youtube presentation
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A brief powerpoint on YouTubes originsTRANSCRIPT
YouTube
www.youtube.com
Presentation by:
Kimberly, Connor, Yotam, & Jacob
What is YouTube?
YouTube is an Internet website that specializes in publishing user-posted video clips. As of early 2007 YouTube is one of the top ten most popular websites on the
Internet.
The Guru’s of YouTube
Co-founders of YouTube.com
Chad Meredith Hurley
Steve Chen
Jawed Karim
The Guru’s of YouTube
Chad Meredith Hurley is the co-founder and
Chief Executive Officer of the popular San Bruno, California-based video sharing website YouTube, one of the biggest
providers of videos on the Internet.
The Guru’s of YouTube
Steven Shih Chen
is the co-founder and Chief Technology
Officer of the popular video sharing website
YouTube.
The Guru’s of YouTube
Jawed Karim
is the co-founder of the popular video sharing
website YouTube. Many of the core
components of PayPal, including its real-time anti-fraud system was
also designed and implemented by Karim.
On April 23, 2005 the three founders launched the world
renouned video internet success known as YouTube.
The Original Goal Of Youtube
”…the original goal that we were working toward in the very beginning": a video version
of HOTorNOT.com.
-Steve Chen, Co-founder of YouTube.com
Origins of Concept
HotorNot.com“I was incredibly impressed with HOTorNOT,
because it was the first time that someone had designed a website where anyone could upload content that everyone else could view. That was a new concept because up until that
point, it was always the people who owned the website who would provide the content."
-Jawed Karim, Co-founder of YouTube.com
Reasons For Change: Part 1
The idea of video hotornot.com was to narrow
Reasons For Change: Part 2
People were posting whatever videos they wanted
Reasons For Change: Part 3
Kids were linking to YouTube from their MySpace, helping YouTubes.com’s growth
Reasons For Change: Part 4
"In the end, we just sat back and the free-for-all began.”
-Chad Meredith Hurley, Youtube.com Cofounder
YouTube’s Success: Part 1
YouTube's success owes partly to its retro name, simple logo and alternative feel, all
of which Chad contributed to on the creative side while Steve was making sure
the videos played quickly and easily.
Youtube’s Success: Part 2
Despite pressure from advertisers, they would not force users to sit through ads
before videos played.
Youtube’s Success: Part 3
Youtube’s financers, more specifically Sequoia financing advisor and
mentor: Pierre Lamond. Because of the great listening skills of Steve and Chad and the great
financial advise of Pierre, Youtube turned
out to be a great successful in the sense
of revenues.
YouTube History
CEO Sells to Google
Chad Hurley and Steve Chen sold some of Youtube’s rights and control to Google for for $1.65 billion in October of 2006. Now not only does the YouTube team have to
report to Chad and Steve on issue regarding the sight, they need to speak with corresponding Google executives.
Google buys YouTube
Legality History: Part 1
YouTube has responded by publicizing agreements it has made with media
companies to legally show video clips. YouTube says federal law requires only
that it remove videos when copyright holders complain not to pre-emptively
monitor the site for infringements, which would destroy its spontaneity.
Legality History: Part 2
Eric Schmidt, Google's CEO, hired an outside firm to help it analyze YouTube's
legal risks.
Ownership of Posted Videos
By submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-
exclusive, royalty-free, sublicenseable and transferable license to use, reproduce,
distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube's (and
its successor's) business, including without limitation for promoting and redistributing part or
all of the YouTube Website (and derivative works thereof) in any media formats and through
any media channels.
YouTube and The FTC
The antitrust authorities recently were investigating the recent sale of
YouTube.com to make sure it was in compliance with the Federal Trade
Commission.The approval paved the way for Google to buy YouTube, leapfrogging it
to the top spot in online video sharing.
YouTube Production: Part 1
YouTube is built upon standardized, readily-available technologies.
YouTube Production: Part 2
Videos can be uploaded in the user's choice of the formats:
Audio Video Interleave (avi)
QuickTime (mov)
Moving Picture Experts Group (mpeg) Windows Media Video (wmv)
YouTube Production: Part 3
YouTube's servers automatically convert the video and serve it as Flash Video (flv)
format. This provides a mostly hardware- and software- independent solution for
YouTube users.
Prevalence
3rd most viewed web site after myspace and yahoo
100 million videos viewed a day
pure entertainment
The Uncultured ProjectUncultured.com
Government regulation/ Relationship
Digital Millennium Copyright Act (DMCA)
Passed by the Clinton Administration in 1998
A way to regulate copyright infringement on the internet.
How DMCA applies to Youtube
DMCA notice/ counter notice includes:
*signature of owneridentification of *copyrighted workwork infringing
*copywrightcontact informationpersonal statement
Political Considerations of YouTube
Censorship in other countries:Brazil, the People's Republic of China,
Indonesia, Iran, Morocco, Pakistan, Tunisia, Turkey, Saudi Arabia, Syria, Thailand, and
the United Arab Emirates.
Use of YouTube for Campaigning: Part 1
Obama
Use of YouTube for Campaigning: Part 2
McCain
Use of YouTube for Campaigning: Part 3
Senators
Use of YouTube for government
announcements/education
http://www.youtube.com/senatehub
http://www.youtube.com/watch?v=pWe7wTVbLUU
Social Ramifications Of YouTube.com
1. Youtube can be used for awareness.2. Copyright Infringement
3. Under Representation of Women
YouTube’s Effect on Society
YouTube’s Technology
1. Identification Technology2. Promotion Programs
Globalization of YouTube.com
1. Grown Worldwide2. Directs Public Attention