…you’re in the outsourcing business! quit acting like a broker…you’re in the outsourcing...
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…You’re in the Outsourcing Business!
Quit Acting Like A Broker…You’re in the Outsourcing Business!John EnglertKevin Hughes, SIOR, Colliers Corporate SolutionsKevin Dollhopf, Hanesbrands
October 27, 2006
2006 Fall Professional Conference – Charlotte, NC USA
…You’re in the Outsourcing Business!
…You’re in the Outsourcing Business!
HbIAmerica’s best known apparel brands
…You’re in the Outsourcing Business!
HanesA Category LeaderTotal Apparel Market HbI Categories
Sales Share Sales Share
1 Old Navy $5,806 3.1% 1 Hanes $3,869 7.3%
2 Hanes $4,684 2.5% 2 Victoria's Secret $2,599 4.9%
3 Gap $4,453 2.4% 3 Fruit of the Loom $2,195 4.2%
4 Polo/RL $3,953 2.1% 4 Old Navy $1,578 3.0%
5 Victoria's Secret $3,480 1.8% 5 Nike $1,063 2.0%
6 Levi's $2,901 1.5% 6 Gap $1,027 1.9%
7 Liz Claiborne $2,588 1.4% 7 Adidas $922 1.8%
8 Nike $2,578 1.4% 8 Disney $880 1.7%
9 Fruit of the Loom $2,482 1.3% 9 Abercrombie & Fitch $668 1.3%
10 Abercrombie & Fitch $2,313 1.2% 10 Calvin Klein $543 1.0%
11 Faded Glory $2,167 1.1% 11 American Eagle Outfitters $533 1.0%
Source: NPD Consumer Panel Track, Rolling 12 months ending June 2006
…You’re in the Outsourcing Business!
Current Production Facility Locations
United States
C. Am / Caribbean
India
China
145 Facilities17MM SF
…You’re in the Outsourcing Business!
Current Distribution FacilitiesC A N A D A
M E X I C O
Legend
Size > 400k Ft2
Size < 100k Ft2
Size between 100k and 400 k Ft2
Choloma
SIOR October 27, 2006
35 Facilities7MM SF
…You’re in the Outsourcing Business!
Global Sourcing Regional Hub Locations
Hong Kong
EUROPE
Istanbul
ASIA PACIFIC
AFRICA
S. AMERICA
CANADA
USA
AUSTRALIA
BangaloreLatin America
Shanghai
Winston-Salem
SIOR October 27, 2006
20 Facilities2MM SF
…You’re in the Outsourcing Business!
SIOR October 27, 2006
Retail Outlet Locations
250 Facilities1.2MM SF
…You’re in the Outsourcing Business!
Organizational ConsolidationPrintables
Sara Lee Underwear
Sara Lee Sock Co.
Sara Lee Casualwear
Champion Products, Inc.
Sara Lee Intimate Apparel
Sara Lee Direct
Sara Lee Hosiery
International
12
3
567
8
49
SIOR October 27, 2006
…You’re in the Outsourcing Business!
Functional Excellence
HbI Real Estate Mandate:
Design and execute a real estate functionexpert
in driving corporate strategies through the land, building, and infrastructure
asset base
…You’re in the Outsourcing Business!
Organization Chart
CEO
COOCFO
Actg. Fin Legal Adin H/R Sales Mktg.
…You’re in the Outsourcing Business!
FIN
HR IT
CREGovt.Affairs
OtherAdmin
Legal
Operating Model
…You’re in the Outsourcing Business!
HR IT
CRE
FIN
…You’re in the Outsourcing Business!
HR IT
CRE
FINIntegrated Services
Workplace Solutions
Global Business Solutions
Shared Services
Integrated Services
Workplace Solutions
Global Business Solutions
Shared Services
…You’re in the Outsourcing Business!
SP
SPSPCRE
…You’re in the Outsourcing Business!
“More and more people working in and for organizations will actually be on the payroll of an independent outside contractor. Businesses, hospitals, schools, governments, labor unions – all
kinds of organizations, large and small – are increasingly “unbundling” clerical, maintenance and support work.”
By Peter F. Drucker
“Sell The Mailroom”
The Wall Street Journal
July 25, 1989
…You’re in the Outsourcing Business!
Companies are no longer just outsourcing. Today, they are building global corporate ecosystems linking people, processes, and
technologies across the traditional boundaries of the business.
Outsourcing Professionals take the lead in working with senior management to set policy, identify opportunities, execute,
govern, and assure quality results.
…You’re in the Outsourcing Business!
Outsourcing is Creating…
…You’re in the Outsourcing Business!
Strategy + Execution = Opportunity!
1) Drive growth: category and share
2) Improve cost competitiveness3) Increase reliability and
consistency4) Optimize asset efficiency5) Organize for success
…You’re in the Outsourcing Business!
Six Competitive Strengths
- Strong brands and leading market positions- Focus on manufacturing/selling high-volume
core essentials- Significant operating scale- Strong customer relationships- Strong, consistent cash flow- Experienced management team
…You’re in the Outsourcing Business!
CRE 2000
IDRC 1996
Corporate Real Estate Function …
• Too tactical, not strategic
• Financial metrics absent
• Minimal cost controls
• Poor alignment with business units
…You’re in the Outsourcing Business!
5 Years Later …
• Focus on cost management
• Outsourcing
• Role Confusion
Alignment out of whack!
10 Years Later …
REEB Alignment Survey
POOR!
…You’re in the Outsourcing Business!
Strategy
CRMPerformanc
e Manageme
ntAcquisitions /Dispositions
Real Estate: A Business Process-Driven Function
…You’re in the Outsourcing Business!
RE Expense: Client’s Value is Space Driven
Space + + Labor
RE Expense = Services
50%-75% 30%-15% 20%-10%
Strategic business insight, improved RE processes andbetter analytics will lead to less and better utilized space
Disciplined sourcing and aggregated buying will lead to increased savings
Collaborative solutions and variable resources will lead to lower fixed staff costs
…You’re in the Outsourcing Business! Value Proposition: Outcome Based Performance
Responsive, Enable Change, Flexibility, and
Commitment To Quality
Speed To Market, Efficient Process, Customer Service
Focus: Move the conversation from a discussion around “Direct Cost “ to a discussion about “Total Enterprise Value” creation.
Focus: Move the conversation from a discussion around “Direct Cost “ to a discussion about “Total Enterprise Value” creation.
Reduce Total Cost of Real Estate,Relentless Execution
1X
10X
.1XDirectCost
DirectCost
BusinessImpact
StrategicImpact
…You’re in the Outsourcing Business!
…you are an expert with experiential knowledge of:• Real estate markets• Real estate transactions• Real estate negotiation• Real estate finance and investment theory• Real estate valuation• Real estate contracts• Real estate best in class practices
SIOR October 27, 2006
My Assumption
…You’re in the Outsourcing Business!
Top Ten Value Propositions
10) Provide intelligence about my industry, competitors, and company
9) Don’t call if you just read it in the newspaper
8) Be prepared to work with other outsourced providers, and probably your competitors
7) Know and understand the implications of SOX
6) Your company is as dysfunctional as mine: know the operating model, business it does with me, and be honest about capabilities
…You’re in the Outsourcing Business!
Top Ten Value Propositions
5) Be an expert, but help me find other expertise
4) Know the boundary of business and legal advice
3) Benchmark and provide metrics, performance indicators
2) Corporate services = real estate staff. Act accordingly and be responsive.
1) Always act with the highest ethical standards