your way to fitting excellence - madsen...gn otometrics, north america. 1-800-289-2150....

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329 ARJÉ. Revista de Postgrado FaCE-UC. Vol. 12 N° 22. Enero-Julio 2018/ pp.329-344. ISSN Versión electrónica 2443-4442, ISSN Versión impresa 1856-9153 La responsabilidad social de la Universidad Cooperativa de Colombia sede Ibagué- Espinal, de cara a la competitividad de los microempresarios de la región Ernesto Tulio Cardona Aguirre y Naydu Álvarez Giraldo LA RESPONSABILIDAD SOCIAL DE LA UNIVERSIDAD COOPERATIVA DE COLOMBIA SEDE IBAGUÉ-ESPINAL, DE CARA A LA COMPETITIVIDAD DE LOS MICROEMPRESARIOS DE LA REGIÓN ERNESTO TULIO CARDONA AGUIRRE Universidad Cooperativa de Colombia [email protected] NAYDU ÁLVAREZ GIRALDO Universidad Cooperativa de Colombia [email protected] Recibido: 10/01/2018 Aprobado: 24/02/2018 Resumen La Universidad Cooperativa de Colombia, en su plan es- tratégico cuenta con un esquema de responsabilidad social, que entre sus objetivos está propiciar espacios prácticos de relacionamiento con la comunidad, lo que permite a los estudiantes fortalecer sus competencias ciudadanas y por intermedio de su interacción, apoyar el desarrollo del país a través de sus organizaciones, buscando el mejoramiento de la calidad de vida de la comunidad con la cual se inte- ractúa. Ante este planteamiento, el presente artículo, tiene como obetivo principal, identificar el grado de aceptación que poseen los programas de Responsabilidad Social Uni- versitaria, desarrollados por la Universidad Cooperativa de Colombia (UCC) Sede Ibagué-Espinal por parte de los comerciantes de la zona de influencia de la comuna 7 de la ciudad de Ibagué. Es así, como mediante varias investi- gaciones al interior de la comuna referida, de la ciudad de Ibagué, Tolima, Colombia y tomando en cuenta el enfoque cuantitativo y descriptivo, que estuvo dirigido específica- mente a una población de 249 microempresarios, se tomó un muestreo por conveniencia, al que se le definieron los instrumentos de recolección de la información. En este sentido, la discusión giró alrededor de la problemática de la comunidad encuestada, frente a las condiciones de sus em- prendimientos como microempresarios y por consiguiente al grado de desarrollo de los mismos. Dicha exploración arrojó que gran parte de los emprendedores conforme a las disposiciones tributarias, deberían pertenecer al régimen simplificado, lo que implicaría formalización de sus esta- blecimientos comerciales. De tal manera que, mediante la intervención de la universidad, puedan regularizar sus acti- vidades de negocio. Palabras clave: microempresarios, responsabilidad, regularizar, universidad. THE SOCIAL RESPONSIBILITY OF THE UNIVERSIDAD COOPERATIVA DE COLOMBIA SEDE IBAGUÉ-ESPINAL, IN THE FACE OF THE COMPETITIVENESS OF MICROENTREPRENEURS IN THE REGION Abstract The Cooperativa University of Colombia in its strategic plan has a social responsibility Scheme, which among its objectives establishes the necessary resources to interact with the community, allows students improve citizenship skills and the intermediary of their interaction, support country development through its organizations, seeking to improve the quality of life of it. This is how several investigations inside a commune of the city Ibague-To- lima-Colombia and taking into account the quantitative and descriptive approach applied to a population of 249 microentrepreneurs, a sampling by coexistence was taken, to witch the information collection instruments were de- fined. The discussion about the problems of the surveyed community facing the conditions of their entrepreneurs- hip as microentrepreneurs and therefore to the degree of their devolopment. This exploration showed that the great part of the businessmen was satisfied with the tax dispo- sititions, they will should belong to the simplified regime, which would imply the formalization of their commercial establishments. In such a way that, through the interven- tion of the university, they can regularize their commer- cial activities. Key words: microentrepreneurs, responsibility, regularize, university.

