvideosthatyoumadeallatthesametimethatyouwantto

bundletogether.RememberallofyourvideosonYouTubehaveaten-minute

timelimit,unlessYouTubehasallowedyoutohaveanunlimitedtimelength.

WhichtheyaredoingforsomeYouTubers.Soifyoumadeavideoseriesthatwas


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atotalof2hours,youwouldwanttobreakitupinto10videosorso.Thebenefit

oftheplaylististhatyoucanorganizethosevideostogetherandhavethem

featuredonyourChannelatthetop.

TheFavoritesectioncanbeyourabsolutefavoritesthatpeoplehavelikedmorethanothers.ThatwayyoucanmakesurewhenpeoplecometoyourChannel

theyaregettingdirectedrighttothegoodstuff.

Idontbelievewehavetouchedonhowtomakeaplaylistyetsoletsdothatvery

quickly.Itisverysimple.

Firstyouaregoingtogotothechanneldropdownboxintheupperrightcorner.

Theonethatreadsyourchannelname.


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ThenyouaregoingtogointoMyVideos.


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Youwillnowseealistofyourvideos.Youarethengoingtogothroughandcheck

theboxesofthevideosyouwouldliketoputintoyourPlaylist.

Thengobackuptothe

Oncethereclickonitandthedropdownwillgiveyouthechoiceofaddingto

Playlist.ClickonPlaylist


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Onceyoudo,anotherdropdownmenuwillappearwhichwillaskforwhich

playlistifyouvealreadycreatedoneorcreateplaylistifyouhaventnamed

oneyet.

Giveyourplaylistanameandthentypeinadescriptionaboutyourplaylist.

Favoritesworkthesameway,justclickontheAddtoFavoritesbuttonto

makeafavoritelist.

LetsnowgobacktothemainChannelpagewherewearegoingtohavefunwith

personalizingourThemeandColors.


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Sogobacktotheupperrightcornertabthatreadsyourchannelname.Thedrop

downmenuwillshowMyChannel.Clickonthatbuttontogobacktothemain

channelpage.

Letsgobacktothetoolbar.

ClickonThemesandColors.

Youarenowgoingtogetafewpre-madecolorschemesthatyoucanchoose

from.

Gothroughthemandstartseeingwhatcolorthememightworkforyou.

Certaincolorsremindpeopleofcertainthings,obviouslygreencanbeformoney,

ortheenvironment.Redorpinkcanbeforlove.Yougettheidea.


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Nowofcourseyoucanusethealreadyexistingcolorthemestheyhave.Oryou

cangointoAdvancedOptionsandcreateyourown.

Letstrythat.

Iamnowgoingtogothroughandhelpyouunderstandeachofthecolorpallets

andwhattheyapplyto.


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Youwillnoticeintheimageabovethatwearesendingarrowsfromthemeaning

tothedefinedimage.LetsexaminetheGeneralArealocatedontheleftofthe

pagefirst.

BackgroundColor-Thebackgroundcoloriswhite.

WrapperColor-TheWrappercoloristhatbluishcolor.(AWrapperisthebox

aroundacertaintext.)

TheboxthatMyOnlineBusinessToolkitTVisdefinedasawrapper.

Sameastheboxtotherightofthevideo.

Youreperspectivebasedontheimageaboveonlyshowsthetopofalonglineof

videosontherightside,butasyoucanseethethumbnailsofthevideo,thetextlinksandthenregulartextareallinthatwrapper.

(ThinkWrapper=Gift.Alltheinformationisinsidethewrapper.)

WrapperTextColor-Thewrappertextcolorisyellowasshownabove.


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WrapperLinkColor-Thelinkcolorisblue.(Ifyoudontalreadyknow)Linksare

textorimagesthatareclickablewithyourmouse.Youaretakentoanotherpage

orscreenwhenyouclickonalink.

WrapperTransparency-MyChannelhas100%transparencymeaningyoucantseeit.Lookatthedifferencebetweenthatandsay0%transparency.

Doyouseethatthecornersofthewrapperarenowvisible?Thisisobviouslyto

tastehowyouwantyourwrappertransparency,sogoaheadandplayaround

withthecolorandtransparencyleveltodeterminewhatyoustyleis.

