NOV 2013

TYPHOON HAIYAN Disaster Campaigns

On late November 7th, 2013, Typhoon Haiyan made landfall in the Philippines at Guiuan, Eastern Sumar. The storm

became the second-deadliest Philippine typhoon on record and resulted in 4,000+ casualties. The storm dissipated

by November 11th and revealed wide-spread catastrophe that led 40% of YourCause corporate clients to quickly

execute disaster campaigns. Employee donations plus corporate match reached more than $1M within a week of the

typhoon making landfall.

Clients promoted Typhoon Haiyan in their CSRconnect

communities through news alerts and promotional

images that directly led to a disaster campaign page.

Employees were able to easily make credit card

donations and request a company match for the

supported organizations. Clients provided employees

a range of choices to support the disaster through

multiple charities. On average, clients supported seven

(7) different charities within their campaigns. The

disaster pages also displayed total dollars raised, a

campaign image and description.

Disaster Strikes: Clients and Their Employees Respond to Typhoon Haiyan

Get the Word Out: Promoting Disaster

Campaigns and Supported Organizations

Donation frequency and amount raised reveal that

disaster fundraising is most effective during the peak of

news coverage. Donations increased the most within the

first two days the campaigns were launched and then

tapered off quickly. Therefore, it is crucial for clients to

execute campaigns as quickly as possible when the

emotional stakes are high.

Employees demonstrated their generosity and

raised an accumulated total of $471.3K+

within four days.

Budget for Disaster Matching: Incentives Were Key for Typhoon Haiyan

Out of all the clients who responded to Typhoon Haiyan, 79% matched

their employees’ donations. The most prominent parameter was 1:1

match (73%) and then 2:1 match (27%). It is common for clients to

have disaster matches count towards the employee’s annual max

match cap.

Timely Execution is Everything: Donation Frequency Reveals Level of Impact

11/12 11/13 11/14 11/15

25K

50K

75K

100K

$138.6K

$176.8K

$101.2K

$54.6K

125K

Tota

l D

onations R

ais

ed P

er

Day

$471.3K

raised by

employees within

four days

73%

$102 = AVERAGE EMPLOYEE DONATION

1:1 Match

2:1 Match

150K

175K

200K

27%

YourCause, LLC www.csrconnect.me