youth engagement :making space, creating changes
DESCRIPTION
A presentation By Yinka Olaito at Youth Engaged/British Council Nigeria youth initiatives at Mushin, Lagos state Nigeria on 28th August,2009TRANSCRIPT
Youth Engagement: Youth Engagement: making space, making space,
creating changescreating changes
Yinka OlaitoYinka OlaitoBrand, PR, Social media expert, Trainer, speakerBrand, PR, Social media expert, Trainer, speaker
www.yinkaolaito.comwww.yinkaolaito.com
WHY YOUTH ENGAGEMENT?WHY YOUTH ENGAGEMENT?
Understanding The BasicUnderstanding The Basic
Youth activist: Meaningful, sustained Youth activist: Meaningful, sustained involvement of youth in activity involvement of youth in activity outside self.outside self.
Understanding The BasicsUnderstanding The Basics
Brand perspective: Turning a Brand perspective: Turning a prospect to idea which is prospect to idea which is enhanced by surrounding contextenhanced by surrounding context
Note Also That …Note Also That …
Engagement rests on a tripod stand=Engagement rests on a tripod stand=
Idea +message +mediaIdea +message +media
ENGAGEMENT IS SUSTAINED ENGAGEMENT IS SUSTAINED BY …BY …
Trust . Idea impactTrust . Idea impact
LOCAL OPPORTUNITIES FOR LOCAL OPPORTUNITIES FOR YOUTH ENGAGEMENTYOUTH ENGAGEMENT
Music competition. Integrity campaign: Music competition. Integrity campaign: honesty shop. ICT campaign. honesty shop. ICT campaign. Academic and drama groupsAcademic and drama groups
MAKING SPACES, CREATING MAKING SPACES, CREATING CHANGES 1CHANGES 1
Imagination . Vision Imagination . Vision
MAKING SPACES, CREATING MAKING SPACES, CREATING CHANGES 2CHANGES 2
Disciplined strategyDisciplined strategy
MAKING SPACES, CREATING MAKING SPACES, CREATING CHANGES 3CHANGES 3
Resilient spirit Resilient spirit
MAKING SPACES, CREATING MAKING SPACES, CREATING CHANGES 4CHANGES 4
Respect for othersRespect for others
MAKING SPACES, CREATING MAKING SPACES, CREATING CHANGES 5CHANGES 5
Idea positioning.Idea positioning.
CASE STUDIES 1CASE STUDIES 1
Barrack ObamaBarrack Obama
CASE STUDIES 2CASE STUDIES 2
Mark ZuckerbergMark Zuckerberg
CASE STUDIES 3CASE STUDIES 3
Dr. Muiz BanireDr. Muiz Banire
WHO OWNS TOMORROW?WHO OWNS TOMORROW?
The unafraid, the bold.The unafraid, the bold.
LISTEN TO THISLISTEN TO THIS
To survive and thrive in today’s economy; To survive and thrive in today’s economy; it takes a lot more than complaining about it takes a lot more than complaining about status quos, hoping for the best. Sure status quos, hoping for the best. Sure budget is tighter, government may not budget is tighter, government may not perform to expectation, challenges are perform to expectation, challenges are daunting, yet we don’t have to wave the daunting, yet we don’t have to wave the red flag yet. Now is the time to move red flag yet. Now is the time to move faster, smarter and more aggressively. faster, smarter and more aggressively. The future belongs to those who do not The future belongs to those who do not settle down to recreate past iniquities.settle down to recreate past iniquities.
Do YOU WANT TO MAKE Do YOU WANT TO MAKE SPACES, BECOME CHANGE SPACES, BECOME CHANGE
AGENTSAGENTS??
I DARE YOUI DARE YOU
Contact meContact me
www.yinkaolaito.comwww.yinkaolaito.com
E-mail: yinkayinkaolaito.comE-mail: yinkayinkaolaito.com
Tel: 234-07029778785Tel: 234-07029778785
Photo sources/CreditPhoto sources/Credit Photo sources/credits:Photo sources/credits: Youth engagementYouth engagement: :
http://obc.sharepointspace.com/Youth%20Ministry%20Photos/Forms/AllItems.aspxhttp://obc.sharepointspace.com/Youth%20Ministry%20Photos/Forms/AllItems.aspx VisionVision : : http://www.fotosearch.com/photos-images/eyes.htmlhttp://www.fotosearch.com/photos-images/eyes.html Musical instrumentsMusical instruments: :
http://www.fotosearch.com/photos-images/musical-instruments.htmlhttp://www.fotosearch.com/photos-images/musical-instruments.html ICTICT: :
http://www.fotosearch.com/photos-images/information-communication-technology.hthttp://www.fotosearch.com/photos-images/information-communication-technology.htmlml
Youth activistYouth activist: : http://www.fotosearch.com/photos-images/youth-goup.htmlhttp://www.fotosearch.com/photos-images/youth-goup.html Resilient spiritResilient spirit: http://www.fotosearch.com/photos-images/drama-group_2.html: http://www.fotosearch.com/photos-images/drama-group_2.html I dare youI dare you: http://www.fotosearch.com/photos-images/karate-fighter_2.html: http://www.fotosearch.com/photos-images/karate-fighter_2.html EarEar: http://www.fotosearch.com/photos-images/ears.html: http://www.fotosearch.com/photos-images/ears.html Respect for othersRespect for others: http://www.fotosearch.com/photos-images/respect.html: http://www.fotosearch.com/photos-images/respect.html Question markQuestion mark: http://localecology.org/localecologist/uploaded_images/000_0452-: http://localecology.org/localecologist/uploaded_images/000_0452-
787085.jpg787085.jpg Understanding the basicsUnderstanding the basics:: http://www.fotosearch.com/photos-images/turning-:: http://www.fotosearch.com/photos-images/turning-
around.htmlaround.html Muiz BanireMuiz Banire: http://www.lagosstate.gov.ng/uploads/po_243.jpg: http://www.lagosstate.gov.ng/uploads/po_243.jpg