NextisBackgroundimage-Thistoolgivesyoutheabilitytouploadyourown

imageasabackground.


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SelectChooseFileandstartlookingforabackgroundthatyoumightlike.

Fornowletsjustchoosesomerandomphoto.

Onceyoudothisiswhatyouwillsee.


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Theabovescreenshotshowstheimageinthebackground.NowIdowantto

pointoutthatthereasonyouareabletoseetheimageisbecauseIsetthe

WrapperTransparencyandtheoverallTransparencyto100%.Ifitwasnot,

thenyouwouldnotbeabletoseetheimage.

Hereitiswiththe100%Transparency.


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HereitiswiththeTransparencyat0%.


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Oksoletsmovetotherighthandcolumnandstartexaminingthat.

BelowIhavechangedallofthecolorsaround,andthenexttwoimageswillshow

thecorrelation.

Nowletsseewhatitlookslikeonthepage.IhaveremovedtheTransparencyso

youcanseethecolorsandtheirplacementverydistinctly.


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Okyouhavedonereallygreatpatyourselfonthebackforgettingthroughthis

muchofYouTuberevealed.

YoucangrabyourselfarefresherofCoffeebecausenowweareheadingintothe

stuffthatYouTubedoesntshowyou.


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FromherewearegoingtobecoveringhowtooptimizeyourChannelPagewith

thingslike:

Providingyoutoolsthatcanincreaseyourclickthroughratefromyourvideos

andchanneltoyourblog.

GoingovertheAdvertiserskeepofftheGrassmethodofmarketingand

howyoucanincreasesubscribersandfriendsinyourspecificniche.

StartgainingfriendsandsubscriberswiththeCross-Nichemethodof

promoting.

CreatingabackgroundyouspecificallydesignforYouTube.NotethatonlypartnershavetheclickableChannelpage.HoweverIcangiveyouagreat

resourceforcreatingonethatisuniquetoyouwithouthavingtobeapartner.

Thisbookisalsogoingtoteachyouthemethodofautomationthatveryfew

implementandhavesuccesswith.ThisishowIwasabletoget30,000uniquevisitorstomychanneleverymonth.

Infact,IwillshowyouhowtogetmoreChannelvisitorsthenvideovisitors.

Moreoftenthannot,avideogetting1millionviewsgenerallygetsfarlessvisitors

orviewerstotheChannelthatthevideoispromotedon.Ihaveseensome

Channelsthathaventevenpassedthe10kmarkwhentheyhaveavideothathas

seenover1.8millionviewsinoneyear.ThatiswhatIcallwastedtraffic.

Thisbookwillshowyouhowtooptimizeyourvideossothatyoucangetover

1000viewstobothyourVideosandyourChanneladay.


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Chapter12-WastedTraffic_____________________________________________________________________________________

LetmebeginbyshowingyouwhatImeanwhenIsaywastedtraffic.

IdidaquicksearchbyenteringinkittensintheYouTubeSearchBar.


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Thesecondvideothatpopsupisthisvideoofakittenridingavacuum.Thisvideo

received1.8millionviewsinthelastyear.

NowletslookatthispersonsChannel.

Thispersonclearlydidnotintendforhervideotogetsopopular,itjust

happened.ThisisthephenomenonofYouTube.Manypeoplehavetriedto

duplicatethissuccessofviews,onlytofail.

Thispersondoesntevenhaveadescriptionareafilledinwithkeywords.Shealso

lacksawebsite,orblogthatpeoplecangotowhenarrivingtowatchhervideo.


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*NOTE-THISISLIKELEAVINGMONEYONTHETABLE!

THESEVIEWERSAREHUNGRYFORMORE,YETTHEREIS

NOOUTLETFORTHEMTOQUIETTHEIRHUNGER.DO

YOUKNOWHOWEASYITISTOSETUPAWEBSITEAND

PUTGOOGLEADSONIT?


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Thispersoncouldhavemademoneybysimplysuggestingtopeopleinthe

descriptionareatocheckouthereblogwhereshehasmorevideos.Andof

courseonherblogshewouldhaveadvertiserspayingherforhertraffic.

LetusalsotakealookattheSubscriberbaseonthisChannel.

