#youth vote #youth vote #youth vote #youth p o w e r …
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#YOUTH VOTE #YOUTH VOTE #YOUTH VOTE #YOUTH#YOUTH VOTE #YOUTH VOTE #YOUTH VOTE #YOUTH
P O W E R H O U RTHANKS FOR JOINING!
WE WILL GET STARTED SOON!
Tom SteyerFounder
Ben WesselOutgoing Executive Director
TOP TAKEAWAYS:
1. Highest youth vote turnout ever, particularly in NextGen’s battleground states
2. Young people’s support for Biden delivered the White House
3. Young people supported Senate candidates at big enough margins to flip the chamber.
Highest Youth Vote Turnout Ever
Source: CIRCLE Analysis of AP VoteCast
Turnout Particularly High in Battleground States
Source: PRELIMINARY NextGen Analysis of 38 states’ registered voters’ turnout.
Young voters were a larger share voters than four years ago:
Young voters were a larger share voters than four years ago:
Youth’s favorable opinions of Joe Biden grew over the election.
Source: CNN
Biden won big margins with youth
Source: CIRCLE analysis of exit polls
Young voters took back the SenateDem Senate Candidate Youth Support
(18-29)Win?
IA: Teresa Greenfield 51% ✘
ME: Sara Gideon 57% ✘
MI: Gary Peters 59% ✔NH: Jeanne Shaheen 61% ✔VA: Mark Warner 65% ✔AZ: Mark Kelly 67% ✔GA: Jon Ossoff (Jan ‘21) 67% ✔GA: Raphael Warnock (Jan ‘21) 68% ✔
Source: CNN Exit Polls
Yasmeen VinsonNational Data Manager
TOP TAKEAWAYS:
1. Cultivating a NextGen Community which turns out at much higher rates than their peers
2. Frequency and longevity of contact matter in generating turnout
3. Increased turnout from NextGen’s voters made up the margin for Biden in key states
9,523,964 Calls Made
27,559,184Texts Sent
6,476,726Pieces of
Direct Mail Sent
6,318,568Young Voters
Reached by Digital Ads
441,630Pledges to Vote Collected
122,185Voters Registered
AZ
VANC
FL
MIWI
NV PA
ME-NH
IA
The NextGen community* turns out at much higher rates than their peers
*Voters who have pledged, registered, or consistently engaged with our calls and text messages
State-by-State Turnout
We did particularly well turning outlow propensity / high opportunity votersWe targeted 4.5 million low turnout voters in key states
32% Gen Z
58% Never Voted
51% People of Color
And 1.2 million of them turned out to vote!
Campaigns decide NOT to invest in these people, but we decided
TO invest in them.
And a bunch were in the NextGen community. They outperformed expectations by +20pts.
They’re voters for life.
+5 pts+5 Points+20 Points
2020 Turnout Rates
Increased youth turnout from NextGen voters made the difference in key states.
Jocelyn BensonMichigan Secretary of State
Cristina Tzintún Ramirez
Incoming Executive Director
Thank you for joining us! To Volunteer:
www.NextGenAmerica.org/Volunteer
To Donate: www.NextGenAmerica.org/Donate