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Page 1: YOUR WAY TO FITTING EXCELLENCE - Madsen...GN Otometrics, North America. 1-800-289-2150. sales@gnotometrics.com THE AURICAL FAMILY Fully integrated with OTOsuite The OTOsuite® software

YOUR WAY TO FITTING EXCELLENCE

Page 2: YOUR WAY TO FITTING EXCELLENCE - Madsen...GN Otometrics, North America. 1-800-289-2150. sales@gnotometrics.com THE AURICAL FAMILY Fully integrated with OTOsuite The OTOsuite® software

AURICAL® OTOcam 300Click - Store - Share

Effective counseling and diagnosticsInvolving the client is essential for truly successful counseling. The key is making them and their significant other understand and feel comfortable about the procedure, whether it is a diagnosis, treatment or hearing instrument fitting. AURICAL OTOcam 300 gives you the perfect start to building the bridge between you and your client. OTOcam 300 was designed for ease-of-use, convincing counseling and smooth workflow. The powerful light source lets you present crisp images on a computer or even a large display. The advanced yet intuitive software allows you to do quick visual inspections for trouble shooting or documentation throughout the process. The built-in heating system reduces annoying delays caused by condensation. It’s the perfect diagnostic and troubleshooting device.

If you are a dispenser being able to demonstrate how to operate and take care of the hearing instrument is essential – showing tiny details on a large screen is an added value for a successful counseling and after-use. There is no reason why you shouldn’t start using AURICAL OTOcam 300 – it installs in only a few minutes and is extremely easy to use.

FOR DIAGNOSTICS AND COUNSELING

• Unique ease-of-use

• Unique built-in heater to minimize condensation

• No rechargeable batteries

• Powerful light source for crisp images

• Lightweight and portable design

• Intuitive software

• Plug and play installation

• Specula with and without cerumen management

• Noah 4 and Windows 8 compatible

• No special drivers required for broad compatibility

Ergonomy by design: AURICAL OTOcam 300 is designed with ease-of-use and ergonomy in mind.

Light means everything: The powerful light source ensures a crisp image - essential for efficient counseling and diagnostics.

See the videos about the complete fitting solution at www.otometrics.com/aurical

Page 3: YOUR WAY TO FITTING EXCELLENCE - Madsen...GN Otometrics, North America. 1-800-289-2150. sales@gnotometrics.com THE AURICAL FAMILY Fully integrated with OTOsuite The OTOsuite® software

AURICAL OTOcam 300 can be accessed directly from AURICAL FreeFit for probe tube placement and quick visual inspections during PMM.

Advanced software provides crisp, full-color video and images on laptops, desktops, or large screens.

A unique integration of the video otoscope and software allows you to remote-control the most important functions.

Page 4: YOUR WAY TO FITTING EXCELLENCE - Madsen...GN Otometrics, North America. 1-800-289-2150. sales@gnotometrics.com THE AURICAL FAMILY Fully integrated with OTOsuite The OTOsuite® software

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GN Otometrics, Headquarters. +45 45 75 55 55. [email protected] GN Otometrics, North America. 1-800-289-2150. [email protected] www.otometrics.com

THE AURICAL FAMILYFully integrated with OTOsuite

The OTOsuite® software integrates all the elements of AURICAL®. It’s intuitive, easy to learn and easy to use. It supports the entire client journey, from diagnostics and counseling, to fitting and verification. Simple to use user test functionality ensures configurable, consistent and smooth workflows that can be customized to suit individual needs. And you work in a single software environment across modules. The result is a better fitting experience – for you and for your client.

About OtometricsOtometrics is the audiology industry leader providing instrumentation and software solutions to hearing and balance care professionals worldwide. For more than 50 years, Otometrics has been helping hearing and balance care professionals succeed in improving the quality of life for their clients and patients around the world by delivering expert knowledge, reliable solutions and trusted partnership.

Otometrics develops, manufactures and markets computer-based audiological, otoneurologic and vestibular instrumentation in more than 85 countries under the MADSEN®, AURICAL®, HORTMANN® and ICS® brand names. Otometrics is part of the GN Group, one of the largest companies in Denmark. For more information, please visit www.otometrics.com.

YOUR WAY TO FITTING EXCELLENCE

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