1inevery10,588peoplethatwatchhervideobecomesasubscriber.Igetabout

1inevery60peoplethatwatchmyvideosclickingthesubscriberbutton(andthat

ratioisimprovingeveryday).


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SohowdoyougetyourYouTubeinboxtolooklikethis?

Moreimportantly,whydoyouwantto?

Hereswhy.

ToestablishabusinessandmakemoneywithYouTube,youneedtoNetwork.

YouTube,similarlytoFacebookorTwitter,canbeusedasatoolforbuildinga

network.HoweverwithYouTube,youhavegotoneparticularfeaturethat

distinguishesitfromtheothersandinmyopinionsmakesitjustasvaluableor

moresoVIDEO.


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Thebiggeryourinboxmeansthemoreyouaremeetingandconnectingwith

peopleandbuildingyourbrand.Plusyourvideosarebeingseenwiththemore

peopleyouconnectwith.

Youdontjusthavetocreateavideoandletitdangleincyberspaceoblivion.

No,youcanmaketheconnectionwithpeoplewhoturnaroundandshareyour

contentwiththeirfriendsandsoon.

Theonedownfalltoamarketingstrategylikethisisthatitcouldtakeyouallday

towrite30peoplewithinyourNicheandmaytakeyouayearbeforeyouget10k

peopletoyourchannel.

Nowyoumaynotknowthisaboutme,butIamallaboutspeed,andIhatehaving

todotediouslabor.

Iamnotlazymindyou

Sometimes,Ineedtofocuson100differentthingsatonce.SowhenIcanfinda

smartsolutiontotimemanagementformybusiness,Itakeit.

HereisthetoolthatIusetosendouthundredsofmessagesaday!

Toapinpointed,targetedaudience!


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Chapter13-TubeBlasterPro_____________________________________________________________________________________


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TubeBlasterproisanautomatedFriendadder.Itisthebackbonetobuilding

friendsonYouTube.WhenIsayfriends,Imeantargetedpeopleinwhatever

Nicheyouarein.Friendstranslatetobusinesscontacts.

WearenowgoingtogostepbystepthroughalloftheamazingfeaturesofTube

BlasterPro!Beforewedo,Iwouldliketomakeanoteaboutusingautomation

softwareingeneral.

ThinkofyourselflikeLukeSkyWalker.Useyourpowersforgoodandnotforevil

Automationsoftwaremakeseverythingeasier.However,Iwanttowarnyou

aheadoftimethatsiteslikeTwitter,Facebook,Myspace,andyesYouTubeare

neverkindtowhattheyconsiderSPAMBOTS.Thissoftware,usedimproperly,

canmakeyoulooklikenothingmorethanamoneyseekingmissile,and

YouTubewillhavenoProblemwithyankingyourchannelandvideoswithout

hesitationorreservation.Evenifyouhave7500subscribersand1millionor

moreviews.

InfactthewholepointofusingYouTubeistofunnelpeopleintoyourblogor

website.Becauseyoumustrealize,thatathirdpartysiteisatemperate

environmentthatyoucantcontrol.

Withthatbeingsaid,Iwillshowyouhowtousethissoftwareproperlyandhow

toavoidthedangersassociatedwithovermarketingingeneral.

ThereareonlyacouplechoicesforAutomationsoftwarethatIwouldrecommend.TubeBlasterProisoneofthemandTubeToolBoxistheother.

TubeToolBoxworksthesamewayasTubeBlasterProsobylearninghowtoset

upTubeBlasterProitwillallowyoutounderstandTubeToolBox.


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Anotherthingforyoutobeawareof;TubeBlasterProisaone-timefeeofabout

67dollars,TubeToolBoxis9.95amonth.

AtthetimethatIwrotethisbook,IwasusingTubeBlasterPro.SincethenIstartedusingboth.TObequitehonestTubeToolBoxupdatestheirsitemore

often,soIamgoingtosuggestitasabetterchoicehoweveritistwiceasmuchin

regardstocost.

Hereareacouplerulestothinkaboutrightnow:

Rule#1-Donotselltopeople!

Justsoyouknow:

MacisnotcompatiblewiththisTubeBlasterPro.

HoweverTubeToolBoxhasDiscoveredaWaytomake

MacCompatiblewithitsSoftware!

