your town
TRANSCRIPT
Welcome tohello Welcome to
27th may 2011 Amy WhitneyAmy Whitney
AGENDA
1. PROJECT CHANGE DRIVERS2. RESEARCH SUMMARY3. The solution4. COSTINGS5. VALIDATION6. OVERVIEW
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change drivers
todays solutions will have to extend
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beyond
government
beyondMONEY
beyondRESOURCES
TO SOLVE 21ST CENTURY CHALLANGES
Dame Elisabeth Hoodless
says spending cuts
are in danger of
destroying the country’s volunteer army.
1/2 OVER 65’S
FEEL ISOLATED“1/2 OVER 65’S
“FEEL ISOLATED
1/2 OVER 65’S
FEEL ISOLATED“1/2 OVER 65’S
“FEEL ISOLATED
Corporate responabilitymutual benefits
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research
summary
who i spoke to
bryanwilkinshsbc
Johnlanhamuwe
Andrewmcgrathcouncil
MarkPoarchbrace
who i spoke to
linda65user
Renee78user
u3aethhnography
co-oprativeunderstanding
To provide over 60’s with an open platform to get involved in community projects.and provide the community sponsor a chance to give back to the community through corporate responsablity.
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TheSolution
CHARACTER PERSONAS
CHARACTER PERSONAS
your town story
stakeholder benefits
stakeholder benefits
touchpoint 1
your townletter
not normaljunk mail
multifunctionalpackaging
touchpoint 2
Home Page
Registration
sign in / log in
Local Projects
profile creation
projects involved in
mail inbox
my & suggested projects
Local & national projects
touchpoint 3
Low - Levelengagement
touchpoint 4
co-createworkshop
routes to market
Touch point 1- through the post
Touch point 2 - the website
Touch point 3 - low level engagement
Word of mouth
Through existing services e.g U3A, SilverSurfers Groups
Through the community sponsor
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thecost
letter
Touchpoint 1 - Letter Beta Testing - 500Leaflet£350 - 35p each
Letters £500 - 50p each
Stickers£50 - 5p eachOverall cost = 90p
Full Production -10, 000Leaflet£1,000 - 10p each
Letters £2,200 - 22p each
Stickers£120 - 1.2p eachOverall cost = 33.2p
Cost to send letter out
24p to send 1, 00023p to send 10, 000Although the packaging is not standard mail size it only costs 0.5p extra. The interactiveness makes up for the extra cost. (Royal Mail)
web and low level
Website
To get the website coded it would cost around £15k the reason for such cost is the high ux architecture. Once completed the up keep would be kept at £300 pound a month.
Low Level EngagementBeta Testing - 10 houses - 5,000 flyersFlyers£160 - 3.2p eachHouses£50 - £5 each
Overall cost = £210
Full Production- 100 houses - 50, 000 flyersFlyers£700 - 1.4p each
Houses£2,000 - £2 each
Overall cost = £2,700
co-create & full cost
Co-Creation PackBeta Testing - 100 packs - 310 cardsCards£77 - 24p eachPacks£150 - £1.50 each
Overall cost = £227
Full Production - 1000 packs - 3100 cardsCards£115 - 3.7p each
Packs£1300 - £1.30 each
Overall cost = £1415
Overall Beta Testing Cost900+15,000+210+227 = 16 337Price per person= £32.67
Overall Full Production Cost3320+15,000+2700+1415 = 22 435Price per person=£2.24
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thevalidations
I think the concept is a great idea, I wouldn’t originally use something like this but it looks like I would be able to see what my return would be.renee (78) - user
great idea to solve complex issues. I would use it!linda (65) - user
“You really have engaged the older generationin a way which is suited to them, this was really lacking before.”“Work on data needs to be developed both securi-ty wise and how money is going to be transferred securely. But apart from that, great work. I hope this gets put out there, its really needed.”Mark Poarch - brace (charity)
“Interesting ideas… fits in with the range of activities the university supports.”“I’ll help you push the ideas up through the university.”John Lanham uwe
“Great idea, current and applicable. It really helps the older generation and the community.”“Hsbc haven’t supported anything like this before, but I see no reason why they couldn’t.”bRYAN wilkins hsbc
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presentation
overview
overview
1. PROJECT CHANGE DRIVERS2. RESEARCH SUMMARY3. The solution4. COSTINGS5. VALIDATION
q a&[email protected] 07590699212
