youtube and you
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YouTube Brand Channels and how to mae them work for you.Prepared by Chris Valentinowww.ChrisValentino.metwitter.com/Valentino328TRANSCRIPT
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YouTube and
Your Brand
Steps to Building a YouTube
brand presence
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YouTube and You • According to a Nielson
report last year Americans
streamed 15 billion videos.
An incredible increase over
the previous year, especialy
when considering TV viewership rose only 0.2%
• Yet, YouTube’s content
grows at a staggering rate:
an estimated 35 hours of
video every minute.
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How do you stand out?
YouTube and You
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Offer Compelling Content
YouTube and You
How
do
you
stan
d ou
t?
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Make Your Content Findable
YouTube and You
How
do
you
stan
d ou
t?
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Brand Your Channel
YouTube and You
How
do
you
stan
d ou
t?
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Brand Your VideosWith Clickable Content
To Encourage Subscribers
YouTube and You
How
do
you
stan
d ou
t?
YouTube and You prepared by Chris Valentino Slide 7
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Broadcast Updates and Alert Your Friends
YouTube and You
How
do
you
stan
d ou
t?
YouTube and You prepared by Chris Valentino Slide 8
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Advertise Your ContentLike any TV network you need to promote your programming
YouTube and You
How
do
you
stan
d ou
t?
YouTube and You prepared by Chris Valentino Slide 9
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Leverage Social MediaGoogle+, facebook, twitter, blogsShare your content across your network
YouTube and You
YouTube and You prepared by Chris Valentino Slide 10
How
do
you
stan
d ou
t?
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Evaluate and OptimizeReview your channel analyticsSee what works and change what doesn’t
YouTube and You
How
do
you
stan
d ou
t?
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Landing PageThe new Profile
pages offer great brand opportunities
Look at your logo, background and landing as ways to connect with your viewers
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Subscriber LinksAdd custom
clickable links
Describe yourself
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FEED Your Content
Keep the conversation going. Feed comments and promote conversation.
Connecting and commenting on other channels is a great tactic for getting people back to your channel
YouTube and You prepared by Chris Valentino Slide 14
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Rich D
ata
Add annotations and links to other videos and content on your channel
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Cha
nnel
Bro
wse
r
Cross-promote with sister brands or like-minded content drivers.
YouTube and You prepared by Chris Valentino Slide 16
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Analytics H
ome
Analyze your analytics
The newly designed analytics page offers more robust information that can help optimize your channel
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Ana
lytic
s by
P
layb
ack
Loca
tion
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Remember: Your channel is an extension of your
brand, your voice
YouTube and You
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How you communicate with your audience is the key to success
YouTube and You prepared by Chris Valentino Slide 20
YouTube and You