youth and politics
TRANSCRIPT
FIRESIDECHATSFDR beginstalking to thenation onthe radio
FIRST TVPRESIDENTJFK revolutionizedhow presidentsused TV
POTUS GOESDIGITALObama is the“first social mediapresident”
#TRUMPTWEETSTrump hasmore than12.1M socialmedia followers
KANYEGOESVIRTUAL?#Kanye2020
THE EVOLVING MEDIA LANDSCAPE
THE CURATEDGENERATION
Politics is top of mind for millennials this year – consider creative ways your brand can tap into the culturally relevant conversation and be part of a dialogue that matters to young consumers.
WHAT IT MEANSFOR YOU
WANT MORE?CHECK OUT THE BELOW LINKS
“THE U.S. NOW HAS 88 MILLION MILLENNIALS, PEOPLE BORN 1981 TO 2000.THIS GENERATION HAS TREMENDOUS POLITICAL CLOUT: THREE OF 10 VOTING-AGEAMERICANS ARE MILLENNIALS, AND MORE MEMBERS OF THE GENERATION REACHVOTING AGE EACH DAY” – BLOOMBERG
INFORMED AND ENGAGED45% OF ATTENDEES AT POLITICAL EVENTS ARE MILLENNIALS, COMPARED TO 32% XERSAND 23% BOOMERS – EVENTBRITE IPSOS SURVEY
ONE IN TEN MILLENNIALS ARE HOSTING POLITICAL-THEMED PARTIES TO DISCUSS POLITICS– CASSANDRA REPORT
59% OF THE LIKELY VOTERS WHO USED DIGITAL VIDEO TO LEARN ABOUT POLITICAL CANDIDATESWERE 18- TO 34-YEAR-OLDS – GOOGLE AND IPSOS SURVEY
BRAND APPLICATIONS
WHAT’S TRENDING: THE JULY SUPER BOWLOPPORTUNITY FOR BRANDS
TO LEARN MORE ABOUT UTILIZING POLITICAL CONVENTIONS FOR BRANDS
CHECK OUT SVP, PAUL TENCHER’S BLOG POST:
PAUL [email protected]
MWWPR SUBJECT MATTER EXPERT