Youth Champions

Lets Stop Obesity

What we Do

• We the brand will offer a service which makes Children healthier and fitter .• To make this aim come true we will attempt to provide a series of

physical challenges which will make children compete against each other .• Using the competitive ego in children will be our method of making

children healthier and fitter.• Will aim to pilot in Barking & Dagenham , Newham , Hackney .• Will Blend Physical Activity increase and Obesity preventaion as our

main selling points

(British Heart Foundation) (Mail Online)

The current state of the Situation

2012 show that around 28% of

children aged 2 to 15 were classed

as either overweight or

obese.

Childhood obesity in the UK has

reached ‘alarming’ levels

with up to a third being dangerously fat, warn doctors.

It says childhood obesity statistics

‘continue to cause alarm’ with 26 per

cent of boys and 29 per cent of girls

overweight and obese ‘storing up serious

health problems for the future’.

British girls under 20 are the fattest

in Europe – topping a league

table of 22 nations in

Western Europe.

Dangers of obesity

Link of Physical Exercise to Obesity

Promoting sport and recreation opportunities in communities is

associated with a mix of health and social benefits as well .

Sport and recreation programs can help with Health as well as reduce

Crime behaviour .

Sports provide opportunities to regularly engage in moderate to

vigorous physical activity, and can help to prevent conditions and

diseases associated with physical inactivity and being overweight or

obese.

Severely obese people are likely to have a shorter life exptancy

especially as they may lose up to lose 7.2 years of life compared to a normal weight individual (18.5 to 24.9 BMI) who meet the physical activity recommendations (21).

(Hscic.gov.uk)

Lack of Physical Exercise and how its getting worse each year and by age .

The cost to society

Obesity Physical inactivity

(Noo.org.uk)

Cost Of The Situation Physical Inactivity

In advanced countries such as the UK physical inactivity can cost up to 3% of direct healthcare costs

Data from 2009/2010 demonstrates that physical inactivity cost:

The primary care trusts (PCT) in England in excess of £940 million

Each PCT on average £6.2 million (6).

The ill-health of working age individuals,(Aged 16-64 years) can cost the government, between £62 and £72 billion pounds and have a, total economic impact of £103 to £129 billion each.

(UK Active)

London Obesity And Physical Inactivity

• Use the www.championschallenge.co.uk website to promote the brand and use it to take orders.• Use British Athletes to promote the brand the CEO has access to Dwayne

Chambers so could use him.• USP : Bringing the competitive edge back • Rising Obesity and health awareness towards it means our service is very

useful .• Boroughs such as Newham have increased provisions for leisure facilities• Websites such as fundingcentral.org increase provisions for these services

from local authorities • Will offer our service for FREE or COST price in the initial pilot stage .

The Marketing Strategy

• Search Engine Optimization Strategy (SEO) : Make sure for the relevant words we are top of the Google Charts• Paid Online Advertising Strategy: Using company money to promote on

relevant websites such as Mens Fitness • Social Media Strategy: For instance using videos in Youtube ,

Images/Videos in Instagram and Facebook with all its customers , Twitter with its short form way of quickly spreading your message . Therefore various different plans for them.• SMARTER objectives: This area is about creating quantifiable targets online

which measure the amount you spend for customer attainment , conversion and the percentage of retention of these customers .

Online Marketing Strategy

Conclusion

• Obesity and Physical Inactivity is a rising problem in the UK and this company will be able provide a solution with it.• Create a series of fitness event and a mix of education can make

children healthier and fitter.• Will aim to open in Barking & Dagenham , Newham and Hackney

initially which can match the company resources and capacity.• Will use online marketing heavily to promote the brand in the future .

References

• References• British Heart Foundation,. 'Economic Costs Of Physical Inactivity'. N.p., 2015. Web. 31 Mar. 2015.• Hscic.gov.uk,. 'Health Survey England'. N.p., 2015. Web. 31 Mar. 2015.• Londonspovertyprofile.org.uk,. 'Childhood Obesity By Borough | Poverty Indicators | London's

Poverty Report'. N.p., 2015. Web. 31 Mar. 2015.• Mail Online,. 'British Girls Are Fattest In Europe, Doctors Warn'. N.p., 2014. Web. 31 Mar. 2015.• Mayoclinic.org,. 'Childhood Obesity Complications - Mayo Clinic'. N.p., 2015. Web. 31 Mar. 2015.• Noo.org.uk,. 'Child Obesity :: Public Health England Obesity Knowledge And Intelligence Team'.

N.p., 2015. Web. 31 Mar. 2015.• Office for National Statistics,. N.p., 2015. Web. 31 Mar. 2015.• UK Active,. 'Turning The Tide Of Inactivity'. N.p., 2015. Web. 31 Mar. 2015.