AlsoMACusersdonotfretbecausewithBootcamp,youcanPartitiona

portionofyourharddrivetoworkundertheOperatingSystemofWindows.This

isveryhandyifyouhavesoftwarethatisnotcompatiblewithyourMACoperatingsystem.FormoreinformationonhowtoinstallWindows7orbetter

onyourMACyoucangoto:

http://support.apple.com/kb/HT3986


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Rule#2-Repeat,Donotselltopeople!

TheotherpossibilityofgettingremovedfromYouTubeisbygettingflaggedfor

beingspamorsolicitingbynotYouTube,butYouTubeusers.

Iwillbecoveringmoreofthisinthechaptersthataretofollow;however,Iwant

youtostartthinkingaboutitnow.Dontbeasalesman,anddonteversend

anyonetoanaffiliatelinkwhodoesntaskforit.

LOOKOUTFORTHESE

*Everytimeyouseeanasterisk,itisgoingtobeasignofobviousimportancethatIwantyoutomakeanoteof.


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Chapter14-TubeBlasterProSetUp___________________________________________________________________

FirstletsgototheWebsite.

Onceyouarethere,ClickonFreeDemo"

FromtheFreedemoitwilltakeyoutothedownloadpage.


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ClickDownload.Onceyoudo,itwillstartdownloadingthezipfiletoyour

desktop.


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Soonceitisonyourdesktopasazippedfileitneedstobeunzipped.Zippedfiles

canbethoughtofasjustreallylargefilesthataregoingtoburstattheseams.

Thatiswhytheyarezipped.

ForPCyoushouldhavesoftwaresuchasWinZiporsomeotherunzipping

software.Oftenwiththenewoperatingsystemsitcomeswithit.Sowhenyou

doubleclickthezippedfile,itwillthenaskifyouwanttoRUNthesoftware.

YESyoudo!ClickRUN.


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ItwilltheninstallthesoftwareintoyourdefaultFolder.Whichisfine.


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OncethatisdoneitwillaskyouifyouwouldlikeaDesktopIcon.Iwouldclick

yeshere,butitisuptoyou.


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JustfollowthepromptsthatsayNEXT.Soonyouwillcometothesetuppage.

Ofcourseclicknext.


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ThenitwillpromptyoutoClickFinishtolaunchTubeBlasterPro.


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Onceyouhavedonethat,itwillaskthatyoufillinyourYouTubeaccount

information.Thenclickcontinue.


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YouwillnowseeyourYouTubeaccountnamepopulatedintotheLoginpage.


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Clickonyouraccountnameandthenclicklogin.


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Ididwanttomentionacouplemorethingsaboutthispage.

YoucanADDonanotheraccount!

Infactyoucanaddonquiteafewaccounts.Thatistosayyouhavemorethan

oneYouTubeaccount.Imayhavealreadypointedoutthatitisgoodtohave

morethanoneYouTubeaccount.


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Ok,nowforthefinalunveiling.

WelcometothehomepageofTubeBlasterPro!


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Chapter15-TubeBlasterProFeatures

IntroGathering

_____________________________________________________________________________________

Tobeginwith,TubeBlasterProisseparatedoutintotwocolumns.Theleftside

ofthescreenisTubeBlasterPro.TherightsideisTubeBlasterProinterfacing

withYouTube.


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Youwillnoticeamajorsectionoftheleftsideisablankcolumnthatreadsabove

itGathered.

Next,Iwantyoutotakealookatthedefault-checkedboxthatsaysSaveonExit

aswellasthedefaultradiobuttonthatsays,Gatherfromallfollowingpages.

Bothoftheseareexactlywhattheyhavetobeat.Infactthewholepageissetto

startdoingwhatTubeBlasterwascreatedtodo.ThatbeingGather.

Sowiththatbeingsaid,letsstartgathering.

Whenwesaygathering,wemeancollectingchannelinformationfrompeopleon

whateverparticularpageyouareoninYouTube.Thatishowtheinterfaceworks.

RememberhowwewereusingYouTubesSearchbarearlierinthebook?Weweresearchingforkeywordsandphrasesinourniche.Wellnowwedothesame

thingbutwearelookingforspecificpeopleinwhatevernichewearein.

SoletssaymynicheisHealthandWellness.

