youth nited for juan healthy nation
TRANSCRIPT
They are our
EVERYDAY HEROES.
15 % non-members
(INFORMAL SECTOR)
85% members
Population of the Philippines
“Isang Kahig, Isang Tuka”
SOCIAL
SOLIDARITYRICH SUPPORTS THE POOR
HEALTHY SUPPORTS THE SICK
YOUNG SUPPORTS THE ELDERLY
Social Solidarity for a Healthy Nation
PhilHealth Youth
Informal Sector
Youth-Nited for Juan Healthy Nation
Youth-Nited for Juan Healthy Nation
Key Message
Youth-Nited for
Juan Healthy Nation
-Highly educated
-Socially aware
-Student leader
-Responsible
-Proactive
-Social media savvy
“CHRIS”
AWARENESS ENGAGEMENT ACTION SUSTAINABILITY
Health Hero
Member of
Informal Sector
Digital Journey to
1,000 Health Heroes
Facebook Page Mock-up
Digital Journey to
1,000 Health Heroes
Twitter Page Mock-up
#HealthHero
Digital Journey to
1,000 Health Heroes
Filipino Health Stories Webisodes
Digital Journey to
1,000 Health Heroes
Microsite
1,000 Health Heroes Microsite
Digital Journey to
1,000 Health Heroes
Microsite Pledge as
Health Hero
Health Hero Microsite
Health Hero Sample Display Pictures
Digital Journey to
1000 Health Heroes
Convention and Media Launch
(publicity from traditional
media & bloggers)
Micrositedigitalinvite
Pledge as
Health Hero
Health
Heroes
Convention
Digital Journey to
1000 Health Heroes
Micrositedigitalinvite
Convention andMedia Launch
Summit
(publicity from traditional
media & bloggers)Pledge as
Health Hero
Health
Heroes
Summit
Pledge as
Health Hero
Digital Journey to
1,000 Health Heroes
Micrositedigitalinvite
Convention andMedia Launch
Summit
Uploadenrollment program
proposal
(publicity from
traditional media & bloggers)
(Approval)
Digital Journey to
1,000 Health Heroes
Micrositedigitalinvite
Convention andMedia Launch
Summit
Uploadenrollment program
proposal
(publicity from
traditional media & bloggers)
Implementation
Documentation (publicity from
traditional media & bloggers)
Awarding
Pledge as
Health Hero
Awarding of
the Top Ten
Health Hero
Projects
Full Publicity of the
Health Hero Projects
Digital Journey to
1,000 Health Heroes(publicity from
traditional media & bloggers)
Micrositedigitalinvite
Convention andMedia Launch
Summit(Approval)
Implementation
Documentation (publicity from
traditional media & bloggers)
Awarding
Uploadenrollment program
proposal
MOA Signing
Pledge as
Health Hero
TIMELINE & BUDGETPHASES DURATION BUDGET
Awareness•Filipino Health Stories (Webisodes)
•1000 Health Heroes Microsite
1 month (January 2013)P 15,000.00
P 25,000.00
Engagement•Health Hero Convention
•1000 Health Heroes Summit
•Health Heroes Handbook
1 month (February 2013)P 40,000.00
P 200,000.00
P 20,000.00
Action 3 months (March 2013 to May 2013)
Sustainability•Awarding of the Top Ten Projects
1 month (June 2013)P 200,000.00
TOTAL P 500, 000.00
Excitement among the Filipino youth through social media
Pool of enrollment programs
Sustainable enrollment programs
Campaign Objectives
SUBSCRIPTION
COMMUNITIES
SUBSCRIBE
TO
PHILHEALTH
THE YOUTH ARE
TRANSFORMED INTO
HEALTH HEROES
PHILHEALTH
IS A SYMBOL OF
HOPE, SOLIDARITY, AND
SECURITY.
ARE YOU
READY TO BE A
HEALTH HERO?