youtube overviews ramadan 2015
TRANSCRIPT
YouTube
Performance
Ramadan 2015
Mrhan Muhammed
Index
1. Ramadan Most Watched series.
2. YouTube Views on each series. 3. YouTube Views on each series per Channel.
4. Production Houses views.
5. YouTube TV Channels Total Views.
6. Youtube Production Houses channels total views.
7. Overall Insights and sentiments.
Ramadan Most Watched Series
• Halet Ashq
• El Ahd
• Leabet Iblees
• Haret EL Yahood
• Taht El Saytara
• Bayn El Sarayat
• Mariam
• Hawary Bokharest • Yawmiat Zoga Mafrosa Awy
• Moled w Sahbo Ghayb
• Taree2y
• Lahfa
حالة عشق•
العهد•
لعبة إبليس•
حارة اليهود•
تحت السيطرة•
بين السرايات•
مريم•
حواري بوخاريست•
يوميات زوجة مفروسة أوي•
مولد و صاحبه غايب•
طريقي•
لهفة•
1
Series Views
تحت حارة اليهود لعبة ابليس العهد حالة عشق السيطرة
بين السرايات
يوميات لهفة مريمزوجة مفروسة
مولد و صاحبه غايب
حواري طريقي بوخاريست
أرض النعام
YouTube views on each Series
Halet Ashq 17M Views
El Ahd 4M Views
Leabet Ibles 15M Views
Haret El Yahoud 5M Views
Taht El Saytara 7M Views
Bayn El Sarayat 2M Views
Mariam 7M Views
Yawmiat zoga Mafrosa 5M Views
Lahfa 26M Views
Mawled W Sahbo Ghayb 5M Views
Tare2y 9M Views
Hawary Bokharest 3M Views
2 Total Views
YouTube Views on each Series 3
MBA
Production
EGY
49%
Alhayah
Series Tv
13%
El Nahar
Drama
38%
حالة عشق
• MBA Production gain most the
views with 11% more than El Nahar
and 36% more than Alhayah.
YouTube Views on each Series “Per Channel” 3
17M
Alhayah
Series TV
26%
Aroma
Studioes
74%
لعبة إبليس
• Aroma Studios gain most the views
with 48% more than Alhayah Series.
3 YouTube Views on each Series “Per Channel”
15M
Alhayah
Series TV
30%
CBC
Drama
37%
Mehwar
Drama
24%
El Adl
Group
9%
حارة اليهود
3 YouTube Views on each Series “Per Channel”
• CBCDrama had most of the views
with 28% more than El Adl
Group,13% more than Mehwar
Drama and 7% more than Alhayah.
5M
CBC
Drama
50%
Mehwar
Drama
37%
El Adl
Group
13%
تحت السيطرة
3 YouTube Views on each Series “Per Channel”
• CBCDrama had most of the views with
37% more than El Adl Group and 13%
more than Mehwar Drama .
7M
Alhayah
Series TV
52%
El Adl
Group
48%
بين السرايات
3 YouTube Views on each Series “Per Channel”
• Alhayah had views more than El
Adl Group with 4%.
2M
3
CBC
Drama
30%
Beelink
TV
70%
طريقي
3 YouTube Views on each Series “Per Channel”
• Beelink TV had most of the views
with 40% more than CBC Drama.
9M
3
Alhayah
Series Tv
45%
TEN TV
Network
55%
مولد و صاحبه غايب
3 YouTube Views on each Series “Per Channel”
• Ten TV had views more than Alhayah
with 10%.
5M
3
El Nahar
Drama
11%
El Ahd
Official
Channel
89%
العهد
3 YouTube Views on each Series “Per Channel”
• El Ahd Official Channel had the most
views with 78% more than El Nahar
Drama.
4M
3 3 YouTube Views on each Series “Per Channel”
• ANP Egypt had most of the views
with 38% more than Alhayah.
ANP
Egypt
69%
Alhayah
Series Tv
31%
يوميات زوجة مفروسة أوي
5M
3
EMPC
1%
CBC
Drama
60%
El Nahar
Drama
39%
حواري بوخاريست
3 YouTube Views on each Series “Per Channel”
• CBC Drama had most of the views
with 21% more than El Nahar
Drama and 59% more than EMPC.
3M
3 3 YouTube Views on each Series “Online Exclusives ”
• Mariam was airing online only on
ElNahar TV which make it gain more
than 7M Views only on this series.
مريــــــم
3 3 YouTube Views on each Series “Per Channel”
• Lahfa was airing Online only on Lahfa
Official channel which make more
than 26M views.
لهــــــــــفة
Production
Houses
3 Aroma Studios
36%
MBA Production
EGY
27% EMPC
0%
Beelink Tv
17%
ANP
12%
El Adl Group
8%
Total Views
4 Production Houses Views
• Aroma Studios had more than 10M views only on 1 series to be more than
MBA Production with 9% , more than Beelink TV with 19% and with 24% more
than ANP.
• Although El Adl Group share with 3 series in the top viewed series ,it had
views less than Aroma Studios with 28% .
YouTube Channel
Views
5 TV Channels Views
5 TV Channels Views
6 Production Houses Channels Views
6 Production Houses Channels Views
Insights and
sentiments
Insights and Sentiments
• Listing Videos:
7
All the channels that list each series in a playlist gain more
views than which are outside the playlist.
HD is not always the best option, so almost all the channels
choose 480P to support the week internet connection and to
afford good video quality.
• Videos Quality:
The channels which began Ramadan and it is the earlier
uploader gain most of the views such MBA Production was
upload Halet Ashq a night before its airing on TV so it gained
51% of total views.
• Early Uploading:
Insights and Sentiments 7
The Online Ads had a huge effect on the amount of views and
that what made the views of Tareqy on Beelink TV had 40%
views more than CBC Drama .
• Ads Breaking:
• Using Clips:
Most of the Channels used the clips to divide every episode
to scenes, which was in my perspective very useless ,unless it was for a mater scene.
El Mehwar Drama used this option differently in Taht El
Saytara ,after 15th Ramadan “Ali –Hania “ was in most of the
online conversations ,so they create 2 clips montaging all their scenes together gradually from the beginning of their
relation and it was a great idea.