ItypeinHealthandWellnessinthesearchbar.


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Fromhere,thereareacouplewaysyoucandothis.TubeBlasterProwillstart

gatheringChannelnameswheneveryouclickgather.

IcouldclickgatherfromwhereIamonthepageorIcouldgointoanyones

Channelandstartgatheringtheirsubscribersorfriends.

Takealookbelow.


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IfIweretoclickonWyatiosnamenexttothevideo,itwouldgointohisChannel.WhatTubeBlasterProdoesis,itgatherstheChannelinfoforaparticularperson

andsavesitinthecolumnsothatamessagecanbesenttothem.

Yousee,YouTubehasanemailsystemjustlikesayFacebook.Peoplecansend

youprivatemessagesiftheywant.Mostpeopledontusetheirinboxon

YouTube;somedontevenrealizethattheyhaveaccesstosomethinglikethat.

Well,nowyoudoifyoudidntbefore,andforourpurposes,itisveryuseful.


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OksoletusclicktheStartGatheringbarlocatedontheTubeBlasterProside.


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WhatIwillalsodoisstartgatheringfromapersonssubscriptionarea.Oreven

friendsarea.


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NowthatwehavegatheredadecentamountofProfiles,letstalkaboutthe

featuresdirectlyundertheGatheredcolumn.

ClearList:doesjustthat,itcompletelyclearsthelistfromthegatheredarea.

Randomize:scramblesthegatheredlistaroundsothatonceyoudosendmessagestothelistitisnotinanyorder.

RemoveFriendsandSubscriptions:Ifyouaregatheringpeopleinyourniche,therecouldbeagoodchancethatsomeofthepeopleyouare

gatheringmightbefriendsorsubscribersofyoualready,especiallyifyou

havealreadystartedsending1000messagesaday.Ifyouaresendingouta

messagewiththeintentionofgainingfriendorsubscriberandyoualready

havesomesubscribersandfriendsonyourgatheringlist,thenyoumay


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havethosepeoplecancellingtheirfriendshiporsubscriberstatuswithyou

becausetheymaylabelyouasspam.

Blacklist:ManagesagroupofIDs(profiles)thatwillalwaysbeskipped.Youmaycomeacrossaneedforthisifpeoplethatyouwritestartsending

youspamornastymessagestoyou.Chancesareifyoustickwithyour

niche,youshouldbeabletoavoidthatscenario.

ManagerGroups:IsareallygreattoolbecauseitallowsyoutoseparateoutdifferentIDsandputthemingroups.Thisishandywhenyouare

tacklingafewdifferentNichesandyouwanttokeeptrackofyour

gatheredlists.

Generally,afterIgatheragroupofIDs,IclickontheremoveFriends/Subsand

thenplacethegatheredgroupintoaneitheralreadyexistinglistformyNiche,

(letssayHealthandWellness)oranewgroup,ifthegroupwasnotyet

createdforthatNiche.

Withthegatheringportionoftheprogramunderstood,wearenowgoingto

moveintothewholepointofgatheringIDsinthefirstplace.

Tosendmessages!


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Chapter16-SendingMessages

_____________________________________________________________________________________

Letsjumpinstraightaway.GototheupperbarontheLeftsideofthescreen.

Onceyouclickonmessage,youwillbetakentotheMessagesarea.


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Asyoucanseeyoucansetupasinglemessage,oryoucansendfromalistof

messages.

*Warning


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Donotusethesinglemessageselectionatanytime.YouTubecantellifyousend

outthesamemessageoverandover.

Tousethissoftwareproperly,Iamgoingtoshowyouhowtocreatealistof

severaldifferentmessages.

InFact,10-15messagespre-createdmessagesisagoodamounttostartwith.

Soletstakealookatmakingalistofmessages.Butbeforewedo,Iwantyouto

takealookatthefeatureAttachVideo.

Thisisahugelypowerfulfeature.Itwillsendavideoofyourchoice(thatyouve

alreadycreated)toeverypersonyouaresendingamessageto.

Thisishowitworks.


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AfteryouvecheckedtheboxAttachVideoandclickedtheRefreshListtab.

Thenclickonthearrowdownbuttontoseeyourlistofvideos.

YouwillhavetoRefreshListtoseeanynewvideosthatyoumayhavemade.So

Ialwayspushtherefreshlisttabbeforewhenchoosingavideo.


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Onceyoudojustchoosewhichvideoyouwanttoattachandthenyouaredone.


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Chapter17-CreatingaListofMessages

(Thisisnecessary)_____________________________________________________________________________________

Oksoletusmovebackintocreatingalistofmessages .Whatyouaredoinghere

isprettymuchcreatingpre-generatedemailsthatyouwillsendouttowhomever

youchoosetogather.Thisiswhatitlookslike.


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ClickontheAdd

Button.


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Thesubjectboxwillopen

up.

Oncethesubjectboxhasopenedup,startcreatingyourmessage.Youcancreate

asmanymessagesasyouwouldlike.GenerallyIwouldsayhaveatleast10-15

thatyoucanhavegoingout.MakesureyouchoosetheRandomizebuttonso

thatthemessagesarenotsentoutinorder.


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Asyoucansee,youcanattachavideowitheachnewmessageyoucreate.Infact

youshouldattachavideomostofthetime.Thereasonbeingisthat,inthe

descriptionofthevideo,yourURLtoyourwebsitecanbeseenwhenthemessage

issentout.Verypowerful.

ThisiswhatImean.

Youcanseethatwhenyouattachavideoinamessage,thedescription

informationshowsup.ThatiswhyitisimperativethatyouhaveyourURLinyour

descriptionarea.

Consideritalmostlikeasignatureboxwhenyousendoutanemail.


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TheWonderfulthingaboutitisthatyoucansendoutmultiplevideoswith

whateverULRyouwanttodirectyourviewersto.Howeverdontsendthemtoa

purchasepageoranaffiliatepageunlesstheyaskforit.Thatisthekindof

marketingthatwillgetyoubannedfromYouTube.

Speakingofthat,letstalkaboutwhatkindofmessageyoushouldbesendingto

optimizeresponsesandultimatelygetsubscribers.


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Chapter18-MessageOptimization

Advertisers,keepofftheGrass!

_____________________________________________________________________________________

Howtoavoidbeingconsideredspam.

Thismethodofautomationcansaveyoumonthsoftediousbusyworkwhen

marketingyourself.However,ifitisabused,itcansendyoustraighttohaving

yourChannelremovedfromYouTube.

Weallhatespam.Andspamisprettymuchunsolicitedinformation.

WithYouTube,youhaveaccesstoeveryonesYouTubeemail.Youofcoursehave

this,becausetheycreateaprofileonYouTubetonetworkthemselves.Most

peopleareonSocialNetworkingsitestoestablishconnections.Ifyouaredoingitrightthenyouarebuildingrelationshipswithmorethanjustyouralreadyexisting

groupoffriends.Somepeoplestaysimplyinthatworld,whichisfine.

Howevercreatingabrandforyourselfasanauthorityinyournicherequires

networking.PeopleonYouTubearemorelikelytoacceptyourfriendshipwith

openarms,becausewhensomeoneputsavideoup,itisgenerallybecausethey

wantittobeseenandinturn,theywanttobeknown.

Facebook,TwitterandMySpaceusersbunkerdownwiththeirowngroupof

friendshavingthesolepowertosharetheirprofilewithpeopletheyaccept.With

YouTube,ifyoumakeavideoandsetittoPublic(becauseyoucansetavideoto

privateorpublic)youwantthatvideotobeouttherefortheworldtosee.

Oryoujustwerentthinkingaboutit.


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ThatiswhyIteachtheAdvertisers,keepoffthegrasstechnique.

Ifyouaregoingtobesendingmessagetopeopleyoumustapproachyour

messagesendingasifitwasarequestforsomeonesfriendship.

Forinstance,yourmessagecanread:

Hi(Firstnamehere),Ireallylikeyourchannel.Ithinkwehavesomethingsin

common.Iwouldlovetoconnectwithyou.Ihaveattachedavideoforyouto

enjoy.SomethingsillyIputtogether.Ok,haveanawesomeday.

Cheers,

Casey

InthismessageIamnevermentioninganythingaboutmybusiness.Iammoreso

extendingfriendshipandincludingthatpersoninthemessage.Bypersonalizingit

withcomplements

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